Available On-Demand
Keynote
The changing customer: A candid keynote conversation
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Kim Davis, Editorial Director, MarTech Today, Third Door Media
Craig Rosenberg, Distinguished Vice President & Analyst, Gartner
Teresa Barreira, CMO, Publicis Sapient
Martin Ekechukwu, CEO & Co-Founder, WHTWRKS
Editorial Director, MarTech Today, Third Door Media
Kim Davis is the Editorial Director of MarTech Today. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist.
Distinguished Vice President & Analyst, Gartner
Craig Rosenberg is a Distinguished Vice President, Analyst, serving heads of sales and marketing for Gartner. In this role, Mr. Rosenberg develops research and advises customers on the strategy, people, process, technology, and tactics across their sales and marketing that are required to drive repeatable, scalable growth. Mr. Rosenberg is a well-known sales and marketing thought leader particularly with new, innovative strategies such as account based strategy. He has spoken at hundreds of sales and marketing events and is featured in numerous business publications. Prior to being acquired by Gartner, Mr. Rosenberg was the Chief Analyst and Co-Founder of TOPO from 2013-2019 where he lead research, advisory, and consulting across TOPO's sales, marketing, and sales development practices.
CMO, Publicis Sapient
Teresa Barreira is a transformational leader with a passion to innovate. Named one of the Top 25 Women Leaders in IT Services of 2020 by the IT Services Report, and a 2019 recipient of the Silver Stevie Award for Female Executive of the Year, Teresa operates with fearlessness. Teresa’s creative thinking and ability to make the complex simple enabled her to break the mold of traditional marketing in Technology and Service companies. Currently the Global CMO at Publicis Sapient where she has reinvigorated the brand, repositioning the company to drive growth and become a leader in digital business transformation. Under her leadership, marketing-influenced revenue has more than tripled. She created an agile operating model focused on speed, data & innovation and built a multi-disciplinary, global team, fostering diversity, equity and inclusion. Teresa is a proud Hispanic and native of Portugal, focused on advancing DE&I in leadership and at all levels. She’s lived and worked in the US, Canada, and Europe, and spent her career leading teams and companies through transformation, launching new brands or lines of business, and cultivating a culture of experimentation and learning. Formerly CMO for Deloitte Consulting, she’s held leadership positions with technology companies including IBM and Accenture and startup organizations such as Lotus.
CEO & Co-Founder, WHTWRKS
Martin Ekechukwu doesn’t do business like anyone else. Although his background includes traditional training at some of the largest CPG companies worldwide, he considers himself a hybrid trained marketer. He is a man who resonates “casual luxury” with an innate desire to deliver best in class work with a first-class attitude that motivates and encourages other black entrepreneurs to move the needle forward for their brands. His resume is impressive, especially when one considers that he has worked directly with Def Jam Recordings on emerging artist strategy and created innovation opportunities for artists such Snoop Dog, Janet Jackson, and Sean “Puffy” Combs. Outside of the music industry, his unique approach to marketing and business has revived national brands such as 7-Up and Hawaiian Punch. In 2013, Martin co- founded WHTWRKS, a marketing company that focuses on bridging the gap between brands and their target audience through the creation of compelling content and experiential events. The company also specializes in working with small business brands to prepare them for national and global expansion and 10x growth Whether it’s creating new products, concepts or searching for unique brand partnership opportunities for his clients, Martin believes in supporting them to achieve success through motivating action and providing short and long-term strategy to help achieve their specific goals. Martin’s reputation for being a creative and forward-thinking leader has him positioned to be one of the most influential entrepreneurs and thought leaders in the (black) community. With his optimistic attitude, focus and determination, he is determined to support economic development in the black community and motivated by the success and positive engagement he’s had with friends, family, and colleagues along his entrepreneurial journey. These interactions have encouraged him to work toward creating a venture capital fund to support black-owned businesses to further support the community. In addition to funding, he also mentors young, black entrepreneurs by providing advice, guidance, and direction. Martin is an active member of Duke University’s Fuqua School of Business, a member of several entrepreneurship panels throughout the United States, and motivational speaker who supports aspiring young entrepreneurs in reaching their goals. Of all his accomplishments, Martin is most proud of is being a father. His 12-year old daughter is the driving force behind his desire to help others achieve profound success. Being a father has shown him that providing opportunity and experience fosters confidence and drives success. Witnessing his daughter’s journey to find a path that brings her happiness is Martin’s greatest joy.
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Kick-off your MarTech experience by exploring the specific ways both B2B and B2C customers have changed as a direct result of the events of 2020... and what you need to know to effectively reach them in the New Year and beyond.
On March 13, 2020, COVID-19 was declared a national emergency. Within days, cities and states started to lock down, and all our worlds changed. Social distancing, remote working, video meetings, collaboration platforms, virtual events, shopping online, pick up or delivery – we learned a whole new vocabulary.
As marketers, we saw rapid, profound, and perhaps permanent changes in customer behavior, both among consumers and among B2B purchasing teams. Some brands found weaknesses exposed as they raced to accelerate digital transformation; others found tremendous strength as they responded to changing demands with agility and unimagined speed.
Whether 2020 was a year of great struggle or great success for your organization, you won't want to miss this candid, eye-opening keynote led by MarTech Today editorial director Kim Davis.
Kim will be joined by a panel of industry experts -- featuring Craig Rosenberg (Distinguished VP, Analyst at Gartner), Martin Ekechukwu (Chief Executive Officer at WHTWRKS Inc.), and Teresa Barreira (CMO at Publicis Sapient) to discuss the ongoing obstacles and opportunities facing senior marketers like you, revealing first-hand advice and insights on your changing customer and what's coming next.
You'll walk away with a keen understanding of...
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Editorial Director, MarTech Today, Third Door Media @KimDavis_
Distinguished Vice President & Analyst, Gartner @funnelholic
CMO, Publicis Sapient @TeresaBarreira
CEO & Co-Founder, WHTWRKS @MartinChilaka
Break and 1:1 networking with MarTech Connect
Concurrent sessions
How genius brands are creating experience-driven marketing organizations
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Ed Breault, Chief Marketing Officer, Aprimo
Ryan Hennigan, Director, Digital Platforms, Dolby
Chief Marketing Officer, Aprimo
As CMO, Ed Breault is responsible for Aprimo’s global brand and growth. This includes all Paid/Owned/Earned media, Brand Experience, Influencer Marketing, Strategic Communications, Content Marketing, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. Ed is an accomplished marketing and software executive with more than 15 years of business transformation and marketing experience. He currently leads a team of marketing strategists and thought leaders who partner with top enterprise brands to navigate complexity, disruption, transformation, and change to the modern marketing organization. Ed holds a BS/BA degree in Business and Management Information Systems from Bowling Green State University.
Director, Digital Platforms, Dolby
As Director of Digital Platforms, Ryan Hennigan is leading Dolby’s digital transformation by working across the organization to deliver global strategies and solutions that move beyond singular destinations to cultivate a connected ecosystem of touch points engaging consumers, partners, and creators with meaningful experiences.
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Genius brands put experience at the intersection of content and data, delivering personalized and impactful experiences at zero moments of truth. As a top CMO imperative, marketing organizations must move away from being cost centers and instead become revenue generators. This requires a new way of working that centers the customer in company culture, org structure, and processes to embrace unparalleled customer-centricity. Teams must reinvent processes to take "work about work" out of daily tasks so they can focus on unleashing the power of their content and maximizing every experience they put in market.
Join Ed Breault, Chief Marketing Officer at Aprimo, as he explores these strategies and showcases market-leading examples that disrupt customer patterns.
