Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes - from loyalty to lifetime value - and intelligently adapt each experience in real-time based on these insights. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question ‘how do our digital products drive our business?’
Categories: Analytics Platform/Solution, Customer Journey Orchestration & Analytics Platform/Solution, Optimization & Personalization Platform/Solution
Using A/B testing to optimize email, text, web, or any other marketing campaign is tedious and outdated. OfferFit replaces A/B testing and provides a quick and flexible way to make unique decisions for each of your customers to maximize your campaign’s performance.
You can use OfferFit to enhance marketing performance by selecting the best message, incentive, timing, and channel for every customer, every day.
Using self-learning AI, OfferFit proactively experiments and personalizes experiences unique to each customer, lifting program revenue by 20%+ – and it plugs right into your existing tech stack.
OneTrust PreferenceChoice™ enables marketers and publishers to drive transparent user experiences, build trust, and comply with 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR. With PreferenceChoice, organizations can implement a privacy first, customer centric approach to marketing and sales activities, collect user consent and preferences across channels, domains, and devices, scan for website and mobile app tracking technologies, automate consumer rights requests, and centralize consent and preferences data for easy consumption across martech systems.
OneTrust PreferenceChoice is the #1 CMP (according to Kevel) and is an IAB-registered Transparency and Consent Framework (TCF) 2.0 vendor. OneTrust is the only vendor to receive the highest rank in all areas of the KuppingerCole Privacy & Consent Management Leadership Compass. In 2020, OneTrust was named the #1 fastest growing company on the Inc. 500, is one of Fast Company's 2019 World’s Most Innovative Companies, and is led by our CEO Kabir Barday, a 2019 EY Entrepreneur of the Year in the United States.
OneTrust PreferenceChoice is a part of OneTrust, the #1 most widely used privacy, security and governance platform used by more than 10,000 customers and powered by 150 awarded patents. OneTrust PreferenceChoice is infused with intelligence by the OneTrust Athena™ AI and robotic automation engine, and integrates seamlessly with the full OneTrust platform, including OneTrust Privacy Management Software, OneTrust DataDiscovery™, OneTrust DataGovernance™, OneTrust Vendorpedia™, OneTrust GRC, OneTrust Ethics, OneTrust ESG, and OneTrust DataGuidance™.
According to the IDC Worldwide Data Privacy Management Software Market Shares Report, 2020, “OneTrust is leading the market outright and showing no signs of slowing down or stopping.”
OneTrust has raised a total of $920 million in funding at a $5.3 billion valuation from Insight Partners, Coatue, TCV, SoftBank Vision Fund 2, and Franklin Templeton.
OneTrust’s fast-growing team of 2,000 employees is co-headquartered in Atlanta and London with additional offices in Bangalore, Melbourne, Seattle, San Francisco, New York, São Paulo, Munich, Paris, Hong Kong, and Bangkok.
Categories: Optimization & Personalization Platform/Solution
Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.
We bring companies and customers together.
Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.
Categories: Marketing Automation Platform/Solution, Customer Journey Orchestration & Analytics Platform/Solution, Data Mgmt/Customer Data Platform/Solution
Tealium connects customer data– spanning web, mobile, offline, and IoT devices– so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.
Treasure Data is a best-of-breed enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. We do this by connecting all data into one smart customer data platform, uniting teams and systems to power purposeful engagements that drive value and protect privacy for every customer, every time. Trusted by leading companies around the world, Treasure Data customers span the Fortune 500 and Global 2000 enterprises. To learn more, visit www.treasuredata.com.
Categories: Data Mgmt/Customer Data Platform/Solution, Customer Journey Orchestration & Analytics Platform/Solution, Identity Resolution Platform/Solution
ActionIQ empowers the world’s leading brands to win in today’s experience economy by completely changing how they interact with their customers, creating more authentic and valuable experiences. Our platform is used by the largest brands across financial services, retail, media, hospitality, and technology services to intelligently personalize customer experiences across every touchpoint, at scale.
Categories: Data Mgmt/Customer Data Platform/Solution, Marketing Automation Platform/Solution, Analytics Platform/Solution
Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.
BlueConic, the market-leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, UEFA, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more.
