Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes - from loyalty to lifetime value - and intelligently adapt each experience in real-time based on these insights. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question ‘how do our digital products drive our business?’
Categories: Analytics Platform/Solution, Customer Journey Orchestration & Analytics Platform/Solution, Optimization & Personalization Platform/Solution
Glisser is an award-winning platform for virtual and hybrid meetings and events. We enable companies to power engaging event experiences by offering both a ready-to-go event platform and a completely customizable solution (Glisser Elements) that lets you take control of the look and feel of your virtual events.
Clients use Glisser for company-wide communications with tens of thousands of attendees, internal team meetings, training sessions, awards ceremonies, investment pitches, product launches, and on-demand events.
The platform works with both our own live streaming and major live streaming providers, and integrates with popular event apps, major registration providers, CRMs and translation tools.
With Glisser Elements you get our award-winning platform distilled down to its purest form. Our virtual and hybrid event Software Development Kits (SDKs) allow you to create unique virtual environments using Glisser's highly-developed components, inside your own websites.
Categories: Events & Meetings Platform/Solution, Digital Experience, including Content Mgmt, Platform/Solution, Content Marketing Platform/Solution
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.
Categories: Marketing Performance Mgmt Platform/Solution, Video Marketing Platform/Solution, Attribution & Performance Platform/Solution
Learn more at https://www.offerfit.ai/ or email us at email@example.com!
Categories: Marketing Automation Platform/Solution, Optimization & Personalization Platform/Solution, Marketing Performance Mgmt Platform/Solution
As society redefines risk and opportunity, OneTrust empowers tomorrow’s leaders to succeed through trust and impact with the Trust Intelligence Platform. The market-defining Trust Intelligence Platform from OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture by unlocking their value and potential to thrive by doing what’s good for people and the planet.
Categories: Optimization & Personalization Platform/Solution
With Pega you engage customers 1:1 across inbound, outbound, owned, and paid channels to maximize Customer Lifetime Value. Our AI analyzes each individual and delivers a relevant Next Best Action in real-time - balancing what’s best for the customer, with what’s best for your business. Our solution’s hyper-personalization capabilities combine predictive analytics, machine learning, complex event processing, performance simulation, and decision management, to help generate a 10-1 ROI.
Categories: Optimization & Personalization Platform/Solution, Analytics Platform/Solution, Customer Experience / Relationship Mgmt Platform/Solution
Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.
We bring companies and customers together.
Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.
Categories: Marketing Automation Platform/Solution, Customer Journey Orchestration & Analytics Platform/Solution, Data Mgmt/Customer Data Platform/Solution
Tealium connects customer data– spanning web, mobile, offline, and IoT devices– so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.
Categories: Data Mgmt/Customer Data Platform/Solution, Customer Experience / Relationship Mgmt Platform/Solution, Identity Resolution Platform/Solution
Treasure Data is a best-of-breed enterprise customer data platform (CDP) that powers the entire business to shape customer-centricity in the age of the digital customer. We do this by connecting all data into one smart customer data platform, uniting teams and systems to power purposeful engagements that drive value and protect privacy for every customer, every time. Trusted by leading companies around the world, Treasure Data customers span the Fortune 500 and Global 2000 enterprises. To learn more, visit www.treasuredata.com.
Categories: Data Mgmt/Customer Data Platform/Solution, Customer Journey Orchestration & Analytics Platform/Solution, Identity Resolution Platform/Solution
Zeta Global (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more effectively and efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.
Categories: Data Mgmt/Customer Data Platform/Solution, Identity Resolution Platform/Solution, Email Marketing Platform/Solution
AIQ brings order to CX chaos. Our Customer Experience Hub empowers everyone to be a CX champion by giving business teams the freedom to explore and action on customer data while helping technical teams regain control of where data lives and how it’s used. Enterprise brands such as Autodesk, M&T Bank, The New York Times, Neiman Marcus, Hertz and many more use our CX Hub to drive growth through extraordinary customer experiences.
