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Agile Marketing Advantage | A MarTech® Workshop

Online March 18, 2021 - $149

Marketing is changing at a breakneck pace. Platforms, tools, and channels are all more abundant and more complex than ever. But despite all this evolution, marketers are managing work the same way they always have.

Traditional management techniques simply can't keep up with the digital world. They're creating stressed out marketers who are forced to recycle the same old campaigns just to try and keep up.

Fortunately, there’s a better way to work. Join marketing pioneer Andrea Fryrear in this live, interactive workshop to unlock the secrets of marketing agility to deliver high-quality, customer-centric work in less time.

This workshop will cover:

  • Being agile before doing agile: Experience the agile mindset and how it informs new ways of working inside marketing teams.

  • Agile vs. traditional marketing: Hands-on exercises and case studies will show how modern marketing demands an agile process by comparing teams that failed using traditional methods with teams that succeeded using an agile approach.

  • Agile frameworks and practices: There are several ways to put agile into practice, and you’ll get a taste of the most effective. Andrea will also outline a 100% customized approach just for marketers (and let you try it out).

  • Roles, leadership, and team structure: Getting the most benefit from agile starts with building strong teams. We’ll look at cross-functional teams, silos, and agile leadership… and offer some paths forward regardless of where you’re starting from today.

  • Piloting agile marketing in your organization: Agile marketing can’t be built in a day, but you can take your first steps on this exciting journey. Attendees will leave with concrete ways to roll out agile methods incrementally in a team or department.

At the end of this workshop, you’ll be able to:

  • Apply agile and lean principles to increase the quality of your work while doing it in less time

  • Visualize work to deliver more transparency and trust inside the marketing function

  • Organize your teams to get the most benefit from agile

  • Take the first steps to roll out agile methods in your organization

Choose your training experience:

These immersive, half-day MarTech workshops are designed to equip you with actionable tactics and address your specific questions. Attend live for a unique, interactive experience or watch on-demand to train at your convenience.

On-demand recordings will be available for a period of 60 days.

Hungry for more?

Check out all of the available MarTech workshops! Buy one for $149 -- add additional workshops to your itinerary to unlock 15% off your total registration. Rates increase March 7... what are you waiting for?

Andrea Fryrear

About Andrea Fryrear

As the President and Lead Trainer for AgileSherpas, Andrea loves nothing more than seeing a team evolve from chaos to high performance. In addition to being a Certified Professional in Agile Coaching (ICP-ACC) and a Certified Agile Leader (CAL-1), Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly from stages around the world as an international speaker on all things Agile marketing.

Her most recent book, Death of a Marketer, chronicles marketing's troubled past and charts a course to a more agile future for the profession. When she's not on a plane or at a keyboard, Andrea spends as much time as possible outdoors in her Colorado home training for triathlons and playing volleyball.