Online September 28-29, 2022
Check out the agenda from MarTech's fall 2021 program below... and stay tuned for 2022 details!
Welcome to MarTech! Select a session below to begin (or continue!) discovering time-saving technologies and actionable tactics to drive success. All sessions and keynotes are now available on-demand so you can attend when it fits your schedule. Still need to register? Grab your FREE pass now!
Keynote
How are we handling the data challenge?
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Su Kelsay, Senior Vice President of Marketing Technology and Operations, HBO Max, WarnerMedia
Brad Herndon, Former Managing Director - Personalization, Data & Analytics Lead, Accenture
Pat Maigler, Director, Marketing Operations and Technology, El Camino Health
Kim Davis, Editorial Director, MarTech, Third Door Media
Senior Vice President of Marketing Technology and Operations, HBO Max, WarnerMedia
Su has helped HBO Max successfully increase engagement and decrease churn by establishing tools to measure and monitor customer lifecycle patterns. Under Su’s leadership, her team was pivotal in growing HBO/ HBO Max domestic subscriber count from 33 million to 47 million since the launch of HBO Max, surpassing AT&T’s projected figure for 2022. The 14 million is more growth in subscribers than HBO had in the US in the past 10 years combined. Following the launch of HBO Max in 39 countries in Latin America and the Caribbean in June 2021, Su’s team will play an instrumental role in onboarding colleagues in Europe later this year by serving as a center for excellence to streamline data collection efforts and processes.
Su’s work enables HBO Max to properly invest advertising spend where the company experiences the largest ROI. In addition, the Marketing Technology and Operations group ensures the customer journey and experience feels personal and resonates with consumers throughout each stage of the company’s marketing campaigns.
Su’s expertise in performance marketing provides HBO Max the necessary tools to grow and expand our audience reach. She is an accomplished executive with a history of driving marketing and media strategies with intelligent analytics and technology enablement. She is experienced managing large marketing, operations, research, and analytics teams to drive revenue and product growth.
Prior to coming to HBO Max, Su was VP, Consumer Intelligence for the Warner Bros. Data Intelligence Group where she was responsible for data strategy for the studio. In this role, she managed data partnerships, cross-company data collection and audience activation, programmatic and addressable media buying, CRM marketing and insights.
Su worked as a management consultant at McKinsey and Company where she served various Fortune 500 companies and led numerous client engagement teams in the areas of strategy, growth, and operations. She also spent time in the banking industry at CapitalOne driving marketing strategy and operations, as well as at the startup incubator Idealab.
Su earned her Bachelor of Business Degree in Marketing and Communications from the Goizueta Business School of Emory University. Su has been a frequent speaker and panelist at a variety of adtech and marketing industry events and currently lives in Los Angeles, California with her husband, two kids, and two West Highland Terriers.
Former Managing Director - Personalization, Data & Analytics Lead, Accenture
Brad Herndon is the former Managing Director and the Personalization Data & Analytics practice lead within Accenture Interactive. After several years at a creative advertising agency and then small consulting firm, Brad joined Accenture in 2013 and has since focused on building an evolving capability to help organizations better use data across customer channels. As a result, Brad spends most of his time supporting large organizations with their technology architecture, data strategy, implementation, and data activation efforts across a variety of industry verticals including GCP, Financial Services, and Travel.
Coming from a technical background, Brad’s passionate about finding new ways for data & technology to solve challenges that revolve around improving consumer experiences. Brad enjoys pushing the boundaries of technology with the use of data and often speaks at industry and technology events on related topics.
Director, Marketing Operations and Technology, El Camino Health
Pat Maigler is a martech (Marketing Technology), strategy and operations expert. He has extensive experience leveraging data to drive audience segmentation, targeting, metadata management and performance optimization.
Editorial Director, MarTech, Third Door Media
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN.
Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist.
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At the center and threading through all of the many facets of marketing is the collection, storage, management and activation of data.
The data promise has been with us for some time now. We don’t even talk about “big data” anymore. We understand the volume and velocity of data, especially customer data, in today’s always-connected, always-on world.
But do we know what to do with it?
Join Kim Davis, Editorial Director at MarTech, for an opening keynote discussion that will set the tone for the next two days of training.
Together, you'll get a reality check from a panel of experts who really understand marketing data. Is it being successfully managed and activated? Are we just starting out on a long journey? Don't miss their insightful observations and predictions.
