Speaking at MarTech®

Submit Your MarTech® Speaking Pitch

A Guide To Speaking At MarTech

Thank you for your interest in presenting at MarTech! Our next conference will take place in Boston, MA on October 1-3, 2018, and that event’s pitch form is now open. Please read on to get a better understanding of what we’re looking for in regards to submissions.

Content: The speaker suggestions most likely to be accepted are those that tackle a meaningful topic at the intersection of marketing, technology, and management. We think of MarTech as a “graduate level” conference program. Most attendees are already familiar with the basics of digital marketing and are looking to take their strategy and practice to the next level; we love presentation ideas that are targeted at that level.

Format: Most presentations will be 45-minute talks accompanied by PowerPoint presentations, delivered by either a solo or two speakers. Please propose your session with that level of depth in mind. In a few cases, we may consider a panel discussion or a shorter 20-minute TED-style talk.

A Word On Selling: While we love marketing technology vendors and service providers, our audience is extremely wary of being “sold to” under the guise of an educational session. If you’re a speaker affiliated with such a company, please note that the bar is very high to convince us that your presentation won’t be interpreted that way. The best way to counter this is to either suggest a brand-name customer to speak on your behalf or pitch a joint presentation with you and that customer both on the stage together.

Interested in speaking at MarTech? Have an idea you'd like to suggest to our programming team? Here's how it all works!

Before an agenda is created, we open up a "suggestion box" for session ideas. At this stage, as we're developing the agenda, we're looking for ideas for sessions and suggestions for people we should consider as speakers. If we really like a session idea, we may use it to develop a session title and description, and in some cases will also ask the person who submitted the idea to be a speaker. This may be for a solo session (usually 25 minutes or so), or for a panel presentation (usually 15 minutes or so, with one or two other speakers).

Our next conference will take place in San Jose, CA on April 3-5, 2019. All speakers for this show have been selected.

All speakers have been selected for MarTech East, Boston, Sept. 16-18. We will be looking for session ideas for MarTech West 2020 (San Jose, April 15-17 2020) starting on September 9, 2019. Please revisit this page then to submit your ideas.

We invite you to propose a compelling presentation idea at the intersection of marketing, technology, and management that you'd be passionate about delivering.

Sessions at MarTech consist of a mix of 45-minute in-depth presentations and panels and 20-minute TED-style talks with slides.

We're looking for session proposals that are "graduate level" in nature -- not Digital Marketing 101 -- where a speaker will be able to authoritatively teach our advanced audience something new and meaningful from a vendor-neutral perspective.

Vendors: Your best chance of being represented in the editorial program is to secure a brand-name customer who is willing to share their story of how they successfully applied your solution.

Here are the key subject areas that we are looking to address in an agenda, but we are also open to your suggestions that fit "outside the box:"

  • Marketing & Artificial Intelligence

  • Marketing with Conversational Interfaces

  • Marketing with Augmented/Virtual Reality

  • Marketing and the Internet of Things

  • Marketing Data & Analytics

  • Convergence of Adtech & Martech

  • Martech Architecture & Operations

  • Martech-Enabled Strategy

  • Agile & Lean Martech Management

  • The Human Side of Martech

Key dates for MarTech

This pitch form for this event will be closing in early June, 2018. We will not be accepting additional pitches once the form has closed.

We carefully review all ideas that are submitted. However, there are always more great ideas suggested than we have agenda slots available — so please understand if we’re not able to include yours in the program. We always keep great ideas and presenters in mind for future opportunities.

SHOWSession Ideas AcceptedPitch Form ClosesAll Speakers Finalized
San Jose April 15-17, 2020NowNov 15, 2019Jan 2020

We ask that you submit proposed sessions with a title and description that explains the solution that you'll present. Here's a sample of the kind of session titles that would catch our attention:

  • Applying data science in marketing

  • Implementing good marketing attribution for ROI

  • Maintaining data quality across multiple systems

  • Migrating major martech system (e.g., CRM, MAP)

  • Complying with privacy regulations (e.g., GDPR, CCPA)

  • Negotiating effectively with martech vendors

  • Training marketing staff on using martech systems

  • Designing and managing conversational marketing (e.g., chat, bots)

  • Integrating martech using iPaaS and workflow tools

  • Leveraging the gig economy in martech

  • Using no-code “citizen developer” tools in martech

  • Securing your martech stack

  • Running agile marketing teams

  • Finding, interviewing, and hiring martech & marketing ops staff

  • Managing a budget for martech & marketing operations

  • Internationalize a martech stack

  • Testing and monitoring the performance of your martech stack

  • Interfacing marketing ops, sales ops & customer service

  • Managing customer identity across multiple martech touchpoints

  • Scaling and supporting content marketing with martech

  • Leveraging martech for account-based marketing

Feel free to riff on one of the above titles, but we'd also love to hear other suggestions. As part of the proposal submission process, we will ask you to put it in one of these topic buckets — but "Other" is a valid option:

  • Agile marketing & change management

  • Analytics & data science for marketing

  • Budgeting, attribution & ROI in marketing

  • Content/creative technology & operations

  • Cross-organizational martech (sales, service)

  • Customer data management & quality control

  • Emerging marketing technologies usable today

  • Innovative martech-powered campaigns & programs

  • Integrating best-of-breed marketing stacks

  • Negotiating, managing & migrating martech vendors

  • No-code apps & automation (“citizen developers”)

  • Organizing & managing marketing operations teams

  • Privacy, compliance, and security for martech

  • Talent & training / marketing enablement

  • Other

For martech vendors: we're open to having you speak in our editorial program. After all, you're no doubt one of the leading experts in your field. But because our audience is extremely skeptical of "pitches" from the editorial stage, we set a really high bar for vendors to speak in the editorial program.

Your best bet as a martech vendor is to have a customer share their story of using your product. Your next best bet is to propose a completely vendor-agnostic presentation on the topic of your expertise. It should be something that even one of your competitors would say, "That was a very educational and unbiased talk."

Ready? We're super excited to hear your ideas. The sooner you send in your suggestion, the sooner we can review it — we'll be accepting speakers on a rolling basis up through the deadline of Friday, May 24. Session proposals that come in earlier definitely have an advantage.

Submit your idea for MarTech West 2020:

Note: Unless denoted as optional, all items above are required to process your submission.

The session idea form will appear on this page during the timeframes noted above - check back then to submit your ideas.