Google announced “Google Analytics 4” (GA4) back in October of 2020... but for most marketers, everything about the new version was so overwhelmingly different that they put their heads in the sand and stuck with what they knew.
But in early 2022, Google informed the marketing community that -- ready or not -- Universal Analytics will sunset on July 1, 2023... and GA4 is the required way of the future. Join Colleen Harris's live, interactive Master Class to learn actionable tactics and proven steps that will empower you to make the transition to GA4 a smooth (and successful!) one.
You’ll learn about the major differences between the two interfaces and what to be aware of when you upgrade, discover how you can leverage Google Tag Manager to do real-time checking of tagging, dive into the new attribution modeling GA 4 offers, and leave with a checklist of what you need to do today to prepare for your organization’s analytics transition.
PLEASE NOTE: This will be a hands-on training experience with real-time practice of the skills being taught. You should come to the class with a Google Analytics 4 property installed on your site and data flowing into the account. If you use Google Tag Manager to install Google Analytics currently, you should also come with access to that container. Google Tag Manager access is not required to attend this class.
What’s changed in Google Analytics 4… and why Google made these changes
A look at the most commonly used sections of Google Analytics now and where to find them in GA4
Actionable tips to implement and build events for GA4 in Google Tag Manager
How to take your goals in GA and turning them into conversions
How to connect Google properties to GA4 and the reporting that comes with it
A training strategy for building up skills to become a GA4 master by July 2023
Organize your website goals for an easy transition into conversion in GA4
Understand “predictive audiences” and how to take advantage of them
Practice helpful tips and tricks for creating events and building out a sharable report
Build custom audiences in Google Analytics to compare user flows on your website
Know which attribution model applies best to your digital marketing strategy
This Master Class is ideal for any digital marketer who leverages Google Analytics --including account managers, specialists, whole teams, agencies, and internal account teams.
