Owner, Agile Marketing Coach & Trainer, Agilify Coaching & Training
Stacey Ackerman is a well-known leader in the agile community. She began her career in marketing, where she spent more than 15 years in corporate communications, event planning, public relations and management. A decade ago, she was bitten by the agile bug and has been passionately working on bringing agility to countless companies as a Scrum Master and agile coach. In 2014, she opened her own company, which focuses on bringing agile to marketing departments through coaching and training.
She's been a speaker at several worldwide conferences and has trained people around the world. She manages a world-renowned online agile community, where she uses her Journalism and agile knowledge to bring engaging content to more than 7,000 agile practitioners. Ackerman is also a regular contributor on agile marketing with MarTech. She resides in Cary, NC with her husband, 3 kids and 3 cats.
As Senior Vice President of Marketing, Kate leads all of Validity’s marketing efforts.
Prior to Validity, Kate was Vice President of Marketing at Drift, where she discovered her passion for helping and marketing to sales professionals and marketers. While there, Kate built the demand generation function from the ground up, achieving more than 200% in pipeline growth. Before Drift, Kate led the demand generation and marketing operations teams at SmartBear, where she managed the pipeline generation for a portfolio of more than 20 products.
Kate has also led marketing and product for a number of early-stage startups ranging in size and industry, from education and healthcare to employee engagement. She is passionate about bringing businesses to life in the hearts and minds of prospects and customers by creating amazing customer experiences across the entire customer lifecycle.
Kate holds a Bachelor’s degree in Spanish Language and Literature from Regis College.
Darrell Alfonso is an award-winning marketer and Martech professional. He was named one of the top Martech Marketers to Follow in 2020, won the Fearless Marketer award in 2018, is a 2X Marketo Champion, and is a certified Salesforce Administrator. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he helps empower hundreds of marketers to build world-class customer experiences. Darrell is a frequent speaker at Martech events, and regularly posts thought leadership content on Linkedin and Twitter.
As the Sr. Director of Strategic Marketing, Hussam AlMukhtar leads the Account-based Marketing team at ZoomInfo with a focus on Enterprise and Strategic Accounts. A Marketing Technologist by practice, Hussam’s career spans over digital marketing, marketing operations, and demand generation.
Guilherme Amaral is originally from Sao Paulo, Brazil. Having earned a Computer Engineering degree and an MBA on IT Management, he started his IT career at P&G where he worked for over 7 years having managed project and service delivery on competencies such as retailer and distributor data, EDI and SAP, for Sales, Supply and other functions in North and Latin America.
He moved to Reckitt in 2017 to create and establish the Data & Analytics team for LATAM which insights enabled the turnaround of Brazil indirect channel sales after 2 years of decreases with capabilities that went from enabling enhanced distribution of select SKUs to providing store-level assortment and sell-through recommendation for distributor salesforce enabling growth of 20% vs. YA.
In 2018 He was appointed Mexico and Central America CIO, having transformed the secondary role IT used to play in the region into a key leading role on Data & Analytics creating and growing partnerships with Marketing, Sales, Supply, HR and Finance, with a project portfolio that enabled major contributions Gross Margin, Net Revenue and Cost to Serve in the then fastest growing RB business in LATAM.
Since October 2019, Guilherme has relocated to Amsterdam to perform a new role as Global Digital Transformation Manager where he leads market top management engagement in a 20+ country program that is shaping RB’s present and future in terms of digital marketing and media’s people, processes and technology.
Michael Bartholow is the Director of Marketing and Education at Bounteous. He oversees partnership relations and drives marketing strategy for a growing digital transformation firm sevicing numerous Fortune 500 brands. He's been in the digital marketing industry for +15 years. Michael is also a subject matter expert in Google Marketing Platform and martech integrations.
Anita Brearton is Founder/CEO of CabinetM, a marketing technology management platform that helps marketing teams manage technology use, spend, performance, and strategy. A long-time technology marketer, Anita has led marketing teams from company inception to IPO and acquisition. She is the author of the Attack Your Stack and Merge Your Stacks workbooks that have been written to assist marketing teams in building and managing their technology stacks, a monthly columnist for CMS Wire, speaks frequently about marketing technology, and has been recognized as one of 50 Women You Need to Know in MarTech.
Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as the program chair of the MarTech conference series. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. And he authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. Previously, he was the co-founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.
Frank Brooks is the Head of EMEA Marketing at dotdigital. He is a demand generation nerd at heart, demonstrated by helping B2B and SaaS organisations transform their marketing blueprint to feed more leads into the sales funnel.
At dotdigital, Frank has transformed paid search and paid social campaigns to drive more MQLs. He is a rising star in the ABM space, having turned his hand to ABM strategy and the onboarding of Martech providers like Demandbase and 6Sense.
Before joining dotdigital Frank worked for Thomson Reuters where he led the demand generation strategy for their flagship legal SaaS products.
Nina Butler is a born-again Bostonian and Martha’s Vineyard native who attributes her passion for making personal connections in her professional life to her neighborly island roots. She is currently the Director of Event Experience for Alyce, an enterprise SaaS solution that delivers one-to-one business connections through its personal gifting platform. She leads the strategy and execution of sponsored and hosted event experiences, ensuring each interaction with their brand is a memorable one.
Tony Byrne is founder of Real Story Group the only exclusively "buy-side" technology analyst firm. Real Story Group works only for enterprise MarTech customers. Tony has a personal passion for helping stack leaders make sound strategic decisions, based on solid research, that will set them up for long-term success.
Matthew Camuso is a Product Marketing Manager for the Decision Sciences division at Pegasystems, developing Pega’s portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Matthew was a Researcher on Forrester’s B2B Marketing and Sales research team. At Forrester, he analyzed and advised on B2B marketing strategy, tactics, and technology across a multitude of topics. Matthew holds degrees in Business and Government from Skidmore College. In his free time, Matthew loves cooking (especially the eating part), outdoor activities, and rooting for Boston sports teams.
Jennifer Cannon has a strong, diverse email background. She has worked for tech companies including Salesforce, where she worked with clients on developing effective email marketing strategies. Jen also created the first Periodic Table of Email Marketing and Deliverability in 2019 and worked with the MarTech editorial team to update the table for 20201. In 2020, she was recognized as one of the top 20 email marketing influencers by emailexpert.
