August 24, 2019

Lauren Donovan

Rethinking your email strategy requires combining the elements of deliverability and optimizing for subscriber engagement. This post, the third installment in our series on marketing to the managed inbox, was written by Jennifer Cannon and originally appeared on MarTech Today. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing […]

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Marketing to the managed inbox: Why digital marketers n...

Marketing to the managed inbox: Why digital marketers need to own deliverability

Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing. This post was written by Jennifer Cannon and originally appeared on MarTech Today. Today’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of email […]

Reach the managed inbox with a proactive approach to em...

Reach the managed inbox with a proactive approach to email deliverability

Optimizing for the managed inbox requires more than ‘checking the box’ on deliverability factors. This post, the second installment in our series on marketing to the managed inbox, was written by Jennifer Cannon and originally appeared on MarTech Today. Picture this: It’s the week before Thanksgiving. Your team has spent the past six weeks designing […]


Make invaluable connections at MarTech

Make invaluable connections at MarTech

Connect with a thriving community of 1,400 smart, engaged, passionate marketers The power of professional networks is indisputable… and growing yours has never been easier, thanks to the structured and informal networking at MarTech®, September 16-18 in Boston. Join us to connect with a thriving community of 1,400 smart, engaged, passionate marketers eager to exchange ideas, experiences, […]

MarTech beta rates expire Saturday

MarTech beta rates expire Saturday

Don’t miss your chance to save up to $600 off on-site rates. Register by Saturday, August 17 to lock in these exclusive prices! If your professional priorities include… Demonstrating ROI from your marketing technology investments Accelerating your marketing by adopting agile methods Hiring people and building teams that enable success Connecting with an engaging community […]


Your BIG MarTech Preview: 75 Expert-Led Sessions & More

Your BIG MarTech Preview: 75 Expert-Led Sessions & More

Behold: The big BIG preview of everything you can expect at MarTech, September 16-18 in Boston! Martech is marketing — at least an essential part of it. And MarTech is the place to master it. Next month in Boston, we’ll be hosting the latest and greatest MarTech Conference, September 16-18 at the Hynes Convention Center. […]

Is your martech leadership failing on SEO? Probably.

Is your martech leadership failing on SEO? Probably.

Sorry, but odds are you’re failing at SEO and probably don’t even realize it. That was the cold splash of water in the face that I got talking with Jessica Bowman, owner of enterprise SEO consultancy SEO Inhouse, author of The Executive SEO Playbook, and an editor-at-large for Search Engine Land. Jessica is pretty much the world’s leading expert […]


Where do you sit on the “martech is marketingR...

Where do you sit on the “martech is marketing” spectrum?

Martech at all organizations is somewhere on the continuum from “helpful assistance” to “total domination”. Where does your organization fit into this spectrum? Customer expectations continue to rise. Senior-level marketers like you depend on marketing technology to meet and exceed those demands. As a result, the distinction between marketing and technology is… gone. Marketing is […]

McDonald’s drops CMO role and creates a new SVP marke...

McDonald’s drops CMO role and creates a new SVP marketing technology role (under the CIO)

Normally, I don’t write about career moves on this blog. But an article that appeared in Ad Age this week about the upcoming departure of famed McDonald’s CMO Silvia Lagnado — and the company’s decision to not name a new CMO — caught my attention. Another CMO role disappearing is newsworthy — that’s been emerging […]

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