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Customer expectations are rising. Marketing technology -- martech -- is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.
But it doesn’t stop there. New technologies are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it.
The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.
In short: Martech is marketing.
Join us online at The MarTech Conference -- March 16-17, 2021 -- for FREE to become a master of marketing in the digital age. You’ll connect with a thriving community of senior-level marketers while participating in an expertly-crafted program loaded with creative, real-world, vendor-agnostic solutions and actionable tactics for overcoming sticky marketing challenges, like...
Understanding how to select the right marketing technology tools to reach my company goals and how to prove ROI for those tools
Gathering, cleaning, organizing, and analyzing data that informs actions and delivers desired outcomes
Aligning marketing and sales teams so that each member understands their unique role and are working together toward the same goals
Finding new and innovative ways to surprise, delight and engage customers, prospects, and partners
Using technology to help you focus on strategy and not merely “random acts of marketing”
...plus nitty-gritty, operational issues, like...
Building a digital marketing operation from the ground up
Finding a way to reach your audience in a financially-viable and sustainable manner
Getting to a 360-degree view of your customer
Creating true multi-touch attribution and the visualization of that system
Tracking and attributing revenue to the correct marketing channels
Developing a content inventory to enable agile marketing implementation
Effectively integrating AI and automation into your marketing ops
Tying digital marketing activities to offline sales activity
Innovating within a confined budget
Maintaining data quality across marketing and sales
Overcoming office politics to speed up processes
Reporting to too many bosses with different objectives
Hiring and nurturing marketing superstars
Staying ahead of marketing changes and process
… and so much more. This show was made by modern marketers, for modern marketers.
Real marketers sharing real advice. Senior-level marketers are ready to share unvarnished stories about their marketing challenges and lessons learned. You’ll learn straight from the source what it takes to win in today’s complex marketing ecosystem.
Learn straight from the source. Dozens of market-defining solution providers are ready to answer your specific questions about marketing technologies and tools that can help save you time and make you money.
It’s free. Seriously. If you’re like most marketers, you’re are juggling a ton of financial priorities right now. But that shouldn’t mean you have to forgo quality training. That’s why we’re offering all MarTech sessions, keynotes, and networking to you for FREE.
On-demand access. Whether your schedule is a bit more chaotic than usual, you’re in a different timezone, or you just can’t make time during the workday — it doesn’t matter. We’re offering both live and on-demand viewing so you can train at your convenience.
100% virtual. Traveling to shows is unrealistic for the time being. That’s why we’re streaming the premium MarTech content you know and love directly to your computer. No plane ticket or time out of the office required.
Deep-dive workshops. Hungy for more hands-on training? Add a half-day, post-conference workshop to your itinerary for just $149 — add more than one to unlock 15% off your total registration. These live, expert-led workshops equip you with actionable tactics and best practices training in agile marketing, customer data platforms, and more. See the lineup here.
Unify your departments. Your team has diverse backgrounds and skills — getting everyone on the same page is essential. Attending together will unite your crew with a common experience and vocabulary, and provide the foundation for continued success.
Safe, welcoming environment. As with our in-person events, we are proud to deliver a welcoming, harassment-free virtual conference experience for everyone – attendees, speakers, sponsors, staff. No exceptions. Period.
Stay in-the-know with daily news, tips, tutorials, and other training resources from our sister site, MarTech Today!