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Chief Marketing Officer, Aprimo @edbreault
Director, Digital Platforms, Dolby @Dolby
Sponsored by: Aprimo
Aprimo provides technology solutions for content, operations, and planning that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.
The convergence of adtech and martech: Why first-party data is now critical
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Zachary Faruque, Offering Analyst, OneTrust PreferenceChoice
Stephanie Hanson, Offering Manager, OneTrust PreferenceChoice
Offering Analyst, OneTrust PreferenceChoice
Zachary Faruque serves as an Offering Analyst at OneTrust PreferenceChoiceTM— part of the #1 most widely used privacy, security and marketing user experience technology platform. In his role, Faruque advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Faruque is a Certified Information Privacy Professional CIPP/E and CIPM.
Offering Manager, OneTrust PreferenceChoice
Stephanie Hanson is the Offering Manager of OneTrust PreferenceChoice, Americas – part of the #1 most widely used privacy, security and third-party risk technology platform. In her role, Hansonoversees OneTrust PreferenceChoice’s team of Marketing Consultants across the Americas, working with emerging and enterprise companies on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Hanson has publicly spoken on a variety of privacy, security and marketing topics, providing deep insight into regulatory issues and practical approaches to marketing compliance. Additionally, she helps facilitate OneTrust's MarketingConnect and PublisherConnect workshops across. Prior to OneTrust PreferenceChoice, she developed a payment processing platform for hospitals and drove mobile device management retail implementations for many of the world’s Fortune 500 companies. Hanson is a Certified Information Privacy Professional (CIPP/E and CIPM) and holds a B.S. in Computer Science from the Georgia Institute of Technology.
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The removal of third-party cookies in Google Chrome is expected in early 2022 -- and it's set to impact the entire programmatic advertising system: end users, publishers, and marketers and advertisers. While the end of third-party cookies does mean the loss of an important data source, there are strategies marketers and advertisers can leverage to replace this data source.
Join OneTrust PreferenceChoice's Zachary Faruque and Stephanie Hanson to explore how first-party data captured through martech is a critical part of any data strategy.
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Sponsored by: OneTrust PreferenceChoice
OneTrust PreferenceChoice™ enables marketers and publishers to drive transparent user experiences, build trust, and comply with 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR. With PreferenceChoice, organizations can implement a privacy first, customer centric approach to marketing and sales activities, collect user consent and preferences across channels, domains, and devices, scan for website and mobile app tracking technologies, automate consumer rights requests, and centralize consent and preferences data for easy consumption across martech systems. OneTrust PreferenceChoice is the #1 CMP (according to Kevel) and is an IAB-registered Transparency and Consent Framework (TCF) 2.0 vendor. OneTrust is the only vendor to receive the highest rank in all areas of the KuppingerCole Privacy & Consent Management Leadership Compass. In 2020, OneTrust was named the #1 fastest growing company on the Inc. 500, is one of Fast Company's 2019 World’s Most Innovative Companies, and is led by our CEO Kabir Barday, a 2019 EY Entrepreneur of the Year in the United States. OneTrust PreferenceChoice is a part of OneTrust, the #1 most widely used privacy, security and governance platform used by more than 7,500 customers and powered by 130 awarded patents. OneTrust PreferenceChoice is infused with intelligence by the OneTrust Athena™ AI and robotic automation engine, and integrates seamlessly with the full OneTrust platform, including OneTrust Privacy Management Software, OneTrust Vendorpedia™, OneTrust GRC, OneTrust Ethics, OneTrust DataGuidance™, OneTrust DataDiscovery™, and OneTrust DataGovernance™. OneTrust's team of 1,500 privacy, security and trust experts are co-headquartered in Atlanta and London, with additional offices in Bangalore, Melbourne, Seattle, San Francisco, New York, São Paulo, Munich, Paris, Hong Kong, and Bangkok. Backed and co-chaired by the founders of Manhattan Associates (NASDAQ: MANH) and AirWatch ($1.54B acq. by VMware), and supported by over $400 million funding from Insight Partners and Coatue, the OneTrust leadership team has significant experience building scalable, enterprise software platforms. OneTrust is also guided by an external advisory board of renowned privacy experts and an in-house global privacy and legal research team. For more, visit PreferenceChoice.com or connect on LinkedIn.
How to go beyond marketing to deliver engagement across every touchpoint
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Chris O'Hara, VP Product Marketing, Salesforce
VP Product Marketing, Salesforce
Chris handles global product marketing for data products at Salesforce Marketing Cloud — featuring Customer 360 Audiences, the enterprise CDP. He is the Author of the award-winning business book Data Driven (McGraw Hill) and the book Customer Data Platforms (Wiley).
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Over the years, companies have built data silos that keep them from delivering consistent one-to-one engagement with customers.
Join Chris O'Hara, VP Product Marketing at Salesforce, for a tour through Customer 360 Audiences, the Salesforce enterprise CDP.
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VP Product Marketing, Salesforce @salesforce
Sponsored by: Salesforce
Salesforce is the global leader in customer relationship management (CRM), bringing companies of every size and industry closer to their customers. Salesforce enables companies to leverage cloud, social, mobile, AI, and connected products to engage with their customers in new ways, all on one integrated platform that spans sales, service, marketing, commerce, communities, collaboration and industries. Salesforce is ranked #1 on Fortune’s World's Best Workplaces list and on Forbes world's most innovative companies.
The Internet stole my cookie: What to do before 2022
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Bridgette Doig, Strategic Data Executive, Tealium
Strategic Data Executive, Tealium
A digital consultant helping companies power revenue with data. Originating from South Africa, Bridgette grew up in the Bay Area and was always fascinated with marketing and sales. After being named "Marketing student of the year" by the American Marketing Association in college she was inspired to pursue a career in marketing and sales and landed in the MarTech industry. After working in the consulting world she joined Tealium to help companies utilize their data and make an impact on their bottom line.
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Regulations around data are changing by the day. Third-party cookies are going away and 2022 looms in the future. Furthermore, without third-party cookies, attribution will decrease, return on ad spend will drop, and revenue will decrease. No need to panic -- pivot to a first-party data strategy to ensure you are prepared!
Join Bridgette Doig, Strategic Data Executive at Tealium, to explore the upcoming changes around third-party cookies, how to future-proof your data for the new regulations, and how to ensure your customer experience is impacted for the better.
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Strategic Data Executive, Tealium @tealium
Sponsored by: Tealium
Tealium connects customer data– spanning web, mobile, offline, and IoT devices– so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.
Break and 1:1 networking with MarTech Connect
Concurrent sessions
Winning the digital business age: Say goodbye to the customer and hello to the seeker
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Raj De Datta, CEO, Bloomreach
CEO, Bloomreach
Raj is a multiple-time entrepreneur. Before launching Bloomreach, he was entrepreneur-in-residence at Mohr-Davidow Ventures, served as Cisco's director of product marketing and was on the founding team of telecom company FirstMark Communications. Raj also worked in technology investment banking at Lazard Freres.
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Customer-centric initiatives typically involve looking at customer-facing functions and improving them. But they do not ask a fundamental question: Why does a customer want my product? Understanding underlying motivations often results in the realization that a customer has “a job to do” or “a task to complete”. Seeker centricity involves really understanding these motivations and providing everything the customer needs to meet that goal.
Join Raj de Datta, author and CEO at Bloomreach, to learn why winning digital means winning the seekers -- and hear what three things the winners in the digital business age have in common.
