Stacey Ackerman is a well-known leader in the agile community. She began her career in marketing, where she spent more than 15 years in corporate communications, event planning, public relations and management. A decade ago, she was bitten by the agile bug and has been passionately working on bringing agility to countless companies as a Scrum Master and agile coach. In 2014, she opened her own company, which focuses on bringing agile to marketing departments through coaching and training.
She's been a speaker at several worldwide conferences and has trained people around the world. She manages a world-renowned online agile community, where she uses her Journalism and agile knowledge to bring engaging content to more than 7,000 agile practitioners. Ackerman is also a regular contributor on agile marketing with MarTech. She resides in Cary, NC with her husband, 3 kids and 3 cats.
As Senior Vice President of Marketing, Kate leads all of Validity’s marketing efforts.
Prior to Validity, Kate was Vice President of Marketing at Drift, where she discovered her passion for helping and marketing to sales professionals and marketers. While there, Kate built the demand generation function from the ground up, achieving more than 200% in pipeline growth. Before Drift, Kate led the demand generation and marketing operations teams at SmartBear, where she managed the pipeline generation for a portfolio of more than 20 products.
Kate has also led marketing and product for a number of early-stage startups ranging in size and industry, from education and healthcare to employee engagement. She is passionate about bringing businesses to life in the hearts and minds of prospects and customers by creating amazing customer experiences across the entire customer lifecycle.
Kate holds a Bachelor’s degree in Spanish Language and Literature from Regis College.
Darrell Alfonso is an award-winning marketer and Martech professional. He was named one of the top Martech Marketers to Follow in 2020, won the Fearless Marketer award in 2018, is a 2X Marketo Champion, and is a certified Salesforce Administrator. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he helps empower hundreds of marketers to build world-class customer experiences. Darrell is a frequent speaker at Martech events, and regularly posts thought leadership content on Linkedin and Twitter.
Alicia Arnold is the Managing Director for Data Firm fifty-five. Responsible for overseeing the operations and performance of fifty-five in the US across new verticals, delivering on business strategies, nurturing talent, and enhancing company culture. Previously, Alicia was a Client Partner at Cognizant, before which she ran her own customer experience, digital transformation and marketing consulting business ak Arnold. Earlier, she worked for Forrester as a Solutions Partner, and she was SVP, Account Director at Hill Holliday.
Yehonathan Barnea brings deep experience in using data for business success across industries, with a decade of work in consulting and strategy. He previously worked at DataRobot, Strategy&, and Tulip.co, leading teams to implement AI solutions. Yehonathan holds an MBA from the MIT Sloan School of Management and a BSc in economics and biology from the Hebrew University of Jerusalem.
Keith Bartig, Director of Consumer Data & Precision Marketing Technologies, The Coca-Cola Company
MarTech 2022 Speaker:
Director of Consumer Data & Precision Marketing Technologies, The Coca-Cola Company
Keith Bartig is the Director of Consumer Data & Precision Marketing Technologies. He has global responsibility for TCCC’s Consumer Data Platform (CDP) consisting of Azure B2C, Consumer Data Services (CDS), and the Adobe Experience Platform (AEP). TCCC’s CDP provides marketers with the ability to deliver relevant and engaging consumer experiences through precise audience segmentation. These personalized experiences will continue to grow our known consumers towards TCCC’s goal of 2B with the outcome being increased transactions and Weekly+ consumption.
Rebecca Baxter is the global marketing coordinator at Booksy. Booksy is the leading beauty marketplace for finding, scheduling and managing appointments (with over $1.3bn annualized GMV run-rate and over 9 million bookings per month worldwide), anchored by a SaaS app for business management.
Brad leads the design of enterprise solutions at JAM Direct, a CRM company that solves marketing challenges through 1:1 communications powered by data and technology. As a marketing professional with 20 years of experience, Brad's digital marketing and development expertise helps JAM deliver enterprise-grade marketing automation solutions. As a certified Salesforce Marketing Cloud Consultant with over 10 years in the platform, his hands-on experience is helping JAM’s clients achieve the customer-centric transformations that are key to their CRM success.
Tom Bianchi is an international marketing leader with 15 years of experience in B2B Marketing. He has worked both for large software vendors and hyper-growth startups. Throughout his career, Tom has built and led global marketing functions and processes spanning the globe. With a keen focus on using data to guide decisions, Tom has a track record of helping the businesses he works with drive revenue and growth through successful marketing. Tom currently leads the EMEA Marketing function for Acquia, where he is also overseeing the re-design and re-platform of Acquia.com to create a beautiful drupal based digital experience.
Tony Byrne is founder of Real Story Group the only exclusively "buy-side" technology analyst firm. Real Story Group works only for enterprise MarTech customers. Tony has a personal passion for helping stack leaders make sound strategic decisions, based on solid research, that will set them up for long-term success.
Amanda Cardona is a freelance digital marketing and martech specialist. As the owner of ALC Renaissance Consulting, Amanda engages with various clients, from Fortune 50 organizations to small artist collectives, to help address their most pressing operational obstacles. She is passionate about helping clients get the most out of their martech stacks, whether it is optimizing existing platforms, envisioning ideal scenarios or identifying actionable use cases AND making them happen. With over 15 years of experience, Amanda has vigorously followed and engaged in the evolution of martech, from the advent of Email Marketing to her latest area of specialization, Customer Data Platforms (CDPs). Currently, you can find Amanda collaborating with ModIntelechy, a full-service, data-driven creative agency, to help clients "get under the hood" of their martech stacks and emerge with fine-tuned solutions.