As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, regional and field marketing, customer and partner marketing, events, vertical strategy, analyst relations, content and corporate communications. Lynne is one of Acquia’s boomerang stories, first serving as Acquia CMO in 2009. Lynne left Acquia in 2011 to pursue her nonprofit work full-time. She returned to Acquia in late 2016 to lead the marketing organization into its next stage of growth.
Prior to her experience at Acquia, Lynne has held various marketing leadership roles in the technology space. She served as CMO at JackBe, an enterprise mashup software company for real-time intelligence applications that was acquired by Software AG, before that Lynne was CMO at Systinet, which was acquired by Mercury Interactive. Prior to that, Lynne was a VP at Lotus Development, which was later acquired by IBM.
Outside of her work at Acquia, Lynne is on the board of directors at the Boston Children’s Hospital Trust and runs a nonprofit through the hospital.
John has more than 20 years of marketing experience. John is a co-founder of the Boston Agile Marketing Meetup, moderator of both the Facebook and LinkedIn Agile Marketing Groups, and part of the leadership team for SprintTwo, the 2021 effort to update the Agile Marketing Manifesto. https://agilemarketingmanifesto.org/sprint-two/
John is co-founder of AIContentGen, analyzing & reporting on the current state of Artificial Intelligence for Generating Content for Marketing. Coming Soon: The 2021 AI Content Generation Scorecard. Website: aicontentgen.com
John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President and former board member for the Boston Chapter of the American Marketing Association.
Vijay Chittoor is the CEO & co-founder of Blueshift, the leading AI-Powered Customer Data Platform. Vijay was previously the co-founder & CEO of Mertado (acquired by Groupon to become Groupon Goods), and an early team member at Kosmix (acquired by Walmart to become @WalmartLabs). A former consultant with McKinsey & Co., Vijay is a graduate of Harvard Business School’s MBA Program. He also holds Bachelor’s and Master's degrees in Electrical Engineering from the Indian Institute of Technology, Bombay.
Ekta Chopra joined e.l.f in January 2016 and brings over 20+ years of Technology experience from private equity and retail companies. She is the Chief Digital Officer for e.l.f. Beauty and is responsible for digital transformation in her current role, including eCommerce, engineering, data ecosystem, enterprise applications, security, and consumer technologies. She is actively involved with leading e.l.f. Beauty's digital efforts to grow our digital footprint across the globe.
Ekta joined e.l.f from the James Irvine Foundation, where she defined and led a highly successful technology strategy for an investment portfolio. There she focused on the technology roadmap for enterprise applications, cloud transformation, and building relationships with top Silicon Valley brands to start new partnerships. Before that, she served as VP of Technology for Charming Charlie, a specialty retailer that grew from 17 to 120 stores nationally.
Ekta holds a B.A. in technology & operations management and a minor in finance from California Polytechnic State University. She enjoys volunteering at non-profits by building their technical capacity and is a member of Silicon Valley CIO/CTO groups as a thought leader. She has been recognized Visionary CIO of 2020 by CGT and is a member of several Customer Advisory Boards.
A former math professor and seasoned technology executive, Redpoint Chief Technology Officer and Co-Founder George Corugedo has more than two decades of business and technical experience. George is responsible for directing the development of the Redpoint rgOne, Redpoint’s leading enterprise customer engagement solution.
Jeff Cram is a Partner at PK, a global experience engineering firm that helps organizations deepen their connection with customers and accelerate business outcomes. Jeff has 20+ years of experience working with brands at the intersection of digital strategy and customer experience to help bring more connected experiences to life.
Chris Cummings is Principal Product Manager at Precisely. He leads our SaaS communication platform, EngageOne Communicate, which empowers business teams to engage with their customers in personalized digital experiences that drive business results. Chris has led product initiatives at Pitney Bowes, Red Ventures, Lucky Labs, and Lycos. He holds a bachelor's degree in English from Merrimack College in North Andover, MA, and an MBA from the University of Phoenix. He blogs about the art and science of product management at christophercummings.com.
Mark Davey has over two decades of experience in the digital transformation industry. He is responsible for the development and execution of the 10 Core Characteristics, a test designed to rate and regulate DAM systems. He and his team have recently developed The DAM Playbook helping enterprises bring a full end-to-end project management services around digital asset management complexity.
Kim Davis, Editorial Director, MarTech, Third Door Media
MarTech Fall 2021 Speaker:
Editorial Director, MarTech, Third Door Media
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN.
Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist.
Chief Strategy Officer and Head of Consulting, GeekHive
Gene De Libero is the Chief Strategy Officer at GeekHive, a New York-based marketing technology consultancy that provides digital strategy, marketing technology (martech) consulting, and agile software development services to enterprise clients across the U.S. Gene founded the podcast series “How Digital Marketing Works®®,” and serves as an adjunct instructor at the NYU School of Professional Studies, Division of Programs in Business. He focuses on helping businesses solve complex challenges through customer-driven, integrated digital strategies.
Priscilla is Associate General Counsel at Acoustic, the open and independent marketing cloud and analytics provider, where she leads the global go-to-market legal organization and works with the General Counsel and Data Ethics Officer to maintain the integrity of the company's data practices. Prior to joining Acoustic, Priscilla held law firm and in-house legal roles in France, Mexico, and the US (Sony Music, Citi Bank, and ABV LLP among others) and has extensive experience providing strategic advice on complex commercial matters and technology transactions, to which she brings a global perspective. She is passionate about ethics and social responsibility and is the founder of Faubourg, a sustainable retail company dedicated to supporting eco-friendly and conscious brands.
James Delande is a global technology product marketing leader with a passion for creating marketing strategies and persuasive content designed to teach, train and educate constituents from sales to prospects for rapid revenue growth. Outstanding 20+ year record of innovative problem solving that translates complex technologies into tangible customer benefits across diverse enterprise B2B and B2B2C services, solutions, and platforms. James has worked for blue chip organizations such Akamai Technologies, Capgemini and OpenText, with a special emphasis on customer engagement strategies that increase satisfaction, retention, and Customer Lifetime Value.
