Modern marketing presents a complex web of interconnected themes: customer experience, management and strategy, marketing technologies and the operations that run them. But at the center, and threading through all of those facets, is the collection, storage, management and activation of data.
Join us online, September 14-15, at MarTech to unlock a FREE two-day educational experience on how data informs marketing at every turn. Expert-led sessions will range from tactical to strategic -- detailing how marketers are leveraging marketing technology to meet the challenges and opportunities that data present.
Nobody today would think of driving customer experience without data. All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at growing scale and speed.
At MarTech, you'll explore:
How marketers are responding to changes in data collection standards
How brands are using data to create customer journeys and experiences that live up to customer expectations
How central platforms like CDP, Marketing Automation, CRM, content management, analytics and more are evolving to give marketers better data that yields better performance
How organizations are centralizing their data operations
How managers are building high-performing, data-driven teams
Interested in learning more about becoming a sponsor of MarTech? Click here!
There are now more than 7,000 martech solutions in existence. Do you know how many your organization uses? Do you understand how they’re organized? Are they organized? Discover the scope of your very own marketing stack (and promote your organization across the marketing industry, while you’re at it) by entering the 2021 Stackie Awards!
The Stackies are a friendly competition open to all interested marketers. Want to participate? Share a single 16:9 slide that illustrates the design of your company’s marketing technology stack — the collection of marketing tools and technologies you use to make marketing magic in a digital world — so everyone can learn from different technical, organizational, and strategic frameworks.
There’s no cost to enter. In fact, for every qualified entry (e.g., a meaningful stack slide), we will donate $100 to COOP Careers, up to a total of $10,000.
Want to learn more? Check out Scott Brinker's post about the 2021 Stackie Awards, featuring past examples, design ideas, and more.
Ready to enter? Upload your slide here before midnight PST on Friday, September 3!
MarTech was full of ideas and solutions from a host of accomplished speakers and panel members. The topics covered the profound shifts in marketing in a digital world and the challenges it presents along with the ways to overcome them. If you are looking to grow your business in the coming years, you absolutely want to have your key marketing executives attend MarTech!
It was, by far, the best conference I've been to. Well run, wonderful presenters. I took a lot of ideas away for immediate application within my organization.
MarTech brought me the most actual insights on the current integration of Marketing, Technology and IT. These developments do not only shape our marketing future, but will also be decisive for the business strategy of almost every organization. The conference was powerful and energetic, with an excellent list of speakers. It also offered great opportunities for networking with other participants. In a fast changing marketing landscape this conference is a 'must attend' for every strategist and marketing professional.
MarTech was the only conference I attended this year because I knew it would be worth not only the money but, more importantly, the time. Scott Brinker and his team assembled a vendor-neutral panel, a refreshing break from the conference norm. The group was made up of marketers itching to dive deep into the details of how technology is impacting marketing, as well as improving not only our companies' bottom lines, but also our customers' lives.
Excellent presenters that have vast industry knowledge and were very informative and it's a fantastic forum to meet and discuss issues and solutions with marketing technologist peers.
Great topics and speakers. Very engaging and full of insightful information. I have a marketing operations background but it help put focus on the growing challenges we all face across many marketing/tech capabilities.
I thought MarTech was fantastic; a great investment of time and money. The speakers (especially the keynotes) were first rate; the audience was highly engaged and the venue was seriously amazing. I was a convert before I got there, but I'm now fully convinced that marketing technologists are to marketing today what social media pioneers were in 2005. Despite the progress, everything is still being defined, and that translates to opportunities galore for those who hop on board today. It will be fascinating to see how theory, so passionately evangelized at this inaugural conference translates over time into actionable learning from high profile case studies.
One of the best shows I've been to (and been to many). Content focused and on track - rock-star speakers.
Well done, MarTech! I loved the power packed agenda, awesome speakers and above all that it was not about vendors but about us; the MarTech community. After several years, I finally found the conference that I was searching for; a conference fully focused on the marketing technology space.
It was great to pull together all of the MarTech unicorns in one room and hear all about the work they are doing. Excellent speakers.
Well informed speakers, good solutions overall at expo. Hearing perspectives and strategy from other CMOs was useful.
Relevant sessions, good speakers and loved the quicker format. Great job keeping audience engaged. Vendors were great and offered good mix of practical solutions.
Learned a ton and feel like the information shared will continue to drive my company to stay on the forefront of the MarTech world. Thanks for a great 2 days.
Fantastic learning and networking opportunities. Great energy, professionally sponsored and great ability to connect, speak with and learn from industry thought leaders.
Great presentations, learning experiences and thought invoking opportunities... Lots of vendors in one place. And a VERY well orchestrated conference!
Great topics and speakers, valuable interactions with vendors and peers.
The best (only?) conference to get a sense of the mar tech landscape, where it is, and where it's going.
Terrific content, fantastic speakers and a wealth of learning and affirmation.
I find this the only conference that provides information and insight into the skills and tools necessary to navigate the overlap between marketing and technology.
Vendor agnostic program, and 'how we did it' style presentations that are relevant to our organization needs = a conference program that isn't currently available anywhere else.
MarTech attracts forward-thinking, senior-level marketers obsessed with driving business transformation and retooling their organizations with marketing technology, and connects them with innovative technology companies sharing their new tools, applications, techniques, strategies and solutions.
Two-thirds of MarTech attendees are in-market to buy/license marketing technology solutions or services, and are, on average, in-market for 5.1 solutions. Sponsor benefits include in-market prospects, thought leadership and guaranteed leads.
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