Aprimo provides technology solutions for content, operations, and planning that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

Categories: Digital Asset Mgmt/Brand Mgmt Platform, Marketing Operations Management , Content Marketing Software/Solutions

Exponea, a Bloomreach company, is the ultimate advanced analytics and marketing automation platform. Our Customer Data and Experience Platform (CDXP) ingests and analyzes all your customer data, stitches and enriches it with AI, and activates it to intelligently orchestrate personalized experiences across all touchpoints, in real-time, at scale. 

Bloomreach’s market-leading e-commerce search and content services combined with Exponea’s best-in-class customer data experience platform and marketing automation will create the first ever truly integrated product and customer data set.

This combination will accelerate the speed of execution for businesses to create, personalize, and optimize powerful commerce experiences and accelerate revenue growth for both B2C and B2B brands.

Categories: Data Management/Customer Data Platform, Marketing Automation Software/Platform, Analytics

OneTrust PreferenceChoice™ enables marketers and publishers to drive transparent user experiences, build trust, and comply with 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR. With PreferenceChoice, organizations can implement a privacy first, customer centric approach to marketing and sales activities, collect user consent and preferences across channels, domains, and devices, scan for website and mobile app tracking technologies, automate consumer rights requests, and centralize consent and preferences data for easy consumption across martech systems. OneTrust PreferenceChoice is the #1 CMP (according to Kevel) and is an IAB-registered Transparency and Consent Framework (TCF) 2.0 vendor. OneTrust is the only vendor to receive the highest rank in all areas of the KuppingerCole Privacy & Consent Management Leadership Compass. In 2020, OneTrust was named the #1 fastest growing company on the Inc. 500, is one of Fast Company's 2019 World’s Most Innovative Companies, and is led by our CEO Kabir Barday, a 2019 EY Entrepreneur of the Year in the United States. OneTrust PreferenceChoice is a part of OneTrust, the #1 most widely used privacy, security and governance platform used by more than 7,500 customers and powered by 130 awarded patents. OneTrust PreferenceChoice is infused with intelligence by the OneTrust Athena™ AI and robotic automation engine, and integrates seamlessly with the full OneTrust platform, including OneTrust Privacy Management Software, OneTrust Vendorpedia™, OneTrust GRC, OneTrust Ethics, OneTrust DataGuidance™, OneTrust DataDiscovery™, and OneTrust DataGovernance™. OneTrust's team of 1,500 privacy, security and trust experts are co-headquartered in Atlanta and London, with additional offices in Bangalore, Melbourne, Seattle, San Francisco, New York, São Paulo, Munich, Paris, Hong Kong, and Bangkok. Backed and co-chaired by the founders of Manhattan Associates (NASDAQ: MANH) and AirWatch ($1.54B acq. by VMware), and supported by over $400 million funding from Insight Partners and Coatue, the OneTrust leadership team has significant experience building scalable, enterprise software platforms. OneTrust is also guided by an external advisory board of renowned privacy experts and an in-house global privacy and legal research team. For more, visit PreferenceChoice.com or connect on LinkedIn.

Categories: Data Privacy/Compliance Management, Audience Data/Identity Resolution, Optimization & Personalization

Salesforce is the global leader in customer relationship management (CRM), bringing companies of every size and industry closer to their customers. Salesforce enables companies to leverage cloud, social, mobile, AI, and connected products to engage with their customers in new ways, all on one integrated platform that spans sales, service, marketing, commerce, communities, collaboration and industries. Salesforce is ranked #1 on Fortune’s World's Best Workplaces list and on Forbes world's most innovative companies. 

Categories: Account Based Marketing/ABM, Marketing Automation Software/Platform, Optimization & Personalization

Tealium connects customer data– spanning web, mobile, offline, and IoT devices– so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com. 

Categories: Data Management/Customer Data Platform, Tag Management Solution, Data Privacy/Compliance Management

Acoustic is an independent marketing cloud with the open platform needed for success in a dynamic world. We’re reimagining marketing technology by lessening the burdens of repetitive tasks and equipping marketers with powerful technology that is simple and easy to use. We give marketers more time to do what really matters—to think bigger and put themselves back into the work. We help marketers aim higher, bringing humanity back into marketing. Acoustic serves an international client base of more than 3,500 brands, including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing, and marketing automation solutions.