Tara Dezao, Product Marketing Director, AdTech and MarTech, Pegasystems Inc.
MarTech Fall 2021 Speaker:
Product Marketing Director, AdTech and MarTech, Pegasystems Inc.
Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pegasystems has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies like Oracle and EMC. As a subject matter expert in the field of advertising and marketing, she’s an experienced thought leader across written, audio and live mediums. She holds a BA from the University of California at Berkeley and an MBA from the University of Massachusetts at Amherst. Outside of marketing life, she enjoys exploring the Pacific Northwest with her wife and son and a good, strong cup of coffee. View her work at www.taradezao.com.
Pam Didner is a marketing consultant, writer, speaker and author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and planning sessions.
Pam shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.
Craig Dunham is a passionate marketing technology professional and serves as the CEO at Deepcrawl, with responsibility for leading Go-To-Market and Operations functions globally.
In his previous role, he served as General Manager of Financial Services and Hospitality verticals at Guild Education, responsible to lead client growth and retention strategy and execution; including marketing, sales, and client service organizations. In prior roles, Craig Dunham was the General Manager of Financial Services at Seismic (a leading sales and marketing technology platform). There he was responsible for driving go-to-market strategy, customer success and product innovation within Seismic’s Financial Services market vertical. During his time at Seismic, Craig was also responsible for leading Seismic through its 2018 acquisition of the Savo Group, integrating all business functions. Throughout his time at Seismic, Craig served as a member of Seismic’s executive leadership team that grew Seismic’s valuation from $15 million in 2013 to a $1.6 billion Series F in 2020.
Molly is a Director with PwC Advisory Service's Data Analytics Technology practice. She has nearly 12 years of experience bringing traditional and leading edge data & analytics capabilities to help banking and insurance executives deliver customer initiatives that drive new growth, facilitate better customer engagement, and support customer-centric business transformation.
A tech executive with experience across Revenue Operations, Product Marketing, Sales Development and Corporate Strategy. Having led the Technology Ecosystem at Outreach, Stephen now leads the RevOps Solutions business unit at Workato, helping RevOps teams grow faster using automation to eliminate manual work, reduce friction in the buying process, and unlock customer data.
Terry Flynn is the founder and President of Market Chord, a management consulting and training group that works with a diverse group of Public, Private and PE backed firms to improve Sales and Service programs through the combination of strategy, skill development, and technology implementation. A believer in clear and practical management techniques, Terry has spent over 25 years leading integrated sales environments with Business-to-Business and Business-to-Consumer companies including MicroWarehouse, Genesis Direct (over 30 different consumer catalog brands), Hello Direct, BtoBPodcast, FashionEarsta and more.
Danielle has 7 years of experience in the email channel, starting her career on the client-side as a marketer before moving into consulting. Her experience includes a wide array of email projects including CRM oversight, deliverability troubleshooting, content refresh, as well as ESP migrations and IP warmup planning. As an Email Strategist, Danielle tells stories with data and provides actionable, data driven solutions aimed at strengthening the relationship between brands and their subscribers. Danielle has helped to optimize email programs for senders across a variety of industries and thrives on uncovering areas of opportunity in her client’s email programs. Based in Toronto, she can often be found at the beach (yes, in the winter too!) with her dog Nixon or rummaging through estate sales for hidden treasure.
Tamara Gruzbarg is an expert analytics executive who has led data initiatives across multiple industries including digital, publishing, finance, research, consulting & retail. Tamara joined ActionIQ as Head of Customer Insights after having been a client of the platform herself at multiple organizations. In this role, she works with clients to realize the value of the insights that live in their data and the power of ActionIQ to make data-driven marketing a reality. In her previous roles as SVP of Data, Analytics, and Consumer Insight at Meredith Corporation (formerly Time Inc.) and VP of CRM and Analytics at Stuart Weitzman (acquired by Coach Inc.), Tamara designed and implemented successful data-driven ML-powered solutions in areas of Customer Acquisition, Personalization, CRM and Campaign Management.
Tom is a veteran marketing practitioner with 20 years of experience in data driven marketing strategy, marketing automation and customer relationship management. He began his career in the Boston area building one of the early marketing data warehouses in the U.S. for the Norton Company. His career evolved into systems integration and marketing automation with consulting roles at Cambridge Technology Partners and software start up Exchange Applications, one of the originators of marketing automation technology.
Tom joined HCL after a five year stint at IBM where he designed, built and deployed the largest implementation of Unica in the world, transforming IBM’s demand generation marketing in the process. Tom joins HCL as a practitioner expert on the Unica Marketing Automation Platform. In that capacity, he is tasked with ensuring that Unica customers are get the most business value possible from Unica’s powerful marketing automation capabilities.
Matt Harris is the co-founder and CEO of Dyspatch, an industry-leading email production and management platform. He's been in the business of email for over eight years with a background in product development, growth, marketing, and enterprise sales. Today, Matt is spearheading the adoption of AMP for Email, an innovative technology that increases engagement by allowing subscribers to take action directly from their inbox. Matt is super passionate about customer experience, and how technologies like AMP and Dyspatch can make it better.
Asif Hasan is the co-founder of Quantiphi, an award-winning AI-First Digital engineering company. Hasan is passionate about helping organizations solve their most complex problems at scale with AI and machine learning (ML). He has more than two decades of experience in ML, including computer vision, natural language understanding, speech and pattern recognition, and the application of these techniques to solve problems including risk modeling, supply chain optimization, predictive maintenance, customer segmentation, and sentiment analysis.
Prior to founding Quantiphi, Asif led a global team of data science professionals focused on developing leading-edge analytical algorithms and solutions for a multi-billion dollar global healthcare services organization.
Asif sits on the board of several privately held technology companies and is a member of Google Cloud’s partner advisory council.
Mat has served in several capacities in his time with Ensighten and played a critical role in developing deep relationships and working collaboratively to solve unique and challenging problems for Key Strategic Accounts before becoming Ensighten's Chief Operating Officer. Mat brings nearly 20 years’ experience in the SaaS space providing leadership to Ensighten's Customer and Sales organizations. Previously, Mat led the Digital Marketing practice for Unica, sales and service with IBM, and an international growth initiative with Australian Agency Datalicious. Additionally, he has served in several Advisory and Executive capacities with seed phase start-ups, boutique technology consulting firms and mid-size private companies.