When not thinking about omni-channel journeys, you can find Amanda helping others embark on their own journeys through the art of dance. Amanda is also a choreographer and dance educator, producing various music & dance events & community arts programs.
Mary Kate is head of growth at AB Tasty. She is an experienced marketing leader with a demonstrated history of scaling teams and processes in the SaaS industry. Skilled in marketing, data-driven project planning, analytics, and budget management. Strong marketing program and project management professional with a BA focused in History from Duke University.
Tarun Chawla, VP, Product Strategy for Connectors & Ecosystem, Aprimo
MarTech 2022 Speaker:
VP, Product Strategy for Connectors & Ecosystem, Aprimo
Tarun Chawla is the VP of Product Strategy for Connectors and Ecosystem at Aprimo. He is based out of Chicago, IL, and has worked with enterprise marketing and sales technology for over 15 years as a developer, implementor, and product lead. Beyond Aprimo, he has worked with technologies such as Salesforce, Adobe Experience Manager, Sitecore, Optimizely, Contentful, PowerBI, inRiver, Brightcove, GoToWebinar, ERP systems, and more, and has a passion for enabling customers to connect different pieces of enterprise software together.
Vijay Chittoor is the CEO & co-founder of Blueshift, the leading AI-Powered Customer Data Platform. Vijay was previously the co-founder & CEO of Mertado (acquired by Groupon to become Groupon Goods), and an early team member at Kosmix (acquired by Walmart to become @WalmartLabs). A former consultant with McKinsey & Co., Vijay is a graduate of Harvard Business School’s MBA Program. He also holds Bachelor’s and Master's degrees in Electrical Engineering from the Indian Institute of Technology, Bombay.
Ian Clayton is the chief product officer at Redpoint Global. Redpoint Global's software solutions empower brands to transform how customer experience is delivered. Redpoint Global's solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement.
As a Product Marketing Manager, Nia Coleman empowers customers to solve business critical marketing analytics and data challenges with the help of Salesforce Intelligence, the leading marketing performance and analytics platform. She focuses now on helping companies make data-driven marketing decisions and optimize their results. Nia is inspired by customer obsessed brands that make the most of every moment by delivering exceptional, personalized, and meaningful experiences. Prior to her role at Salesforce, she was a Solutions Consultant for Adobe's Experience Cloud.
Paul Cowman brings nearly 20 years of experience within the marketing and advertising industry. Over the last two decades Paul has worked at advertising agencies and with in-house marketing teams to developed marketing strategies, create new functions and revenue streams, and execute breakthrough campaigns that differentiate brands.
Megan Creighton is a data-driven, resourceful marketer who is passionate about architecting strategic demand gen campaigns and processes that transform the bottom line. Her deep B2B marketing expertise spans a multitude of marketing technologies and advertising platforms.
At RG, she gets under the hood of her accounts’ MarTech stacks and rebuilds infrastructures to support the full-funnel digital marketing plans she thoughtfully creates and executes.
Megan, an ardent adventurer, is fond of channeling Carmen San Diego…in the sense that she likes to keep people guessing, “where in the world is she”?
Will Critchlow is CEO of SearchPilot, a company that spun out of his previous business Distilled, which was acquired by Brainlabs in early 2020. SearchPilot is an enterprise SEO A/B testing platform that proves the value of SEO for the world’s biggest websites by empowering them to make agile changes and test their impact.
Kim Davis, Editorial Director, MarTech, Third Door Media
MarTech 2022 Speaker:
Editorial Director, MarTech, Third Door Media
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN.
Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist.
Greg Dolan spent more than a decade as a brand marketing executive with companies like Kraft and Campbell’s. During that time he craved insights that would allow him to understand how his marketing investments were driving business growth and shareholder value.
He co-founded Keen to help other marketers do just that by making smarter use of data to guide decisions about when and where to invest to maximize marketing’s impact on revenue, profitability and long-term value creation.
Head of Product Marketing for the leading Customer Data Platform (CDP). Helping the worlds’ best brands deliver the best customer experiences by simplifying the process to collect 1st-party behavioral analytics data in order to build a unified, 360 degree view of their customers.
Theresa Forman is a Partner and the Chief Strategy Officer at Acart, an independent creative agency that understands the evolving intersection between strategy, media, creative and tech in ways that help transform brands. Theresa has been a B2C and B2B marketing professional for more than 25 years, honing her craft in the consumer-packaged goods, tech, e-Commerce, and advocacy sectors. She has spent a career crafting strategies and go-to-market initiatives that have driven brand and business growth internationally for start-ups, SMBs and global enterprises. She brings a unique blend of business savvy and strategic thinking to her work. She spent the first 15 years of her career on client side, understanding first-hand the challenges and opportunities that executive-level marketers are up against, and has now spent the last 15 years in the ad industry counseling C-level clients on driving business and brand growth.
