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MarTech® workshops: Live, deep-dive training with the experts

Online September 16, 2021 - $249 Each

Dive deep into a specific area of martech with a hands-on workshop! These intensive educational sessions offer best-practices training loaded with actionable tactics -- and they're all sequenced and led by recognized industry experts ready to answer your specific questions.

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Have you ever wondered how to actually get started with agile marketing at a large company that’s used to big projects, big plans, and rigid timelines? Join MarTech’s agile marketing advisor Stacey Ackerman for this live, highly interactive workshop where you’ll experience the agile way to plan a large-scale campaign.

Workshop Presenter

In a world of 8000+ marketing technology solutions, how do you decide what’s the best fit for your particular enterprise? This live, interactive workshop will help you identify martech gaps, distinguish effectively among vendors, and adopt a proven, agile-based selection process. Whether you’re in the market for a particular type of solution or you’re trying to rationalize a stack that’s gotten cluttered with overlapping platforms, workshop instructor Tony Byrne will give you the insights and tools to make the right decisions.

Workshop Presenter

How you manage your customer data depends on your business goals and strategy. In this live, interactive workshop, David Raab will share a process to understand your overall business, uncover the implicit or explicit strategy driving business decisions, and relate that strategy to decisions about marketing programs and resources. Then, we’ll look at how to document your existing marketing systems and identify the functions you may need to add or improve.

Workshop Presenter

Creating connected experiences is not about acquiring the right technology -— it’s about having the right strategy. This live, interactive workshop, led by UX expert Jeff Cram, will help you realize the full potential of your existing martech investment by better aligning it with the experiences you want to deliver.

Workshop Presenter

In this live, interactive workshop, AI and analytics practitioner Christopher Penn, co-founder of TrustInsights.ai, will walk you through the A-Z of attribution analysis. You’ll learn why attribution analysis is important, why it’s broken, what kinds of attribution models exist, and how to get started with 5 different kinds of models.

Workshop Presenter