OneTrust PreferenceChoice™ enables marketers and publishers to drive transparent user experiences, build trust, and comply with 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR. With PreferenceChoice, organizations can implement a privacy first, customer centric approach to marketing and sales activities, collect user consent and preferences across channels, domains, and devices, scan for website and mobile app tracking technologies, automate consumer rights requests, and centralize consent and preferences data for easy consumption across martech systems.
OneTrust PreferenceChoice is the #1 CMP (according to Kevel) and is an IAB-registered Transparency and Consent Framework (TCF) 2.0 vendor. OneTrust is the only vendor to receive the highest rank in all areas of the KuppingerCole Privacy & Consent Management Leadership Compass. In 2020, OneTrust was named the #1 fastest growing company on the Inc. 500, is one of Fast Company's 2019 World’s Most Innovative Companies, and is led by our CEO Kabir Barday, a 2019 EY Entrepreneur of the Year in the United States.
OneTrust PreferenceChoice is a part of OneTrust, the #1 most widely used privacy, security and governance platform used by more than 10,000 customers and powered by 150 awarded patents. OneTrust PreferenceChoice is infused with intelligence by the OneTrust Athena™ AI and robotic automation engine, and integrates seamlessly with the full OneTrust platform, including OneTrust Privacy Management Software, OneTrust DataDiscovery™, OneTrust DataGovernance™, OneTrust Vendorpedia™, OneTrust GRC, OneTrust Ethics, OneTrust ESG, and OneTrust DataGuidance™.
According to the IDC Worldwide Data Privacy Management Software Market Shares Report, 2020, “OneTrust is leading the market outright and showing no signs of slowing down or stopping.”
OneTrust has raised a total of $920 million in funding at a $5.3 billion valuation from Insight Partners, Coatue, TCV, SoftBank Vision Fund 2, and Franklin Templeton.
OneTrust’s fast-growing team of 2,000 employees is co-headquartered in Atlanta and London with additional offices in Bangalore, Melbourne, Seattle, San Francisco, New York, São Paulo, Munich, Paris, Hong Kong, and Bangkok.
For more, visit PreferenceChoice.com or connect on LinkedIn.
Categories: Optimization & Personalization
With Pega you engage customers 1:1 across inbound, outbound, owned, and paid channels to maximize Customer Lifetime Value. Our AI analyzes each individual and delivers a relevant Next-Best-Action in real-time - balancing what’s best for the customer, with what’s best for your business. Our solution’s hyper-personalization capabilities combine predictive analytics, machine learning, complex event processing, performance simulation, and decision management, to help generate a 10-1 ROI.
Categories: Optimization & Personalization
Salesforce is the global leader in customer relationship management (CRM), bringing companies of every size and industry closer to their customers. Salesforce enables companies to leverage cloud, social, mobile, AI, and connected products to engage with their customers in new ways, all on one integrated platform that spans sales, service, marketing, commerce, communities, collaboration and industries. Salesforce is ranked #1 on Fortune’s World's Best Workplaces list and on Forbes world's most innovative companies.
Categories: Marketing Automation Software/Platform, Data Mgmt/Customer Data Platform, Optimization & Personalization
Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.
Categories: Data Mgmt/Customer Data Platform, Customer Journey Analytics, Identity Resolution/Customer Data
Acoustic is an independent marketing cloud with the open platform needed for success in a dynamic world. We’re reimagining marketing technology by lessening the burdens of repetitive tasks and equipping marketers with powerful technology that is simple and easy to use. We give marketers more time to do what really matters—to think bigger and put themselves back into the work. We help marketers aim higher, bringing humanity back into marketing. Acoustic serves an international client base of more than 3,500 brands, including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing, and marketing automation solutions.
Categories: Marketing Automation Software/Platform, Analytics, Optimization & Personalization
Acquia is the open digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community -- giving our customers the freedom to build tomorrow on their terms. To learn more, visit acquia.com.