Categories: Customer Journey Orchestration & Analytics Platform/Solution, Data Mgmt/Customer Data Platform/Solution, Marketing Automation Platform/Solution
Acxiom provides the data foundation for the world's best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. For more information, visit Acxiom.com.
Categories: Identity Resolution Platform/Solution, Data Mgmt/Customer Data Platform/Solution
Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence to deliver experiences that get results. With a robust platform that's powered by advanced science, a thriving community of partners and developers, and a culture that's passionate about pushing the boundaries of what's possible with our products, Adobe is changing the world through digital experiences.
For more information, visit Adobe.com.
Categories: Customer Journey Orchestration & Analytics Platform/Solution, Marketing Automation Platform/Solution, Data Mgmt/Customer Data Platform/Solution
Arc XP is a cloud-native digital experience platform (DXP) that helps enterprise companies, brands, and media organizations create and distribute content, drive digital commerce, and deliver powerful multichannel experiences. Built for flexibility, integrate Arc XP's tools into your existing tech stack or leverage Arc XP end-to-end for your digital experiences.
Categories: Digital Experience, including Content Mgmt, Platform/Solution, Content Marketing Platform/Solution, Video Marketing Platform/Solution
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more.
Categories: Data Mgmt/Customer Data Platform/Solution, Identity Resolution Platform/Solution, Customer Experience / Relationship Mgmt Platform/Solution
The HCL Software Unica Suite is an enterprise class, fully integrated cloud native marketing platform that delivers precision marketing at scale.
Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more.
With nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call center, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with home grown and third-party martech applications.
Unica can be deployed through Docker framework or natively, on premise or on any cloud of your choice. This leading marketing automation solution is highly scalable, robust and secure, while providing a single marketing system of record to implement omni-channel marketing strategies.
Categories: Customer Journey Orchestration & Analytics Platform/Solution, Marketing Automation Platform/Solution, Marketing Operations/ Project Mgmt Platform/Solution
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Categories: Data Mgmt/Customer Data Platform/Solution, Identity Resolution Platform/Solution, First-Party Data/Consent Mgmt Platform/Solution
ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive revenue growth. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.
Categories: Events & Meetings Platform/Solution, Content Marketing Platform/Solution, Digital Experience, including Content Mgmt, Platform/Solution
Pantheon is a SaaS platform for websites that deliver extraordinary results. Pantheon empowers teams to develop, test, and release website changes faster and more reliably. With tools to automate, collaborate cross-functionally, and optimize your sites, teams can focus on delivering truly amazing digital experiences that create value for your organization.
Categories: Digital Experience, including Content Mgmt, Platform/Solution
Redpoint Global's software solutions empower brands to transform how customer experience is delivered. Redpoint Global's solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. For more information, visit www.redpointglobal.com or email firstname.lastname@example.org.
Categories: Data Mgmt/Customer Data Platform/Solution, Optimization & Personalization Platform/Solution, Identity Resolution Platform/Solution
RollWorks offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration. Learn more at rollworks.com
Categories: Account-Based Marketing Platform/Solution, Customer Journey Orchestration & Analytics Platform/Solution
Wrike, the world’s most versatile collaborative work management solution, has transformed the way marketing teams work together. Bringing everyone into a single digital workspace makes it easy to monitor progress, identify dependencies, and keep collaboration and projects on track. With Wrike, marketers can increase agility and velocity by automating workflows to achieve aggressive growth goals. Create and launch complex, integrated campaigns at scale across multiple channels and geographies knowing you’re maintaining visual brand consistency and quality. Improve external and internal customer experience no matter how complex your campaigns are or how many marketing channels you’re operating. Wrike accelerates creative production, increases on-time delivery, and makes maintaining brand consistency easier.
