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The right way to buy marketing technology | Live MarTech® workshop

Online September 16, 2021 - $249

In a world of 8000+ marketing technology solutions, how do you decide what’s the best fit for your particular enterprise? This live, interactive workshop will help you identify martech gaps, distinguish effectively among vendors, and adopt a proven, agile-based selection process. Whether you’re in the market for a particular type of solution or you’re trying to rationalize a stack that’s gotten cluttered with overlapping platforms, workshop instructor Tony Byrne will give you the insights and tools to make the right decisions.

Together, you'll explore actionable tactics for how to match your unique needs with the right technology marketplaces and vendors, ranging from marketing automation to CDP to DAM and more. Tony will also teach you how to replace outdated, waterfall methods with a modern approach to technology selection.

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Specifically, you’ll learn how to:

  • Distinguish among features, architectures, cost, and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs

  • Apply a martech stack reference model to understand how different pieces will fit together

  • Drive an agile, test-based selection process that engages your peers as advocates for the right solution

  • Understand how to adopt this methodology for selecting digital agencies and other consulting firms

  • Benefit from case studies and learning from those who have gone before you, with an emphasis on CDP technology as a concrete example

You’ll also come away with insights into the major pros and cons of the key martech cloud/suite players (hint: bigger is not always better!).

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These immersive, half-day MarTech workshops are designed to equip you with actionable tactics and address your specific questions.

Online training will take place live on Thursday, September 16 from 12:00pm - 4:00pm ET.

Workshop recordings will be available to watch on-demand until Monday, November 15.

Hungry for more? Add additional workshops to your itinerary to unlock 15% off your total registration! See the complete workshop lineup here.

(Workshops run concurrently... choose one to attend live and watch the rest on-demand!)

Tony Byrne

About Tony Byrne

Tony Byrne is founder of Real Story Group the only exclusively "buy-side" technology analyst firm. Real Story Group works only for enterprise MarTech customers. Tony has a personal passion for helping stack leaders make sound strategic decisions, based on solid research, that will set them up for long-term success.