About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey. This post originally appeared on MarTech Today. As the marketing technology landscape and capabilities continue to evolve, organizations are on an ongoing quest to update and improve their technology stacks. […]

Connect with a vibrant community of forward-thinking marketers April 15-17, 2020 in San Jose. “MarTech” isn’t just shorthand for “marketing technology.” It’s a community of forward-thinkers responsible for devising creative solutions to the most pressing marketing and marketing operations challenges. Possibilities fire their imagination. Silos disappear. Agility increases. And customer satisfaction soars. Connect with this […]

If there’s one marketing awards program where the entire industry wins, it’s The Stackies. Each year, dozens of organizations enter a 16×9 slide that visualizes their “marketing stack” — the collection of martech software they use — and how they think about its structure. We then publish them all, ungated, for everyone in marketing to […]

Keynotes from Nancy Duarte and Brian Solis will address two of the biggest challenges facing modern marketers. Exciting news, marketer: Nancy Duarte and Brian Solis are keynoting MarTech! Next April 15-17 in San Jose, they will tackle two of the biggest challenges in marketing… Challenge #1: Data Deluge We marketers have access to more data […]

Join nearly 2,000 senior-level marketers to learn actionable tactics, best practices, and proven solutions that can help you overcome your toughest marketing challenges. Nearly 2,000 senior marketers like you will attend MarTech® next April 15-17 in San Jose, CA. Join them to learn actionable tactics, best practices, and proven solutions that can help you overcome […]

The survey takes around three minutes to complete and will help the martech community better understand how organizations choose to upgrade marketing technology applications. This post originally appeared on MarTech Today. Anyone who has been involved with or responsible for replacing a marketing technology application knows how difficult the process is. The endless evaluations and […]

If you haven’t already heard, Marketing Land and MarTech Today, sister publications of The MarTech Conference, recently released the first-ever Periodic Table of Email Optimization and Deliverability. Authored by Jennifer Cannon, MarTech Today senior editor, this guide provides a holistic understanding of the email marketing space as it exists in 2019 — and tells you […]

Download our essential guide to getting your message through to the inbox. This post was written by Pamela Parker and originally appeared on MarTech Today. MarTech Today’s sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine optimization that debuted in 2011. […]