Thank you for your interest in presenting at MarTech! Please read on to get a better understanding of what we’re looking for in regard to submissions.
Content: The speaker suggestions most likely to be accepted are those that tackle a meaningful topic at the intersection of marketing, technology, and management. We think of MarTech as a “graduate level” conference program. Most attendees are already familiar with the basics of digital marketing and are looking to take their strategy and practice to the next level; we love presentation ideas that are targeted at that level.
Format: Most presentations will be 30-45 minute talks accompanied by PowerPoint presentations, delivered by either a solo or two speakers. Please propose your session with that level of depth in mind. In a few cases, we may consider a panel discussion or a shorter 20-minute TED-style talk.
A Word On Selling: While we love marketing technology vendors and service providers, our audience is extremely wary of being “sold to” under the guise of an educational session. If you’re a speaker affiliated with such a company, please note that the bar is very high to convince us that your presentation won’t be interpreted that way. The best way to counter this is to either suggest a brand-name customer to speak on your behalf or pitch a joint presentation with you and that customer both on the stage together.
Here are the key subject areas that we are looking to address in an agenda, but we are also open to your suggestions that fit "outside the box:"
Marketing & Artificial Intelligence
Marketing with Conversational Interfaces
Marketing with Augmented/Virtual Reality
Marketing and the Internet of Things
Marketing Data & Analytics
Convergence of Adtech & Martech
Martech Architecture & Operations
Agile & Lean Martech Management
The Human Side of Martech
We carefully review all ideas that are submitted. However, there are always more great ideas suggested than we have agenda slots available — so please understand if we’re not able to include yours in the program. We always keep great ideas and presenters in mind for future opportunities.
Applying data science in marketing
Implementing good marketing attribution for ROI
Maintaining data quality across multiple systems
Migrating major martech system (e.g., CRM, MAP)
Complying with privacy regulations (e.g., GDPR, CCPA)
Negotiating effectively with martech vendors
Training marketing staff on using martech systems
Designing and managing conversational marketing (e.g., chat, bots)
Integrating martech using iPaaS and workflow tools
Leveraging the gig economy in martech
Using no-code “citizen developer” tools in martech
Securing your martech stack
Running agile marketing teams
Finding, interviewing, and hiring martech & marketing ops staff
Managing a budget for martech & marketing operations
Internationalize a martech stack
Testing and monitoring the performance of your martech stack
Interfacing marketing ops, sales ops & customer service
Managing customer identity across multiple martech touchpoints
Scaling and supporting content marketing with martech
Leveraging martech for account-based marketing
Agile marketing & change management
Analytics & data science for marketing
Budgeting, attribution & ROI in marketing
Content/creative technology & operations
Cross-organizational martech (sales, service)
Customer data management & quality control
Emerging marketing technologies usable today
Innovative martech-powered campaigns & programs
Integrating best-of-breed marketing stacks
Negotiating, managing & migrating martech vendors
No-code apps & automation (“citizen developers”)
Organizing & managing marketing operations teams
Privacy, compliance, and security for martech
Talent & training / marketing enablement
We are now accepting session pitches for MarTech fall 2021 on the following topics:
Managing customer data
Digital asset management
Marketing attribution and predictive analytics
Account based marketing
Customer journey analytics
Marketing project management
The deadline for pitches is July 31, 2021. Click on the pitch form here. If you haven't submitted a pitch before, you'll need to create an account, verify your email address, then go back and click on Pitch a Session. Select MarTech fall in the drop down menu to enter your session pitch details.