Danny Gardner, Analytics Manager, US & North America Social Intelligence Lead, Haleon
MarTech 2022 Speaker:
Analytics Manager, US & North America Social Intelligence Lead, Haleon
Danny Gardner is Haleon's head of Social Media Insights and Analytics for North America (30+ owned brands and 70+ competitor brands across 7+ categories) and global SME for all things social media (insights, whitespace research, data analytics, 3P vendors, emerging media, Web3/Next Gen Social, measurement, and thought leadership).
Josh Gibbs is Vice President of Product at Canto. With his unique combination of software product management, user interface and heuristics design, and integrated marketing skills, he previously developed compelling products and go-to-market campaigns for companies such as Cisco, VMware, Hewlett-Packard, Skype, Bandwidth, and Salesforce.
Hilary Givens is a Salesforce Product Marketer with 8 years of experience across digital marketing, brand marketing, digital advertising, release marketing, sales enablement, CRM, and partner relations. Above all, Hilary is a creative thinker with a passion for turning complex subject matter into engaging and enticing content.
Brett Goverman is an Ad tech professional with experience in developing first-party data strategies. He aims to drive change within organizations with his strong background in identity, analytics, and cookieless technology.
Founder and CEO of Italian startup Digital Business Innovation Srl, Antonio is regarded as one of the top digital transformation influencers and researchers on artificial intelligence, cybersecurity, the Internet of Things, blockchain, and sustainability.
He is an enterprise and public sector consultant. He collaborates with large multinationals and public institutions as an advisor, b2b influencer, author, and software innovator.
Currently, he is involved In two projects by the European Commission: the Next Generation Internet and the AI4EU - Artificial Intelligence for Europe as an external expert and ambassador.
Antonio is an Accredited and Qualified Global Mentor for Startups and Scaleups by the World Business Angels Investment Forum.
In 2021 he joined The Society of Professional Journalists as a professional member.
His ethical vision regarding digital transformation has seen him active on numerous social channels, all dedicated to spreading knowledge, most notably to developing countries. Antonio aims to help spread the concept of digital transformation, and he actively engages on social media to bring the latest content on new, emerging technologies and their uses to secure a better future.
Antonio Grasso has over 37 years of experience handling numerous projects in the field of information technology for both enterprise and public sectors. He believes that digital transformation is a digital evolution process that involves many aspects, and technology is only a component of the puzzle. For him, the biggest hurdle is a cultural change, and a strategic approach to face this epochal change is paramount.
Adam Greco is one of the leaders of the digital marketing analytics industry. As one of the earliest customers and employees at Omniture, he has helped thousands of organizations improve their digital properties through the use of data. Adam has blogged extensively about digital marketing analytics and authored the preeminent book on Adobe Analytics. Adam has served as a board member to several digital analytics organizations and has won several awards from the Digital Analytics Association. Adam is currently a product evangelist for Amplitude where he helps leading organizations strategize around using data for digital marketing.
Dana Green, Director of Ecommerce and Optimization, Comoto Family of Brands
MarTech 2022 Speaker:
Director of Ecommerce and Optimization, Comoto Family of Brands
Dana Green is an innovative digital & marketing strategist with 10+ years’ experience designing digital customer conversion strategies to surpass business revenue goals. Dana is an analytical and passionate team player with expertise in data analytics, marketing, project management, and digital experience. Extensive experience working with third-party vendors and managing external and internal client relationships. Dana has a proven ability to develop and lead project teams to achieve on-time goal completion.
Michael is a senior marketing operations analyst at Nutanix. Michael is a goal-oriented, successful marketer with a 10+ year track record of bridging the gap between sales and marketing. Marketo, Pardot and SFDC admin certified, Michael loves working on MarTech stack optimizations, ensuring all leads flow to SFDC for end-to-end complete funnel management.
Alex Holub is the Co-Founder & CEO at Vidora. Alex studied artificial intelligence throughout his academic career at Cornell University and during his Ph.D. at Caltech. He has published over 15 academic papers and holds numerous patents in the areas of machine learning, computer vision, and artificial intelligence. Prior to co-founding Vidora, Alex was a technical and product management lead at Ooyala.
Cheri is the Vice President of Research and Strategy at ON24 and leads the Center for Marketing Transformation. She is a recognized thought leader in the field of marketing, in-person, hybrid and digital events, and marketing technology. Previously, she was a Principal Analyst at Forrester and SiriusDecisions covering physical and digital events, martech, B2B marketing strategy and agencies.
Hooman Javidan-Nejad leads all demand generation and performance marketing efforts at MNTN. Previously, Hooman served as director of international business development at GIG working directly with the CEO of the group on global expansion strategies. Prior to GIG, Hooman oversaw business strategy development and execution for multiple financial services and technology companies.
Ryan Karlin is the director, product management at OneTrust. In his role, Ryan leads teams delivering solutions for the OneTrust Consent Management Platform and first-party data management solutions, advising companies large and small on the ever-changing landscape of web tracking and digital advertising compliance best practices. Ryan is an International Association of Privacy Professionals certified information privacy manager who also sits on a number of Interactive Advertising Bureau working groups.
