January 28, 2020

Lauren Donovan

“Collectively, this professional community is going to be at the vanguard of forging marketing-as-we-know-it in the 2020s.” It’s nothing new but it bears repeating: The only constant in marketing is change. Changing platforms, technologies, best practices, titles, roles, responsibilities… it’s all continuously evolving, and who better to explore that evolution than Scott Brinker, MarTech program […]

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Unite your organization at MarTech

Unite your organization at MarTech

Struggling to get departments on the same page? Join us April 15-17 for the ultimate training and team-building experience. Successful modern marketing depends on maximizing the talents and capabilities of many individuals and departments: marketing ops, creative, IT, customer support, management, and more. But senior-level marketers like you say achieving cross-functional harmony can be tricky… […]

What’s the current state of marketing technology and ...

What’s the current state of marketing technology and operations careers?

Actually, I’m asking you. What is the current state of marketing technology and operations careers? This is my one-time-a-year pleading on my knees request to the martech community to participate in our survey of professionals in the field. In exchange for 5 minutes of your time, you’ll help all of us better understand the work […]


Boost ROI. Assemble high-performing teams. Exceed expec...

Boost ROI. Assemble high-performing teams. Exceed expectations.

Join a community of nearly 2,000 senior-level marketers for tactical, practical sessions April 15-17 in San Jose. Struggling to see ROI from your martech? Eager to assemble a frictionless organization? Want to deliver user experiences that exceed customer expectations? Attend The MarTech Conference April 15-17 in San Jose for creative, vendor-agnostic solutions to these and […]

MarTech is different. Check out the agenda.

MarTech is different. Check out the agenda.

Join us April 15-17 in San Jose to push the limits of marketing execution, process, and people. The MarTech Conference is for forward-thinking, senior-level marketers who are convinced that modern marketing is agile, customer-centric, decentralized, process-driven, people-powered… and technology-enabled. If your organization is moving from one in which marketing is assisted by martech to one […]


Up your email marketing game in 2020 [WEBINAR]

Up your email marketing game in 2020 [WEBINAR]

Explore emerging elements and trends for email marketers. Join us for this live webinar on Thursday, January 23, 2020 at 1:00 pm EST. Email optimization and deliverability go hand-in-hand when it comes to sending emails, and that’s why MarTech Today created the very first resource for marketing professionals that encompasses the elements of both. The […]

A marketing stack organized according to The Periodic T...

A marketing stack organized according to The Periodic Table of Martech

This post originally appeared on Chiefmartec.com. Happy New Year! To kick off 2020, I’m excited to share one of the first entries into The Stackies 2020: Marketing Stack Awards from Nexthink, an enterprise platform that helps IT departments deliver great digital employee experiences. Jon Blumenfeld, Nexthink’s director of digital marketing, created their entry around the […]


Which MarTech workshop will you choose?

Which MarTech workshop will you choose?

Join us Wednesday, April 15 in San Jose for an immersive training experience led by recognized industry experts. Senior-level marketers like you will attend MarTech next April for actionable tactics and proven strategies that solve pressing marketing technology and operations challenges. Two intense days of expert-led sessions, illuminating keynotes, and networking with a thriving community […]

Marketers moving away from home-grown tools, hiring fre...

Marketers moving away from home-grown tools, hiring fresh teams for new martech

About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey. This post originally appeared on MarTech Today. As the marketing technology landscape and capabilities continue to evolve, organizations are on an ongoing quest to update and improve their technology stacks. […]

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