After this keynote, you'll be able to:
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Senior Vice President of Marketing Technology and Operations, HBO Max, WarnerMedia @HBOMax
Former Managing Director - Personalization, Data & Analytics Lead, Accenture @AccentureActive
Director, Marketing Operations and Technology, El Camino Health @elcaminohealth
Editorial Director, MarTech, Third Door Media @KimDavis_
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Concurrent Sessions
Personalization in a “cookieless” world
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Zack Meszaros, Marketing Privacy Engineer, OneTrust PreferenceChoice
Marketing Privacy Engineer, OneTrust PreferenceChoice
Zack Meszaros serves as a Marketing Privacy Engineer at OneTrust PreferenceChoiceTM — the #1 most widely used privacy, security and trust technology platform. In his role, Meszaros advises emerging and enterprise companies on best practices to drive holistic and engaging user experiences that build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR. Prior to OneTrust PreferenceChoice, he developed guest recovery and experience measurement programs for many of the world's top franchise businesses. Meszaros is a Certified Information Privacy Professional (CIPP/E and CIPM) and earned a B.S. in Management Information Systems from San Diego State University.
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For years, marketers, publishers, and advertisers have relied on third-party cookies for tracking, data collection, and ad personalization and targeting. In 2020, Google announced that it would join a growing list of browsers to stop the use of third-party cookies. But the end of third-party cookies does not mean cookie banners, consent management platforms, or personalization are going away. It does, however, mean that marketers should begin to think outside the box when it comes to remarketing strategies.
Join Zack Meszaros, Marketing Privacy Engineer at OneTrust, to learn how organizations are diversifying their strategies and leaning on first-party data, social platforms, and ID integrations as they prepare for a world without third-party cookies.
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Marketing Privacy Engineer, OneTrust PreferenceChoice @OneTrust
Sponsored by: OneTrust
OneTrust is the category-defining enterprise platform to operationalize trust. More than 12,000 customers, including half of the Fortune Global 500, use OneTrust to make trust a competitive differentiator, implementing central agile workflows across privacy, security, data governance, GRC, third-party risk, ethics and compliance, and ESG programs.
The OneTrust platform is backed by 200 patents and powered by the OneTrust Athena™ AI and robotic automation engine. Our offerings include OneTrust Privacy Management Software, OneTrust DataDiscovery™ AI-powered discovery and classification, OneTrust DataGovernance™ data intelligence software, OneTrust Vendorpedia™ third-party risk exchange, OneTrust GRC integrated risk management, OneTrust Ethics ethics and compliance software, OneTrust PreferenceChoice™ consent and preference management, OneTrust ESG environmental, social and governance software, and OneTrust DataGuidance™ regulatory research.
In 2020, OneTrust was named the #1 fastest-growing company in America on the Inc. 500 with a 48,000% three-year growth rate. According to the IDC Worldwide Data Privacy Management Software Market Shares Report, 2020, “OneTrust is leading the market outright and showing no signs of slowing down or stopping.”
OneTrust has raised a total of $920 million in funding at a $5.3 billion valuation from Insight Partners, Coatue, TCV, SoftBank Vision Fund 2, and Franklin Templeton.
OneTrust’s fast-growing team of 3,000 employees is co-headquartered in Atlanta and London with additional offices in Bangalore, Melbourne, Denver, Seattle, San Francisco, New York, São Paulo, Munich, Paris, Hong Kong, and Bangkok.
To learn more, visit OneTrust.com or connect on LinkedIn, Twitter, and YouTube.
Creating a unified customer experience with CDPs: U.S. Soccer case study
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Ross Moses, Senior Director, Analytics and Insights, United States Soccer Federation
JT Wash, Senior Account Executive, Treasure Data
Senior Director, Analytics and Insights, United States Soccer Federation
Ross Moses is the Senior Director of Analytics & Insights for U.S. Soccer, overseeing the Federation’s commercial data and technology practice. He joined U.S. Soccer in 2014 as its first Analytics hire and has grown the team to encompass Engineering, Digital Products, and Data Science to support tech solutions and data-driven decision-making across all commercial areas. Prior to U.S. Soccer, Ross worked on the agency side providing quant and digital marketing services for soccer brands, including the CBF, NIKE, Columbus Crew SC, and the Philadelphia Union. He holds an MSA from Northwestern University and a BA from DePaul University.
Senior Account Executive, Treasure Data
JT Wash is a business development professional, competitor, data enthusiast, analytical thinker, lifelong learner, and travel adventurer.
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Few things unite us as humans like watching the U.S. Men’s and Women’s National Teams compete on the world’s stage... just like nothing unites disparate customer data like a Customer Data Platform.