Categories: Content Management System/CMS, Data Mgmt/Customer Data Platform
Acxiom provides the data foundation for the world's best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. For more information, visit Acxiom.com.
Categories: Analytics, Business/Customer Intelligence, Data Mgmt/Customer Data Platform
Alyce is a Personal Experience (PX) platform that helps enterprise sales, marketing, and customer success teams create personal bonds with everyone they do business with through one-to-one gifting. Alyce bridges the physical and digital marketing worlds to help enterprises better engage prospects, customers, and employees while delivering measurable results.
Categories: Account Based Marketing/ABM, Marketing Automation Software/Platform, Direct Mail/Marketing Platform
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth.
Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, and VF Corp, use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.
Categories: Data Mgmt/Customer Data Platform, Identity Resolution/Customer Data, Business/Customer Intelligence
Dyspatch is an industry leading email production platform designed to help businesses focus more time on innovation and growth and less time on implementation. Empower your non-technical email team to increase engagement and conversion metrics by providing amazing email experiences at scale. Build beautiful, interactive email templates in minutes using pre-coded content blocks, and easily collaborate with key stakeholders all within Dyspatch. Integrate with your existing email service providers for sending.
Categories: Email Solution, Digital Asset Mgmt/Brand Mgmt Platform, Optimization & Personalization
Pantheon is the WebOps platform where marketers and developers drive results. Every day, thousands of teams create, iterate, and scale WordPress and Drupal sites, reaching billions globally. Organizations including Lyft, Clorox, and the United Nations accelerate development and publish in real-time using Pantheon’s collaborative workflows. Learn more at Pantheon.io.
Categories: Digital Experience/WebOps Platform, Work Management Platform, Optimization & Personalization
Redpoint Global's software solutions empower brands to transform how customer experience is delivered. Redpoint Global's solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. For more information, visit www.redpointglobal.com or email email@example.com.
Categories: Data Mgmt/Customer Data Platform, Optimization & Personalization, Analytics
Businesses run better and grow faster with trustworthy data. Tens of thousands of organizations rely on Validity solutions – including Everest, DemandTools, BriteVerify, Trust Assessments, and GridBuddy Cloud – to target, contact, engage, and retain customers effectively. Marketing, sales, and customer success teams worldwide trust Validity solutions to help them create smarter campaigns, generate leads, drive response, and increase revenue. For more information visit validity.com and connect with us on LinkedIn and Twitter
Categories: Email Solution, Analytics, Business/Customer Intelligence
ActionIQ empowers the world’s leading brands to win in today’s experience economy by completely changing how they interact with their customers, creating more authentic and valuable experiences. Our platform is used by the largest brands across financial services, retail, media, hospitality, and technology services to intelligently personalize customer experiences across every touchpoint, at scale.
Categories: Data Mgmt/Customer Data Platform, Marketing Automation Software/Platform, Analytics
Blueshift's SmartHub CDP gives brands all the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The single, flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can now orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors in real-time.
Categories: Data Mgmt/Customer Data Platform, Marketing Automation Software/Platform
BrandMaker is the leading SaaS provider of effective and scalable marketing operations (marketing ops) management solutions. BrandMaker delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. BrandMaker tames the complexity of multinational marketing campaigns, budgets and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize BrandMaker as a leader in marketing ops. More than 300 leading enterprises, including Deutsche Bank, BestBuy, and Daimler, trust its solutions to increase collaboration, efficiency, and performance of their marketing planning and execution. For more information, please visit www.brandmaker.com
Categories: Marketing Operations Management, Work Management Platform, Digital Asset Mgmt/Brand Mgmt Platform
The volume, complexity, and changing nature of data and software is accelerating exponentially. Today, companies are relying on antiquated point solutions and processes like spreadsheets and ETL, putting the burden on data engineers to attempt to recover and “fix” bad data. This is paralyzing businesses from accelerating outcomes and reaching their full potential with greater speed and agility. The Data Standards Cloud is the only data platform that makes it easy to standardize, connect and control data collaboratively across teams, partners, channels and infrastructure. Claravine enables you to take ownership of your data by putting the power with the data creators and systems of origin that contribute to your data’s integrity. Don’t get left behind at this unique moment of transformation - instead, with standards permeating your data, finally realize the full capabilities of your organization’s digital investments.
