Redefine your marketing’s capabilities. Learn the new, new rules of marketing, only at MarTech.
November 27, 2018 by Scott Brinker
Centralize, decentralize, automate, humanize, and embrace. Your marketing success depends on balancing these powerful, yet seemingly paradoxical forces.
“The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.” – F. Scott Fitzgerald
Successful marketers routinely hold two opposing ideas in mind at the same time… and function spectacularly. Exhibit A may very well be the new, new rules of marketing, which I discussed a few months back at MarTech in Boston:
- Centralize everything you can.
- Decentralize everything you can.
- Automate everything you can.
- Humanize everything you can.
- Embrace continuous change.
Those contradictory principles are the roadmap for operating efficiently, innovating continuously, oozing authenticity and enhancing your brand. What more could a marketer ask for? (Watch my keynote from Boston here.)
Sound like the kind of conversation you want (or need?). Then join us at MarTech, April 3-5 in San Jose as we tackle the new, new rules framework, exploring each element with in-depth case studies and frank discussions from leading brands and agencies.
Use your remaining 2018 budget for this outstanding offer
For maximum value, bundle your All Access pass with a half-day, exclusive MarTech workshop for an opportunity to train in an immersive, intimate environment. Choose from these in-depth topics:
- The Right Way to Buy Marketing Technology
- Agile Marketing Advantage
- Creating Connected Experiences
- Using CDP to Make the Most of Your Customer Data
Workshops seating is limited. Secure your seat today!
Psst… Send three or more members of your crew for the ultimate team-building experience: They’ll take in more sessions, connect with more vendors, AND unlock special discounts of up to 20% off on-site rates!