Brad Herndon, Former Managing Director - Personalization, Data & Analytics Lead, Accenture
MarTech Fall 2021 Speaker:
Former Managing Director - Personalization, Data & Analytics Lead, Accenture
Brad Herndon is the former Managing Director and the Personalization Data & Analytics practice lead within Accenture Interactive. After several years at a creative advertising agency and then small consulting firm, Brad joined Accenture in 2013 and has since focused on building an evolving capability to help organizations better use data across customer channels. As a result, Brad spends most of his time supporting large organizations with their technology architecture, data strategy, implementation, and data activation efforts across a variety of industry verticals including GCP, Financial Services, and Travel.
Coming from a technical background, Brad’s passionate about finding new ways for data & technology to solve challenges that revolve around improving consumer experiences. Brad enjoys pushing the boundaries of technology with the use of data and often speaks at industry and technology events on related topics.
Olivia Hinkle has provided data quality intelligence to top brands for more than 13 years. As Sr. Product Marketing Manager, she oversees promotion of Validity data solutions which help businesses around the world optimize their CRM implementations by establishing data quality best practices, such as analysis, process, and flow. Olivia holds a BA from Hiram College and has certifications in Salesforce Administration, DemandTools, DupeBlocker, and PeopleImport. When she's not thinking about CRMs, she's spending time with her husband, young daughter, and dog, Tuukka.
Elena has over 10 years of product marketing experience focused on cloud technologies across SaaS, PaaS, and IaaS. As senior director of product marketing at ON24, Elena manages the Digital Experience Platform go-to-market strategy, platform positioning, and ongoing programs.
Anna is a data guru. She has been working in the media and data field for over a decade across multiple different industries. She is currently the Senior Audience Manager for Reckitt US Hygiene, leading Audience and Data strategy across the Hygiene portfolio. She is very passionate in driving strong data driven innovation within the digital marketplace, leading audience development, data strategy and 1P growth. Anna is from New Jersey, currently resides in Chester, NJ with her boyfriend and their 3 children, Jason, Mackenzie and Piper and several fur babies.
An executive business leader with a creative flair, Jascha Kaykas-Wolff has built teams that transformed the customer and user experience at Mozilla, BitTorrent, Mindjet, Involver (acquired by Oracle), and Webtrends. A champion for supporting company values and mission; his coaching philosophy drives high‐performing teams with an emphasis toward valuing team success above individual achievement, developing inclusive work practices, building ‘T’ shaped professional skills and constantly reinforcing the importance of business acumen in addition to functional expertise. In his current role as President of Lytics, Jascha is responsible for Go-To-Market, Customer Success and operations. Previously, at Mozilla, BitTorrent, Webtrends, Microsoft and more, Jascha has a strong track record of building robust brands with hockey-stick growth trajectories for new products. Jascha is also producer and co-host of the podcast, This is Your Life in Silicon Valley. He published Growing Up Fast: How New Agile Practices Can Move Marketing And Innovation Past The Old Business Stalemates in 2014. He is a producer and board member at the American Conservatory Theater in San Francisco and a board member of Whittier College, his alma mater.
Su Kelsay, Senior Vice President of Marketing Technology and Operations, HBO Max, WarnerMedia
MarTech Fall 2021 Speaker:
Senior Vice President of Marketing Technology and Operations, HBO Max, WarnerMedia
Su has helped HBO Max successfully increase engagement and decrease churn by establishing tools to measure and monitor customer lifecycle patterns. Under Su’s leadership, her team was pivotal in growing HBO/ HBO Max domestic subscriber count from 33 million to 47 million since the launch of HBO Max, surpassing AT&T’s projected figure for 2022. The 14 million is more growth in subscribers than HBO had in the US in the past 10 years combined. Following the launch of HBO Max in 39 countries in Latin America and the Caribbean in June 2021, Su’s team will play an instrumental role in onboarding colleagues in Europe later this year by serving as a center for excellence to streamline data collection efforts and processes.
Su’s work enables HBO Max to properly invest advertising spend where the company experiences the largest ROI. In addition, the Marketing Technology and Operations group ensures the customer journey and experience feels personal and resonates with consumers throughout each stage of the company’s marketing campaigns.
Su’s expertise in performance marketing provides HBO Max the necessary tools to grow and expand our audience reach. She is an accomplished executive with a history of driving marketing and media strategies with intelligent analytics and technology enablement. She is experienced managing large marketing, operations, research, and analytics teams to drive revenue and product growth.
Prior to coming to HBO Max, Su was VP, Consumer Intelligence for the Warner Bros. Data Intelligence Group where she was responsible for data strategy for the studio. In this role, she managed data partnerships, cross-company data collection and audience activation, programmatic and addressable media buying, CRM marketing and insights.
Su worked as a management consultant at McKinsey and Company where she served various Fortune 500 companies and led numerous client engagement teams in the areas of strategy, growth, and operations. She also spent time in the banking industry at CapitalOne driving marketing strategy and operations, as well as at the startup incubator Idealab.
Su earned her Bachelor of Business Degree in Marketing and Communications from the Goizueta Business School of Emory University. Su has been a frequent speaker and panelist at a variety of adtech and marketing industry events and currently lives in Los Angeles, California with her husband, two kids, and two West Highland Terriers.
Sav Khetan is the Head of Product Strategy at Tealium. He has 2 decades of digital marketing, martech strategy and personalization experience under his belt, and is an advocate of leveraging workflow, content, tools and insights to unlock the real potential of first party data. In his role at Tealium, Sav helps brands make the transition from channel-based to audience-based marketing through the intersection of technology, data and operational strategy
Ryne has an eye for the details that customers, businesses and, ultimately, people hold as the foundation of any topic. Data-informed understanding of why audiences engage is central to these efforts. His career is rooted in the principles of journalism and has been spent pursuing a passion for connecting audiences with stories that meet their genuine interests.
