All Master Classes will take place live online -- Tuesday, June 7 -- from 12:00pm - 4:00pm ET. Register for one Master Class for $149, or purchase multiple to save 15% off total registration.
Attending with a group? Email firstname.lastname@example.org to find out how you can save up to 20% off registration*.
In a world of 8000+ marketing technology solutions, how do you decide what’s the best fit for your particular enterprise? This live, interactive Master Class will help you identify martech gaps, distinguish effectively among vendors, and adopt a proven, agile-based selection process.
Whether you’re in the market for a particular type of solution or you’re trying to rationalize a stack that’s gotten cluttered with overlapping platforms, instructor Tony Byrne will give you the insights and tools to make the right decisions.
Attribution: The single greatest pain point for many marketers and a promised land never reached by many marketing technology vendors. Despite thousands of martech companies, relatively few provide the kind of analytics necessary to do attribution analysis properly.
What if you could accomplish attribution analysis with tools you already have? What if you could know the value of your marketing based on data you've already collected? It's possible. In this live, interactive Master Class, AI and analytics practitioner Christopher Penn, Chief Data Scientist of TrustInsights.ai, and Katie Robbert, CEO at TrustInsights.ai, will walk you through the A-Z of attribution analysis.
Google announced “Google Analytics 4” (GA4) back in October of 2020... but for most marketers, everything about the new version was so overwhelmingly different that they put their heads in the sand and stuck with what they knew.
But in early 2022, Google informed the marketing community that -- ready or not --Universal Analytics will sunset on July 1, 2023... and GA4 is the required way of the future. Join Colleen Harris's live, interactive Master Class to learn actionable tactics and proven steps that will empower you to make the transition to GA4 a smooth (and successful!) one.
This Master Class is available for $149. Purchase multiple Master Classes to save 15% off total registration!