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MarTech® Workshops: Live Training With The Experts

Online March 18, 2021 - $149

Dive deep into martech with a hands-on workshop! These intensive educational sessions offer best-practices training loaded with actionable tactics -- and they're all sequenced and led by recognized industry experts ready to answer your specific questions.

Choose one for $149 -- add more to unlock 15% off your total registration! (Workshops take place concurrently, so select one to attend live and watch the rest on-demand.)

The pace of marketing is accelerating. And marketing teams need to keep pace. This workshop will show you how to do just that! Marketing pioneer Andrea Fryrear will show you how adopting “agile” and “lean” methods will lead to better marketing results.

Workshop Presenter

Nearly everyone attending MarTech is planning to implement a new technology solution in the next year. But what are best practices for evaluating technologies, choosing vendors, and getting your colleagues on board with the process? Tony Byrne will answer those questions and more in this in-depth workshop.

Workshop Presenter

Most marketers, if you really push them, admit that their data is a mess. If you’re one of them, join David Raab for a comprehensive dive into customer data platforms: what are they, why you need one, choosing the right solution, and preparing the business case for adoption.

Workshop Presenter

Want to get the full payoff from your marketing technology investments? Aligning them with your customer experience strategy and digital execution. Attend this workshop for practical frameworks and models to identify and fix cracks in your digital customer experience.

Workshop Presenter

What if you could accomplish attribution analysis with tools you already have? What if you could know the value of your marketing based on data you’ve already collected? It’s possible. Christopher Penn will explore why attribution analysis is important, why it’s broken, what kinds of attribution models exist, and how you can get started with 5 different kinds of models.

Workshop Presenter