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MarTech training agenda

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Tuesday — March 16th, 2021

Keynote

The changing customer: A candid keynote conversation

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Break and 1:1 networking with MarTech Connect

Concurrent sessions

How genius brands are creating experience-driven marketing organizations

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The convergence of adtech and martech: Why first-party data is now critical

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How to go beyond marketing to deliver engagement across every touchpoint

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The Internet stole my cookie: What to do before 2022

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Break and 1:1 networking with MarTech Connect

Concurrent sessions

Winning the digital business age: Say goodbye to the customer and hello to the seeker

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CDPs as the engine for growth: Case study and perspectives

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From square foot to screen: How brick and mortar needs to adapt to a digital world

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Don’t fall behind: Embracing the future of marketing automation

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Break and 1:1 networking with MarTech Connect

Concurrent sessions

Heineken USA’s journey to building a golden consumer record

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Are you getting the most out of your marketing automation software?

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The state of email marketing and 2021 predictions

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Finally getting data right: Dispelling the myths and finding the truth

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Charting the way forward in a cookieless world

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Break and 1:1 networking with MarTech Connect

Concurrent sessions

Powering performance and business transformation with an agile marketing measurement strategy

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How to bridge the gap between customer data and highly personalized customer experiences

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5 critical components of a real-time CX

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Team building for the art and science of marketing automation

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The website is dead, long live the website

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Break and 1:1 networking with MarTech Connect

Concurrent sessions

Unlocking personalization beyond recommendations

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Essential features and functionality of digital asset management platforms

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Now or never: Why AI-enabled collaborative work management is the future

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How to tell if you’ve outgrown your martech

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Every CDP does everything?

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Break and 1:1 networking with MarTech Connect

Concurrent sessions

How video can help amplify your thought leadership

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The future of cookie control, consumers, and commerce

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AI in your tech stack: Hype vs. reality

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Bringing your email creation process into the 21st century

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3 secrets for agencies serving multi-locations

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Break and 1:1 networking with MarTech Connect

Concurrent sessions

Defending the castle: Why your customer’s journey belongs to you, not just your distributor

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Demonstrating how to build customer trust through privacy and data protection

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