Dive deep into a specific area of martech with a hands-on workshop! These intensive educational sessions offer best-practices training loaded with actionable tactics -- and they're all sequenced and led by recognized industry experts ready to answer your specific questions.
Choose one for $249 -- add more to unlock 15% off your total registration!
Have you ever wondered how to actually get started with agile marketing at a large company that’s used to big projects, big plans, and rigid timelines? Join MarTech’s agile marketing advisor Stacey Ackerman for this live, highly interactive workshop where you’ll experience the agile way to plan a large-scale campaign.
Stacey Ackerman is a well-known leader in the agile community. She began her career in marketing, where she spent more than 15 years in corporate communications, event planning, public relations and management. A decade ago, she was bitten by the agile bug and has been passionately working on bringing agility to countless companies as a Scrum Master and agile coach. In 2014, she opened her own company, which focuses on bringing agile to marketing departments through coaching and training. She's been a speaker at several world-wide conferences and has trained people around the world. She manages a world-renowned online agile community, where she uses her Journalism and agile knowledge to bring engaging content to more than 7,000 agile practitioners. Ackerman is also a regular contributor on agile marketing with MarTech Today. She resides in Cary, NC with her husband, 3 kids and 3 cats.
In a world of 8000+ marketing technology solutions, how do you decide what’s the best fit for your particular enterprise? This live, interactive workshop will help you identify martech gaps, distinguish effectively among vendors, and adopt a proven, agile-based selection process. Whether you’re in the market for a particular type of solution or you’re trying to rationalize a stack that’s gotten cluttered with overlapping platforms, workshop instructor Tony Byrne will give you the insights and tools to make the right decisions.
Tony Byrne is founder of Real Story Group the only exclusively "buy-side" technology analyst firm. Real Story Group works only for enterprise MarTech customers. Tony has a personal passion for helping stack leaders make sound strategic decisions, based on solid research, that will set them up for long-term success.
How you manage your customer data depends on your business goals and strategy. In this live, interactive workshop, David Raab will share a process to understand your overall business, uncover the implicit or explicit strategy driving business decisions, and relate that strategy to decisions about marketing programs and resources. Then, we’ll look at how to document your existing marketing systems and identify the functions you may need to add or improve.
David M. Raab is founder and CEO of the Customer Data Platform Institute www.cdpinstitute.org, a vendor-neutral organization which educates marketers and technologists about customer data management. Mr. Raab named the Customer Data Platform category in 2013. Before CDP Institute, Mr. Raab spent most of his career as a consultant helping marketers to understand, find and deploy marketing technologies and vendors. He is a frequent speaker and writer on marketing topics and author of Marketing Performance Measurement Toolkit (Racom Books, 2009). Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry. Mr. Raab holds a bachelor's degree from Columbia University and MBA from the Harvard Business School.
Creating connected experiences is not about acquiring the right technology -— it’s about having the right strategy. This live, interactive workshop, led by UX expert Jeff Cram, will help you realize the full potential of your existing martech investment by better aligning it with the experiences you want to deliver.
Jeff Cram is a Partner at PK, a global experience engineering firm that helps organizations deepen their connection with customers and accelerate business outcomes. Jeff has 20+ years of experience working with brands at the intersection of digital strategy and customer experience to help bring more connected experiences to life.
In this live, interactive workshop, AI and analytics practitioner Christopher Penn, co-founder of TrustInsights.ai, will walk you through the A-Z of attribution analysis. You’ll learn why attribution analysis is important, why it’s broken, what kinds of attribution models exist, and how to get started with 5 different kinds of models.
Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.
Mr. Penn is a 2020, three-time IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald's, and many others.
Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.
