February 4, 2020

Scott Brinker

What does the decade ahead hold for the martech industry and profession? You’re invited into the conversation. This post originally appeared on chiefmartec.com. I spend a lot of time debating dichotomies with myself: The classic: is martech consolidating or expanding? Should you centralize or decentralize marketing, automate or humanize it? Should you practice agile or […]

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Overcome your marketing challenges at MarTech

Overcome your marketing challenges at MarTech

Join us April 15-17 in San Jose to learn from experts who have been where you are and are ready to share what it takes to succeed. “We need to build a rockstar marketing ops team. What’s the first step?” “Privacy regulations are killing customer acquisition. What’s the workaround?” “Multi-channel marketing is more complex than […]

Inside The Never-Ending Evolution Of Marketing With Sco...

Inside The Never-Ending Evolution Of Marketing With Scott Brinker

“Collectively, this professional community is going to be at the vanguard of forging marketing-as-we-know-it in the 2020s.” It’s nothing new but it bears repeating: The only constant in marketing is change. Changing platforms, technologies, best practices, titles, roles, responsibilities… it’s all continuously evolving, and who better to explore that evolution than Scott Brinker, MarTech program […]


Unite your organization at MarTech

Unite your organization at MarTech

Struggling to get departments on the same page? Join us April 15-17 for the ultimate training and team-building experience. Successful modern marketing depends on maximizing the talents and capabilities of many individuals and departments: marketing ops, creative, IT, customer support, management, and more. But senior-level marketers like you say achieving cross-functional harmony can be tricky… […]

What’s the current state of marketing technology and ...

What’s the current state of marketing technology and operations careers?

Actually, I’m asking you. What is the current state of marketing technology and operations careers? This is my one-time-a-year pleading on my knees request to the martech community to participate in our survey of professionals in the field. In exchange for 5 minutes of your time, you’ll help all of us better understand the work […]


Boost ROI. Assemble high-performing teams. Exceed expec...

Boost ROI. Assemble high-performing teams. Exceed expectations.

Join a community of nearly 2,000 senior-level marketers for tactical, practical sessions April 15-17 in San Jose. Struggling to see ROI from your martech? Eager to assemble a frictionless organization? Want to deliver user experiences that exceed customer expectations? Attend The MarTech Conference April 15-17 in San Jose for creative, vendor-agnostic solutions to these and […]

MarTech is different. Check out the agenda.

MarTech is different. Check out the agenda.

Join us April 15-17 in San Jose to push the limits of marketing execution, process, and people. The MarTech Conference is for forward-thinking, senior-level marketers who are convinced that modern marketing is agile, customer-centric, decentralized, process-driven, people-powered… and technology-enabled. If your organization is moving from one in which marketing is assisted by martech to one […]


Up your email marketing game in 2020 [WEBINAR]

Up your email marketing game in 2020 [WEBINAR]

Explore emerging elements and trends for email marketers. Join us for this live webinar on Thursday, January 23, 2020 at 1:00 pm EST. Email optimization and deliverability go hand-in-hand when it comes to sending emails, and that’s why MarTech Today created the very first resource for marketing professionals that encompasses the elements of both. The […]

A marketing stack organized according to The Periodic T...

A marketing stack organized according to The Periodic Table of Martech

This post originally appeared on Chiefmartec.com. Happy New Year! To kick off 2020, I’m excited to share one of the first entries into The Stackies 2020: Marketing Stack Awards from Nexthink, an enterprise platform that helps IT departments deliver great digital employee experiences. Jon Blumenfeld, Nexthink’s director of digital marketing, created their entry around the […]

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