An executive business leader with a creative flair, Jascha Kaykas-Wolff has built teams that transformed the customer and user experience at Mozilla, BitTorrent, Mindjet, Involver (acquired by Oracle), and Webtrends. A champion for supporting company values and mission; his coaching philosophy drives high‐performing teams with an emphasis toward valuing team success above individual achievement, developing inclusive work practices, building ‘T’ shaped professional skills and constantly reinforcing the importance of business acumen in addition to functional expertise. In his current role as President of Lytics, Jascha is responsible for Go-To-Market, Customer Success and operations. Previously, at Mozilla, BitTorrent, Webtrends, Microsoft and more, Jascha has a strong track record of building robust brands with hockey-stick growth trajectories for new products. Jascha is also producer and co-host of the podcast, This is Your Life in Silicon Valley. He published Growing Up Fast: How New Agile Practices Can Move Marketing And Innovation Past The Old Business Stalemates in 2014. He is a producer and board member at the American Conservatory Theater in San Francisco and a board member of Whittier College, his alma mater.
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on customer experience, employee experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. He is a two-time CEO and Co-Founder, growing both companies organically and through acquisitions, and ultimately leading both to be acquired (one in 2017, and the other in 2021). As a strategist, digital transformation, and customer experience advisor, he has worked with some of the world’s top brands, including AOL, Choice Hotels, Coca-Cola, Dell, FedEx, GEICO, Marriott, MTV, Starbucks, Toyota, and VMware.
Ed King is the founder and CEO of Openprise. He’s been building stuff as far as he can remember. Prior to founding Openprise, Ed was VP of Marketing and Product Management at companies including Axway, Vordel, Qualys, Agiliance, and Oracle. He deployed Marketo three times before doing it again at Openprise. Each time he was handicapped by poor data quality but no more!
Matthew Knapp is Director of Data at PMC. He has 10 years of experience in digital advertising and 20 years of experience in data and analytics. During his current 4 years at PMC, he architected their data warehouse and launched multiple data products, including the CDP, growing the data team from 2 to 10 employees.
Steven Kopelic is a Business Development Executive with a proven track record in the Banking industry, working with senior-level customers around the world to provide them with DevOps solutions that optimize their speed to market in a competitive, digital world. Focused on providing leading edge technologies and innovative business practices to reduce cycle times, incorporate customer feedback and promote rapid innovation. A Financial Services industry veteran, with over 30 years of experience serving customers in the Banking Industry worldwide, at the executive level.
Head of North America Innovation Center, NTT DATA Services
Theresa Kushner is passionate about data analysis and how it gets applied to today’s business challenges.For over 25 years she has led companies – like IBM, Cisco Systems, VMware, Dell/EMC – in recognizing, managing, and using the information or data that has exploded exponentially. Using her expertise in journalism, she co-authored two books on data and its use in business:Managing Your Business Data:From Chaos to Confidence (with Maria Villar) and B2B Data-Driven Marketing:Sources, Uses, Results (with Ruth Stevens). Today, as the Data and Analytics practice lead for NTT DATA, Theresa continues to help companies – and their marketing departments -- gain value from data and information.She concentrates specifically on how companies are applying AI, ML Ops and overall governance to their everyday challenges. She was recently installed on the board of Women in Big Data as well as AI Truth.She is presently working on her third book about how to mend the relationship between sales and marketing.
Kelly Leger is a Managing Director in Deloitte Digital’s Customer & Marketing practice, with a specific focus on the Hux platform and Data and Identity offerings. She helps translate the leading tactics in digital identity from traditional offline CRM/database assets into the world of advertising, marketing, and digital media.
Before joining Deloitte Digital, Kelly was a Senior Vice President of Growth and Product at Merkury powered by Merkle. She helped to create and launch M1, both in the US and across EMEA, Dentsu’s people-based audience planning and insights tool, for which she is a co-founder and patent holder.
Kelly also served as Senior Vice President and General Manager of Digital Solutions at V12 Group, Inc., with responsibility for the creation of the digital product, strategic direction, implementation, and technical planning for V12 Group's Digital division. Prior to V12 Group, she spent three years working in the emerging field of online Audience Targeting and Onboarding at Oracle Datalogix.
An industry expert in digital data, identity, audience and people-based media tactics, Kelly has over 20 years’ experience in data solutions, business development, strategic planning and product development for agencies, holding companies, ad tech, and data providers. She holds a dual bachelor’s degree in Political Science and Public Relations from Marquette University.
Chief Knowledge Officer, SearchBlox Software, Inc.
JDr. John Lewis is currently the Chief Knowledge Officer at SearchBlox Software, Inc. John is the author of “Story Thinking: Transforming Organizations for the Fourth Industrial Revolution,” and he brings his expertise to SearchBlox Inc. to enhance the enterprise search journey. John has “Big 4” management experience and was acknowledged by Gartner with an industry “Best Practice” paper for an innovative global knowledge management solution. John holds a Doctoral degree in Educational Psychology from the University of Southern California, is a senior research associate with the International Institute of Knowledge and Innovation (IIKI), and is on the review board for the Journal of Knowledge Management.
As head of marketing, Christy Marble is focused on leading growth by bringing Pantheon to people who are inspired to harness the values of the open web to make an impact on the world. Her team leads the go-to-market programs that bring the company vision to life and delight customers at every stage of the customer journey.
