August 12, 2019

Scott Brinker

Don’t miss your chance to save up to $600 off on-site rates. Register by Saturday, August 17 to lock in these exclusive prices! If your professional priorities include… Demonstrating ROI from your marketing technology investments Accelerating your marketing by adopting agile methods Hiring people and building teams that enable success Connecting with an engaging community […]

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Your BIG MarTech Preview: 75 Expert-Led Sessions & More

Your BIG MarTech Preview: 75 Expert-Led Sessions & More

Behold: The big BIG preview of everything you can expect at MarTech, September 16-18 in Boston! Martech is marketing — at least an essential part of it. And MarTech is the place to master it. Next month in Boston, we’ll be hosting the latest and greatest MarTech Conference, September 16-18 at the Hynes Convention Center. […]

Is your martech leadership failing on SEO? Probably.

Is your martech leadership failing on SEO? Probably.

Sorry, but odds are you’re failing at SEO and probably don’t even realize it. That was the cold splash of water in the face that I got talking with Jessica Bowman, owner of enterprise SEO consultancy SEO Inhouse, author of The Executive SEO Playbook, and an editor-at-large for Search Engine Land. Jessica is pretty much the world’s leading expert […]


Where do you sit on the “martech is marketingR...

Where do you sit on the “martech is marketing” spectrum?

Martech at all organizations is somewhere on the continuum from “helpful assistance” to “total domination”. Where does your organization fit into this spectrum? Customer expectations continue to rise. Senior-level marketers like you depend on marketing technology to meet and exceed those demands. As a result, the distinction between marketing and technology is… gone. Marketing is […]

McDonald’s drops CMO role and creates a new SVP marke...

McDonald’s drops CMO role and creates a new SVP marketing technology role (under the CIO)

Normally, I don’t write about career moves on this blog. But an article that appeared in Ad Age this week about the upcoming departure of famed McDonald’s CMO Silvia Lagnado — and the company’s decision to not name a new CMO — caught my attention. Another CMO role disappearing is newsworthy — that’s been emerging […]


Martech is marketing: a wide spectrum of possibilities

Martech is marketing: a wide spectrum of possibilities

“Martech is marketing.” The MarTech Conference recently updated its tagline to that phrase, evolving beyond our original motto, “Marketing. Technology. Management.” It’s not that the conference itself changed. But since we launched the event five years ago, the context in which it operates — the profession of marketing — sure has. Over that time, the […]

Dive deep with a MarTech workshop

Dive deep with a MarTech workshop

Choose from eight in-depth workshops led by recognized industry experts. Last week, I shared my favorite reasons to attend MarTech… I’m back today to share eight more awesome reasons… our intensive, half-day workshops! Join us in Boston, Monday, September 16 from 1:00pm – 5:00pm for one of eight in-depth workshops led by recognized industry experts. […]


Martech is marketing

Martech is marketing

Marketing in today’s landscape isn’t possible without martech. For today’s marketer, technology touches everything we do, from the CRMs that house our client data to the design software that powers our most daring creative. In fact, the martech-enabled ways in which we create more personalized and meaningful connections with our customers have moved from being […]

Why should you attend MarTech?

Why should you attend MarTech?

Expert tactics, advice, and strategy are just part of the MarTech experience. Check out more of my favorite reasons to attend! Technology is ingrained in every aspect of modern marketing. Indeed, martech is marketing for iconic brands and digital natives alike. Ingredients for success include management buy-in, organizational flexibility, and a creative and well-trained team… […]

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