Categories: Marketing Automation Software/Platform, Analytics, Optimization & Personalization

Acquia is the open digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community -- giving our customers the freedom to build tomorrow on their terms. To learn more, visit acquia.com.

Categories: Content Management System/CMS, Data Management/Customer Data Platform

Acxiom provides the data foundation for the world's best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. For more information, visit Acxiom.com.  

Categories: Analytics, Business/Customer Intelligence, Data Management/Customer Data Platform

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

Categories: Attribution & Performance, Marketing Automation Software/Platform, Analytics

BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth.

Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, and VF Corp, use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.

Categories: Data Management/Customer Data Platform, Audience Data/Identity Resolution, Business/Customer Intelligence

Ensighten is a global cybersecurity leader, offering next generation client-side protection against data loss, ad injection and intrusion. Through the Ensighten solution, organizations can assess privacy risk and stop unauthorized leakage or theft of data, as well as comply with the CCPA, GDPR and other data privacy regulations. Ensighten’s MarSec™ platform protects some of the largest brands in the world from data leakage whilst ensuring maximum web page performance.

Categories: Data Privacy/Compliance Management, Customer Experience / Relationship Management

Lytics customer data platform enables marketers to build personalized digital experiences and 1-to-1 marketing campaigns by focusing on behavioral data and combining it with our advanced data science and machine learning decision engine. In a world where brands need to compete with Amazon, Netflix, and Spotify, Lytics help them thrive.

Categories: Data Management/Customer Data Platform, Optimization & Personalization

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 11,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Categories: Paid Media Management, Customer Experience / Relationship Management, PPC/Marketplace Advertising

ON24 is on a mission to transform the way businesses drive revenue and customer engagement through data-rich digital experiences. Powered by the ON24 Platform, marketers create and deliver live, always-on and personalized webinar, content and virtual event experiences to engage audiences in real-time, to generate powerful buying signals and to accelerate pipeline. With billions of engagement minutes created every year, ON24 is the network where enterprises engage prospects and customers at global scale. Headquartered in San Francisco, ON24 has a wide international footprint serving the regions of North America, EMEA and JPAC. For more information, visit https://www.on24.com. 

Categories: Event & Meeting Solution, Analytics, Account Based Marketing/ABM

With Pega you engage customers 1:1 across inbound, outbound, owned, and paid channels to maximize Customer Lifetime Value. Our AI analyzes each individual and delivers a relevant Next-Best-Action in real-time - balancing what’s best for the customer, with what’s best for your business. Our solution’s hyper-personalization capabilities combine predictive analytics, machine learning, complex event processing, performance simulation, and decision management, to help generate a 10-1 ROI. 

Categories: Optimization & Personalization, Predictive Analytics & Sales Enablement Tools

Redpoint Global's software solutions empower brands to transform how customer experience is delivered. Redpoint Global's solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. For more information, visit www.redpointglobal.com or email contact.us@redpointglobal.com. 

Categories: Data Management/Customer Data Platform, Optimization & Personalization, Analytics

Marketing technology has never fully integrated the three most important parts of customer relationship management: listening, thinking, and speaking. This changes with Simon Data, the Smart Hub CDP purpose-built to seamlessly blend the science of understanding your customers with the act of connecting to them. A 2020 Gartner Cool Vendor in Multichannel Marketing, Simon works with leading brands like Equinox, Venmo, ASOS, and Tripadvisor to improve customer experiences and all of the growth metrics that follow. 

Categories: Data Management/Customer Data Platform, Customer Experience / Relationship Management, Audience Data/Identity Resolution

TABLE’s platform provides an all-in-one, digital-first, seamless platform for your customers the moment they interact with you! Delight your customers with tailored messages based on their needs, from scheduling appointments to processing payments and connecting with live agents. Agents can interact with customers through voice and video calls, group messaging, screen and file sharing, and much more. TABLE keeps every channel and interaction in one unified platform so you don’t have to. 