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CEO, Bloomreach @bloomreach_tm
Sponsored by: Exponea, a Bloomreach company
Exponea, a Bloomreach company, is the ultimate advanced analytics and marketing automation platform. Our Customer Data and Experience Platform (CDXP) ingests and analyzes all your customer data, stitches and enriches it with AI, and activates it to intelligently orchestrate personalized experiences across all touchpoints, in real-time, at scale.
Bloomreach’s market-leading e-commerce search and content services combined with Exponea’s best-in-class customer data experience platform and marketing automation will create the first ever truly integrated product and customer data set.
This combination will accelerate the speed of execution for businesses to create, personalize, and optimize powerful commerce experiences and accelerate revenue growth for both B2C and B2B brands.
CDPs as the engine for growth: Case study and perspectives
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Tom Treanor, Chief Marketing Officer, Treasure Data
Daniel Newman, Principal Analyst, Futurum Research
Michael McCamish, Senior Director, Web Marketing, Brookdale Senior Living
Chief Marketing Officer, Treasure Data
As the CMO at Treasure Data, Tom Treanor drives the marketing strategy and execution for Treasure Data's CDP (Customer Data Platform) solution. He has an MBA from the Wharton School of Business, as well as a Master of Arts in International Studies from the University of Pennsylvania. With a unique blend of business experience, technical skills and creativity, he has been able to make a meaningful impact on many companies.
Principal Analyst, Futurum Research
Daniel Newman is the author of six Amazon best-selling books, his new book, “Human Machine: The Future of Partnerships with Machines” is now available. Dan is a contributor to some of the world's largest media outlets, including Forbes, Entrepreneur and The Huffington Post. His Top 10 Digital Transformation Trends for 2020, was recently published in Forbes and he recently ranked #1 in the prestigious ARInsights Power 100 list of Technology Industry Analysts. Dan is considered one of the industry leaders/analysts with the most sustained “buzz” in the industry right now. He believes technology can only reach its potential when it is intertwined with humanity. When people and technology work together to meet their potential, the business results will follow.
Senior Director, Web Marketing, Brookdale Senior Living
Michael leads the Brookdale web team, marketing analytics, marketing technologies (MarTech) and development. He is responsible for all company sites including strategy, customer experience & journey, website development, analytics, content strategy, SEO and conversion. Michael Leads marketing & digital analytics along with overseeing the MarTech stack.
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The marketing technology landscape is ever-changing and so are customer expectations for engagement with brands. How can organizations adapt and respond to these changes quickly? Learn how Brookdale used the Treasure Data CDP to drive growth and improve the customer experience -- and hear from a top industry analyst on what’s next for CDPs and considerations for building your ideal martech stack.
Join Daniel Newman, Principal Analyst of Futurum Research, Michael McCamish, Sr. Director of Marketing of Brookdale Senior Living, and Tom Treanor, CMO of Treasure Data, as they share perspectives on maximizing the value of a CDP.
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Chief Marketing Officer, Treasure Data @RtMixMktg
Principal Analyst, Futurum Research @FuturumResearch
Senior Director, Web Marketing, Brookdale Senior Living @MichaelMcCamish
Sponsored by: Treasure Data
Treasure Data Customer Data Platform (CDP) empowers enterprises by delivering rich insights that drive outstanding customer experiences. Built on a strong data management foundation, our CDP enables brands to securely unify customer data across silos at scale so they can better identify, engage and acquire customers. The highly configurable platform boasts a comprehensive connector network that evolves with your existing technology stack to future-proof all customer data initiatives. Treasure Data has more than 400 customers including Fortune 500 and Global 2000 enterprises and is a wholly-owned subsidiary of Arm Ltd.
From square foot to screen: How brick and mortar needs to adapt to a digital world
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Cristian Petschen, CEO, TABLE
Matthew Crocker, Director of Marketing, TABLE
CEO, TABLE
Cristian founded award-winning startups focusing on immersive physical & digital experiences before co-founding TABLE
Director of Marketing, TABLE
Marketing, training, and sales have been a vital part of Matt’s work portfolio for nearly two decades. From his early days at Sony Electronics to his time at Samsung and other industry tech giants, Matt has honed his ability to deliver a quality experience to customers and build motivated and empowered teams. Now the Director of Marketing at TABLE, Matt is focused on helping businesses and organizations get the most from a digital-first world through excellent experiences.
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There is a danger in not moving your business forward at the speed it needs. Right now, every customer is transitioning and becoming digital-first, digital everywhere. Companies are scrambling with plug-and-play solutions to keep their businesses relevant. The easy solution is to follow familiar methods and bend customers to predictable funnels, but this risks you sacrificing custom experiences for efficiency.
Join Cristian Petschen, CEO at TABLE, to get a roadmap for digital integration for your business, and to learn how putting the customer first helps transition your business from square foot to screen.
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Sponsored by: TABLE
TABLE’s platform provides an all-in-one, digital-first, seamless platform for your customers the moment they interact with you! Delight your customers with tailored messages based on their needs, from scheduling appointments to processing payments and connecting with live agents. Agents can interact with customers through voice and video calls, group messaging, screen and file sharing, and much more. TABLE keeps every channel and interaction in one unified platform so you don’t have to.
Don’t fall behind: Embracing the future of marketing automation
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Darrell Alfonso, Global Marketing Operations, Amazon Web Services
Pamela Parker, Research Director, Content Studio, Third Door Media
Global Marketing Operations, Amazon Web Services
Darrell Alfonso is an award-winning marketer and Martech professional. He was named one of the top Martech Marketers to Follow in 2020, won the Fearless Marketer award in 2018, is a 2X Marketo Champion, and is a certified Salesforce Administrator. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he helps empower hundreds of marketers to build world-class customer experiences. Darrell is a frequent speaker at Martech events, and regularly posts thought leadership content on Linkedin and Twitter.
Research Director, Content Studio, Third Door Media
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces Martech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land, Marketing Land, MarTech Today and Digital Marketing Depot. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
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Ready to dip your toe into marketing automation? You've come to the right place. Get the highlights of MarTech Today's new Marketing Intelligence Report all about marketing automation, including how marketers are addressing the changes in customer buying patterns with marketing automation platforms, how B2B marketing automation platforms differ from other solutions, and where these tools fit into the bigger martech picture.
Then, join Darrell Alfonzo of Amazon Web Services for an in-depth look at how marketing automation has evolved far beyond email and managing leads. Today’s forward-thinkers take a holistic approach, incorporating channels such as direct mail, fresh virtual engagements, real-time personalization, and much more. Don't be left behind: Darrell will bring you up-to-speed with these developments so you can strategically select the right platform that will serve your customers and drive measurable growth.
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Global Marketing Operations, Amazon Web Services @demanddarrell
Research Director, Content Studio, Third Door Media @pamelaparker
Break and 1:1 networking with MarTech Connect
Concurrent sessions
Heineken USA’s journey to building a golden consumer record
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Sam Ngo, Director of Product Marketing, BlueConic
Rebekah Kennedy, Director, Consumer Data Strategy, The Heineken Company
Director of Product Marketing, BlueConic
Sam Ngo is the Director of Product Marketing at BlueConic. Prior to joining BlueConic, she was a Researcher at Forrester, covering the social intelligence space. She advised Fortune 500 clients on how to enable social strategies through people, process, and platforms, as well as how to make use of the structured and unstructured data from social channels. When she’s not knee-deep in translating the value of BlueConic, she’s trying to understand the science of baking.