Sharon is a leader in the art & science of harnessing the power of data as a business asset to solve business problems and capitalize on strategic opportunities. At Michael Kors, she leads the Global Analytics Center of Excellence where her team is critical in supporting data-driven customer activations across digital, loyalty, CRM campaigns & omnichannel customer journeys. She previously served as the Vice President of Analytic Consulting at Catalina Marketing.
Leya Kritz is an experienced growth marketer, who specializes in demand generation to help companies increase pipeline, advocate for customer needs, and directly impact demand for sales. Over the course of her career, she’s been steeped in digital marketing, product marketing, and demand generation. She’s spearheaded innovative programs across the B2B software space, allowing her a unique cross-functional perspective of the marketing funnel.
Cory is responsible for building and orchestrating threat intelligence for Ensighten by developing collection, ingestion, and dissemination processes. This incorporates both threat analysis and threat intelligence methodologies. Cory is a former US government contractor in the threat intelligence space and considered the keystone in the FBI’s Operation Bot Roast I and II. Cory has taken down may botnets and threat actors utilized in all phases of credit card theft.
Ken leads One Door’s marketing efforts, evangelizing its store-centric and collaborative approach to visual merchandising and driving demand for its Merchandising Cloud platform.Ken joined One Door in 2018 and has built the ABM function from the ground-up, achieving more than 70% in pipeline growth. A strong believer in brand storytelling, Ken produced the award-winning Web Series “Off the Shelf” and more recently, launched the “Retire the Paper Planogram” campaign.
No stranger to the world of retail, Ken previously served in marketing roles at Life Fitness, adidas Group, and Hasbro. He has a BS in Advertising from the Newhouse School at Syracuse University and an MBA from Babson College.
B2B, B2C, in-house, agency-side, private, public and governmental, local, regional and global organizations – for more than 10 years Cory LaGrange has built digital strategies and marketing technology programs for them all. As emfluence’s Director of Digital Strategy, he works with each of our departments to ensure that every project is built with a sound strategy, all things are measurable, and all goals are SMART. Cory has spoken to audiences from coast to coast on the topics of marketing technology, social media strategy, data privacy and much more.
Lisa Loftis, Principal, Customer Intelligence Solutions, SAS Institute
MarTech Fall 2021 Speaker:
Principal, Customer Intelligence Solutions, SAS Institute
Lisa Loftis a Principal on the SAS CI team is a CRM, CX, and BI expert with 30+ years of experience assisting organizations with customer strategy. She has worked with numerous large organizations in North America, South America, Europe, and the United Kingdom on all aspects of successful data governance, BI and CRM. She specializes in combining technology necessary to support CX and BI business strategies with organizational structures, executive leadership, and cultural factors required to migrate an organization toward effective implementation of customer strategies.
Industries include Banking, Investment, Insurance, Telecommunications, Retail, Utilities, Entertainment, Manufacturing and Distribution, and Pharmaceutical, Health Care and Automotive Roadside Assistance. Lisa speaks frequently at national and international conferences, and has co-authored the book Building the Customer-Centric Enterprise, (John Wiley & Sons, 2001).
Salvador is a seasoned B2B marketer currently leading marketing in North and South America for Magnolia, one of the world's leading content management platforms. He doesn't believe in any marketing "magic pills," instead believing that each company needs to find its own unique mix for driving more wins from their marketing efforts, no matter if that involves the latest and greatest marketing tactics or not.
Hugo is Partner and head of the North American business for 55, the data consultancy which sits within You & Mr Jones and is one of Google's top global partners. After an initial 4 years at Google, his career has spanned multiple roles in the adtech and martech industry, where he is a widely trusted advisor to brands on all facets of how to deploy data to optimize their marketing and customer experience.
Hugo is a recognized thought-leader and authority on all aspects of data management and privacy related issues for brands, with a knack for simplifying arcane and complex subjects without ever dumbing them down: he is a regular contributor to publications as diverse as AdExchanger and The Drum, and a frequent speaker at marketing and data-focused industry events.
As the General Manager of North America, Ehren leads marketing, sales, and customer success for MoEngage’s insights-led customer engagement platform. He is a multiple-time co-founder of venture-backed startups and has spent over 20 years building and leading teams in technology. Ehren is passionate about accelerating growth for MoEngage’s customers, driving implementations at Ally Bank, McAfee, and numerous others.
Pat Maigler, Director, Marketing Operations and Technology, El Camino Health
MarTech Fall 2021 Speaker:
Director, Marketing Operations and Technology, El Camino Health
Pat Maigler is a martech (Marketing Technology), strategy and operations expert. He has extensive experience leveraging data to drive audience segmentation, targeting, metadata management and performance optimization.
Dave Mankowski has 25 years of experience in developing and managing digital experience, digital marketing, and managed services solutions. In his role as Chief Growth Officer at Bounteous, he shapes go-to-market strategy and offerings and also advises on M&A strategy. He had a big role in designing Bounteous’ Co-Innovation Framework. Dave was awarded Senior Sales Executive of the Year at the 2020 Stevie Awards, in part for leading his team to a 4X increase in seven-figure deals YOY.
Practice Head - Marketing Analytics, Quantiphi Inc
Vijay Mannur is a Practice Head at Quantiphi with 12+ years of experience in the field of Performance Marketing, Sales and Analytics. He leads the customer and marketing analytics practice at Quantiphi, a leading Digital Transformation and AI solutions company. He has grown the practice at Quantiphi to encompass engineering teams building cutting edge solutions, delivery teams and sales teams. He has delivered multiple large scale digital transformation solutions to Marketing teams of large Retails and FSI clients. Prioir to Quantiphi, Vijay has worked for companies like Media.net, Idea Cellular and NEC Corporation.
Michael McCune currently serves as a Senior Director in Gartner's Marketing & Communications practice. In that capacity, he works with heads of marketing on strategy, management and operations. Mr. McCune also advises client organizations on the optimization of marketing technology. Mr. McCune's career spans over 25 years of service in support of large enterprises on customer experience, consumer insight and marketing management across the North American and Asia/Pacific markets.