Join Ross Moses, Senior Director of Analytics and Insights at United States Soccer Federation, and J.T. Wash, Senior Account Executive at Treasure Data, for this exciting, data-rich case study. You'll learn how U.S. Soccer improved their fan experience and increased member loyalty by creating a unified view of their customer journey with Treasure Data.
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Senior Director, Analytics and Insights, United States Soccer Federation @Ross_Moses
Senior Account Executive, Treasure Data @TreasureData
Sponsored by: Treasure Data
Treasure Data is a best-of-breed enterprise customer data platform (CDP) that powers the entire business to shape customer-centricity in the age of the digital customer. We do this by connecting all data into one smart customer data platform, uniting teams and systems to power purposeful engagements that drive value and protect privacy for every customer, every time. Trusted by leading companies around the world, Treasure Data customers span the Fortune 500 and Global 2000 enterprises. To learn more, visit www.treasuredata.com.
How Sony Interactive Entertainment levels up their marketing data strategy
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Kana Roberts, Senior Manager, MarTech Measurement & Analytics, Sony Interactive Entertainment
Loretta Shen, Sr Director, Product Marketing, Marketing Cloud Intelligence, Salesforce
Senior Manager, MarTech Measurement & Analytics, Sony Interactive Entertainment
Kana Miyata Roberts is the Senior Manager, MarTech Measurement & Analytics at Sony Interactive Entertainment (SIE) currently residing in the San Francisco Bay Area.
She is a subject matter expert in MarTech, measurement & data analytics with 14+ years of experience successfully delivering global enterprise level solutions with precision for maximum business impact across multiple industry verticals.
She is passionate about building quality driven tools & products as well as mentoring & consulting on how to best navigate through the most challenging MarTech situations we face as marketers.
Sr Director, Product Marketing, Marketing Cloud Intelligence, Salesforce
Loretta Shen is on the Marketing Cloud Product Marketing team at Salesforce, leading the go-to-market for Datorama and Marketing Analytics solutions. She works closely with clients and internal teams to define, position, and bring to market solutions that leverage centralized marketing data intelligence and analytics.
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Today’s marketing ecosystem is constantly evolving. Now, fast-changing customer expectations, a proliferation of marketing channels, and industry-disrupting trends are commonplace. In this environment, data and technology have emerged as crucial tools needed in every marketers’ arsenal and every marketing organization must build a data and analytics strategy to deliver insights that enhance customer experiences and drive business impact.
Join Sony Interactive Entertainment (SIE) to explore top martech data trends and hear how SIE created a global future-proof martech strategy to support their business.
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Senior Manager, MarTech Measurement & Analytics, Sony Interactive Entertainment @PlayStation
Sr Director, Product Marketing, Marketing Cloud Intelligence, Salesforce @Datorama
Sponsored by: Salesforce
Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.
We bring companies and customers together.
Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.
Engaging with empathy: Why real-time, one-to-one engagement is the new normal
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Tara Dezao, Product Marketing Director, AdTech and MarTech, Pegasystems Inc.
Product Marketing Director, AdTech and MarTech, Pegasystems Inc.
Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pegasystems has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies like Oracle and EMC. As a subject matter expert in the field of advertising and marketing, she’s an experienced thought leader across written, audio and live mediums. She holds a BA from the University of California at Berkeley and an MBA from the University of Massachusetts at Amherst. Outside of marketing life, she enjoys exploring the Pacific Northwest with her wife and son and a good, strong cup of coffee. View her work at www.taradezao.com.
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Change is inevitable. Sometimes transformation happens gradually. Other times, as the global pandemic showed us, it happens without warning. Either way, traditional marketing tactics have no place in modern customer experiences.
So... how do you build trust and develop deeper relationships through ever-changing sentiment or market conditions? You need to show customers that you understand their pain, that you’re ready to help, and that you can provide tangible value -- even when everything else is turned upside down.
Join Tara DeZao, Product Marketing Director, MarTech & AdTech at Pegasystems, to learn how AI can help you can engage your customers with empathetic, personalized experiences that leave a lasting impression.
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Product Marketing Director, AdTech and MarTech, Pegasystems Inc. @TaraDeZao
Sponsored by: Pegasystems
With Pega you engage customers 1:1 across inbound, outbound, owned, and paid channels to maximize Customer Lifetime Value. Our AI analyzes each individual and delivers a relevant Next Best Action in real-time - balancing what’s best for the customer, with what’s best for your business. Our solution’s hyper-personalization capabilities combine predictive analytics, machine learning, complex event processing, performance simulation, and decision management, to help generate a 10-1 ROI.
