Marketing. Technology. Management.

 

May 3, 2017

Allison Jones

Podcast interview with Scott Brinker Scott Brinker, MarTech program chair and chiefmartec.com Founder, recently sat down with Technology Advice for a detailed discussion into: The relationship between marketing and IT The most impactful marketing technology in recent years Scott’s crazy, annual martech super-graphic The rapid growth of the marketing-related software You can access the full podcast interview below: […]

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Time’s up! MarTech is here and it’s your last chanc...

Time’s up! MarTech is here and it’s your last chance to attend

Vendor-agnostic experts separate martech fact from fiction In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco, May 9-11. The show is programmed with one specific goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no […]

From 2016 to 2017, 5X more marketing automation vendors...

From 2016 to 2017, 5X more marketing automation vendors were added than removed

From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36%, from 156 vendors to 212. If you predicted it was going to consolidate in the past six years, sorry, you were wrong. Marketing automation remains a bellwether of martech It’s become a bit of a tradition here […]


Separate marketing technology fact from fiction at MarT...

Separate marketing technology fact from fiction at MarTech Conference in 2 weeks

Uncover the truth about the rapidly evolving martech landscape We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, […]

2017 Hackies Entry: Hacking Your Stack for Account-Base...

2017 Hackies Entry: Hacking Your Stack for Account-Based Marketing

This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Account-based marketing (ABM) at its core is laser-focused B2B marketing. […]


See who attends MarTech… and why you should too!

See who attends MarTech… and why you should too!

Expand your network, learn and share with marketing technology decision makers One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of […]

2017 Hackies Entry: Creating SCALE: Shared Content and ...

2017 Hackies Entry: Creating SCALE: Shared Content and Link Evaluation

This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge Historically, content marketers and communicators have been […]


Caption Contest: What does this Marketoonist say to you...

Caption Contest: What does this Marketoonist say to you?

As you may know, Tom Fishburne, a.k.a. the Marketoonist, will be one of our keynote speakers at the MarTech conference in San Francisco next month, May 9-11. I’m really looking forward to his presentation — sage observations on a wild marketing industry, roiled by the crazy pace of technological innovation, all revealed through the lens […]

2017 Hackies Entry: Driving digital transformation stra...

2017 Hackies Entry: Driving digital transformation strategy in a rapidly evolving technology environment

This article is a guest post by Anita Brearton of CabinetM. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Last month, I listened to a webinar presentation related to […]

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