Zack Meszaros serves as a Marketing Privacy Engineer at OneTrust PreferenceChoiceTM — the #1 most widely used privacy, security and trust technology platform. In his role, Meszaros advises emerging and enterprise companies on best practices to drive holistic and engaging user experiences that build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR. Prior to OneTrust PreferenceChoice, he developed guest recovery and experience measurement programs for many of the world's top franchise businesses. Meszaros is a Certified Information Privacy Professional (CIPP/E and CIPM) and earned a B.S. in Management Information Systems from San Diego State University.
Driven by a strong urge to Always Be Learning (ABL), Nirosha Methananda is a proud marketing generalist.
With a career spanning close to 15-years, across many marketing disciplines and industries, she recently joined Influ2 as its VP of Marketing... and is taking on the challenge to build out what the evolution of ABM looks like.
In her most recent role, Nirosha was responsible for creating Bombora's distinctive brand and establishing it as the leading global provider of B2B Intent data. Prior to this, Nirosha led marketing for PwC Australia's Tech Consulting practice, dabbled in PR and journalism at Power Retail and gained an interest in digital and data at Experian Hitwise.
Not a morning person, Nirosha enjoys stimulating conversation, adores witty sarcasm and is passionate about creating magical marketing moments. She took great joy in putting together this bio and jamming in two 'AB' acronyms! And tries to take a Rule #6 approach to work and life.
Shalini has been a marketer for over 25 years with a technical background and broad experience in pre-sales, corporate marketing, product and solutions marketing. As a senior marketing executive, she has a track record of success in B2B SaaS businesses working across organizations to create and drive the execution of end-to-end product marketing strategies.
Brian Morris is a Partner in PwC Financial Services Advisory and leads the customer analytics and digital marketing practice. Brian has more than 25 years of financial services industry experience and he has worked with banks, insurance and financial markets companies globally in developing and advancing their customer analytics and digital strategy, which includes customer strategy/marketing analytics, enterprise data management, data quality, situational and advanced analytics, Big Data discovery analysis, data visualization.
In addition, Brian has developed the offerings, the methodologies and the team of practitioners to align organizations to financially justify and sustain small and large scale customer focused data, analytics and marketing transformational initiatives.
Ross Moses, Senior Director, Analytics and Insights, United States Soccer Federation
MarTech Fall 2021 Speaker:
Senior Director, Analytics and Insights, United States Soccer Federation
Ross Moses is the Senior Director of Analytics & Insights for U.S. Soccer, overseeing the Federation’s commercial data and technology practice. He joined U.S. Soccer in 2014 as its first Analytics hire and has grown the team to encompass Engineering, Digital Products, and Data Science to support tech solutions and data-driven decision-making across all commercial areas. Prior to U.S. Soccer, Ross worked on the agency side providing quant and digital marketing services for soccer brands, including the CBF, NIKE, Columbus Crew SC, and the Philadelphia Union. He holds an MSA from Northwestern University and a BA from DePaul University.
Kath Pay lives and breathes email marketing and is recognized as one of the industry’s leading Email Marketers. CEO of boutique consultancy, Holistic Email Marketing, she devotes her time to developing customer-centric eCommerce journeys using a holistic, multi-channel approach. Winner of the 2021 ANA/EEC Email Marketers Thought Leader of the Year, and an industry veteran of 23 years, Kath is the author of the best-selling book, Holistic Email Marketing, and is an international keynote speaker, regular blogger, expert contributor, and trainer.
Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.
Mr. Penn is a 2020, three-time IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others.
Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.
Steve Petersen is a marketing technology operations manager at Zuora. He spent nearly 8.5 years at Western Governors University holding many martech related roles with the last being marketing technology manager. Prior to WGU, he worked as a strategist at the Washington, DC digital shop The Brick Factory where he worked closely with trade associations, non-profits, major brands, and advocacy campaigns. Petersen holds a Master of Information Management from the University of Maryland and a Bachelor of Arts in International Relations from Brigham Young University. He's also a Certified ScrumMaster. Petersen lives in the Salt Lake City, UT area.
As the Managing Director and Chief Strategist of RPEOrigin.com, Ryan Phelan's two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA.
Working with peers to advance digital marketing and mentoring young marketers and entrepreneurs are two of Ryan's passions. Ryan is the Chairman Emeritus of the Email Experience Council Advisory Board and a member of numerous business community groups. He is also an in-demand keynote speaker and thought leader on digital marketing.
Allen leads the marketing team at Openprise, where he’s helping marketers solve the problems with data and business processes that he’s faced throughout his 20 years in Marketing. Prior to Openprise, he led marketing at both large companies and startups, including Selectica, CipherCloud, and Softchain. His CRM experience includes marketing and sales roles at Jasper, Oracle, Siebel Systems, and IRI Software.
Darryl Praill is the Chief Revenue Officer at VanillaSoft, the industry’s most established Sales Engagement Platform. As an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker, a 2020 top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch in 2019, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked for companies of all sizes.
Leigh Price is a senior product marketing manager at Salesforce, focusing on Marketing Cloud products. Prior to Salesforce, Leigh was the first employee at Amicus Digital, and helped grow the business to become the largest independent Salesforce Marketing Cloud consulting partner in Australia. He’s also held digital marketing leadership roles at General Electric and Telstra. After hours, he’s a metalhead.
David M. Raab is founder and CEO of the Customer Data Platform Institute www.cdpinstitute.org, a vendor-neutral organization which educates marketers and technologists about customer data management. Mr. Raab named the Customer Data Platform category in 2013. Before CDP Institute, Mr. Raab spent most of his career as a consultant helping marketers to understand, find and deploy marketing technologies and vendors. He is a frequent speaker and writer on marketing topics and author of Marketing Performance Measurement Toolkit (Racom Books, 2009). Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry. Mr. Raab holds a bachelor's degree from Columbia University and MBA from the Harvard Business School.