Categories: Customer Experience / Relationship Management, Digital Experience/WebOps Platform, Digital Commerce Marketing Tool/Solution

Treasure Data Customer Data Platform (CDP) empowers enterprises by delivering rich insights that drive outstanding customer experiences. Built on a strong data management foundation, our CDP enables brands to securely unify customer data across silos at scale so they can better identify, engage and acquire customers. The highly configurable platform boasts a comprehensive connector network that evolves with your existing technology stack to future-proof all customer data initiatives. Treasure Data has more than 400 customers including Fortune 500 and Global 2000 enterprises and is a wholly-owned subsidiary of Arm Ltd.

Categories: Data Management/Customer Data Platform, Analytics, Audience Data/Identity Resolution

Businesses run better and grow faster with trustworthy data. Tens of thousands of organizations rely on Validity solutions – including Everest, DemandTools, BriteVerify, Trust Assessments, and GridBuddy Cloud – to target, contact, engage, and retain customers effectively. Marketing, sales, and customer success teams worldwide trust Validity solutions to help them create smarter campaigns, generate leads, drive response, and increase revenue. For more information visit validity.com and connect with us on LinkedIn and Twitter

Categories: Email Solution, Analytics, Business/Customer Intelligence

ActionIQ empowers the world’s leading brands to win in today’s experience economy by completely changing how they interact with their customers, creating more authentic and valuable experiences. Our platform is used by the largest brands across financial services, retail, media, hospitality, and technology services to intelligently personalize customer experiences across every touchpoint, at scale. 

Categories: Data Management/Customer Data Platform, Marketing Automation Software/Platform, Analytics

Freshworks provides organizations of all sizes with SaaS customer engagement solutions that make it easy for support, sales and marketing professionals to communicate effectively with customers for better service and collaborate with team members to resolve customer issues. The company's products include Freshdesk, Freshservice, Freshworks CRM, Freshcaller, Freshteam, Freshchat, Freshmarketer and Freshrelease. Founded in October 2010, Freshworks Inc., is backed by Accel, Tiger Global Management, CapitalG and Sequoia Capital India. Freshworks' headquarters are located in San Mateo, California, with global offices in India, UK, Australia and Germany. The company's cloud-based suite is widely used by over 150,000 businesses around the world including the NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba and Cisco.

Categories: Predictive Analytics & Sales Enablement Tools, Customer Experience / Relationship Management, Analytics

Categories: Event & Meeting Solution, Video Marketing Platform

imimobile provides cloud communications software and services that manage business-critical customer interactions at scale. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences. Our Customer Interaction Management (CIM) suite automates, orchestrates and monitors interactions with disparate back-end systems. We deliver innovative, on-brand, business-critical customer interactions for blue-chip global enterprises and leading public-sector organizations including Best Buy, Express, IHG, Mercedes, and Walgreens.

Categories: Customer Experience / Relationship Management, Marketing Automation Software/Platform, Optimization & Personalization

The first person-based marketing platform for B2B companies. 

Categories: Account Based Marketing/ABM, Marketing Automation Software/Platform, None of these

Magnolia is a leading digital experience software company. We help brands outsmart their competition through better customer experiences and faster DX projects. Get full headless flexibility and seamless workflows across best-of-breed digital experience stacks. Global leaders such as JetBlue, Atlassian, State Street and the New York Times all rely on Magnolia for maximum reliability, high-speed project implementation and exceptional omnichannel experiences.

Categories: Content Management System/CMS, Digital Experience/WebOps Platform, Digital Asset Mgmt/Brand Mgmt Platform

The Openprise RevOps Performance Platform elevates RevOps into a performance multiplier by orchestrating data, processes, and interactions to improve the performance of every go-to-market initiative. Openprise is a single, no-code platform that can help to simplify even the most complex RevTech stack.

Categories: Data Management/Customer Data Platform, Marketing Operations Management , Attribution & Performance

Pantheon is the WebOps platform where marketers and developers drive results. Every day, thousands of teams create, iterate, and scale WordPress and Drupal sites, reaching billions globally. Organizations including Lyft, Clorox, and the United Nations accelerate development and publish in real-time using Pantheon’s collaborative workflows. Learn more at Pantheon.io.  

Categories: Digital Experience/WebOps Platform, Project & Workflow Management, Optimization & Personalization

Postclick is the global leader in digital advertising conversion. Our team is on a mission to automate conversion by dynamically delivering relevant post-click experiences at a scale previously thought impossible. In addition to our flagship solution, our company also owns the leading SMB landing page platform called Instapage - recognized as a leader in G2Crowd’s Personalization, Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, our company is ranked #1 in customer satisfaction.