How to give your marketing automation a winning personality
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Terence Flynn, President, Market Chord
President, Market Chord
Terry Flynn is the founder and President of Market Chord, a management consulting and training group that works with a diverse group of Public, Private and PE backed firms to improve Sales and Service programs through the combination of strategy, skill development, and technology implementation. A believer in clear and practical management techniques, Terry has spent over 25 years leading integrated sales environments with Business-to-Business and Business-to-Consumer companies including MicroWarehouse, Genesis Direct (over 30 different consumer catalog brands), Hello Direct, BtoBPodcast, FashionEarsta and more.
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There are some amazing tools available to marketers, but creating a successful engagement or nurture experience can be a struggle.
Join Terry Flynn, President at Market Chord, to learn practical considerations for creating automations that don’t feel robotic or tone-deaf.
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President, Market Chord @marketchord
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Concurrent Sessions
Getting started with customer journey analytics
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Steve Petersen, Marketing Technology Manager, Zuora
Amber Toro-Keech, Marketing Data Scientist, Disruptive Advertising
Marketing Technology Manager, Zuora
Steve Petersen is a marketing technology manager at Zuora. He spent nearly 8.5 years at Western Governors University holding many martech related roles with the last being marketing technology manager. Prior to WGU, he worked as a strategist at the Washington, DC digital shop The Brick Factory where he worked closely with trade associations, non-profits, major brands, and advocacy campaigns. Petersen holds a Master of Information Management from the University of Maryland and a Bachelor of Arts in International Relations from Brigham Young University. He's also a Certified ScrumMaster. Petersen lives in the Salt Lake City, UT area. Petersen represents his own views, not those of his current or former employers
Marketing Data Scientist, Disruptive Advertising
Amber is a Marketing Data Scientist who is driven to develop solutions to complex questions that deliver high impact. She utilizes Adobe and Google Analytics, Python, and Machine Learning Models to help companies understand their market, forecast future sales, optimize advertising impact and improve customer experience. Amber is a strong believer in using tech for social good. She believes that as tech professionals we have the power to change the world. Amber grew up in Seattle with a great love of the outdoors. She now calls Utah her home and when she is not coding you can find her biking, hiking, camping in the mountains with her family or curled up with a good sci-fi/fantasy book.
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Customer journey analytics is a relatively new practice within marketing operations and marketing technology -- thus, it's something that a lot of seasoned marketers lack direct experience with. But as customers, users, and tech gatekeepers (like search engines, email service providers, and app stores) expect better and more cohesive customer experience, it's more and more important.
Join Steve Petersen, Marketing Technology Operations Manager at Zuora, and Amber Toro-Keech, Marketing Data Scientist at Disruptive Advertising, for a tactical look at how to get started with customer journey analytics.
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Marketing Technology Manager, Zuora @Zuora
Marketing Data Scientist, Disruptive Advertising @AmberRaeToro
Ready for what’s next: Key trends driving your data strategy of tomorrow
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Sav Khetan, Head of Product Strategy, Tealium
Head of Product Strategy, Tealium
Sav Khetan is the Head of Product Strategy at Tealium. He has 2 decades of digital marketing, martech strategy and personalization experience under his belt, and is an advocate of leveraging workflow, content, tools and insights to unlock the real potential of first party data. In his role at Tealium, Sav helps brands make the transition from channel-based to audience-based marketing through the intersection of technology, data and operational strategy
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The times (in data and customer experience), they are a’changing. As such, it's important to take a step back and home in on which areas of your customer data strategy are changing like privacy, identity, ML, and data deprecation.
Join Sav Khetan, Head of Product Strategy at Tealium, as he explores each of these categories, current market trends impacting your strategy, and how to stay ahead of the game in 2021.
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Head of Product Strategy, Tealium @tealium
Sponsored by: Tealium
Tealium connects customer data– spanning web, mobile, offline, and IoT devices– so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.
Why marketers can’t rely on marketing analytics anymore
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John Hurley, Head of Product Marketing, Amplitude
Head of Product Marketing, Amplitude
John leads the product marketing team at Amplitude where he works alongside teams, customers, and partners to advance the Amplitude vision.
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We hope you will enjoy this presentation by Amplitude.
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Head of Product Marketing, Amplitude @Johnsjawn
Sponsored by: Amplitude
Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes - from loyalty to lifetime value - and intelligently adapt each experience in real-time based on these insights. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question ‘how do our digital products drive our business?’
