Journey into 2022 armed with the tools, technologies, and tactics that will help you and your organization overcome critical marketing challenges: Attend MarTech online for FREE.
At MarTech, you'll unlock dozens of tactic-rich sessions led by real-world marketers and successful brands -- and discover cutting-edge marketing technologies that save time, streamline operations, and boost profits.
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The customer has changed. We’ve all changed. Whether we’re talking about consumers, SMB buyers, or enterprise purchase teams... the old strategies to persuade someone to click on “Place Order” or sign on the dotted line have gotten tired.
B2B buyers are reluctant to fill out forms, very reluctant to spend time on video calls with sales reps. B2C buyers don’t want to scroll through endless catalog pages trying to find what they need or have to abandon their shopping cart when they discover the product will arrive too late or that the shipping cost is exorbitant.
People who have a bad experience won’t come back — and part of the bad experience is treating them like customers rather than like people. Like people your brand is going to recognize when they arrive in an unexpected channel. Like people you want to have an ongoing relationship with rather than just transact business with.
Yes, marketing technology can help you resolve identities, understand their needs across multiple channels, orchestrate a journey (never forgetting that the customer is now in charge of the journey) and deliver personalized experiences. But MarTech isn’t just technology. It’s about the strategies, beliefs, and attitudes that support its effective use.
Across the board, we’re going to see smart businesses building communities, expressing empathy with their customers’ values and trying to solve problems rather than just sell them a product or service.
We’re going to see the value of retention, especially in an experience-driven, subscription economy. And we’re going to learn that customers are for life, not just for Christmas.
Explore these essential themes, the challenges and opportunities they present modern marketers, and the marketing technologies that can help you achieve your organizational goals online at MarTech.
MarTech was full of ideas and solutions from a host of accomplished speakers and panel members. The topics covered the profound shifts in marketing in a digital world and the challenges it presents along with the ways to overcome them. If you are looking to grow your business in the coming years, you absolutely want to have your key marketing executives attend MarTech!
It was, by far, the best conference I've been to. Well run, wonderful presenters. I took a lot of ideas away for immediate application within my organization.
MarTech brought me the most actual insights on the current integration of Marketing, Technology and IT. These developments do not only shape our marketing future, but will also be decisive for the business strategy of almost every organization. The conference was powerful and energetic, with an excellent list of speakers. It also offered great opportunities for networking with other participants. In a fast changing marketing landscape this conference is a 'must attend' for every strategist and marketing professional.
MarTech was the only conference I attended this year because I knew it would be worth not only the money but, more importantly, the time. Scott Brinker and his team assembled a vendor-neutral panel, a refreshing break from the conference norm. The group was made up of marketers itching to dive deep into the details of how technology is impacting marketing, as well as improving not only our companies' bottom lines, but also our customers' lives.
Excellent presenters that have vast industry knowledge and were very informative and it's a fantastic forum to meet and discuss issues and solutions with marketing technologist peers.
Great topics and speakers. Very engaging and full of insightful information. I have a marketing operations background but it help put focus on the growing challenges we all face across many marketing/tech capabilities.
I thought MarTech was fantastic; a great investment of time and money. The speakers (especially the keynotes) were first rate; the audience was highly engaged and the venue was seriously amazing. I was a convert before I got there, but I'm now fully convinced that marketing technologists are to marketing today what social media pioneers were in 2005. Despite the progress, everything is still being defined, and that translates to opportunities galore for those who hop on board today. It will be fascinating to see how theory, so passionately evangelized at this inaugural conference translates over time into actionable learning from high profile case studies.
One of the best shows I've been to (and been to many). Content focused and on track - rock-star speakers.
Well done, MarTech! I loved the power packed agenda, awesome speakers and above all that it was not about vendors but about us; the MarTech community. After several years, I finally found the conference that I was searching for; a conference fully focused on the marketing technology space.
It was great to pull together all of the MarTech unicorns in one room and hear all about the work they are doing. Excellent speakers.
Well informed speakers, good solutions overall at expo. Hearing perspectives and strategy from other CMOs was useful.
Relevant sessions, good speakers and loved the quicker format. Great job keeping audience engaged. Vendors were great and offered good mix of practical solutions.
Learned a ton and feel like the information shared will continue to drive my company to stay on the forefront of the MarTech world. Thanks for a great 2 days.
Fantastic learning and networking opportunities. Great energy, professionally sponsored and great ability to connect, speak with and learn from industry thought leaders.
Great presentations, learning experiences and thought invoking opportunities... Lots of vendors in one place. And a VERY well orchestrated conference!
Great topics and speakers, valuable interactions with vendors and peers.
The best (only?) conference to get a sense of the mar tech landscape, where it is, and where it's going.
Terrific content, fantastic speakers and a wealth of learning and affirmation.
I find this the only conference that provides information and insight into the skills and tools necessary to navigate the overlap between marketing and technology.
Vendor agnostic program, and 'how we did it' style presentations that are relevant to our organization needs = a conference program that isn't currently available anywhere else.
MarTech attracts forward-thinking, senior-level marketers obsessed with driving business transformation and retooling their organizations with marketing technology, and connects them with innovative technology companies sharing their new tools, applications, techniques, strategies and solutions.
3-in-4 MarTech attendees are in-market to buy/license marketing technology solutions or services, and are, on average, in-market for 3.8 solutions. Sponsor benefits include in-market prospects, thought leadership and guaranteed leads.
Click here to learn more about becoming a sponsor of MarTech.