Categories: Data Mgmt/Customer Data Platform/Solution, Identity Resolution Platform/Solution, Customer Experience / Relationship Mgmt Platform/Solution
The HCL Software Unica Suite is an enterprise class, fully integrated cloud native marketing platform that delivers precision marketing at scale.
Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more.
With nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call center, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with home grown and third-party martech applications.
Unica can be deployed through Docker framework or natively, on premise or on any cloud of your choice. This leading marketing automation solution is highly scalable, robust and secure, while providing a single marketing system of record to implement omni-channel marketing strategies.
Categories: Customer Journey Orchestration & Analytics Platform/Solution, Marketing Automation Platform/Solution, Marketing Operations/ Project Mgmt Platform/Solution
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Categories: Data Mgmt/Customer Data Platform/Solution, Identity Resolution Platform/Solution, First-Party Data/Consent Mgmt Platform/Solution
Pantheon is the WebOps platform where marketers and developers drive results. Every day, thousands of teams create, iterate, and scale WordPress and Drupal sites, reaching billions globally. Organizations including Lyft, Clorox, and the United Nations accelerate development and publish in real-time using Pantheon’s collaborative workflows. Learn more at Pantheon.io.
Categories: Digital Experience, including Content Mgmt, Platform/Solution
Redpoint Global's software solutions empower brands to transform how customer experience is delivered. Redpoint Global's solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. For more information, visit www.redpointglobal.com or email firstname.lastname@example.org.
Categories: Data Mgmt/Customer Data Platform/Solution, Optimization & Personalization Platform/Solution, Analytics Platform/Solution
Wrike, the world’s most versatile collaborative work management solution, has transformed the way marketing teams work together. Bringing everyone into a single digital workspace makes it easy to monitor progress, identify dependencies, and keep collaboration and projects on track. With Wrike, marketers can increase agility and velocity by automating workflows to achieve aggressive growth goals. Create and launch complex, integrated campaigns at scale across multiple channels and geographies knowing you’re maintaining visual brand consistency and quality. Improve external and internal customer experience no matter how complex your campaigns are or how many marketing channels you’re operating. Wrike accelerates creative production, increases on-time delivery, and makes maintaining brand consistency easier.
Categories: Marketing Operations/ Project Mgmt Platform/Solution, Digital Experience, including Content Mgmt, Platform/Solution, Optimization & Personalization Platform/Solution
Alyce is the only Smart Gifting platform, enabling sales, marketing, and customer success teams to create personal bonds and drive results through a relational, recipient-first approach to gifting. With an AI-powered platform and global network of partners, Alyce bridges the physical and digital world of marketing and revenue generation so that enterprises can better engage prospects, customers, and employees while delivering greater impact. Alyce is a venture-backed, privately held company headquartered in Boston, MA. Learn more at alyce.com.
Categories: Account-Based Marketing Platform/Solution, Marketing Automation Platform/Solution
Blueshift's SmartHub CDP gives brands all the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The single, flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can now orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors in real-time.
Categories: Data Mgmt/Customer Data Platform/Solution, Marketing Automation Platform/Solution, Customer Experience / Relationship Mgmt Platform/Solution
Deepcrawl is the world's #1 Technical SEO Platform, trusted by many enterprise brands as well as 6 major global group advertising agencies, including Nestle, Lenovo, Vodafone, GroupM, Zappos, Deliveroo, Made.com, and Canva among thousands of other leading companies. We help brands increase their ranking, lower their customer acquisition cost, and drive revenue through the one thing that often gets overlooked: Technical SEO.
Our SEO Analytics Hub helps businesses detect opportunities for growth and increase performances through in-depth technical SEO Analytics and insights.
We protect your website from releasing harmful code to production through our SEO Automation Hub by alerting you to technical SEO errors before they become an issue.
All of this in one easy-to-use, integrated platform.
Categories: SEO Platform/Solution, Agency Services/Consulting, Analytics Platform/Solution
MoEngage is an insights-led customer engagement platform, built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, SMS, web push, on-site messaging, Facebook Audiences, in-app messaging, app inbox cards, and connectors to other technologies. With AI-powered automation and optimization, brands can analyze audience behavior, segment the right audiences, and engage consumers with personalized communication at every touchpoint across their lifecycle.
Categories: Marketing Automation Platform/Solution, Optimization & Personalization Platform/Solution, Customer Journey Orchestration & Analytics Platform/Solution