Andrea Mathews is a Head of Customer Engagement & Loyalty at Petco Animal Supplies based in San Diego, California. Andrea is an energetic, results-oriented marketing leader with vast strategic, functional and technical experience, she has a passion for deepening connections between brands and their customers. Andrea is energized when leading teams and working cross-divisionally to create and implement customer-centric marketing strategies, programs and experiences that have short- and long-term impact. Combining collaboration, data-driven analysis, and out-of-the-box thinking, Andrea helps organizations meet challenges and create new opportunities to drive growth, improve the customer experience, and build loyalty.
Grant McDougall is the CEO and Co-Founder of BlueOcean, the leading AI-powered brand decision platform focused on delivering strategic insights and recommendations for confident decision-making. With more than 25 years of experience leading the development of digital products for brands like Toyota, Samsung, Apple, Visa, IBM, NerdWallet and AT&T, Grant McDougall founded BlueOcean with industry knowledge that allowed him to gain an inimitable understanding into the AI-driven marketing landscape. As a former agency insider, Grant is leading the charge to provide accountability and accessibility to actionable brand insights.
Lourenco Mello is a product marketer at Snowflake helping organizations deliver data-driven marketing with Snowflake Data Cloud. Prior to Snowflake, Lourenco was a member of the Microsoft Azure Infrastructure Field Marketing team, and also worked on Azure driving messaging and GTM for the Manufacturing industry, IoT, and Open-Source databases.
Named by Fast Company as a Most Influential Woman in Technology, Alisa Miller is co-founder and CEO of Pluralytics, the ground-breaking machine learning-powered language analytics platform. Before starting Pluralytics, Alisa was CEO of Public Radio International (PRI) from 2006-2018 and was the first woman and youngest CEO to head a major public radio network. In 2018, she led PRI’s merger with PRX, creating a company that reaches 28.5MM users and has 100MM podcast downloads monthly. She speaks on the power of purpose-driven businesses and on tech/media’s power to shape knowledge and action. Her TEDTalk has 2MM+ views/translated into 48 languages.
Lory Mishra is a product marketer for Adobe Real-Time CDP. Prior to her role in product marketing, Lory was a customer success lead, supporting Adobe Experience Cloud customers across various industries. With 12+ years of experience in digital marketing in and outside of Adobe, Lory is passionate about great customer experiences and helping brands maximize value from their technology investments. Lory lives in Chicago with her husband and too many houseplants.
Mr. Moran is responsible for global marketing activities for SAS’s marketing solutions. Mr. Moran has over 20 years of marketing technology and customer analytics industry experience. Prior to SAS, Mr. Moran worked at both Earnix and the Teradata Corporation in pre-sales, consulting, and marketing roles.
Over the past 20 plus years, Mr. Moran has had the opportunity to not only architect, develop, demonstrate, and implement analytical software solutions, but he has also had the unique opportunity to work on-site with Fortune 500 customers across industries helping them solve unique analytics business issues.
Mr. Moran graduated from North Carolina State University with an undergraduate double major in Marketing and Spanish Languages and Literatures.Mr. Moran also holds a MBA from North Carolina State University with a concentration in Technology Commercialization.
Rhoan Morgan is the co-founder and CEO of DemandLab A strong advocate and early adopter of marketing’s collection and use of data and technology, she saw that a lack of analytics and automation was preventing many of her peers in B2B and B2C businesses from capitalizing on the potential.
She launched DemandLab as a full-service marketing and sales agency that specialized in delivering technology-assisted strategy and campaign execution to her clients. Under her leadership, DemandLab has grown significantly year over year while delivering award-winning work that positively impacts market share, operational efficiency and for the agency’s enterprise clients.
One of the first wave of marketing leaders to recognize the potential of marketing automation, Rhoan continues to explore next-generation technologies and analytics that accelerate revenue, clarify marketing’s contribution, support engaging customer journeys, and deliver valuable customer insights.
Rhoan sees marketing as the catalyst for digital transformation that radiates across the organization, connecting sales, IT, customer services, and finance and generating deeper levels of transparency, accountability, and coordination. Prior to co-founding DemandLab, Rhoan gained international leadership experience overseeing the marketing and sales teams for CreoLink, an ISP based in Cameroon. She also led content strategy, media buying, and media and analyst relations at Shunra, a network virtualization solution subsequently acquired by HP.
Rhoan has been named a Champion and Certified Expert by Marketo, a global leader in marketing automation. She is the recipient of a Stevie Bronze Award for Female Entrepreneur of the Year and has twice been named to the list of 40 Most Inspiring Leaders in Sales Lead Management by the Sales Lead Management Association (SLMA). She is committed to mentoring women in sales and marketing. Most recently she has been a career counselor for Dress for Success, a non-profit organization that helps women facing employment challenges to achieve economic independence.
Arti Munshi, Sr. Market Research Manager, National University
MarTech 2022 Speaker:
Sr. Market Research Manager, National University
Arti Munshi is a data-driven Analytics Manager with six years of experience in the Higher Ed non-profit sector identifying actionable marketing and product opportunities through customer analysis and statistical information. She is student-focused while being adept at influencing strategy segmentation and campaign execution to optimize marketing investment. Arti is a skilled collaborator comfortable working across key functional business areas to deploy analytical insights around acquisition and retention-based strategies.
Karen Naves is the SVP of Global Demand Generation at Tealium. She is a seasoned marketing executive with extensive experience developing and executing strategic, global integrated marketing programs for increased demand generation. Prior to Tealium, she held leadership roles at BlueJeans, Pentaho, CA and Sungard (FIS).