Director, Consumer Data Strategy, The Heineken Company
Rebekah joined Heineken in 2016 to ensure Heineken has the leading competitive edge in digital marketing. She led efforts to identify and implement a cutting-edge data-driven marketing strategy powered by modern technologies. Starting as the resident marketing technologist expert, Rebekah now leads their consumer data strategy efforts. Prior to joining Heineken, Rebekah spent five years in programmatic media at Demand-Side Platform TubeMogul (now Adobe Advertising Cloud) in both the Sydney and London offices.
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Third-party data’s downfall has been a hot topic for the last few years. As privacy legislation like GDPR and CCPA become more prominent and browsers put forth additional limitations on third-party cookies, marketers must make the inevitable shift to collecting and using first-party data. This shift has proven to be more disruptive for some companies and industries than others.
Join Sam Ngo, Director of Product Marketing at BlueConic, and Rebekah Kennedy, Director of Consumer Data Strategy at Heineken USA, to hear how Heineken USA, an alcoholic beverage company with historically limited access to first-party data, has successfully navigated this shift and reduced their reliance on third-party data. By creating direct-to-consumer (DTC) experiences (like events, sweepstakes, etc.) and adopting a customer data platform as the enabling technology behind these programs, Heineken has been able to utilize first-party data in new ways and better understand their consumers to provide more personalized experiences.
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Director of Product Marketing, BlueConic @sngo12
Director, Consumer Data Strategy, The Heineken Company @HEINEKENCorp
Sponsored by: BlueConic
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth.
Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, and VF Corp, use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.
Are you getting the most out of your marketing automation software?
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Helen Abramova, Marketing Technology Lead, Verizon
Chris Wood, Editor, MarTech
Marketing Technology Lead, Verizon
Helen Abramova is a three-time Marketo Champion, MOPsPROs Ambassador, Marketo Revvie Award Winner, and Washington DC Marketo User Group Leader. Having diverse experience and background, Helen found her passion in marketing automation, technology, and analytics. She is an avid runner and cyclist.
Editor, MarTech
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
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Whether you're brand-new to marketing automation or you have a platform that's well-established in your martech stack, it's essential to understand whether or not it is being used to its fullest extent.
Join Helen Abramova, Marketing Technology Lead at Verizon, to learn how to reach this crucial determination. You'll also learn how marketing automation integrates with your other marketing technology to create efficiencies that make sense for your specific business goals.
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The state of email marketing and 2021 predictions
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Tori Garcia, Email Strategist, Validity
Email Strategist, Validity
As an Email Strategist on Validity's Professional Services team, Tori thrives on building relationships by helping brands creatively optimize their email program. After starting her professional career as a data analyst, Tori transitioned to the world of email marketing where she has focused on improving overall deliverability and ROI for clients from various industries including B2B, travel, and finance.
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Email marketing continues to be more effective than social media, direct traffic, and search. The last twelve months threw some curveballs, forcing many marketers to abandon the fundamentals of email deliverability, while also forcing others to optimize their email marketing program. As a result, we saw a direct correlation with how email was impacted depending on how brands treated their email program.
Join Tori Garcia, Email Strategist at Validity, to review data and insights from the Demand Metric/ Validity State of Email Marketing: 2021 Benchmark report.
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Email Strategist, Validity @TrustValidity
Sponsored by: Validity
Businesses run better and grow faster with trustworthy data. Tens of thousands of organizations rely on Validity solutions – including Everest, DemandTools, BriteVerify, Trust Assessments, and GridBuddy Cloud – to target, contact, engage, and retain customers effectively. Marketing, sales, and customer success teams worldwide trust Validity solutions to help them create smarter campaigns, generate leads, drive response, and increase revenue. For more information visit validity.com and connect with us on LinkedIn and Twitter
Finally getting data right: Dispelling the myths and finding the truth
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Gaelyn Almeida, Sr. Director, Tech Advisory, Merkle
Frank Hong, Software Group Manager, T. Rowe Price
Sr. Director, Tech Advisory, Merkle
Gaelyn Almeida specializes in advising top US brands on how to use data, analytics, and technology to transform their customer experience across channels. Her work spans multiple industry verticals, with a focus on finance and wealth management. She helps customers navigate the complexities of digital marketing, providing them with detailed recommendations, actionable roadmaps, and agile implementation plans, which they can execute against to realize their business goals
Software Group Manager, T. Rowe Price
Frank is a strong digital technology leader with deep expertise in consumer facing applications, marketing technologies, and activating customer data in digital channels. Hands on experience and ACE certifications with multiple Adobe Experience Cloud platforms. Advisor to C-level and VP-level clients for large global and fortune 500 companies to execute people-based personalized omni-channel marketing technology strategy, architecture, roadmap, and implementation.
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When it comes to digital transformation, data continues to be an organization's Achilles heel. We see organizations struggle to structure and organize their data in ways that help them get faster results. Every organization wants to deliver more relevant and more personalized experiences, optimize marketing, sales, and service channel performance, understand customer behavior, build more targeted audiences, empower their sales reps, etc. It's no surprise that at the core, every one of these outcomes leverages pretty much the same data. Yet each group builds its own data constructs from the ground up. This increases spend, time to market, and can result in inconsistencies.
Join Gaelyn Almeida, Sr. Director, Tech Advisory at Merkle, and Frank Hong, Software Group Manager at T. Rowe Price, for a session that will benefit technologists, marketers, and management alike -- it will open your eyes to the various uses of data, the multiple platforms that are in play, and most importantly, how to change the way data is managed and operationalized.
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Sr. Director, Tech Advisory, Merkle @Merkle
Software Group Manager, T. Rowe Price @TRowePrice
Sponsored by: Merkle
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 11,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Charting the way forward in a cookieless world
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Kyle Hollaway, VP, Global Identity, Acxiom
VP, Global Identity, Acxiom
Kyle Hollaway is VP and Head of Acxiom’s Global Identity Practice, responsible for the flagship Acxiom Real Identity™ products and services encompassing Identity Hygiene, Resolution, Management, Assurance and Consulting. Kyle has been with Acxiom for more than 17 years and has worked at a number of other marketing technology companies such as Merkle and nGage Labs.
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Due to industry regulations and decisions by Walled Gardens to block third-party cookies, brands are taking stock of how to operate in this new environment... and how to take back control of their own data and identity. First-party identity is being proclaimed as the new marketing currency where all insights are collected within a brand’s private, owned, and dedicated environment. However, some players are presenting themselves as first-party identity providers while actually using aliases, sending data to a subdomain, or building derivative products with a brand’s data.
Join Kyle Hollaway, VP of Global Identity at Acxiom, to learn actionable steps that will help you move forward in a cookieless world.
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VP, Global Identity, Acxiom @Acxiom
Sponsored by: Acxiom Corporation
Acxiom provides the data foundation for the world's best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. For more information, visit Acxiom.com.
Break and 1:1 networking with MarTech Connect
Concurrent sessions
Powering performance and business transformation with an agile marketing measurement strategy
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Emily Hoffman, Product Marketing Manager at Datorama, Salesforce
Matthew Murray, CMO, Love Wellness
Product Marketing Manager at Datorama, Salesforce
Emily Hoffman is a Product Marketing Manager at Datorama, a Salesforce Company, where she works to produce content and positioning around Datorama’s marketing intelligence platform, amplify customer success stories and bring to market solutions
CMO, Love Wellness
Matthew Murray is an accomplished executive with over twenty years of professional experience across a multitude of roles and organizations, ranging from Fortune 100 companies to emerging brands. A former key team member at Theragun (now Therabody), ICM Partners, Getty Images and Oakley. Murray also managed his own consultancy, Coalition Space, where he offered services ranging from company audits to brand marketing expertise, including his accomplished photography that has been published in dozens of magazines from his time in Sports Marketing. Currently, Murray is a partner at Love Wellness alongside Founder & CEO, Lauren Bosworth. In addition, Murray currently serves as the COO and CMO. Since joining forces with Bosworth in early 2018, the company has experienced over 90x growth in sales and revenue, eclipsing eight figures in 2019. As COO and CMO, he oversees all aspects of Strategy, Operations & Marketing.