Categories: Marketing Operations/ Project Mgmt Platform/Solution, Digital Experience, including Content Mgmt, Platform/Solution, Optimization & Personalization Platform/Solution
Alyce is the only Smart Gifting platform, enabling sales, marketing, and customer success teams to create personal bonds and drive results through a relational, recipient-first approach to gifting. With an AI-powered platform and global network of partners, Alyce bridges the physical and digital world of marketing and revenue generation so that enterprises can better engage prospects, customers, and employees while delivering greater impact. Alyce is a venture-backed, privately held company headquartered in Boston, MA. Learn more at alyce.com.
Categories: Account-Based Marketing Platform/Solution, Marketing Automation Platform/Solution
Aprimo offers industry-leading digital asset management and work management solutions that help your teams spend their time and effort on content and marketing strategies that actually drive business outcomes and reach customers in the right channels. Its powerful content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale. Learn more at www.aprimo.com.
Categories: Digital Asset Mgmt / Brand Mgmt Platform/Solution, Content Marketing Platform/Solution
Blueshift equips marketers to deliver relevant, connected customer-centric experiences across every channel and touchpoint. Blueshift uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications.
Through unified data, cross-channel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools to seamlessly deliver customer-centric experiences in real-time across the entire customer journey.
Leading consumer brands such as LendingTree, Udacity, Discovery, PayPal, Groupon, and the BBC use Blueshift to drive continued revenue growth through elevated customer engagement. The company is backed by prominent venture capital firms including Storm Ventures and SoftBank Ventures Asia.
Categories: Data Mgmt/Customer Data Platform/Solution, Marketing Automation Platform/Solution, Customer Experience / Relationship Mgmt Platform/Solution
An industry leader in Digital Asset Management software, Brandfolder delivers a platform that is as intuitive for users, as it is powerful for admins to easily store, manage, share, manipulate, and analyze assets across hundreds of formats including 8K video, documents, images, and 3D renderings. And with asset usage analytics powered by Brand IntelligenceⓇ, Brandfolder provides the tools to optimize creative strategy with data-driven precision.
With best-in-class time-to-value, services, support, security, and scalability Brandfolder enables brands around the world like Slack, TripAdvisor, Lyft, and P.F. Changs to create compelling brand experiences with unparalleled efficiency and speed.
Categories: Digital Asset Mgmt / Brand Mgmt Platform/Solution, Content Marketing Platform/Solution, Sales Enablement Platform/Solution
causaLens is a team of people driven to radically advance human decision-making. We are the pioneers and the builders of applications powered by Causal AI. Our partners in financial analytics, precision medicine, supply chain, and marketing are utilizing this technology to make decisions more quickly and with more confidence. We believe understanding cause-and-effect can dramatically impact how organizations make key decisions and ultimately empower humans to solve the greatest challenges in healthcare, the economy, and society.
Categories: Analytics Platform/Solution, Optimization & Personalization Platform/Solution, Attribution & Performance Platform/Solution
With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business.
Categories: Analytics Platform/Solution, Attribution & Performance Platform/Solution, Data Mgmt/Customer Data Platform/Solution
Integrate is the leader in Precision Demand Marketing, the next chapter of B2B marketingthat takes abuyer-driven, omnichannel, and account-based approachto creating meaningful connectionswith buyers.Integrate works with high-growth and enterprise organizations like Salesforce, Microsoft, Akamai, and Pluralsight to power their buyer-driven, Precision Demand Marketing strategies.Over the past decade,Integratehas evolved to serve B2B marketers’ needs, from solving the complex challenges across demand generation channels to powering tailored account-based, buyer-driven omnichannel experiences that convert leads to revenue and prove marketing return on investment. Today, Integrateoffers the Demand Acceleration Platform(DAP), whichprovides marketers with the flexibility and adaptability to quicklyreact to shifting buyer’s needs, invest where needed, and orchestrate connected buying experiences with less budget waste.
