Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes - from loyalty to lifetime value - and intelligently adapt each experience in real-time based on these insights. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question ‘how do our digital products drive our business?’
Categories: Analytics, Customer Journey Orchestration & Analytics Platform/Solution, Optimization & Personalization Platform/Solution
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more.
Categories: Data Mgmt/Customer Data Platform/Solution, Identity Resolution Platform/Solution, Customer Experience / Relationship Mgmt Platform/Solution
Lucidworks believes that the core to a great digital experience starts with search and browse. Lucidworks captures user behavior and utilizes machine learning to connect people with the products, content, and information they need. The world’s largest brands, including Lenovo, Red Hat, Reddit, and Cisco Systems rely on Lucidworks’ suite of products to power commerce, customer service, and workplace applications that connect users to their goals and help them discover highly relevant information along the way. Learn more at Lucidworks.com.
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.
Categories: Marketing Performance Mgmt Platform/Solution, Video Marketing Platform/Solution, Attribution & Performance
As society redefines risk and opportunity, OneTrust empowers tomorrow’s leaders to succeed through trust and impact with the Trust Intelligence Platform. The market-defining Trust Intelligence Platform from OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture by unlocking their value and potential to thrive by doing what’s good for people and the planet.
Categories: Optimization & Personalization Platform/Solution
Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.
We bring companies and customers together.
Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.
Categories: Marketing Automation Platform/Solution, Customer Journey Orchestration & Analytics Platform/Solution, Data Mgmt/Customer Data Platform/Solution
Tealium connects customer data– spanning web, mobile, offline, and IoT devices– so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.
Categories: Data Mgmt/Customer Data Platform/Solution, Customer Experience / Relationship Mgmt Platform/Solution, Identity Resolution Platform/Solution
Treasure Data is a best-of-breed enterprise customer data platform (CDP) that powers the entire business to shape customer-centricity in the age of the digital customer. We do this by connecting all data into one smart customer data platform, uniting teams and systems to power purposeful engagements that drive value and protect privacy for every customer, every time. Trusted by leading companies around the world, Treasure Data customers span the Fortune 500 and Global 2000 enterprises. To learn more, visit www.treasuredata.com.
Categories: Data Mgmt/Customer Data Platform/Solution, Customer Journey Orchestration & Analytics Platform/Solution, Identity Resolution Platform/Solution
Categories: Digital Experience, including Content Mgmt, Platform/Solution, Customer Experience / Relationship Mgmt Platform/Solution, Data Mgmt/Customer Data Platform/Solution
AIQ brings order to CX chaos. Our Customer Experience Hub empowers everyone to be a CX champion by giving business teams the freedom to explore and action on customer data while helping technical teams regain control of where data lives and how it’s used. Enterprise brands such as Autodesk, M&T Bank, The New York Times, Neiman Marcus, Hertz and many more use our CX Hub to drive growth through extraordinary customer experiences.
Categories: Data Mgmt/Customer Data Platform/Solution, Customer Journey Orchestration & Analytics Platform/Solution, Marketing Automation Platform/Solution
Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence to deliver experiences that get results. With a robust platform that's powered by advanced science, a thriving community of partners and developers, and a culture that's passionate about pushing the boundaries of what's possible with our products, Adobe is changing the world through digital experiences.
For more information, visit Adobe.com.
Categories: Customer Journey Orchestration & Analytics Platform/Solution, Marketing Automation Platform/Solution, Data Mgmt/Customer Data Platform/Solution
Bynder goes far beyond managing digital assets. Our digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive.
With powerful and intuitive solutions that embrace the way people want to work, and a richly integrated ecosystem, we are the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses.
Categories: Digital Asset Mgmt / Brand Mgmt Platform/Solution
Nobody makes it easier to collect, manage and share digital content from anywhere.
A leader in digital asset management, Canto provides a simple, visual way to manage and share images, video and other digtal brand assets from a central location. Canto enables marketing and creative teams to streamline workflows, increase asset velocity, and ensure that colleagues and external partners have access to the right content, on-demand, every time.
A simple yet powerful solution, Canto has helped thousands of comanies – including top brands like Birkenstock, LinkedIn and Godiva – take control of their digital content libraries and get more out of their digital brand assets.
For more information, visit Canto.com.
Categories: Digital Asset Mgmt / Brand Mgmt Platform/Solution, Content Marketing Platform/Solution
The HCL Software Unica Suite is an enterprise class, fully integrated cloud native marketing platform that delivers precision marketing at scale.
Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more.
With nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call center, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with home grown and third-party martech applications.
Unica can be deployed through Docker framework or natively, on premise or on any cloud of your choice. This leading marketing automation solution is highly scalable, robust and secure, while providing a single marketing system of record to implement omni-channel marketing strategies.
