Welcome to MarTech! Click the Watch buttons below to start discovering.

Agenda

Welcome to MarTech! Click the Watch buttons below to start discovering cutting-edge solutions and actionable tactics to drive business success. All keynotes and sessions are available until August 31, 2022.

Have any questions? Visit the FAQ page. Still need to register? Grab your free pass here!

Tuesday — March 29th, 2022

Keynote

The customer journey of a lifetime

Description

Kate Muhl, Vice President Analyst, Gartner

Trinh Tham, CMO, EVP Marketing & E-Commerce, Harry Rosen

Scott Vaughan, Chief Advisor, Vaughan GTM Advisory

Kim Davis, Editorial Director, MarTech, Third Door Media

Break

Concurrent sessions

Activating customer data: How Trifecta uses real-time insights across multiple channels

Description

Tom Treanor, Chief Marketing Officer, Treasure Data

Kyle Pate, Program Management Lead, Trifecta

Nery Solano, Senior Director of Marketing, Trifecta

The never-ending customer experience

Description

Adam Greco, Product Evangelist, Amplitude

Redefining brand equity and trust: Blazing a trail forward in 2022

Description

Lisa Campbell, CMO, OneTrust

Bringing the human back into marketing automation and the customer journey

Description

Ali Schwanke, Founder / Marketing Strategist, Simple Strat

Break

Concurrent sessions

Elevating customer experience: Next-level personalization with Belk

Description

Colby Ireland, Lead Marketing Analyst, Belk

Veda Kumarjiguda, Sr. Product Marketing Manager, Salesforce

How AI-driven automated experimentation is replacing A/B testing

Description

George Khachatryan, CEO, OfferFit

Jim Lecinski, Clinical Associate Professor of Marketing, Northwestern University

Leveraging technology to improve customer experiences

Description

Brian Rowley, Vice President of Marketing, Panasonic System Solutions Company of North America

How to connect customer data to drive personalized experiences that create customers for life

Description

Karen Naves, SVP of Global Demand Generation, Tealium

Break

Concurrent sessions

The journey to customer-centricity: Transforming a centuries-old company

Description

Jackie Rousseau-Anderson, Chief Customer Officer, BlueConic

Nicholas Visconti, Vice President of Marketing, Conn’s HomePlus

Making ABM real: Moving from theory to results

Description

Gil Canare, Vice President - Global Digital Marketing, Genpact

Optimizing digital experiences with marketing and commerce insights

Description

Loretta Shen, Sr Director, Product Marketing, Marketing Cloud Intelligence, Salesforce

Ed Poppe, VP CRM, Loyalty and Performance Marketing, Build-A-Bear

Bryce Ahrens, Sr Analyst - CRM, Loyalty & Performance Marketing, Build-A-Bear

How event technology completes the marketing technology stack

Description

Vanessa Lovatt, Chief Evangelist, Glisser

Break

Concurrent sessions

Why WebOps wins for web teams

Description

Steve Persch, Director of Technical Marketing, Pantheon

Increasing revenue and engagement with strategic segmentation

Description

Steven Kopelic, Associate Vice President, HCL Unica

Using A/B and user testing to shape customer journeys

Description

Steve Petersen, Marketing Technology Manager, Zuora

Parker Sorensen, Senior Manager Conversion Optimization, National University

Brian Rowley, Head of Marketing Operations, O.C. Tanner

Stop admiring your data, and use it

Description

Christian Monberg, CTO & Head of Product, Zeta Global

Break

Concurrent sessions

Why data is critical to your personalization strategy

Description

Xenia Lane, SVP Personalization & Client Experience Platform, Truist

Ryan Fleisch, Director, Product Marketing, Real-Time CDP and Audience Manager, Adobe

How M&T Bank successfully implemented a CDP

Description

Tim Mattessich, Customer Success Manager, ActionIQ

Mike Bastedo, Product Owner, Omnichannel Personalization, M&T Bank

Reimagining collaboration: Removing barriers to better output

Description

Annie Schneider, Senior Product Marketing Manager, Wrike, a Citrix company

Juan Porras, Senior Product Manager, Wrike, a Citrix company

Shannon Riley, Industry Principal - Marketing, Wrike, a Citrix company

From ignored to engaged: Deliver better customer experiences with always-on marketing

Description

Matthew Camuso, Product Marketing Manager, Pegasystems

Break

Concurrent sessions

How World Vision and Merkle approach CDP evaluations

Description

Carly French, Director, Technology Strategy, Merkle

Tamalyn Ramsey, Digital Technology Program Director, World Vision

Kevin Howard, Marketing Technology Architect, World Vision

Erik Freund, Senior Technical Program Manager, World Vision

6 proven steps to getting started with ABM

Description

Jodi Cerretani, Sr. Director of Demand Generation, RollWorks

The digital identity crisis: Challenges and opportunities in the identity landscape

Description

Ken Zachmann, CEO, Integrated AdTech

How to bring your ABM strategy to the TV screen

Description

Ali Haeri, VP of Marketing, MNTN

Break

Concurrent sessions

Facts not fiction: Beyond the CDP

Description

George Corugedo, CTO, Redpoint Global

Using analytics to optimize your marketing portfolio in a digital world

Description

Brad Goldschmidt, Senior Manager, Marketing Analytics, CarMax

Shawn Petrou, Director, Digital Acquisition Analytics, CarMax

Connecting individual-level data to drive outstanding results

Description