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Today’s all-digital world has required businesses to accelerate their digital transformation to meet the modern customer across all relevant touchpoints–from Google and Facebook to Pinterest, TikTok, Amazon, Shopify, and beyond. To drive growth, marketers need to engage, measure, adopt and optimize each of these touchpoints across the customer journey. But with so many channels comes an explosion of marketing data. For Love Wellness, the leading clean personal care brand, they needed a measurement strategy that would move at an unprecedented speed to drive growth in a competitive market and scale their business.
Join Emily Hoffman, Product Marketing Manager at Datorama (a Salesforce Company), and Matthew Murray CMO at Love Wellness to find out together, they achieved Love Wellness's agile marketing measurement goals.
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Product Marketing Manager at Datorama, Salesforce @salesforce
CMO, Love Wellness
Sponsored by: Salesforce
Salesforce is the global leader in customer relationship management (CRM), bringing companies of every size and industry closer to their customers. Salesforce enables companies to leverage cloud, social, mobile, AI, and connected products to engage with their customers in new ways, all on one integrated platform that spans sales, service, marketing, commerce, communities, collaboration and industries. Salesforce is ranked #1 on Fortune’s World's Best Workplaces list and on Forbes world's most innovative companies.
How to bridge the gap between customer data and highly personalized customer experiences
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John Murphy, Data Privacy and Security Strategy, Ensighten
Data Privacy and Security Strategy, Ensighten
John Murphy is the Data Privacy and Security Strategy at Ensighten.
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Customer data privacy, control, and usage have taken center stage in 2021 as enterprises rapidly pursue differentiated online customer experiences. The benefits are significant -- revenues attributed to big data and customer data analytics surpass tens of billions of dollars annually. Yet, while customer data is the lifeblood of business models and differentiating experiences, customers are wary of the risks and vulnerabilities of sharing their data due to data breaches, identity theft, and unwanted usage of personal data. Customers express anxiety and negative reactions to any personal data collection efforts. The bridge between these two positions is trust: Customers that trust a brand are more willing to share their personal data.
Join John Murphy, Data Privacy and Security Strategy at Ensighten, to learn why customer data needs to be at the center of your personalization strategy.
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Data Privacy and Security Strategy, Ensighten @ensighten
Sponsored by: Ensighten
Ensighten is a global cybersecurity leader, offering next generation client-side protection against data loss, ad injection and intrusion. Through the Ensighten solution, organizations can assess privacy risk and stop unauthorized leakage or theft of data, as well as comply with the CCPA, GDPR and other data privacy regulations. Ensighten’s MarSec™ platform protects some of the largest brands in the world from data leakage whilst ensuring maximum web page performance.
5 critical components of a real-time CX
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Andrew LeClair, Sr. Product Marketing Manager, Pegasystems
Sr. Product Marketing Manager, Pegasystems
Andrew LeClair is the Sr. Product Marketing Manager for the Decision Sciences division at Pegasystems, accelerating Pega's portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Andrew was the lead Marketing Investment Benchmark Analyst in IDC’s CMO Advisory Service and previously was the Manager of Commercial Programs at Wyman-Gordon. Andrew holds degrees in Economic Sociology and Cultural Anthropology, and graduated Suma Cum Laude from James Madison University. Aside from a diehard Boston sports fan, Andrew is an avid golfer, foodie, and craft beer enthusiast.
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Customer experience (CX) has been championed as the new silver bullet, but many companies are still behind the curve. Bad investments, organizational issues, and business adoption are part of the problem, but a misunderstanding of what customers really want – and how to deliver it – is causing our relationships to crumble.
Join Andrew LeClair, Sr. Product Marketing Manager at Pegasystems, as he discusses the five critical components of a real-time customer experience and how businesses can leverage next-best-action decisioning to start delivering what customers truly deserve.
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Sr. Product Marketing Manager, Pegasystems @aleclair_PEGA
Sponsored by: Pegasystems Inc.
With Pega you engage customers 1:1 across inbound, outbound, owned, and paid channels to maximize Customer Lifetime Value. Our AI analyzes each individual and delivers a relevant Next-Best-Action in real-time - balancing what’s best for the customer, with what’s best for your business. Our solution’s hyper-personalization capabilities combine predictive analytics, machine learning, complex event processing, performance simulation, and decision management, to help generate a 10-1 ROI.
Team building for the art and science of marketing automation
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Steve Petersen, Marketing Technology Manager, Western Governors University (WGU)
Megan Michuda, SVP, Director of Marketing Operations and Innovation, BOK Financial
Ashley Cover, Marketing Technology Leader, Ciena Corporation
Chris Wood, Editor, MarTech
Marketing Technology Manager, Western Governors University (WGU)
Steve Petersen is a marketing technology manager at Western Governors University in Salt Lake City, Utah. Prior to WGU, he worked as a strategist at the Washington, DC digital agency The Brick Factory where he worked closely with trade associations, non-profits, major brands, and advocacy campaigns. Petersen holds a Master of Information Management from the University of Maryland and a Bachelor of Arts in International Relations from Brigham Young University. He's also a Certified ScrumMaster.
SVP, Director of Marketing Operations and Innovation, BOK Financial
Megan Michuda is currently the SVP, Director of Marketing Operations and Innovation at BOK Financial. Prior to joining BOK Financial, she served as Global Head of Marketing Technology at Janus Henderson Investors. Janus Henderson was a Stackie Award winner in 2018. Megan is currently responsible for BOK Financial's marketing technology stack, marketing automation, digital analytics, and marketing operations. In 2020, Megan’s startup Stacktus was acquired by CabinetM, a leader in martech management. Megan is now both a user of CabinetM as well as an advisor. Megan received her bachelor's degree from Brown University and her masters of science in technology management from University of Denver.
Marketing Technology Leader, Ciena Corporation
As Marketing Technology Leader for Ciena, Ashley Cover is responsible for the development and execution of marketing technology strategy and roadmap. She works collaboratively with business users in Marketing and other functional groups (Sales Operations/IT/Finance/Procurement) to translate business initiatives into technology objectives. Her goal as MarTech Leader is to position technology as a strategic advantage for the marketing organization.
Editor, MarTech
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
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Marketing automation is a specialty with both technical and business aspects. Managing systems and campaigns requires team members who are competent in a variety of skills. Managing this all is both an art and science, and involving martech orchestrators can help in building out such teams.
Join Steve Petersen, Marketing Technology Manager at Western Governors University, Megan Michuda, SVP, Director of Marketing Operations and Innovation at BOK Financial, and Ashley Cover, Marketing Technology Leader at Ciena Corporation to learn how to assemble a talented team that can get the job done.
