July 11, 2017
Discover new capabilities through the 3 pillars of MarTech: marketing, technology and management The excitement in today’s software driven world is in the entanglement of marketing, technology and management. And we’ll unleash the power, possibilities and passion of the marketing technology community at MarTech October 2-4 in Boston. I’m humbled by the incredible cast of speakers who have agreed […]
30+ presentations, 40 expert speakers, robust Expo Hall, case studies from martech solution providers and more I’m excited to share the MarTech agenda, featuring more than 30 sessions and presentations from 40 marketing leaders. If you’re passionate about marketing, technology and management practices that deliver business results, then you won’t want to miss this event, […]
Martech’s future is now — get insights into digital transformation I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and marketing visionaries. The advent of marketing automation 10 years ago was arguably the Big Bang of martech. For the first time […]
I am thrilled that one of the pioneers of marketing-led digital transformation will be keynoting at MarTech! Former McKinsey consultant and current Aetna CMO David Edelman will talk about his experiences helping dozens of leading brands rethink marketing in a digital world. He’ll also discuss leading Aetna’s digital transformation and customer experience pivot. Don’t miss […]
Join us for MarTech, at the intersection of marketing, technology and management Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition […]
Here’s our look back at the big news, trends and topics the attendees of the recent MarTech Conference held in San Francisco, CA May 9-11th. 1. The “Martech 5000” Landscape graphic was really overwhelming Scott Brinker’s opening keynote unveiled the annual update to the now infamous Marketing Technology Landscape Supergraphic, which was met with an […]
At the MarTech conference last week, Mayur Gupta, global VP of marketing & growth at Spotify, and I revealed the results from a study we had conducted with the research team at Third Door Media on the intersection of art and science in marketing. We had 637 participants in the study — one of the […]
The post 600+ marketers report on the blend of art and science in marketing appeared first on Chief Marketing Technologist .
Wow, I’ve got so much to share from last week’s MarTech conference in San Francisco. The speakers, sponsors, and moderators were all fantastic — as were the incredibly enthusiastic attendees. I’m so grateful to all of them. However, let me start with a little levity. Tom Fishburne, the Marketoonist, gave a terrific keynote presentation to […]
The post Top 10 entries from the MarTech cartoon caption contest appeared first on Chief Marketing Technologist .
I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies). You can download […]
The post Marketing Techniology Landscape Supergraphic (2017): Martech 5000 appeared first on Chief Marketing Technologist .