All MarTech sessions are now available on-demand. Click here to start watching!

MarTech Agenda: Sessions & Keynotes

October 6-8, 2020

All sessions are now available for viewing on-demand! Choose a presentation below and click "Watch Session" to begin.

All session times are in the Eastern Time Zone. All sessions will be available for viewing on-demand immediately following their premiere.

Tuesday — October 6th, 2020

12:00 PM—12:45 PM

Keynote Presentation

Martech 2030: 5 Marketing Technology Trends For The Decade Ahead

Watch Session

View Description

Add to Calendar

12:45 PM—1:00 PM

Break

1:00 PM—1:35 PM

Concurrent Sessions

The CDP Evolution: Insights & Conversation

Watch Session

View Description

Add to Calendar

3 Ways Marketing Teams Can Drive Real Business Impact

Watch Session

View Description

Add to Calendar

Web Experiences Are Digital Products! A Product-Led Perspective On Performance Marketing

Watch Session

View Description

Add to Calendar

How To Manage A Marketing Budget During A Crisis

Watch Session

View Description

Add to Calendar

Brand Templating: The Secret To Creating More Effective Content That Gets Results

Watch Session

View Description

Add to Calendar


1:20 PM—1:35 PM

Data, Data, Data: Bringing It Together When Everyone's Apart

Watch Session

View Description

Add to Calendar

1:35 PM—1:45 PM

Break

1:45 PM—2:20 PM

Concurrent Sessions

Bridging Data Analytics & Tech SEO

Watch Session

View Description

Add to Calendar

How VF Corp Made Consumer 360 A Reality

Watch Session

View Description

Add to Calendar

Engage With Empathy: Your Guide To Re-Building Customer Relationships At Scale

Watch Session

View Description

Add to Calendar

Growth Secrets Of Today’s B2B Digital Leaders

Watch Session

View Description

Add to Calendar

Streamline Your Agency's Content Review Process

Watch Session

View Description

Add to Calendar


2:05 PM—2:20 PM

Best Practices For Evergreen Backlinks

Watch Session

View Description

Add to Calendar

2:20 PM—2:30 PM

Break

2:30 PM—3:05 PM

Concurrent Sessions

The New Rules Of Marketing: How A SmartHub CDP Can Create Experiences That Meet Customers Where They Are

Watch Session

View Description

Add to Calendar

The Marketing Technology Used By Genius Brands To Increase Digital Performance

Watch Session

View Description

Add to Calendar

Getting First-Party Identity And Data Management Right

Watch Session

View Description

Add to Calendar

Driving Sales Performance With A State-Of-The-Art Data & Tech Orchestration Strategy

Watch Session

View Description

Add to Calendar

Transform and Optimize Your CX Landscape and Video Strategy

Watch Session

View Description

Add to Calendar

3:05 PM—3:15 PM

Break

3:15 PM—3:50 PM

Concurrent Sessions

Move At The Speed of Technology: How Agile Empowers Marketers To Work Better, Faster

Watch Session

View Description

Add to Calendar

So You Have A New CDP... Now What?

Watch Session

View Description

Add to Calendar

How To Structure Your Marketing Ops Team And Stack For Success

Watch Session

View Description

Add to Calendar

Cure Next-Big-Thing Syndrome: The Three-Step Prescription For A Martech Stack That Delivers

Watch Session

View Description

Add to Calendar

Goodbye, Campaigns. Say Hello To One-To-One Engagement!

Watch Session

View Description

Add to Calendar


3:35 PM—3:50 PM

Perfecting Release Validation: How To Catch Errors Before They Destroy Your Data

Watch Session

View Description

Add to Calendar

3:50 PM—4:00 PM

Break

4:00 PM—4:35 PM

Concurrent Sessions

The Evolution of Customer Data Platforms And How To Evaluate Them

Watch Session

View Description

Add to Calendar

Drive Marketing Success (Even In A Pandemic) With Better Performance Management

Watch Session

View Description

Add to Calendar

Survey Insights: How Leading Companies Are Transforming Martech Into A Strategic Enabler

Watch Session

View Description

Add to Calendar

Delivering Exceptional Customer Experiences With Automated & Customizable AI

Watch Session

View Description

Add to Calendar

7 Signs You May Have An Advertising Conversion Problem

Watch Session

View Description

Add to Calendar


4:20 PM—4:35 PM

Precision Demand Gen: Creating A More Predictable Strategy In An Uncertain World

Watch Session

View Description

Add to Calendar

4:35 PM—4:45 PM

Break

4:45 PM—5:45 PM

MarTech Live

[MarTech Live] A Technologist's Guide To Hacking Virtual Event Production

Watch Session

View Description

Add to Calendar

Wednesday — October 7th, 2020

12:00 PM—12:45 PM

Keynote Presentation

Meet Generation-Novel: The New Critical Customer Segment Created By The Pandemic

Watch Session

View Description

Add to Calendar

12:45 PM—1:00 PM

Break

1:00 PM—1:35 PM

Concurrent Sessions

COVID-19 Benchmark: Email Marketing In A Post-Pandemic World

Watch Session

View Description

Add to Calendar

5 Reasons Multi-Channel Marketers Need A Customer Data Platform

Watch Session

View Description

Add to Calendar

Pivoting To Customer Centricity

Watch Session

View Description

Add to Calendar

5 Ways To Build Trust And Empower Users With Preference Management

Watch Session

View Description

Add to Calendar

Turn Marketing From A Cost Center To A Profit Center

Watch Session

View Description

Add to Calendar


1:20 PM—1:35 PM

Tableau.com: Building A Lead Generation Machine

Watch Session

View Description

Add to Calendar

1:35 PM—1:45 PM

Break

1:45 PM—2:20 PM

Concurrent Sessions

How To Align Your Content Experiences With The Customer Journey

Watch Session

View Description

Add to Calendar

Using Privacy To Build Strong Customer Relationships

Watch Session

View Description

Add to Calendar

Why Personal Gifting Is The New Darling Of ABX

Watch Session

View Description

Add to Calendar

Integrating Content & Analytics For More Accurate Marketing Attribution

Watch Session

View Description

Add to Calendar

How National Debt Relief Transformed D2C Marketing With A CDP

Watch Session

View Description

Add to Calendar


2:05 PM—2:20 PM

How BlueConic’s Customer Data Platform Helps Marketers Liberate Data

Watch Session

View Description

Add to Calendar

2:20 PM—2:30 PM

Break

2:30 PM—3:05 PM

Concurrent Sessions

How To Avoid The Digital Transformation Trap

Watch Session

View Description

Add to Calendar