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Marketing Technology Manager, Western Governors University (WGU) @wgu
SVP, Director of Marketing Operations and Innovation, BOK Financial @BOKFinancial
Marketing Technology Leader, Ciena Corporation @ciena
Editor, MarTech @cwtech4
The website is dead, long live the website
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Lynne Capozzi, CMO, Acquia
Todd Purcel, Head of Digital Banking, Marketing & Experience, Webster Bank
Stephen Tisa, Senior Director of Digital Technology, UKG
CMO, Acquia
As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, regional and field marketing, customer and partner marketing, events, vertical strategy, analyst relations, content and corporate communications. Lynne is one of Acquia’s boomerang stories, first serving as Acquia CMO in 2009. Lynne left Acquia in 2011 to pursue her nonprofit work full-time. She returned to Acquia in late 2016 to lead the marketing organization into its next stage of growth. Prior to her experience at Acquia, Lynne has held various marketing leadership roles in the technology space. She served as CMO at JackBe, an enterprise mashup software company for real-time intelligence applications that was acquired by Software AG, before that Lynne was CMO at Systinet, which was acquired by Mercury Interactive. Prior to that, Lynne was a VP at Lotus Development, which was later acquired by IBM. Outside of her work at Acquia, Lynne is on the board of directors at the Boston Children’s Hospital Trust and runs a nonprofit through the hospital.
Head of Digital Banking, Marketing & Experience, Webster Bank
Todd Purcell is the Head of Digital Banking, Marketing & Experience at Webster Bank, a top performing $30B mid-size bank in the northeast. In this role, Todd leads a team of digital experts driving digital transformation across the Bank to acquire, service, retain and grow customer relationships. Todd has over 25 years of experience as a digital strategy and marketing executive with the demonstrated ability to define and execute a compelling vision to drive digital transformation. He has held senior leadership positions at MetLife, EY, The Hartford, USAA, Smith Barney, American Express, and JP Morgan Chase acting as an evangelist for the power of creating a truly connected customer experience across sales, marketing and servicing. He lives in Avon, CT with his wife, Staci, and their rescue dog, Remi with two sons attending college at Cornell University. Todd enjoys running and is a lifelong Chicago Cubs and Dallas Cowboys fan.
Senior Director of Digital Technology, UKG
Stephen Tisa is the Sr. Director of Digital Technologies at UKG (Ultimate Kronos Group), where he has responsibility for the company’s internet, intranet and collaboration technologies. He has over 25 years experience in digital marketing and technology, with a background ranging from the agency world, to startup, to enterprise B2B.
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There are more than 8,000 marketing technology tools available to help engage customers. But there’s only one that’s a constant for every business: the website. While a website may feel like table stakes in 2021, a great one can still be a game-changer. Even now, customers are interacting with websites at unparalleled levels.
Join Lynne Capozzi, CMO at Acquia, and a panel of experts to find out why CMOs need to view their largest single branded property as their biggest opportunity to drive a great customer experience.
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CMO, Acquia @lcapozzi
Head of Digital Banking, Marketing & Experience, Webster Bank @WebsterBank
Senior Director of Digital Technology, UKG @stisa
Sponsored by: Acquia
Acquia is the open digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community -- giving our customers the freedom to build tomorrow on their terms. To learn more, visit acquia.com.
Break and 1:1 networking with MarTech Connect
Concurrent sessions
Unlocking personalization beyond recommendations
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Matt Walker, Chief Technology Officer, Simon Data
Chief Technology Officer, Simon Data
Matt Walker is a co-founder and the CTO of Simon Data, the first enterprise customer data platform with a fully integrated marketing cloud. Prior to Simon Data, Matt was the first hire at Adtuitive – a technology platform that automated the entire online advertising process for small retailers – where he was brought on to research domain-specific page-to-product matching algorithms. Once Adtuitive was acquired by Etsy in December of 2009, Matt worked as a Staff Software Engineer at the online marketplace, where he created an EMR-based analytics platform. From Etsy, Matt joined the Data Science team at Apple, after which he co-founded Simon Data in 2013. Matt holds a B.S. in Electrical and Computer Engineering from Rice University and a Masters in Computer Sciences from The University of Texas at Austin. He currently resides in Austin, Texas with his wife, four children, and three dogs.
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Chief Technology Officer, Simon Data @data_daddy
Sponsored by: Simon Data
Marketing technology has never fully integrated the three most important parts of customer relationship management: listening, thinking, and speaking. This changes with Simon Data, the Smart Hub CDP purpose-built to seamlessly blend the science of understanding your customers with the act of connecting to them. A 2020 Gartner Cool Vendor in Multichannel Marketing, Simon works with leading brands like Equinox, Venmo, ASOS, and Tripadvisor to improve customer experiences and all of the growth metrics that follow.
Essential features and functionality of digital asset management platforms
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Kevin Davis, Director of Enterprise Integrations, Shutterstock
Pamela Parker, Research Director, Content Studio, Third Door Media
Director of Enterprise Integrations, Shutterstock
Kevin Davis oversees the Enterprise Integrations strategy for Platform Solutions at Shutterstock and manages a team of global Partner Managers responsible for integrating marketing technology tools like DAM / CMS / ECM / DCO and more. He has launched 25+ integrated 1:M partners in 2020 and consults internally with enterprise customers shopping for workflow tools like DAM. Previously, he worked at PhotoShelter, led GTM strategy for B2B DAM solution, and managed a sales org responsible for signing 1K+ clients over five years. He has 15+ years of digital innovation and launch marketing experience.
Research Director, Content Studio, Third Door Media
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces Martech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land, Marketing Land, MarTech Today and Digital Marketing Depot. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
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The proliferation of channels and devices, along with the digitization of formerly analog media, has led to a mind-bending number of creative specifications for images and video, not to mention formats for virtual reality or 360-degree product views. Combine that phenomenon with a distributed workforce often comprised of outside contractors and it's clear why marketers are seeking an organized cloud-based platform that enables them to get the most out of the assets they're allocating budget to create.
Join Kevin Davis, Director of Enterprise Integrations at Shutterstock, and Pamela Parker, Research Director, Content Studio at Third Door Media, to explore the features and functionality you need to understand as you move forward with your digital asset management platform.
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Director of Enterprise Integrations, Shutterstock @shutterstock
Research Director, Content Studio, Third Door Media @pamelaparker
Now or never: Why AI-enabled collaborative work management is the future
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Saranya Babu, SVP of Marketing, Wrike
SVP of Marketing, Wrike
Saranya Babu is the SVP of Marketing at Wrike. Babu oversees all aspects of marketing, including demand generation strategy, product marketing, and communications. Before joining Wrike, Babu was VP of Marketing and Business Development at Instapage where she grew revenue and valuation by 4X, customer base by 3X, and annual contract value by 30X. She previously held roles at ChargePoint, Inc., BDNA (acquired by Flexera), Dell, and NetApp. With more than 15 years of experience in the tech sector, Babu has honed a diverse skill set in enterprise go-to-market strategy development, demand generation, marketing operations, field marketing, and more.
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As marketers, our digital IQ is years ahead of what anyone thought it would be. We’re more prepared than ever to be agile and pivot to meet the needs of our audience... and with more of our lives spent online, that audience is more available to us than ever. But with the increase in online content, how can we break through the noise and stand out from other brands? Automation and real-time insights will be the engine that enables brands to differentiate themselves. The team at Wrike has found that by using artificial intelligence capabilities, they're able to get more insights with data than ever before with up to 99% accuracy.
Join Saranya Babu, SVP of Marketing at Wrike, to find out how AI plus a collaborative work management solution allows marketing teams to work together in one platform to manage those insights and create impactful campaigns.
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SVP of Marketing, Wrike @wrike
Sponsored by: Wrike
Wrike, the world’s most versatile collaborative work management solution, has transformed the way marketing teams work together. Bringing everyone into a single digital workspace makes it easy to monitor progress, identify dependencies, and keep collaboration and projects on track. With Wrike, marketers can increase agility and velocity by automating workflows to achieve aggressive growth goals. Create and launch complex, integrated campaigns at scale across multiple channels and geographies knowing you’re maintaining visual brand consistency and quality. Improve external and internal customer experience no matter how complex your campaigns are or how many marketing channels you’re operating. Wrike accelerates creative production, increases on-time delivery, and makes maintaining brand consistency easier.
