Please give us 3 minutes to participate in our 2019 Marketing Technology & Operations Salary Survey. If you have been following my work for a while, you know that I’m a big believer in sharing as much research as possible with the martech community at no cost. For instance, you can download the whole database […]

Discover, learn, and connect with others passionate about the challenges facing modern marketers. Seasoned marketers are right to be wary of too many industry predictions, but I’m quite certain of three things for the year ahead: Marketing technology and operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall […]

Case studies, solutions, and networking – the perfect ingredients to get your team on the same page. Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your entire team to […]

We’re excited to announce a newly-confirmed keynote speaker! Join us for a candid keynote conversation to learn first-hand insights about how Adobe leverages marketing technology to accomplish their business goals. The complete agenda will be posted soon – stay tuned! Connect with Ann and your martech tribe April 3-5, 2019 in San Jose. Get all […]

The 2019 Stackies: Marketing Tech Stack Awards are now open for entries! Fame and glory await you! Or at least recognition from your peers, appreciation from the global marketing operations community, and good karma from a terrific charity that we’ll support on your behalf. Yes, The 2019 Stackies: Marketing Tech Stack Awards are now open […]

AI, marketing efficiency, and what happens to a martech stack when companies merge… get it all at MarTech. Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® April 3-5, 2019 in San Jose for proven strategies from real-world experts. Here’s a sneak peek: Tracks and topics that matter The grand vision […]

Centralize, decentralize, automate, humanize, and embrace. Your marketing success depends on balancing these powerful, yet seemingly paradoxical forces. “The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.” – F. Scott Fitzgerald Successful marketers routinely hold two opposing […]

‘Martech’ is more than software. It’s the fabric of the future… “Martech” isn’t just shorthand for “marketing technology.” It’s a community of forward-thinkers working at the intersection of marketing, technology, and management. Possibilities fire their imagination. Silos disappear. Agility increases. And customer satisfaction soars. Last year, we wrote the Martech Manifesto as a rallying cry […]