Categories: Customer Journey Orchestration & Analytics Platform/Solution, Marketing Automation Platform/Solution, Marketing Operations/ Project Mgmt Platform/Solution
Integrate is the leader in Precision Demand Marketing, the next chapter of B2B marketingthat takes abuyer-driven, omnichannel, and account-based approachto creating meaningful connectionswith buyers.Integrate works with high-growth and enterprise organizations like Salesforce, Microsoft, Akamai, and Pluralsight to power their buyer-driven, Precision Demand Marketing strategies.Over the past decade,Integratehas evolved to serve B2B marketers’ needs, from solving the complex challenges across demand generation channels to powering tailored account-based, buyer-driven omnichannel experiences that convert leads to revenue and prove marketing return on investment. Today, Integrateoffers the Demand Acceleration Platform(DAP), whichprovides marketers with the flexibility and adaptability to quicklyreact to shifting buyer’s needs, invest where needed, and orchestrate connected buying experiences with less budget waste.
Categories: Marketing Automation Platform/Solution, Events & Meetings Platform/Solution, Marketing Operations/ Project Mgmt Platform/Solution
As the first composable customer data platform (CDP) built for enterprises, Lytics’ vision is to fuel the world’s most customer-centric companies. Lytics provides the ultimate security and flexibility for the modern marketing and ad technology stacks, including unparalleled audience insights & AI / ML enrichments that power smarter audience identification, best-in-class media activation, and a one-of-a-kind flexible and composable architecture. Offering reverse ETL capabilities and the ability to deploy both private instance & private cloud deployments, Lytics’ unique data-driven approach enables brands to leverage their own customer data to increase customer engagement, marketing ROI, customized content recommendations, and personalized web experiences.
Categories: Data Mgmt/Customer Data Platform/Solution, Optimization & Personalization Platform/Solution, Identity Resolution Platform/Solution
Meltwater is a leading social and media intelligence solution that aims to solve the problems faced by modern PR, communications, and marketing professionals. Our 360-degree marketing and PR solution offers social listening, publishing, influencer marketing, consumer insights, media monitoring, and more under a single roof with best-in-class, global data.
Scouring data from the world’s most popular social platforms, Meltwater offers the industry’s most comprehensive social listening platform and the ability to conduct both ad-hoc and ongoing monitoring.
Categories: Loyalty/Social Media/Influencer Platform/Solution, Marketing Performance Mgmt Platform/Solution, Analytics
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Categories: Data Mgmt/Customer Data Platform/Solution, Identity Resolution Platform/Solution, First-Party Data/Consent Mgmt Platform/Solution
The Only Enterprise Class Account-Based Sales and Marketing Platform™
For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account-Based Sales and Marketing Platform designed to give your control of data, visibility into your target markets, and scale in the delivery of the highest impact engagement strategy.
Categories: Account-Based Marketing Platform/Solution
The Openprise RevOps Performance Platform elevates RevOps into a performance multiplier by orchestrating data, processes, and interactions to improve the performance of every go-to-market initiative. Openprise is a single, no-code platform that can help to simplify even the most complex RevTech stack.
Categories: Marketing Operations/ Project Mgmt Platform/Solution, Attribution & Performance, Data Mgmt/Customer Data Platform/Solution
Redpoint Global's software solutions empower brands to transform how customer experience is delivered. Redpoint Global's solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. For more information, visit www.redpointglobal.com or email firstname.lastname@example.org.
Categories: Identity Resolution Platform/Solution, Data Mgmt/Customer Data Platform/Solution, Optimization & Personalization Platform/Solution
Wrike, the world’s most versatile collaborative work management solution, has transformed the way marketing teams work together. Bringing everyone into a single digital workspace makes it easy to monitor progress, identify dependencies, and keep collaboration and projects on track. With Wrike, marketers can increase agility and velocity by automating workflows to achieve aggressive growth goals. Create and launch complex, integrated campaigns at scale across multiple channels and geographies knowing you’re maintaining visual brand consistency and quality. Improve external and internal customer experience no matter how complex your campaigns are or how many marketing channels you’re operating. Wrike accelerates creative production, increases on-time delivery, and makes maintaining brand consistency easier.
Categories: Marketing Operations/ Project Mgmt Platform/Solution, Digital Experience, including Content Mgmt, Platform/Solution, Optimization & Personalization Platform/Solution
AB Tasty is a global leader in feature management, experimentation and personalization solutions, helping businesses launch better products faster and drive more conversions, engagement, and revenue on all their digital assets and channels. We provide marketing, product, and technical teams with a comprehensive brand and product experience optimization platform, allowing them to turn website, mobile or application visitors into customers, subscribers or leads, while delivering outstanding customer experiences, aligned with business KPIs.
Categories: Optimization & Personalization Platform/Solution, Customer Journey Orchestration & Analytics Platform/Solution, Digital Experience, including Content Mgmt, Platform/Solution
Aprimo offers industry-leading digital asset management and work management solutions that help your teams spend their time and effort on content and marketing strategies that actually drive business outcomes and reach customers in the right channels. Its powerful content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale. Learn more at www.aprimo.com.
