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MarTech® workshops: Live, deep-dive training with the experts

Online September 16, 2021 - $149 Each

Dive deep into a specific area of martech with a hands-on workshop! These intensive educational sessions offer best-practices training loaded with actionable tactics -- and they're all sequenced and led by recognized industry experts ready to answer your specific questions.

Choose one for $149 -- add more to unlock 15% off your total registration!

Have you ever wondered how to actually get started with agile marketing at a large company that’s used to big projects, big plans, and rigid timelines? Join MarTech’s agile marketing advisor Stacey Ackerman for this live, highly interactive workshop where you’ll experience the agile way to plan a large-scale campaign.

Workshop Presenter

Nearly everyone attending MarTech is planning to implement a new technology solution in the next year. But what are best practices for evaluating technologies, choosing vendors, and getting your colleagues on board with the process? Tony Byrne will answer those questions and more in this in-depth workshop.

Workshop Presenter

How you manage your customer data depends on your business goals and strategy. In this live, interactive workshop, David Raab will share a process to understand your overall business, uncover the implicit or explicit strategy driving business decisions, and relate that strategy to decisions about marketing programs and resources. Then, we’ll look at how to document your existing marketing systems and identify the functions you may need to add or improve.

Workshop Presenter

Stop acquiring more marketing technology and start better connecting it to your digital customer experiences. This live, interactive workshop, led by UX expert Jeff Cram, will help you realize the full potential of your existing martech investment by better aligning it to your customer experience strategy and digital execution.

Workshop Presenter

In this live, interactive workshop, AI and analytics practitioner Christopher Penn, co-founder of TrustInsights.ai, will walk you through the A-Z of attribution analysis. You’ll learn why attribution analysis is important, why it’s broken, what kinds of attribution models exist, and how to get started with 5 different kinds of models.

Workshop Presenter