Become a category leader by pairing co-innovation with data activation
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Michael Bartholow, Director, Marketing & Education, Bounteous
Jonathan Weber, VP, Data Strategy & Activation, Bounteous
Dave Mankowski, Chief Growth Officer, Bounteous
Director, Marketing & Education, Bounteous
Michael Bartholow is the Director of Marketing and Education at Bounteous. He oversees partnership relations and drives marketing strategy for a growing digital transformation firm sevicing numerous Fortune 500 brands. He's been in the digital marketing industry for +15 years. Michael is also a subject matter expert in Google Marketing Platform and martech integrations.
VP, Data Strategy & Activation, Bounteous
Jonathan focuses on unlocking the value of customer data to meet the unique industry challenges of our client organizations. A strong data and activation strategy enables opportunities to integrate behavioral interaction data with other customer data for a holistic view of the customer that can be leveraged by marketing, sales, and support organizations to personalize customer journeys. He has worked in digital marketing and analytics for 15 years and is an author and frequent public speaker.
Chief Growth Officer, Bounteous
Dave Mankowski has 25 years of experience in developing and managing digital experience, digital marketing, and managed services solutions. In his role as Chief Growth Officer at Bounteous, he shapes go-to-market strategy and offerings and also advises on M&A strategy. He had a big role in designing Bounteous’ Co-Innovation Framework. Dave was awarded Senior Sales Executive of the Year at the 2020 Stevie Awards, in part for leading his team to a 4X increase in seven-figure deals YOY.
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Whether focusing on improving digital experiences to distinguish their brand or attracting new customers, companies today tackling digital transformation today need a winning strategy and a re-examination of their methods and frameworks for innovation.
What’s required to successfully compete and win in your digital transformation efforts requires new modes of working across customer experiences and marketing technology, establishing shared goals and risk, and defining the key outcomes of data activation strategies.
Join Bounteous's Dave Mankowski, Chief Growth Officer, and Jonathan Weber, VP, Data Strategy & Activation, to learn how the Co-Innovation model drives success for companies like Domino’s Pizza, Shake Shack, Caesars Entertainment, Wawa, & Proofpoint.
After this session, you'll be able to:
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Director, Marketing & Education, Bounteous @michaelb3600
VP, Data Strategy & Activation, Bounteous
Chief Growth Officer, Bounteous
Sponsored by: Bounteous
Founded in 2003 in Chicago, Bounteous is a leading digital experience consultancy that co-innovates with the world's most ambitious brands to create transformative digital experiences. With services in Strategy, Experience Design, Technology, Analytics, and Marketing, Bounteous elevates brand experiences and drives superior client outcomes. For more information, please visit www.bounteous.com. For more information about co-innovation, download the Co-Innovation Manifesto at co-innovation.com. Clients include Caterpillar, Wawa, MARS, Caesar's Enterainment, Coca-Cola, PBS, Wilson, and Domino’s.
The state of automation in MOPs: Moving beyond the marketing automation platform
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Stephen Farnsworth, Head of RevOps Product Marketing, Workato
Head of RevOps Product Marketing, Workato
A tech executive with experience across Revenue Operations, Product Marketing, Sales Development and Corporate Strategy. Having led the Technology Ecosystem at Outreach, Stephen now leads the RevOps Solutions business unit at Workato, helping RevOps teams grow faster using automation to eliminate manual work, reduce friction in the buying process, and unlock customer data.
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For more than two decades, MAPs like Marketo, Eloqua and Hubspot have defined marketing automation in B2B. As B2B companies look to implement customer-friendly processes customary in B2C, leading marketers are adapting to become more technical, more data-driven, and more revenue-focused. Using enterprise automation platforms, marketing operations leaders are taking on a whole new responsibility -- optimizing and orchestrating the customer journey from beginning to end using automation.
Join Stephen Farnsworth, Head of RevOps Product Marketing at Workato, for a look at the current state of automation in MOPs.
After this session you'll be able to:
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Head of RevOps Product Marketing, Workato @Workato
Sponsored by: Workato
Workato is the leading Enterprise Automation Platform. Workato enables both business and IT teams to integrate their apps and automate business workflows without compromising security and governance. It enables companies to drive real time outcomes from business events.
There is no coding required, and the platform utilizes Machine Learning and patented technology to make the creation and implementation of automations 10X faster than traditional platforms.
