I am thrilled that one of the pioneers of marketing-led digital transformation will be keynoting at MarTech! Former McKinsey consultant and current Aetna CMO David Edelman will talk about his experiences helping dozens of leading brands rethink marketing in a digital world. He’ll also discuss leading Aetna’s digital transformation and customer experience pivot. Don’t miss […]

Join us for MarTech, at the intersection of marketing, technology and management Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition […]

Here’s our look back at the big news, trends and topics the attendees of the recent MarTech Conference held in San Francisco, CA May 9-11th. 1. The “Martech 5000” Landscape graphic was really overwhelming Scott Brinker’s opening keynote unveiled the annual update to the now infamous Marketing Technology Landscape Supergraphic, which was met with an […]

Wow, I’ve got so much to share from last week’s MarTech conference in San Francisco. The speakers, sponsors, and moderators were all fantastic — as were the incredibly enthusiastic attendees. I’m so grateful to all of them. However, let me start with a little levity. Tom Fishburne, the Marketoonist, gave a terrific keynote presentation to […]

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I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies). You can download […]

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Find solutions, attend sessions & make connections Next week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals will happen at MarTech in San Francisco. For just $99, the Expo+ Pass maximizes your value and time. You’ll get: Unlimited access to the Expo Hall. Connect with more than 100 marketing […]

Podcast interview with Scott Brinker Scott Brinker, MarTech program chair and chiefmartec.com Founder, recently sat down with Technology Advice for a detailed discussion into: The relationship between marketing and IT The most impactful marketing technology in recent years Scott’s crazy, annual martech super-graphic The rapid growth of the marketing-related software You can access the full podcast interview below: […]

Vendor-agnostic experts separate martech fact from fiction In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco, May 9-11. The show is programmed with one specific goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no […]