OCTOBER 2-4, 2017 | HYNES CONVENTION CENTER | BOSTON, MA

June 15, 2017

Scott Brinker

Martech’s future is now — get insights into digital transformation I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and marketing visionaries. The advent of marketing automation 10 years ago was arguably the Big Bang of martech. For the first time […]

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Meet Aetna CMO David Edelman at MarTech in Boston

Meet Aetna CMO David Edelman at MarTech in Boston

I am thrilled that one of the pioneers of marketing-led digital transformation will be keynoting at MarTech! Former McKinsey consultant and current Aetna CMO David Edelman will talk about his experiences helping dozens of leading brands rethink marketing in a digital world. He’ll also discuss leading Aetna’s digital transformation and customer experience pivot. Don’t miss […]

MarTech is coming! MarTech is coming! To Boston Oct. 2-...

MarTech is coming! MarTech is coming! To Boston Oct. 2-4

Join us for MarTech, at the intersection of marketing, technology and management Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition […]


5 Takeaways from the recent MarTech Conference

5 Takeaways from the recent MarTech Conference

Here’s our look back at the big news, trends and topics the attendees of the recent MarTech Conference held in San Francisco, CA May 9-11th. 1. The “Martech 5000” Landscape graphic was really overwhelming Scott Brinker’s opening keynote unveiled the annual update to the now infamous Marketing Technology Landscape Supergraphic, which was met with an […]

600+ marketers report on the blend of art and science i...

600+ marketers report on the blend of art and science in marketing

At the MarTech conference last week, Mayur Gupta, global VP of marketing & growth at Spotify, and I revealed the results from a study we had conducted with the research team at Third Door Media on the intersection of art and science in marketing. We had 637 participants in the study — one of the […]

The post 600+ marketers report on the blend of art and science in marketing appeared first on Chief Marketing Technologist .


Top 10 entries from the MarTech cartoon caption contest

Top 10 entries from the MarTech cartoon caption contest

Wow, I’ve got so much to share from last week’s MarTech conference in San Francisco. The speakers, sponsors, and moderators were all fantastic — as were the incredibly enthusiastic attendees. I’m so grateful to all of them. However, let me start with a little levity. Tom Fishburne, the Marketoonist, gave a terrific keynote presentation to […]

The post Top 10 entries from the MarTech cartoon caption contest appeared first on Chief Marketing Technologist .

Marketing Technology Landscape Supergraphic (2017): Mar...

Marketing Technology Landscape Supergraphic (2017): Martech 5000

I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies). You can download […]

The post Marketing Techniology Landscape Supergraphic (2017): Martech 5000 appeared first on Chief Marketing Technologist .


Meet over 100 martech solution providers with a MarTech...

Meet over 100 martech solution providers with a MarTech Expo+ Pass

Find solutions, attend sessions & make connections Next week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals will happen at MarTech in San Francisco. For just $99, the Expo+ Pass maximizes your value and time. You’ll get: Unlimited access to the Expo Hall. Connect with more than 100 marketing […]

Podcast: The Heart of Marketing Hasn’t Changed

Podcast: The Heart of Marketing Hasn’t Changed

Podcast interview with Scott Brinker Scott Brinker, MarTech program chair and chiefmartec.com Founder, recently sat down with Technology Advice for a detailed discussion into: The relationship between marketing and IT The most impactful marketing technology in recent years Scott’s crazy, annual martech super-graphic The rapid growth of the marketing-related software You can access the full podcast interview below: […]

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