Categories: Digital Asset Mgmt / Brand Mgmt Platform/Solution, Content Marketing Platform/Solution
Arc XP is a cloud-native digital experience platform (DXP) that helps enterprise companies, brands, and media organizations create and distribute content, drive digital commerce, and deliver powerful multichannel experiences. Built for flexibility, integrate Arc XP's tools into your existing tech stack or leverage Arc XP end-to-end for your digital experiences.
Categories: Digital Experience, including Content Mgmt, Platform/Solution, Content Marketing Platform/Solution, Video Marketing Platform/Solution
Brand is your business. It's the ongoing relationship you have with your customers, across countless touchpoints and over time. It’s how customers experience the value your brand delivers and how your brand makes them feel - across every encounter, whether it’s an advertisement, the product experience, a customer support call, or word of mouth in social media and review sites. And it’s how these touch points come together for the customer that determines how well your organization will drive long-term, durable growth.
Today, switching costs for customers are lower than ever, with new, disruptive alternatives showing up everyday. And when you add in increasing economic uncertainty and downward pressure on budgets, having a differentiated brand that stands out and connects to your audiences is more important than ever. However, current approaches to brand health management are falling short - once a year snapshots into high level brand tracking metrics, or disconnected engagement metrics from point solutions aren't giving CMOs and their teams the timely, comprehensive insights they need to drive the organization forward.
That's why BlueOcean is creating the category of Brand Intelligence, providing CMOs and their teams the ability to quantify brand performance and access always-on, contextual insights that tear down data silos and build a holistic view of brand health. By taking a fundamentally different approach to brand data and insights, we can inspire more creativity - and help teams unlock a brand strategy that confidently drives business performance.
Brand Navigator, from BlueOcean, is the only always-on brand intelligence platform that provides an unbiased, real-world view of the relationship customers have with your brand and the actions you need to take to build an agile, durable brand.
Categories: Digital Asset Mgmt / Brand Mgmt Platform/Solution, Analytics, Attribution & Performance
Blueshift's SmartHub CDP gives brands all the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The single, flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can now orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors in real-time.
Categories: Data Mgmt/Customer Data Platform/Solution, Marketing Automation Platform/Solution, Customer Experience / Relationship Mgmt Platform/Solution
Constant Contact’s digital marketing tools make it easier than ever to drive real business results. Align your sales and marketing teams, personalize your customer journey, and scale with email, list growth, social ads–and an advanced automation platform that closes more deals, faster.
We offer tools to grow your agency and earn more revenue, plus solutions for organizations in need of multiple accounts–like franchises, enterprises, universities– to streamline digital marketing and ensure brand consistency.
Categories: Marketing Automation Platform/Solution, Email Marketing Platform/Solution, Customer Experience / Relationship Mgmt Platform/Solution
DemandLab is a global B2B digital marketing agency that helps enterprises leverage the power of martech, data, and content to enhance the customer experience and revenue performance.
We believe a marketing-led customer experience optimizes customer interactions by coordinating technology, data, and content to deliver brand-defining, personalized experiences at scale in every channel and throughout the customer journey.
Visit us online at www.demandlab.com
Categories: Customer Experience / Relationship Mgmt Platform/Solution, Attribution & Performance, Data Mgmt/Customer Data Platform/Solution
Pantheon is the WebOps platform where marketers and developers drive results. Every day, thousands of teams create, iterate, and scale WordPress and Drupal sites, reaching billions globally. Organizations including Lyft, Clorox, and the United Nations accelerate development and publish in real-time using Pantheon’s collaborative workflows. Learn more at Pantheon.io.
Categories: Digital Experience, including Content Mgmt, Platform/Solution
Pecan helps business intelligence, operations, and revenue teams predict mission-critical outcomes. As the world’s only low-code predictive analytics and data science platform, Pecan enables companies to harness the full power of AI and predictive modeling without requiring any data scientists or data engineers on staff. By simplifying data preparation, automating feature engineering, and creating models refined for high performance in specific use cases, Pecan transforms SQL-trained BI analysts into effective data scientists who can leverage massive amounts of raw data to build accurate predictions in days. With Pecan, companies turn hindsight into foresight by generating highly accurate predictions and recommendations that improve customer lifetime value, retention, conversion rates, demand forecasting, and other revenue-driving KPIs. Pecan’s predictions impact billions of dollars in revenue for fintech, insurance, retail, consumer packaged goods, mobile apps, and consumer services companies of all sizes.
Categories: Analytics, Attribution & Performance, Marketing Performance Mgmt Platform/Solution
Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the Data Cloud.
Categories: Data Mgmt/Customer Data Platform/Solution, Analytics, Identity Resolution Platform/Solution