Organizing for Martech: Re-examining modern marketing
July 31, 2017 by Scott Brinker
Live Webinar with Scott Brinker: Tuesday, August 15, 2017 – 01:00 PM EDT (10:00 AM PDT)
Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between marketing and IT are inevitable.
How do you structure marketing to manage martech? What skills do you look for…. or even need? How do you foster collaboration across groups in this new environment? Who’s in charge? Who should be?
Join me and my panel of martech experts as we explore the challenges facing CMOs looking to transform their marketing organization. We will discuss emerging best practices and the pros and cons of different management structures. You’ll also gain insights into how these experts manage and run their own companies.
Register today for “Organizing for Martech: Re-examining modern marketing,” produced by Digital Marketing Depot and sponsored by MarTech.