Welcome to MarTech! Click the Watch buttons below to start discovering.

Agenda

Welcome to MarTech! Click the Watch buttons below to start discovering cutting-edge solutions and actionable tactics to drive business success. All keynotes and sessions are available until August 31, 2022.

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The customer journey of a lifetime

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Kate Muhl, Vice President Analyst, Gartner

Trinh Tham, CMO, EVP Marketing & E-Commerce, Harry Rosen

Scott Vaughan, Chief Advisor, Vaughan GTM Advisory

Kim Davis, Editorial Director, MarTech, Third Door Media

Activating customer data: How Trifecta uses real-time insights across multiple channels

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Tom Treanor, Chief Marketing Officer, Treasure Data

Kyle Pate, Program Management Lead, Trifecta

Nery Solano, Senior Director of Marketing, Trifecta

The never-ending customer experience

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Adam Greco, Product Evangelist, Amplitude

Redefining brand equity and trust: Blazing a trail forward in 2022

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Lisa Campbell, CMO, OneTrust

Bringing the human back into marketing automation and the customer journey

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Ali Schwanke, Founder / Marketing Strategist, Simple Strat

Elevating customer experience: Next-level personalization with Belk

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Colby Ireland, Lead Marketing Analyst, Belk

Veda Kumarjiguda, Sr. Product Marketing Manager, Salesforce

How AI-driven automated experimentation is replacing A/B testing

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George Khachatryan, CEO, OfferFit

Jim Lecinski, Clinical Associate Professor of Marketing, Northwestern University

Leveraging technology to improve customer experiences

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Brian Rowley, Vice President of Marketing, Panasonic System Solutions Company of North America

How to connect customer data to drive personalized experiences that create customers for life

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Karen Naves, SVP of Global Demand Generation, Tealium

The journey to customer-centricity: Transforming a centuries-old company

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Jackie Rousseau-Anderson, Chief Customer Officer, BlueConic

Nicholas Visconti, Vice President of Marketing, Conn’s HomePlus

Making ABM real: Moving from theory to results

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Gil Canare, Vice President - Global Digital Marketing, Genpact

Optimizing digital experiences with marketing and commerce insights

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Loretta Shen, Sr Director, Product Marketing, Marketing Cloud Intelligence, Salesforce

Ed Poppe, VP CRM, Loyalty and Performance Marketing, Build-A-Bear

Bryce Ahrens, Sr Analyst - CRM, Loyalty & Performance Marketing, Build-A-Bear

How event technology completes the marketing technology stack

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Vanessa Lovatt, Chief Evangelist, Glisser

Why WebOps wins for web teams

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Steve Persch, Director of Technical Marketing, Pantheon

Increasing revenue and engagement with strategic segmentation

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Steven Kopelic, Global Sales and Services Leader, HCL Unica

Using A/B and user testing to shape customer journeys

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Steve Petersen, Marketing Technology Manager, Zuora

Parker Sorensen, Senior Manager Conversion Optimization, National University

Brian Rowley, Head of Marketing Operations, O.C. Tanner

Stop admiring your data, and use it

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Christian Monberg, CTO & Head of Product, Zeta Global

Why data is critical to your personalization strategy

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Xenia Lane, SVP Personalization & Client Experience Platform, Truist

Ryan Fleisch, Director, Product Marketing, Real-Time CDP and Audience Manager, Adobe

How M&T Bank successfully implemented a CDP

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Tim Mattessich, Customer Success Manager, ActionIQ

Mike Bastedo, Product Owner, Omnichannel Personalization, M&T Bank

Reimagining collaboration: Removing barriers to better output

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Annie Schneider, Senior Product Marketing Manager, Wrike, a Citrix company

Juan Porras, Senior Product Manager, Wrike, a Citrix company

Shannon Riley, Industry Principal - Marketing, Wrike, a Citrix company

From ignored to engaged: Deliver better customer experiences with always-on marketing

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Matthew Camuso, Product Marketing Manager, Pegasystems

How World Vision and Merkle approach CDP evaluations

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Carly French, Director, Technology Strategy, Merkle

Tamalyn Ramsey, Digital Technology Program Director, World Vision

Kevin Howard, Marketing Technology Architect, World Vision

Erik Freund, Senior Technical Program Manager, World Vision

6 proven steps to getting started with ABM

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Jodi Cerretani, Sr. Director of Demand Generation, RollWorks

The digital identity crisis: Challenges and opportunities in the identity landscape

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Ken Zachmann, CEO, Integrated AdTech

How to bring your ABM strategy to the TV screen

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Ali Haeri, VP of Marketing, MNTN

Facts not fiction: Beyond the CDP

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George Corugedo, CTO, Redpoint Global

Using analytics to optimize your marketing portfolio in a digital world

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Brad Goldschmidt, Senior Manager, Marketing Analytics, CarMax

Shawn Petrou, Director, Digital Acquisition Analytics, CarMax

Connecting individual-level data to drive outstanding results

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Dana Goff, Head of Financial Services Strategy, Acxiom

Gloria Ward, Director Identity Strategy, Acxiom

How to execute a buyer-first digital strategy with precision

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Stephanie Swinyer, Head of Revenue Marketing, Integrate

Matthew Mullin, Sr. Director of Marketing Operations and Technology, Tenable

The power of first-party data: How to create digital experiences that turn engagement into data that converts

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Mark Bornstein, VP, Content Marketing, ON24

Demystifying the misconceptions of digital experience platforms

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Jeana Garms, Vice President of Marketing, Arc XP

Joe Cicman, Senior Analyst, Forrester

What to expect when you're expecting... a CDP

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Amanda Cardona, Owner, ALC Renaissance Consulting