Amy Nelson leads customer marketing, loyalty, analytics and martech evolution at Big Lots to advance the company’s commitment to deliver increasingly personalized customer experiences. Her curiosity and passion for the customer has led her to some world-class brands including Abercrombie & Fitch, Hollister, Bath and Body Works, and Victoria’s Secret. Amy has a PhD in quantitative sociology from (The) Ohio State University and applies her knowledge of group dynamics, performance measurement and test design every day in customer marketing.
Kelly O'Hara supports Merkle's Technology Strategy Consulting Group, focusing on marketing technology solution strategy and technology enablement. She is an accomplished marketing technology leader with over 13 years of agency experience driving marketing technology solutions for a wide variety of clients with specific Retail industry expertise. She has led data management implementations and operations enabling clients to take advantage of identity resolution, cloud data management and integrations with marketing activation solutions across channels.
A marketing veteran with global experience, 3 exits and 6 startups under his belt, Mark Ogne develops revenue traction combining insightful marketing strategy with rapid execution across social media, digital marketing, content marketing, demand gen and marketing partnerships. Recognized for his approach, Mark is the founder of the ABM Consortium, winner of the 2015 “Top 50 Twitter #EmployeeSEAL Award for #Leadership”, contributed to the NYC bestselling book “The Social Employee”, is a top 1% LinkedIn profile, and is committee chair for the DMA International ECHO Awards Board of Governors.
Maciej Ossowski is the Director of GetResponse MAX and Board Member at GetResponse. GetResponse, a simple-yet-powerful marketing automation software, has more than 20 years of experience empowering businesses to run online marketing effectively. It's a comprehensive platform that features more than 30 tools: marketing automation, email marketing, website builder, conversion funnel, enhanced ecommerce marketing automation suite, live chats, webinars, paid ads, and more. GetResponse offers 24/7 customer support available in eight languages.
Tim Parkin is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. By applying more than 20 years of experience merging behavioral psychology and technology, Tim has unlocked rapid and dramatic growth for global brands and award-winning agencies alike. He is a speaker, author, and thought leader who has been featured in AdAge, AdWeek, Inc, TechCrunch, Forbes, and many other major industry publications. Tim is also a member of the American Marketing Association, Society for the Advancement of Consulting, and an inductee to the Million Dollar Consulting Hall of Fame.
Kath Pay lives and breathes email marketing and is recognized as one of the industry’s leading Email Marketers. CEO of boutique consultancy, Holistic Email Marketing, she devotes her time to developing customer-centric eCommerce journeys using a holistic, multi-channel approach. Winner of the 2021 ANA/EEC Email Marketers Thought Leader of the Year, and an industry veteran of 23 years, Kath is the author of the best-selling and award-winning book, Holistic Email Marketing, and is an international keynote speaker, regular blogger, expert contributor, and trainer.
Steve Petersen is a marketing technology manager at Zuora. He spent nearly 8.5 years at Western Governors University holding many martech related roles with the last being marketing technology manager. Prior to WGU, he worked as a strategist at the Washington, DC digital shop The Brick Factory where he worked closely with trade associations, non-profits, major brands, and advocacy campaigns. Petersen holds a Master of Information Management from the University of Maryland and a Bachelor of Arts in International Relations from Brigham Young University. He's also a Certified ScrumMaster. Petersen lives in the Salt Lake City, UT area. Petersen represents his own views, not those of his current or former employers
Patrick Rohlfsen partners with some of the most remarkable brands and makes work management magic happen by weaving Wrike into the fabric of their businesses. He leads a team that understands a client's business enough to learn how people work together (or don't work together). He asks important questions and deploys resources to build a repetitive solution. Patrick has deployed Wrike to over 60 businesses and over 10,000 users.
Jackie has spent her career at the intersection of data and customer success. Most recently, Jackie was a partner at ScaleHouse, where she helped data and analytics companies scale their commercial and product strategies. Before ScaleHouse, she served as Chief Client Officer at Simmons Research, where she spearheaded its client-first strategy, directed all sales and client service, led the custom research business, and helped transition Simmons from an Experian sub-brand to a stand-alone, private-equity-owned company. She also held various roles at Forrester Research and J.D. Power & Associates, innovating with clients on ways to bring data into their organizations.
Prior, she served as Chief Client Officer at Simmons Research, helping transition Simmons from an Experian sub-brand to a stand-alone, private-equity-owned company. She also held various roles at Forrester Research and J.D. Power & Associates, innovating with clients on ways to bring data into their organizations. As a frequent speaker and lecturer, Jackie’s expertise has been cited in The New York Times, The Wall Street Journal, and more.
In addition to her current role, Jackie also serves as an advisor for Boston chapter of Women in Research, advises the American Cancer Society’s Young Executive Committee, and is a Board Member of the National Association of Women Sales Professionals.
Before joining Treasure Data, Saburi was a founding Partner of GeoFusion, an advisory firm that helped late-stage technology start-ups on growth and international expansion. Prior to that he served as the President at Adobe, where he was responsible for all aspects of Adobe’s business in Japan, the second largest country region for the company. At Adobe Japan, Saburi played an instrumental role in transforming the business to a cloud-based subscription model while successfully launching the digital marketing business. Earlier in his career, Saburi spent nearly two decades at Microsoft spanning across U.S. and Japan. At Microsoft, he served in a variety of executive roles including General Manager in the Server and Tools business, where he had global responsibility for products including SQL Server, Windows Server and Azure.