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Concurrent Sessions
Lights, camera, personalization with Cinemark’s incredible customer experience
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Ray Valencia, Director of Digital Customer Experience, Cinemark
Leigh Price, Senior Product Marketing Manager, Salesforce
Director of Digital Customer Experience, Cinemark
Ray Valencia is a digital marketing leader with over 15 years of experience developing digital strategies and solutions for global brands. He currently serves as the Director of Digital Customer Experience for Cinemark, overseeing the website and mobile app products in addition to the company's Search Engine Optimization (SEO) and digital analytics programs. Prior to joining Cinemark, Ray held a variety of roles in the digital marketing space at brands such as Interstate Batteries, Intuit, Hilton Hotels and Aramark. There he was able to gain valuable experience in running paid media campaigns, demand generation, eCommerce, conversion optimization and tracking and analyzing digital customer behavior.
Ray is married to his wife Renee and they have 3 kids, Julian (14), Elias (3) and Olivia (2). In his spare time Ray enjoys traveling, camping, BBQ'ing and coaching his children's various sports teams. He is an avid sports fan and a huge supporter of the 49ers, Sacramento Kings and San Francisco Giants due to his roots in northern California.
Senior Product Marketing Manager, Salesforce
| Leigh Price is a senior product marketing manager at Salesforce, focusing on Marketing Cloud products. Prior to Salesforce, Leigh was the first employee at Amicus Digital, and helped grow the business to become the largest independent Salesforce Marketing Cloud consulting partner in Australia. He’s also held digital marketing leadership roles at General Electric and Telstra. After hours, he’s a metalhead. |
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After a challenging period of COVID shutdowns, Cinemark’s movie theater business accelerated its reopening with the power of personalization. How did they do it?
Join Ray Valencia, Director of Digital Customer Experience at Cinemark, to learn how he implemented a flexible, personalized CX strategy across mobile, email, web -- and even offline channels like the box office -- to drive exceptional customer experience that drove measurable results.
After this session, you'll be able to:
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Director of Digital Customer Experience, Cinemark @RayRay39
Senior Product Marketing Manager, Salesforce @texaustralian
Sponsored by: Salesforce
Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.
We bring companies and customers together.
Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.
Understanding identity resolution as a cornerstone of modern marketing
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Hugo Loriot, Partner, fifty-five
Partner, fifty-five
Hugo is Partner and head of the North American business for 55, the data consultancy which sits within You & Mr Jones and is one of Google's top global partners. After an initial 4 years at Google, his career has spanned multiple roles in the adtech and martech industry, where he is a widely trusted advisor to brands on all facets of how to deploy data to optimize their marketing and customer experience.
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It has never been more critical for marketers to have a deep understanding of their consumer -- what content is going to be most relevant for them and what is going to stand out among the thousands of ads they’ll see in a day.
As the curtain closes on the third-party cookie, the time to find alternatives and new ways of resolving consumer identity is now. Identity resolution, the ability to recognize a consumer across all channels and devices in a privacy-preserving way, has become absolutely necessary if marketers want to stand any chance. However, identity resolution is a complicated topic. So... how can marketers use it to their advantage?
Join Hugo Loriot, Partner at fifty-five, to explore what identity resolution really means and how you can best navigate the complicated world of identity resolution.
After the session, you’ll be able to:
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Partner, fifty-five @55FiftyFive55
How to ensure your data helps you cultivate engagement throughout the customer lifecycle
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Kate Adams, SVP of Marketing, Validity
Olivia Hinkle, Senior Product Marketing Manager, Validity
SVP of Marketing, Validity
As Senior Vice President of Marketing, Kate leads all of Validity’s marketing efforts.
Prior to Validity, Kate was Vice President of Marketing at Drift, where she discovered her passion for helping and marketing to sales professionals and marketers. While there, Kate built the demand generation function from the ground up, achieving more than 200% in pipeline growth. Before Drift, Kate led the demand generation and marketing operations teams at SmartBear, where she managed the pipeline generation for a portfolio of more than 20 products.
Kate has also led marketing and product for a number of early-stage startups ranging in size and industry, from education and healthcare to employee engagement. She is passionate about bringing businesses to life in the hearts and minds of prospects and customers by creating amazing customer experiences across the entire customer lifecycle.
Kate holds a Bachelor’s degree in Spanish Language and Literature from Regis College.
Senior Product Marketing Manager, Validity
Olivia Hinkle has provided data quality intelligence to top brands for more than 13 years. As Sr. Product Marketing Manager, she oversees promotion of Validity data solutions which help businesses around the world optimize their CRM implementations by establishing data quality best practices, such as analysis, process, and flow. Olivia holds a BA from Hiram College and has certifications in Salesforce Administration, DemandTools, DupeBlocker, and PeopleImport. When she's not thinking about CRMs, she's spending time with her husband, young daughter, and dog, Tuukka.