How to tell if you’ve outgrown your martech
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Michael Trapani, Sr. Director, Product Marketing, Acoustic
Sr. Director, Product Marketing, Acoustic
Michael Trapani oversees Product Marketing and Partnership Marketing at Acoustic, the world's largest independent marketing cloud. Michael brings experience from the enterprise and the startup space, with strategic roles at Apple, IBM, and Xtify. In his spare time, he enjoys reading boring history books.
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Recent data tells us that more than 80 percent of marketers have upgraded a martech app in the last year. But among mid-sized and upper mid-market brands, there’s often reticence to shift course. Once growing marketing teams have found a martech stack that “works fine,” there’s often no easily discernable benefit to changing things up. This inertia, though, is how marketing teams can plateau -- losing out on opportunity and revenue in the process.
Join Michael Trapani, Senior Director of Product and Partner Marketing at Acoustic, as he shares his insights and advice from spending more than a decade of working with customers navigating choosing their “just right” martech tool.
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Sr. Director, Product Marketing, Acoustic @ThatsLogical
Sponsored by: Acoustic
Acoustic is an independent marketing cloud with the open platform needed for success in a dynamic world. We’re reimagining marketing technology by lessening the burdens of repetitive tasks and equipping marketers with powerful technology that is simple and easy to use. We give marketers more time to do what really matters—to think bigger and put themselves back into the work. We help marketers aim higher, bringing humanity back into marketing. Acoustic serves an international client base of more than 3,500 brands, including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing, and marketing automation solutions.
Every CDP does everything?
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George Corugedo, CTO, Redpoint Global
CTO, Redpoint Global
A former math professor and seasoned technology executive, Redpoint Chief Technology Officer and Co-Founder George Corugedo has more than two decades of business and technical experience. George is responsible for directing the development of the Redpoint rgOne, Redpoint’s leading enterprise customer engagement solution.
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CDPs are seemingly everywhere at present. But so is the confusion that goes with selecting one that actually delivers results...
Join George Corugedo, CTO at Redpoint Global, as he demystifies what it takes to select and implement the right CDP for your needs. From identity resolution to real-time personalization, this session will draw directly from recent case examples of real-world implementations at Redpoint’s customers, including Gap, CVS, Ralph Lauren, 1.800 Contacts, Keurig, GoDaddy, SoFi, Blue Cross/Blue Shield and a host of other household name brands, to highlight what you really need to consider in your search for the perfect CDP, and where your path may lead to failure.
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CTO, Redpoint Global @RedpointCTO
Sponsored by: Redpoint Global Inc.
Redpoint Global's software solutions empower brands to transform how customer experience is delivered. Redpoint Global's solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. For more information, visit www.redpointglobal.com or email contact.us@redpointglobal.com.
Break and 1:1 networking with MarTech Connect
Concurrent sessions
How video can help amplify your thought leadership
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Darryl Praill, CRO, VanillaSoft
CRO, VanillaSoft
Darryl Praill is the Chief Revenue Officer at VanillaSoft, the industry’s most established Sales Engagement Platform. As an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker, a 2020 top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch in 2019, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked for companies of all sizes.
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Thought leadership can dramatically grow your brand’s social reach and influence. Incorporating video to communicate thought leadership allows you to effectively compete against vendors who have much more funding and awareness. Combining the right content with an effective communicator gives you a powerful way of not only getting your messages out... but of standing out from the crowd.
Join Darryl Praill, CRO at VanillaSoft, to discover the benefits of video, the most appropriate mediums through which to share, and best practices to help make your messages clear, your video stellar, and, most importantly, your thoughts heard.
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CRO, VanillaSoft @ohpinion8ted
Sponsored by: VanillaSoft
VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity, and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA. To learn more, visit www.vanillasoft.com.
The future of cookie control, consumers, and commerce
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Peter Jakus, VP of Industry & Market Insights, Exponea
Emily Wilson, Product Partnerships Manager, Facebook
VP of Industry & Market Insights, Exponea
Peter is the VP of Market & Industry Insights at Exponea (acquired by Bloomreach). He is passionate about the ways businesses can leverage data to create customer love and positive business impact. He is a recognized speaker in the fields of web analytics and e-commerce, an ex-Google Trainer (holding this prestigious title for 3 years in a row), founder of e-commerce accelerator MastersGate, and a co-founder of analytics un-conference MeasureCamp Bratislava.
Product Partnerships Manager, Facebook
Emily is a Product Growth Manager on the Marketing Partnerships team at Facebook HQ. The Growth team helps grow products through preferred partnerships. Her focus is on Dynamic Remarketing products, and specifically Dynamic Ads. She graduated from Institute of European Studies, Austria and Boston College.
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Customer expectations for both personalization and data-privacy are high and continuing to gain prominence. Not only do they expect digital experiences to be tailored to their interests, but they also want to be involved with the data used to drive them. They want to have control over what’s being collected and how it’s being used, including their payment preferences, device choices, subscription history — you name it.
And they’re completely in the right. For years, marketers have been simultaneously complaining about data deluge and delivering sub-par experiences. It doesn’t add up. As stricter data privacy laws are implemented across channels in 2021, the problem will shift from too much data to not enough usable data. A failure to strategize around this shift will certainly spell doom for businesses, and most likely result in low acquisition and high churn rates.
Join Peter Jakus, VP of Industry & Market Insights at Exponea, and Emily Wilson, Product Partnerships Manager at Facebook, as they explore the future of cookie control, consumers, and commerce.
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VP of Industry & Market Insights, Exponea @peterjakus
Product Partnerships Manager, Facebook @FBBusiness
Sponsored by: Exponea, a Bloomreach company
Exponea, a Bloomreach company, is the ultimate advanced analytics and marketing automation platform. Our Customer Data and Experience Platform (CDXP) ingests and analyzes all your customer data, stitches and enriches it with AI, and activates it to intelligently orchestrate personalized experiences across all touchpoints, in real-time, at scale.
Bloomreach’s market-leading e-commerce search and content services combined with Exponea’s best-in-class customer data experience platform and marketing automation will create the first ever truly integrated product and customer data set.
This combination will accelerate the speed of execution for businesses to create, personalize, and optimize powerful commerce experiences and accelerate revenue growth for both B2C and B2B brands.
AI in your tech stack: Hype vs. reality
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Danny Estrada, Director, Enterprise Solutions, Introhive
Director, Enterprise Solutions, Introhive
Danny Estrada is Director, Enterprise Solutions, at Introhive, and has spent more than 25 years helping organizations implement and adopt CRM platforms. Throughout his career, he has been an author and thought leader on adoption, as well as a speaker for many industry leaders like Salesforce and Microsoft. His experience includes leading a CRM consulting practice and as a management consultant across hundreds of CRM implementations. Danny also holds an Executive MBA from the W.P. Carey School of Business at Arizona State University.
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Over the past year, the business landscape has changed dramatically -- and marketing and sales teams are being pressed hard to produce results in a new, virtual world. Digital transformation and execution are mission-critical, but not everyone is getting it right.
Join Danny Estrada, Director of Enterprise Solutions at Introhive, for a look at how martech investments in AI solutions are paying off for some organizations... and absolutely crushing others. He'll also discuss and demonstrate how you can evaluate and use AI-related solutions in 2021.