Kathleen Schaub is a writer and advisor on marketing leaders' quest to modernize organizations and operations for greater effectiveness in the complex digital world. She led IDC's CMO Advisory practice for nine years advising hundreds of technology marketing leaders on management best practices. Earlier, Kathleen was a CMO and held other executive positions at leading tech companies. She believes that marketing leaders have an outsized opportunity to contribute to this transformative era - if their organizations become more agile, customer responsive, and resilient.
Craig Schinn is a co-founder of Actable, a leading consultancy focused on the analysis and activation of first party customer data. Craig brings 22 years of digital marketing experience with deep expertise CRM, Analytics, Paid Media, and CDP. Craig is an alumnus of Accenture, Razorfish, Lytics, and the Columbia Graduate School of Business.
Michael Seaton is a Founding Partner of NavigateAgile, with an extensive background in leading digital strategy and transformation at some of the most respected brands in Financial Services, Not-For-Profit, and Government. Michael’s “WHY” is to develop better, smarter marketers to thrive in today’s world of modern marketing.
An industry pioneer renowned for his performance-based, analytical-driven marketing expertise, he has led strategy and digital enablement for a range of client organizations, helping them evolve with new ways of working. Engagements have included CHUBB Global, CITI Group, Argus Group, Scotiabank, Canada Post, Children’s Miracle Network, Oppenheimer Global Funds, KPMG, STIHL, Canadian Marketing Association, and Insurance Brokers Association.
As a speaker and Professor of Marketing, Michael has engaged audiences and brands across the globe and has also authored and instructed Agile Marketing as well as the Digital Marketing Strategy & Management certificate program and Digital Transformation at the University of Toronto.
Michael is past Co-Chair, Digital Analytics Association, and has also served on Board of Directors with American Marketing Association (AMA-Toronto); Canadian Marketing Association (CMA); Association of Internet Marketing & Sales (AIMS); and Advisory Board, Ted Rogers School of Business at Ryerson University. He is a Certified Professional in Marketing Agility (ICP-MKG) as well as an Authorized Agile Instructor, Certified Scrum Master, and Agile Marketing Coach.
Ariane is a dynamic product marketer supporting enterprise businesses in delivering authentic customer experiences. She drives impactful customer programs and thought leadership across ActionIQ’s expansive client base — educating the market on the value of ActionIQ that has powered growth for brands including Albertsons, M&T Bank, e.l.f., The New York Times, Michael Kors, Docusign, Conde Nast, Morgan Stanley and more.
Justin Sharaf has over 15 years of experience in Marketing with a focus on areas such as MarTech, Analytics, Operations, and Demand Generation. He is currently the VP of Marketing Operations at Collibra, where he is responsible for Marketing Technology, Marketing Analytics, and Global Campaigns and Demand.
Prior to Collibra, Justin was VP of Global Marketing at Jahia Solutions. Justin also spent over 7 years at SaaS technology leader, LogMeIn, where as Director of Marketing Technology and Operations he oversaw over 75 marketing technologies for the global marketing team. He also held leadership roles in Analytics and Customer Marketing. Before LogMeIn, Justin spent time at Vistaprint and Time Inc where he developed a deep background in recurring revenue models and digital marketing.
Justin is a proud graduate of Amherst College, where he majored in Economics and Psychology. He currently lives outside of Boston with his wife and two sons. In his limited free time, he enjoys golf, skiing, poker, and $1 oysters.
Andrew has worked in the mobile app marketing space for 6 years across multiple companies as both a software engineer and senior product manager. During this tenure, he has helped many brands successfully migrate and implement unique use-cases based on business needs.
Marc Sirkin serves as Third Door Media's EVP of Product & Technology. He is a twenty+ year digital marketer with a proven track record of revenue & digital fundraising growth. He's led high-growth change at a wide range of organizations, helping companies ranging from startups to large enterprises.
Sydney is an experienced SaaS Lifecycle Marketer who has 9 years of experience working on both the technology and the agency side of the industry. She has worked alongside leading brands to help them develop and implement best-in-class digital strategies that drive meaningful results.
Arshdeep Sood serves as a Solutions Engineer at OneTrust PreferenceChoice— part of the #1 most widely used privacy, security and marketing user experience technology platform. In her role, she advises companies large and small on engineering best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Arshdeep is a Certified Information Privacy Professional (CIPP/E, CIPM) with a Masters in Electrical & Computer Engineering from Georgia Institute of Technology. She also holds a certificate in Management of Technology from Scheller College of Business.
Eric Stockton is the VP of Demand Generation and the host of The Revenue Marketing Show, a podcast by SharpSpring from Constant Contact that puts listeners in the trenches with B2B and ecommerce marketers to jumpstart their revenue marketing strategies with actionable tips from thought leaders at the forefront of modern marketing.