Giannina is a Product Marketing Manager at 3M Health Information Systems, a division of the 3M Company. She currently manages the launch of new and established healthcare software products, creates brands and marketing content for healthcare organizations of all sizes. She’s a marketing veteran with 20 years of experience covering a wide range of industries, mostly with tech/software companies. Ever since she stumbled upon the concept of Agile Marketing back in 2015, Giannina became a strong proponent and early adopter of Agile Marketing and Scrum methodologies. She is a Licensed Scrum Product Owner; holds a Bachelor’s Degree in International Marketing from Rochester Institute of Technology (RIT) and additional Advertising and Communications degrees from Instituto Peruano de Publicidad – in Lima, Peru, her home country. She lives in Maryland with her husband and two kids. She writes about Marketing and agile practices on her LinkedIn blog and you can find her tweeting @grachetta.
Dustin Raney is a data management and identity resolution expert with experience designing, implementing and executing on successful technology and marketing solutions for Fortune 500 companies as well as start-up retail businesses.
Dustin’s 20-year career includes building large multi-channel marketing solutions and serving as a marketing and technology consultant for several online retail brands. In February of 2019, Dustin returned to Acxiom where he serves as Director of Identity Innovation over the Real Identity™ portfolio. His combined experience in data management, identity resolution and marketing offer a unique ability to offer actionable strategic advice in the complex issues facing modern day marketers and technologists.
As a technical consultant Randy is tasked with Project Management, Technical Implementation, and Support for a wide client base across many technologies. This calls for management of large scale tagging implementations between Randy’s team, Ensighten’s clients, and any third parties involved. Randy also provides training and reporting support for clients. Technologies commonly utilized include SiteCatalyst, Google Analytics, WebTrends, Floodlight, Test and Target, and many more.
Christine Reges is an accomplished digital analytics professional with nearly 10 years of experience helping organizations define and execute integrated, data-driven initiatives and analytics solution strategies. Her extensive analytics knowledge paired with her passion for collaboration and data has garnered roles at some of the largest global organizations and agencies, where she has been instrumental in analytics strategy and implementation. At Claravine, Christine is currently working as the Director of Solutions Consulting, helping organizations define best-in-class solutions to fit their data management needs.
Frans Riemersma's goal is to make our business lives better. Humanizing Martech is imperative with every business becoming increasingly digital. Humanization applies to both end customers and software users. His changing roles over the last years as a marketer, developer, project manager, consultant, VP R&D, VP Consulting & System Integration, VP Customer Success, researcher, and author, support him to help global corporate companies. Through marketing technology audits and software selections, Frans help scompanies to get the most out of their software solutions.
Kana Roberts, Senior Manager, MarTech Measurement & Analytics, Sony Interactive Entertainment
MarTech Fall 2021 Speaker:
Senior Manager, MarTech Measurement & Analytics, Sony Interactive Entertainment
Kana Miyata Roberts is the Senior Manager, MarTech Measurement & Analytics at Sony Interactive Entertainment (SIE) currently residing in the San Francisco Bay Area.
She is a subject matter expert in MarTech, measurement & data analytics with 14+ years of experience successfully delivering global enterprise level solutions with precision for maximum business impact across multiple industry verticals.
She is passionate about building quality driven tools & products as well as mentoring & consulting on how to best navigate through the most challenging MarTech situations we face as marketers.
Lex Roman is an independent Growth Designer based in Los Angeles. She drives business growth through customer understanding and strategic design. Previously, she led growth design and product analytics at Burner and practiced early stage validation and conversion strategy at Carbon Five. Past clients include Nissan, Prosper, Joyable, Macys.com, Toyota and some startups you’ve never heard of because they didn’t make it.
Jackie has spent her career at the intersection of data and customer success. Most recently, Jackie was a partner at ScaleHouse, where she helped data and analytics companies scale their commercial and product strategies. Before ScaleHouse, she served as Chief Client Officer at Simmons Research, where she spearheaded its client-first strategy, directed all sales and client service, led the custom research business, and helped transition Simmons from an Experian sub-brand to a stand-alone, private-equity-owned company. She also held various roles at Forrester Research and J.D. Power & Associates, innovating with clients on ways to bring data into their organizations.
Lyola Rowe is the Growth Marketing Manager at the leading general automation platform, Tray.io. After 10 years of experience in lifecycle marketing and campaign management in both B2B and B2C realms, Lyola’s role at Tray.io entails developing and executing on growth strategies that drive sales pipeline generation. Her most recent professional ambitions are focused on fusing the worlds of marketing operations and automation with effective lifecycle programs that drive funnel conversion.
Megan Sangha is a Senior Product Marketing Manager at Wrike. Megan manages the Wrike for Marketing vertical and is responsible for the go-to-market strategy, messaging, and positioning of Wrike for Marketers products. Before joining Wrike, Megan was Senior Product Marketing Manager for Adobe Workfront and was responsible for the go-to-market strategies for products like Workfront Goals. Megan earned an MA from Mount Mary University and a Bachelor of Arts in English and Political Science from the University of Wisconsin, Whitewater.
Sr. Director, Digital Innovation & Strategy, Claravine
Michael Shearer has been fortunate to work in the digital field for more than 20 years – with an expansive career in digital marketing, analytics, operations and more. He is currently the Head of Digital Marketing at Claravine. He holds advanced degrees in Information Systems and Management from Drake University and American Public University. Michael resides in Maryland with his wife and 5 children.
Loretta is on the Marketing Cloud Product Marketing team at Salesforce, leading the go-to-market for Datorama and Marketing Analytics solutions. She works closely with clients and internal teams to define, position, and bring to market solutions that leverage centralized marketing data intelligence and analytics.
Arshdeep Sood serves as a Solutions Engineer at OneTrust PreferenceChoice— part of the #1 most widely used privacy, security and marketing user experience technology platform. In her role, she advises companies large and small on engineering best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Arshdeep is a Certified Information Privacy Professional (CIPP/E, CIPM) with a Masters in Electrical & Computer Engineering from Georgia Institute of Technology. She also holds a certificate in Management of Technology from Scheller College of Business.
Ganesh works with leaders to transform their businesses through their use of data. His prior experience includes growing SaaS businesses from $5m to $100m and consulting for healthcare, tech, and PE clients while at Bain & Company. He holds a Bachelors of Chemistry and Economics and Masters of Economics degrees from NYU and an MBA from the Fuqua School of Business at Duke University.
Demand generation-oriented individual, focused on maximising performance and revenue. With extensive experience in influencing business development and driving commercial initiatives, I've helped build businesses from the ground up, and increasing their value up to half a billion dollars (Voxbone - acquired by Bandwidth).