Categories: Optimization & Personalization, Marketing Automation Software/Platform

Progress (NASDAQ: PRGS) offers the leading platform for developing and deploying strategic business applications. We enable customers and partners to deliver modern, high-impact digital experiences with a fraction of the effort, time and cost. Progress offers powerful tools for easily building adaptive user experiences across any type of device or touchpoint, the flexibility of a cloud-native app dev platform to deliver modern apps, leading data connectivity technology, web content management, business rules, secure file transfer, network monitoring, plus award-winning machine learning that enables cognitive capabilities to be a part of any application. Over 1,700 independent software vendors, 100,000 enterprise customers, and two million developers rely on Progress to power their applications. Learn about Progress at www.progress.com or +1-800-477-6473. 

Categories: Content Management System/CMS, Customer Experience / Relationship Management, Optimization & Personalization

Sendoso, the leading Sending Platform™, is the most effective way for revenue-driving teams to stand out with new ways to engage at strategic points throughout the customer journey. By sending personalized gifts, virtual experiences, branded swag, and eGifts at scale with Sendoso, you’ll see significant time savings per campaign, an increase in conversion rates, and higher retention rates.

Categories: Account Based Marketing/ABM, Customer Experience / Relationship Management, Optimization & Personalization

SoloSegment provides behavior-based personalization technologies designed for B2B that connect customers with content that converts. Gatekeepers, regulators and customer concerns about privacy drive up your cost of acquiring leads. Use your data to keep prospects on your site and make their journeys successful. SoloSegment GuideBox and SoloSegment SearchBox uses your anonymous website data to determine what customers need, before they know they need it.  Learn more at SoloSegment.com. 

Categories: Optimization & Personalization, Content Marketing Software/Solutions

Stack Overflow Advertising provides a highly relevant and brand-safe environment to reach and engage the largest, global audience of developers and technologists. Our platform serves more than 120 million visitors each month, making it one of the 50 most popular websites in the world. Contact us today to find out how we can build an advertising strategy that supports your marketing objectives and business goals.  

Categories: Account Based Marketing/ABM, Agency Services/Consulting

Wrike, the world’s most versatile collaborative work management solution, has transformed the way marketing teams work together. Bringing everyone into a single digital workspace makes it easy to monitor progress, identify dependencies, and keep collaboration and projects on track. With Wrike, marketers can increase agility and velocity by automating workflows to achieve aggressive growth goals. Create and launch complex, integrated campaigns at scale across multiple channels and geographies knowing you’re maintaining visual brand consistency and quality. Improve external and internal customer experience no matter how complex your campaigns are or how many marketing channels you’re operating. Wrike accelerates creative production, increases on-time delivery, and makes maintaining brand consistency easier.

Categories: Marketing Automation Software/Platform, Content Marketing Software/Solutions, Digital Asset Mgmt/Brand Mgmt Platform

Ziflow is the leading enterprise-ready online proofing for the world's most demanding agencies and brands. With the broadest media type support, SOC2 compliance, and capabilities like automated workflow, version management, and integrations with leading project management and collaboration solutions, it's the first choice for organizations looking for the best enterprise online proofing solution. Our customers include Showtime, Splash Worldwide, AWS, Hilton, Weber Grills, WeatherTech, Olly, and Everyday Health.

Categories: Project & Workflow Management, Marketing Operations Management

ZoomInfo (Nasdaq: ZI) is a Go-To-Market Intelligence Solution for more than 15,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. For more information about our leading Go-To-Market Intelligence Solution, and how it helps sales, marketing, and recruiting professionals, please visit www.zoominfo.com.

Categories: Data Management/Customer Data Platform, Business/Customer Intelligence

Blueshift's SmartHub CDP gives brands all the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The single, flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can now orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors in real-time.  

Categories: Data Management/Customer Data Platform, Marketing Automation Software/Platform

Bounteous, a Google Partner since 2007, creates big-picture digital solutions that help leading companies deliver transformational brand experiences. Our expertise includes Strategy, Media, Experience Design, Technology, and Analytics and Insight. Bounteous forms problem-solving partnerships with our clients to envision, design, and build their digital futures. Clients include Caterpillar, PBS, Wilson, and Domino’s.