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How do best-in-class B2B revenue teams mitigate the impact of bad data on their ability to reach and engage with their audience? And how can revenue teams capitalize on opportunities to create exceptional customer experiences?
Join Kate Adams, SVP Marketing at Validity, and Olivia Hinkle, Sr. Product Marketing Manager at Validity, as they explore answers to these crucial questions and lay out for you the customer journey from intent to advocacy. After discussing the trends, tactics, and actionable insights leading B2B organizations around the world are leveraging at each stage of the funnel, you’ll be ready to implement tactics that accelerate net-new business growth and maximize customer lifetime value.
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SVP of Marketing, Validity @kadams24
Senior Product Marketing Manager, Validity @TrustValidity
Sponsored by: Validity
Businesses run better and grow faster with trustworthy data. Tens of thousands of organizations rely on Validity solutions – including Everest, DemandTools, BriteVerify, Trust Assessments, and GridBuddy Cloud – to target, contact, engage, and retain customers effectively. Marketing, sales, and customer success teams worldwide trust Validity solutions to help them create smarter campaigns, generate leads, drive response, and increase revenue. For more information visit validity.com and connect with us on LinkedIn and Twitter
How Dennis Publishing made first-party data core to its business transformation
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Pete Wootton, Chief Product & Data Officer, Dennis Publishing
Jackie Rousseau-Anderson, Chief Customer Officer, BlueConic
Chief Product & Data Officer, Dennis Publishing
Pete is a media professional with 25 years experience across print and digital. He represents digital interests on the Board of Dennis Group with a remit to build successful digital businesses, advise and implement digital strategy and oversee central projects which have a digital element. He is an early digital advocate, with experience and skills in digital transformation and innovation, agile working practices, technology platforms and strategy and acquisitions and investments. Pete is also a Board member for Association of Online Publishers, the industry body for digital media businesses in the UK.
Chief Customer Officer, BlueConic
Jackie Rousseau-Anderson has spent her career at the intersection of data and customer success. At BlueConic, she leads the Customer organization, helping ensure BlueConic is making its customers successful every day. Before joining, Jackie was a partner at ScaleHouse, helping data and analytics companies scale their commercial and product strategies.
Prior, she served as Chief Client Officer at Simmons Research, helping transition Simmons from an Experian sub-brand to a stand-alone, private-equity-owned company. She also held various roles at Forrester Research and J.D. Power & Associates, innovating with clients on ways to bring data into their organizations. As a frequent speaker and lecturer, Jackie’s expertise has been cited in The New York Times, The Wall Street Journal, and more.
In addition to her current role, Jackie also serves as an advisor for Boston chapter of Women in Research, advises the American Cancer Society’s Young Executive Committee, and is a Board Member of the National Association of Women Sales Professionals.
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While many companies struggled to adapt during the pandemic, Dennis Publishing, parent company of popular media brands like Kiplinger, The Week, and several auto enthusiast publications, decided to prioritize business transformation and find new ways to drive growth through audience monetization.
Join Pete Wootton, Chief Product and Data Officer at Dennis Publishing, and Jackie Rousseau-Anderson, SVP of Customer Success at BlueConic, as they discuss how Dennis Publishing is scaling its first-party data strategy -- including the launch of ‘Autovia,’ a new independent business unit that combines the power of content with ecommerce to establish a highly engaged auto buying audience.
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Chief Product & Data Officer, Dennis Publishing @DennisUK
Chief Customer Officer, BlueConic @jaranderson
Sponsored by: BlueConic
BlueConic, the market-leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, UEFA, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more.
How does your RevOps team stack up against your peers?
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Allen Pogorzelski, Vice President, Marketing, Openprise
Vice President, Marketing, Openprise
Allen leads the marketing team at Openprise, where he’s helping marketers solve the problems with data and business processes that he’s faced throughout his 20 years in Marketing. Prior to Openprise, he led marketing at both large companies and startups, including Selectica, CipherCloud, and Softchain. His CRM experience includes marketing and sales roles at Jasper, Oracle, Siebel Systems, and IRI Software.
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Is your RevOps team firing on all cylinders? Want to know how your team stacks up against your peers? Come find out how you compare -- and, even better, hear some recommendations on what you can do to up your game.
Join Allen Pogorzelski, VP of Marketing at Openprise, as explores findings from his team's recent survey of 250 US-based B2B professionals. You'll hear how they're managing the critical processes in sales and marketing operations, additional insights from Openprise's research, and best practices they're seen firsthand.