As the Lead of Introhive’s Product Marketing team, Julie lives at the nexus of the revenue team where sales, product, service, and marketing meet. Her passion about the ever-changing market landscape provides the inspiration to cultivate new ideas, bring life-changing products to the hands of those who need them, and strive to give a sympathetic voice to the unmet needs and desires of the customer. When she’s not at Introhive, you can find her chasing her 2 young children while enjoying cheese, wine, and the great outdoors with her friends and family.
With a passion for connecting data and creativity, Ben Tepfer is Adobe’s resident storyteller with over 10 years of industry experience. As the Senior Technical Evangelist for Adobe’s Experience Cloud and Experience Platform, Ben is responsible for creating and representing the vision and value of Adobe in real-world use cases for the market, analysts, and customers globally.
Amber is a Marketing Data Scientist who is driven to develop solutions to complex questions that deliver high impact. She utilizes Adobe and Google Analytics, Python, and Machine Learning Models to help companies understand their market, forecast future sales, optimize advertising impact and improve customer experience. Amber is a strong believer in using tech for social good. She believes that as tech professionals we have the power to change the world. Amber grew up in Seattle with a great love of the outdoors. She now calls Utah her home and when she is not coding you can find her biking, hiking, camping in the mountains with her family or curled up with a good sci-fi/fantasy book.
Courtney Trudeau supports Merkle’s marketing technology consulting team, focusing on marketing technology solution strategy and technology enablement. She is an accomplished marketing technology leader with over 19 years of agency and in-house experience and expertise guiding digital experience strategy, B2B & eCommerce website development, and driving marketing technology strategy and implementation.
Courtney helps clients navigate complex technology changes encompassing managing, leveraging and distributing data throughout and across organizations, actualizing customer strategy and experience through the technology stack, connecting the dots so clients can see success and get there faster, particularly in change initiatives involving shifts to customer-centricity.
Prior to joining Merkle, Courtney was the Director of Marketing Web and Technology at EBSCO Information Services where she managed four agile teams responsible for all website design and development, lead management, multimedia, content management, SEO, and analytics for 50+ customer-facing digital properties.
Ray Valencia is a digital marketing leader with over 15 years of experience developing digital strategies and solutions for global brands. He currently serves as the Director of Digital Customer Experience for Cinemark, overseeing the website and mobile app products in addition to the company's Search Engine Optimization (SEO) and digital analytics programs. Prior to joining Cinemark, Ray held a variety of roles in the digital marketing space at brands such as Interstate Batteries, Intuit, Hilton Hotels and Aramark. There he was able to gain valuable experience in running paid media campaigns, demand generation, eCommerce, conversion optimization and tracking and analyzing digital customer behavior.
Ray is married to his wife Renee and they have 3 kids, Julian (14), Elias (3) and Olivia (2). In his spare time Ray enjoys traveling, camping, BBQ'ing and coaching his children's various sports teams. He is an avid sports fan and a huge supporter of the 49ers, Sacramento Kings and San Francisco Giants due to his roots in northern California.
Jonathan focuses on unlocking the value of customer data to meet the unique industry challenges of our client organizations. A strong data and activation strategy enables opportunities to integrate behavioral interaction data with other customer data for a holistic view of the customer that can be leveraged by marketing, sales, and support organizations to personalize customer journeys. He has worked in digital marketing and analytics for 15 years and is an author and frequent public speaker.
Dave Wieneke is the Sr. Principle of Healthcare Innnovation Partner at PK, a global experience engineering firm that helps organizations deepen their connection with customers and accelerate business outcomes. During his ten years at PK, he's taught graduate business courses in Healthcare Marketing, Digital Strategy and Customer-Centered Leadership, and authored the agency's Hospital Digital Experience Index.
Since 2018, Jason has served as the VP of Athlete Technology at DICK’S Sporting Goods. In this role, he supports software application design and development for eCommerce, Marketing and Stores technologies.
Jason joined DICK’S Sporting Goods in March 2013 as a Senior Development Manager. During his tenure with the company he has also served as Director, eCommerce Platform and Integrations; Director, Enterprise Application Architecture and most recently, Senior Director of eCommerce Support.
Prior to joining DICK’S, Jason served as Director of Development for Digital River, a global leader in eCommerce and Marketing solutions.
Karen Wood is Acquia's Director of Product Marketing for Acquia Marketing Cloud. Karen has over a decade of experience working with enterprise brands and taking disruptive digital marketing technologies to market.
Pete is a media professional with 25 years experience across print and digital. He represents digital interests on the Board of Dennis Group with a remit to build successful digital businesses, advise and implement digital strategy and oversee central projects which have a digital element. He is an early digital advocate, with experience and skills in digital transformation and innovation, agile working practices, technology platforms and strategy and acquisitions and investments. Pete is also a Board member for Association of Online Publishers, the industry body for digital media businesses in the UK.
Vice President, Product Marketing and Strategy, Aprimo
I am an experienced Product Marketing & Product Strategy leader with 10+ years of experience. I have a demonstrated history of leading product go-to-market, messaging, positioning, launches, development strategy & road map, analyst relations, and competitive intelligence for SaaS solutions. Currently leading a team of product marketers for a leading SaaS MarTech platform. Prior to leading Product Marketing & Strategy organizations, I was a Forrester industry analyst.
Stephen Zakur is the CEO of SoloSegment a marketing technology company focused on increasing leads and conversions for large enterprise B2B company websites. SoloSegment's technology uses a combination of analytics and AI to address the challenge of engaging visitors when you know very little about those visitors. Steve is an experienced general manager with over 20 years of experience as an executive leader in information technology, marketing, and sales roles.
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his twenty-year career in digital, he has planned and implemented digital campaigns for clients including the Pickens Plan, International Youth Foundation, African Parks, Edison Electric Institute, and the American Chemistry Council. For these clients and others, Todd develops ambitious online advocacy programs, helps manage crises, creates and implements online marketing strategies, and manages the development of custom applications and software.
Todd holds a Bachelor of Arts degree from Rhodes College in Memphis, Tennessee.
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