After this session, you'll be able to:
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Director, Enterprise Solutions, Introhive @PracticalCRM
Sponsored by: Introhive
Founded in 2012, Introhive is the fastest-growing B2B sales intelligence and data quality management solution, recently recognized as a top 10 fastest growing technology company in Deloitte’s Fast 50 Awards. Introhive’s AI-powered SaaS platform is designed to help organizations realize the full value of their relationships and underutilized data across their business to increase revenues, employee productivity and to improve customer experience management.
Bringing your email creation process into the 21st century
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Nicholas El-Khoury, Director, Solutions & Enablement, stensul
Director, Solutions & Enablement, stensul
Nicholas El-Khoury and stensul are obsessed with saving you time, and we'll prove it!
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Email has been around for more than two decades... yet many organizations are still creating them like it’s 1999. As a channel that consistently drives 40x ROI, it’s time to find ways to increase both agility and scale. How can a team be expected to respond to breaking news events or put together an invite for a last-minute webinar if their emails are still being created like print collateral?
Join Nicholas El-Khoury, Director, Solutions & Enablement at Stensul, for a look at the latest tactics and trends you can employ to bring your email creation campaigns into the 21st century.
After this session, you'll be able to:
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Director, Solutions & Enablement, stensul @NicholasNE
Sponsored by: stensul
Stensul dramatically reduces email creation time by up to 90% to help teams focus on improving email performance. With the stensul Email Creation Hub™, teams launch campaigns faster by streamlining the collaboration process and simplifying creation for all marketers, so they can build emails that drive results. Stensul integrates with leading marketing platforms including Marketo, Oracle Eloqua, Workfront, Adobe Campaign, and Salesforce Marketing Cloud. The world’s best brands trust stensul, including ASICS Digital, BMW, Box, Catalent Pharma Solutions, Clover Health, Greenhouse, and Samsung.
3 secrets for agencies serving multi-locations
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Krystal Taing, Solutions Engineer, Strategic Partnerships, Uberall
Solutions Engineer, Strategic Partnerships, Uberall
Krystal has spent the last decade working in SEO and e-commerce with a focus on local since 2014. Her experience devising local strategy aids brands and agencies of all sizes and industries in solving their most persistent marketing challenges. This includes improving local search rankings, organic visibility, and online-to-offline traffic.
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Now more than ever, consumers are demanding a seamless online to offline shopping experience. Inconsistent opening hours and intermittent store closures are affecting all businesses -- and they can lose your clients even more customers if not shown accurately online in places like Google, Yelp, and Bing.
Join Krystal Taing, Solution Engineer at Uberall and GMB Gold Expert, as she unveils the top three secrets agencies serving multi-location franchises, restaurants, and retail businesses -- plus an insightful case study you won't want to miss.
After this session, you'll be able to:
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Solutions Engineer, Strategic Partnerships, Uberall @krystal_taing
Sponsored by: Uberall
Uberall empowers some of the world’s biggest agencies and brands to deliver a memorable ‘Near Me’ Brand Experience (NMBX) — transforming online engagement into offline sales for multi-location businesses. NMBX consists of all the online touchpoints that a consumer has with the local outlets of a brand, from finding, persuading, buying and recommending, to returning as a regular customer. Uberall’s solutions enable multi-location businesses to easily manage search and discovery, engagement and conversion in real-time on all online platforms — mobile, voice and desktop — across websites, mobile apps, store locators, search engines, maps, social platforms and advertising networks. Uberall is headquartered in Berlin, with additional offices in San Francisco, London, Paris, Amsterdam, Montreal, Detroit, and Cape Town. Its clients include Fortune 500 companies and industry leaders from all over the world. Learn more at www.uberall.com.
Break and 1:1 networking with MarTech Connect
Concurrent sessions
Defending the castle: Why your customer’s journey belongs to you, not just your distributor
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Matthew Crocker, Director of Marketing, TABLE
Director of Marketing, TABLE
Marketing, training, and sales have been a vital part of Matt’s work portfolio for nearly two decades. From his early days at Sony Electronics to his time at Samsung and other industry tech giants, Matt has honed his ability to deliver a quality experience to customers and build motivated and empowered teams. Now the Director of Marketing at TABLE, Matt is focused on helping businesses and organizations get the most from a digital-first world through excellent experiences.
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Your brand is the defining characteristic of who you are as a company. And while your buyers may know who you are, are they really in a relationship with you? It’s easy for your distributors to own this, but often it can block you from doing the same.
Join Matthew Crocker, Director of Marketing TABLE, as he discusses three ways to gain customer data by taking back the reins of customer experiences.
After this session, you'll be able to:
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Director of Marketing, TABLE @tablecx
Sponsored by: TABLE
TABLE’s platform provides an all-in-one, digital-first, seamless platform for your customers the moment they interact with you! Delight your customers with tailored messages based on their needs, from scheduling appointments to processing payments and connecting with live agents. Agents can interact with customers through voice and video calls, group messaging, screen and file sharing, and much more. TABLE keeps every channel and interaction in one unified platform so you don’t have to.
Demonstrating how to build customer trust through privacy and data protection
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Michael Buzzelle, Solutions Consultant, Ensighten
Solutions Consultant, Ensighten
Michael is a Digital Marketing Consultant focused on data activation from users engaging with offsite, onsite and offline environments. Michael has been working with solutions designed to create seamless user journeys while allowing marketers to track cross-channel click-stream data and build user profiles for anonymous and authenticated visitors. Michael is currently working the development of Customer Data Platform elements that allow clients to track, segment and engage with their customers in real-time to approach a one-to-one conversation.
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Customer data privacy, control, and usage have taken center stage in 2021 as enterprises rapidly pursue differentiated online customer experiences. The benefits are significant: Revenues attributed to big data and customer data analytics surpass tens of billions of dollars annually. Yet, while customer data is the lifeblood of business models and differentiating experiences, customers are wary of the risks and vulnerabilities of sharing their data due to data breaches, identity theft, and unwanted usage of personal data.
Join Michael Buzzelle, Solutions Consultant at Ensighten, to learn first-hand how many of the world’s leading brands bridge the gap between customer data and trust through customer data privacy and data protection of their online customer experiences.
After this session, you'll be able to:
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Solutions Consultant, Ensighten @ensighten
Sponsored by: Ensighten
Ensighten is a global cybersecurity leader, offering next generation client-side protection against data loss, ad injection and intrusion. Through the Ensighten solution, organizations can assess privacy risk and stop unauthorized leakage or theft of data, as well as comply with the CCPA, GDPR and other data privacy regulations. Ensighten’s MarSec™ platform protects some of the largest brands in the world from data leakage whilst ensuring maximum web page performance.
Email accessibility: What it is and what do you need to know for your own email program
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Tori Garcia, Email Strategist, Validity
Email Strategist, Validity
As an Email Strategist on Validity's Professional Services team, Tori thrives on building relationships by helping brands creatively optimize their email program. After starting her professional career as a data analyst, Tori transitioned to the world of email marketing where she has focused on improving overall deliverability and ROI for clients from various industries including B2B, travel, and finance.
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Nearly 1.3 billion people worldwide live with some form of visual impairment. In today's world, with consumer expectations on the rise, it is vital to provide a great experience to all subscribers -- regardless of any visual impairments.
Join Tori Garcia, Email Strategist at Validity, to review what email accessibility means and what you should do to ensure your emails are visually friendly to everyone.
After this session, you'll be able to:
Apple
Gmail
Outlook.com
Yahoo Mail