Categories: Marketing Operations/ Project Mgmt Platform/Solution, Events & Meetings Platform/Solution, Customer Journey Orchestration & Analytics Platform/Solution
Intellimize is the website conversion optimization platform that combines high-volume testing with dynamic personalization for 100% of web visitors so they are more likely to convert.
Intellimize enables companies to get more out of their website by converting more of their traffic into things they care about like revenue, subscriptions, leads, and more through intelligent website optimization using machine learning.
Categories: Optimization & Personalization Platform/Solution
Lumar (formerly Deepcrawl) is an enterprise-scale
website intelligence platform used by businesses
worldwide. Powered by the fastest website crawler
on the market, the platform helps businesses uncover
their websites’ full commercial potential with a
command center for monitoring and improving
websites’ technical health and search performance.
Lumar is used by some of the world’s best-known
brands, including teams at eBay, Microsoft, PayPal,
Categories: SEO Platform/Solution, Agency Services/Consulting, Analytics Platform/Solution
MoEngage is an insights-led customer engagement platform, built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, SMS, web push, on-site messaging, Facebook Audiences, in-app messaging, app inbox cards, and connectors to other technologies. With AI-powered automation and optimization, brands can analyze audience behavior, segment the right audiences, and engage consumers with personalized communication at every touchpoint across their lifecycle.
Categories: Marketing Automation Platform/Solution, Optimization & Personalization Platform/Solution, Customer Journey Orchestration & Analytics Platform/Solution
Near, the world’s largest source of intelligence on People, Places, and Products, is the global leader in Data Intelligence empowering organizations of all sizes to make smart, strategic decisions delivering optimal business performance. Our platform unites the Marketers and Operational data leaders by providing the most accurate, reliable source of data. Our transparent, privacy-led approach means you will never doubt our authenticity.
We are determined to provide actionable insights as we work relentlessly to shape, build, and maintain the world’s largest source of intelligence on People, Places, and Products in both the physical and digital space.
Ultimately, our vision is to inspire the world to make better decisions. And, to inspire ourselves to deliver the most trusted, privacy-led source of intelligence on People, Places, and Products.
Categories: Data Mgmt/Customer Data Platform/Solution, Identity Resolution Platform/Solution, Digital Experience, including Content Mgmt, Platform/Solution
Since 1994, Peachtree Data has grown to become a leader in the data processing sector of the direct marketing industry. We specialize in mailing list cleaning and appending. Our services include: NCOALink™, PCOA, LACS, DSF2™,, AEC, Deceased Coding, Merge/Purge, Postal Presort, Telephone Appending, Demographic Appending, Email Appending, and much more.
Categories: Data Mgmt/Customer Data Platform/Solution, Email Marketing Platform/Solution, Marketing Performance Mgmt Platform/Solution
Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the Data Cloud.
Categories: Data Mgmt/Customer Data Platform/Solution, Analytics Platform/Solution, Identity Resolution Platform/Solution
Terminus is the industry’s only true ABM platform for revenue growth. As the ABM category creators, our mission is to empower marketers to drive revenue impact for a sustainable growth advantage. With our true ABM Platform, 1000+ customers including Gainsight, Roche, and Dow Jones have turned marketing into a growth engine. Terminus is proud to be G2 leader in ABM for 17 consecutive quarters.
Categories: Account-Based Marketing Platform/Solution, Digital Experience, including Content Mgmt, Platform/Solution, First-Party Data/Consent Mgmt Platform/Solution
Ziflow is the leading creative collaboration platform. Ziflow helps agencies and brands deliver exceptional creative work by streamlining feedback on any creative asset from concept to delivery. Creative teams collaborate on any creative asset with a single platform for review of video, digital, web, documents, images, audio, banners, and much more. Flexible workflow accelerates approval of creative projects. Seamless integration with creative tools and apps lets creative teams continue to work at speed.
Categories: Digital Asset Mgmt / Brand Mgmt Platform/Solution, Content Marketing Platform/Solution