Categories: Data Mgmt/Customer Data Platform
dotdigital is a leader in omnichannel marketing automation technology. dotdigital Engagement Cloud is the platform of choice for businesses seeking to engage customers across all touchpoints. The platform’s features empower 4,000+ brands across 150 countries to acquire, convert, and retain customers. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, and more. dotdigital is a global company with over 350 employees, serving companies of all sizes and in all verticals for over 20 years.
Categories: Email Solution, Marketing Automation Software/Platform, Digital Commerce Marketing Tool/Solution
The emfluence Marketing Platform is so intuitive, you’ll swear it was built just for you. We believe that usability is as important as functionality – that's why emfluence offers hundreds of ways to personalize your emails, options for HTML designs and drag-and-drop builders, and a full stack of marketing automation tools to transform your data into a powerhouse of marketing potential. With support request times that are 5x faster than industry average and the ability to build new features and functionality to meet the needs of our marketers, we're one of the only marketing automation platforms that can truly say we're building this software for you. Whether you need help mid-campaign or guidance for your next steps, the emfluence Marketing Platform is here to help you make the most of your digital marketing. Need help bringing those campaigns to life? We also offer full-service digital marketing for everything from email strategy to paid search, SEO, web development, digital strategy, content, and more.
Categories: Marketing Automation Software/Platform, Agency Services/Consulting, Email Solution
Ensighten is a global cybersecurity leader, offering next generation client-side protection against data loss, ad injection and intrusion. Through the Ensighten solution, organizations can assess privacy risk and stop unauthorized leakage or theft of data, as well as comply with the CCPA, GDPR and other data privacy regulations. Ensighten’s MarSec™ platform protects some of the largest brands in the world from data leakage whilst ensuring maximum web page performance.
Categories: Data Privacy/Compliance Management, Tag Management Solution
Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to win customers for life. Freshworks SaaS products are ready to go, easy to use and offer quick return on investment.
Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers throughout the world.
For more information visit www.freshworks.com.
Categories: Customer Experience/Relationship Management, Work Management Platform
The HCL Software Unica Suite is an enterprise class, fully integrated cloud native marketing platform that delivers precision marketing at scale.
Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more.
With nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call center, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with home grown and third-party martech applications.
Unica can be deployed through Docker framework or natively, on premise or on any cloud of your choice. This leading marketing automation solution is highly scalable, robust and secure, while providing a single marketing system of record to implement omni-channel marketing strategies.
Categories: Marketing Automation Software/Platform
Magnolia is a leading digital experience software company. We help brands outsmart their competition through better customer experiences and faster DX projects. Get full headless flexibility and seamless workflows across best-of-breed digital experience stacks. Global leaders such as JetBlue, Atlassian, State Street and the New York Times all rely on Magnolia for maximum reliability, high-speed project implementation and exceptional omnichannel experiences.
Categories: Content Management System/CMS, Digital Experience/WebOps Platform, Digital Asset Mgmt/Brand Mgmt Platform
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 11,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Categories: SEO Software, Optimization & Personalization, Customer Experience/Relationship Management
MoEngage is an insights-led customer engagement platform, built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, SMS, web push, on-site messaging, Facebook Audiences, in-app messaging, app inbox cards, and connectors to other technologies. With AI-powered automation and optimization, brands can analyze audience behavior, segment the right audiences, and engage consumers with personalized communication at every touchpoint across their lifecycle.