An expert and innovator in digital marketing, eCommerce, lead gen, publishing, and online media, Eric has a track record of proven leadership and has directly led $3MM+ ad budgets and $70M+ top-line sales organizations. He has a knack for identifying areas for growth, developing strategy, and diving in where it counts to drive revenue. Eric also enjoys recruiting, training, and retaining high-caliber people. He’s been a keynote speaker at MarketingSherpa events, RevTech Summit, eCommerce Retail Executive Summit, Email Summit, B2B Demand Generation Summit, ContentBiz, and Affiliate Summit.
Stephanie Swinyer is the head of revenue marketing at Integrate. She is responsible for creating amazing customer experiences and accelerating pipeline in partnership with Sales. Before joining Integrate, Stephanie led Integrated Marketing and Demand Generation at BetterUp. Her career spans a variety of marketing roles in B2B high tech industries including CRM at Siebel, mobile security at Lookout and Human Capital Management/Finance at Workday. Stephanie holds a bachelor’s degree from Michigan State University.
Digital Asset Management Specialist, Oneida Nation Enterprises
Michelle Tackabery is a digital content librarian, Certified Knowledge Manager (CKM), and manager of corporate marketing assets. She is a veteran digital marketer with experience creating websites, blogs, social media, and an array of other digital assets optimized for external search and internal findability using CMS, DAM, KM, and a host of other tools & platforms. Michelle has proven expertise in emerging technologies, SEO/SEM, developer/DevOps communications, virtualization, cloud and as-a-service (XaaS) solutions, web and mobile development, electronic devices, the Internet of Things, automated intelligence/AI, information science, collections, curation, digital preservation, and metadata.
Jim Thao, Marketing Automation Manager, Lively Inc.
MarTech 2022 Speaker:
Marketing Automation Manager, Lively Inc.
Jim Thao is a Marketing Automation Consultant, Architect, and Strategist with a specialized expertise in Marketo and Salesforce. He's earned 10+ years of experience working across multiple teams to drive and meet demand generation initiatives such as: event registrations, lead scoring, lead nurturing, lead life cycles, segmentations, dynamic content, and many other custom solutions.
Caleb Trecek is a seasoned Sales & Marketing executive drawing on experiences and insights from the 100+ organizations he has worked with in consulting projects ranging from complex CRM/marketing automation system stand-ups and optimizations to strategic sales and marketing process planning and development.
Prior to joining Atlassian, Caleb spent 7 years at a martech consulting agency working alongside organizations from startups all the way to Fortune 50 companies on elevating and optimizing their holistic marketing strategy – eventually consulting for Atlassian on their CDP initiative and joining full-time to lead the project.
William Helps companies drive revenue, understand their customers, discover content, and answer questions using search and machine learning as a primary catalyst.
Creating multi-vertical solutions driven by scaleable search and machine learning for E-commerce, Enterprise, Big Data, Insights, and Analytics. Champion of Lucidworks Fusion, Apache Solr, and Apache Spark.
Shar helps CMOs lead customer-obsessed strategies at their firms while also transforming their marketing functions to deliver brand experiences that are relevant to empowered customers. Her specific research focuses on marketing strategy, budgets, staffing, organization, and creating an operating model for customer obsession. Shar has spent many years helping clients create optimal digital marketing teams and programs, leveraging research on email marketing, consumer psychology, storytelling, and digital maturity. During her 18 years with Forrester, Shar has been instrumental in the development of many of the company's marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.
Scott Vaughan is a B2B CMO and go-to-market leader. After several CMO and business leadership roles, Scott is now an active advisor and consultant working with CMO, CXOs, founders, and investors on business, marketing, product, and GTM strategies. He thrives in the B2B SaaS, tech, marketing, and revenue world.
His passion is fueled by working in-market to create new levels of business and customer value for B2B organizations. His approach is influenced and driven by his diverse experience as a marketing leader, revenue driver, executive, market evangelist, speaker, and writer on all things marketing, technology, and business. He is drawn to disruptive solutions and to dynamic companies that need to transform.
Jess Weimer is a modern demand-to-revenue B2B enterprise marketing executive with proven achievement in building and scaling global, data-driven, operationally savvy, integrated demand strategies directly resulting in pipeline attainment. Jess’s transformative results have garnered several industry awards and speaking opportunities at both B2B and Marketing specific conferences. Jess has led globally scaled, impactful teams through successful exits - both acquisition and IPO.
Field Marketing Manager, North America, Bynder LLC
Dennis Wright is all about brand's digital experiences and content that drives it. As Head of Field Marketing in North America, he is responsible for the message and programs designed to expand Bynder's business and solidify the Bynder platform as the DAM leader in the market. Dennis believes that every brand can thrive through exceptional content experiences with the right tools in place.
Taylor is an enthusiastic, results-driven marketing strategist. A previous Terminus customer and power-user, she now serves as an in-house subject matter expert for multichannel ABM strategies leveraged within the Terminus platform. As a trusted advisor for account-based marketing and content orchestration, Taylor applies her breadth of conversion optimization knowledge to the world of ABM.
Steve Zisk, Senior Product Marketing Manager, Redpoint Global
MarTech 2022 Speaker:
Senior Product Marketing Manager, Redpoint Global
Steve Zisk is a seasoned technology professional with more than 35 years of expertise in software engineering and product marketing. As senior product marketing manager at Redpoint Global, Steve is tasked with developing messaging and marketplace positioning for Redpoint’s customer engagement platforms.