Categories: Performance Marketing Platform, Attribution & Performance, Data Management/Customer Data Platform

dotdigital is a leader in omnichannel marketing automation technology. dotdigital Engagement Cloud is the platform of choice for businesses seeking to engage customers across all touchpoints. The platform’s features empower 4,000+ brands across 150 countries to acquire, convert, and retain customers. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, and more. dotdigital is a global company with over 350 employees, serving companies of all sizes and in all verticals for over 20 years.

Categories: Email Solution, Marketing Automation Software/Platform, Digital Commerce Marketing Tool/Solution

GeekHive is a marketing technology consultancy that helps companies realize the full value of their martech investments. With 20 years of experience, GeekHive reinforces technical expertise with digital marketing strategy to unlock the power of marketing technology for mid-market enterprise-level businesses and nonprofit organizations. GeekHive takes pride in providing clients with digitally transformative solutions that accelerate business value and create world-class customer experiences.  

Categories: Optimization & Personalization

Founded in 2012, Introhive is the fastest-growing B2B sales intelligence and data quality management solution, recently recognized as a top 10 fastest growing technology company in Deloitte’s Fast 50 Awards. Introhive’s AI-powered SaaS platform is designed to help organizations realize the full value of their relationships and underutilized data across their business to increase revenues, employee productivity and to improve customer experience management. 

Categories: Data Management/Customer Data Platform

ObservePoint brings insights, automation, and compliance to the chaos of customer experience data with their Data Governance solutions: Technology Governance, Privacy Compliance, and Campaign Performance. These solutions empower insights-driven companies to trust their data with automated analytics testing, protect customers with compliance monitoring, and improve experiences with validated, data-driven insights.

Categories: Analytics, Attribution & Performance, Tag Management Solution

Stensul dramatically reduces email creation time by up to 90% to help teams focus on improving email performance. With the stensul Email Creation Hub™, teams launch campaigns faster by streamlining the collaboration process and simplifying creation for all marketers, so they can build emails that drive results. Stensul integrates with leading marketing platforms including Marketo, Oracle Eloqua, Workfront, Adobe Campaign, and Salesforce Marketing Cloud. The world’s best brands trust stensul, including ASICS Digital, BMW, Box, Catalent Pharma Solutions, Clover Health, Greenhouse, and Samsung.  

Categories: Email Solution, Marketing Operations Management

SundaySky is transforming customer experience for the world’s most demanding brands, enabling brands to deliver video-powered experiences that drive breakthrough outcomes at key moments across customer journeys. With SundaySky’s Video Experience Platform, brands generate millions of unique digital experiences annually that transform high-stakes moments that engage, educate, and inspire customers to action. Proven with companies like 1-800 Contacts, AT&T, Bank of America, Staples, UnitedHealthcare, Verizon, and many others, SundaySky’s unparalleled platform and unmatched domain expertise equip brands to achieve step-change business results and quantifiable value from increased revenue, reduced costs, lower churn, and higher customer satisfaction. 

Categories: Video Marketing Platform, Content Marketing Software/Solutions, Customer Experience / Relationship Management

Uberall empowers some of the world’s biggest agencies and brands to deliver a memorable ‘Near Me’ Brand Experience (NMBX) — transforming online engagement into offline sales for multi-location businesses. NMBX consists of all the online touchpoints that a consumer has with the local outlets of a brand, from finding, persuading, buying and recommending, to returning as a regular customer. Uberall’s solutions enable multi-location businesses to easily manage search and discovery, engagement and conversion in real-time on all online platforms — mobile, voice and desktop — across websites, mobile apps, store locators, search engines, maps, social platforms and advertising networks. Uberall is headquartered in Berlin, with additional offices in San Francisco, London, Paris, Amsterdam, Montreal, Detroit, and Cape Town. Its clients include Fortune 500 companies and industry leaders from all over the world. Learn more at www.uberall.com.

Categories: Data Management/Customer Data Platform, Agency Services/Consulting, SEO Software

VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity, and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA. To learn more, visit www.vanillasoft.com.

Categories: Customer Experience / Relationship Management, Data Management/Customer Data Platform, Predictive Analytics & Sales Enablement Tools