Categories: Marketing Automation Software/Platform, Optimization & Personalization, Customer Journey Analytics
SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data. With SAS, you can discover insights from your data and make sense of it all. Identify what’s working, fix what isn’t and make more intelligent decisions. Only SAS enables CX leaders to improve the customer experience with real-time, contextualized interactions supported by advanced analytics such as machine learning and AI. The result? A holistic view of the customer experience that drives the measurement, optimization and effective execution of your marketing tactics and business strategies.
Categories: Attribution & Predictive Analytics, Data Mgmt/Customer Data Platform, Marketing Automation Software/Platform
TABLE’s platform provides an all-in-one, digital-first, seamless platform for your customers the moment they interact with you! Delight your customers with tailored messages based on their needs, from scheduling appointments to processing payments and connecting with live agents. Agents can interact with customers through voice and video calls, group messaging, screen and file sharing, and much more. TABLE keeps every channel and interaction in one unified platform so you don’t have to.
Categories: Customer Experience/Relationship Management, Digital Experience/WebOps Platform, Digital Commerce Marketing Tool/Solution
Wrike, the world’s most versatile collaborative work management solution, has transformed the way marketing teams work together. Bringing everyone into a single digital workspace makes it easy to monitor progress, identify dependencies, and keep collaboration and projects on track. With Wrike, marketers can increase agility and velocity by automating workflows to achieve aggressive growth goals. Create and launch complex, integrated campaigns at scale across multiple channels and geographies knowing you’re maintaining visual brand consistency and quality. Improve external and internal customer experience no matter how complex your campaigns are or how many marketing channels you’re operating. Wrike accelerates creative production, increases on-time delivery, and makes maintaining brand consistency easier.
Categories: Marketing Automation Software/Platform, Content Marketing Software/Solution, Digital Asset Mgmt/Brand Mgmt Platform
ZoomInfo (Nasdaq: ZI) is a Go-To-Market Intelligence Solution for more than 15,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. For more information about our leading Go-To-Market Intelligence Solution, and how it helps sales, marketing, and recruiting professionals, please visit www.zoominfo.com.
Categories: Data Mgmt/Customer Data Platform, Business/Customer Intelligence
Deepcrawl is the world's #1 Technical SEO Platform, trusted by 54% of enterprise brands as well as 6 major global group advertising agencies, including Nestle, Lenovo, Vodafone, GroupM, Zappos, Deliveroo, Made.com, and Canva among thousands of other leading companies. We help brands increase their ranking, lower their customer acquisition cost, and drive revenue through the one thing that often gets overlooked: Technical SEO.
Our SEO Analytics Hub helps businesses detect opportunities for growth and increase performances through in-depth technical SEO Analytics and insights.
We protect your website from releasing harmful code to production through our SEO Automation Hub by alerting you to technical SEO errors before they become an issue.
All of this in one easy-to-use, integrated platform.
Categories: SEO Software, Agency Services/Consulting, Analytics
Founded in 2012, Introhive is the fastest-growing B2B sales intelligence and data quality management solution, recently recognized as a top 10 fastest growing technology company in Deloitte’s Fast 50 Awards. Introhive’s AI-powered SaaS platform is designed to help organizations realize the full value of their relationships and underutilized data across their business to increase revenues, employee productivity and to improve customer experience management.
Categories: Data Mgmt/Customer Data Platform
SoloSegment provides search and website engagement solutions for B2B companies that connects customers with content that converts. SoloSegment’s solutions use proprietary data to automatically improve your customer experience with easy to deploy technology that provides quick time to value, Use your data to keep prospects on your site and make their journeys successful. SoloSegment GuideBox and SoloSegment SearchBox uses your anonymous website data to determine what customers need, before they know they need it. Learn more at SoloSegment.com.
Categories: Optimization & Personalization, Content Marketing Software/Solution
VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity, and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA. To learn more, visit www.vanillasoft.com.
Categories: Customer Experience/Relationship Management, Data Mgmt/Customer Data Platform