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Vice President, Marketing, Openprise @ARP650
Sponsored by: Openprise
The Openprise RevOps Performance Platform elevates RevOps into a performance multiplier by orchestrating data, processes, and interactions to improve the performance of every go-to-market initiative. Openprise is a single, no-code platform that can help to simplify even the most complex RevTech stack.
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Concurrent Sessions
The power of an empowered marketer
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Lynne Capozzi, CMO, Acquia
CMO, Acquia
As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, regional and field marketing, customer and partner marketing, events, vertical strategy, analyst relations, content and corporate communications. Lynne is one of Acquia’s boomerang stories, first serving as Acquia CMO in 2009. Lynne left Acquia in 2011 to pursue her nonprofit work full-time. She returned to Acquia in late 2016 to lead the marketing organization into its next stage of growth.
Prior to her experience at Acquia, Lynne has held various marketing leadership roles in the technology space. She served as CMO at JackBe, an enterprise mashup software company for real-time intelligence applications that was acquired by Software AG, before that Lynne was CMO at Systinet, which was acquired by Mercury Interactive. Prior to that, Lynne was a VP at Lotus Development, which was later acquired by IBM.
Outside of her work at Acquia, Lynne is on the board of directors at the Boston Children’s Hospital Trust and runs a nonprofit through the hospital.
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In today’s challenging environment, marketers have to move beyond mediocre and create the most groundbreaking digital experiences imaginable. When they’re empowered with the latest tools, robust customer data, and in-depth analysis, marketers can move an idea for a new digital customer experience from concept to reality quickly.
Unfortunately, the resources they need are often out of reach. According to a recent Acquia survey, too many marketers still rely on software developers to take charge of their bold ideas and translate them into new applications or campaigns.
Join Lynne Capozzi, CMO at Acquia, for a deeper dive into the findings from this survey -- and what they might mean for you and your organization.
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CMO, Acquia @lcapozzi
Sponsored by: Acquia
How marketing and legal can win together with data ethics
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Priscilla Debar, Associate General Counsel, Acoustic
Associate General Counsel, Acoustic
Priscilla is Associate General Counsel at Acoustic, the open and independent marketing cloud and analytics provider, where she leads the global go-to-market legal organization and works with the General Counsel and Data Ethics Officer to maintain the integrity of the company's data practices. Prior to joining Acoustic, Priscilla held law firm and in-house legal roles in France, Mexico, and the US (Sony Music, Citi Bank, and ABV LLP among others) and has extensive experience providing strategic advice on complex commercial matters and technology transactions, to which she brings a global perspective. She is passionate about ethics and social responsibility and is the founder of Faubourg, a sustainable retail company dedicated to supporting eco-friendly and conscious brands.
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Is your brand keeping pace with the evolving data landscape? As consumers demand increased transparency and new laws and regulations are released, it's essential to consider your data practices beyond legal compliance.
Join Priscilla Debar, Associate General Counsel at Acoustic, as she dives into the data privacy landscape today and how you can work with your legal colleagues to integrate data ethics into everything you do.
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Associate General Counsel, Acoustic @GoAcoustic
Sponsored by: Acoustic
Acoustic is an independent marketing cloud with the open platform needed for success in a dynamic world. We’re reimagining marketing technology by lessening the burdens of repetitive tasks and equipping marketers with powerful technology that is simple and easy to use. We give marketers more time to do what really matters—to think bigger and put themselves back into the work. We help marketers aim higher, bringing humanity back into marketing. Acoustic serves an international client base of more than 3,500 brands, including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing, and marketing automation solutions.
Making the case for a headless and hybrid CMS
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Todd Zeigler, CEO, Brick Factory
Kim Davis, Editorial Director, MarTech, Third Door Media
CEO, Brick Factory
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his twenty-year career in digital, he has planned and implemented digital campaigns for clients including the Pickens Plan, International Youth Foundation, African Parks, Edison Electric Institute, and the American Chemistry Council. For these clients and others, Todd develops ambitious online advocacy programs, helps manage crises, creates and implements online marketing strategies, and manages the development of custom applications and software.
Todd holds a Bachelor of Arts degree from Rhodes College in Memphis, Tennessee.
Editorial Director, MarTech, Third Door Media
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN.
Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist.
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With more people owning, using, and conducting business on multiple devices the need for brands to create consistent, relevant content across those many devices is critical. That's where the flexibility of a headless or hybrid CMS comes in. However, there are pros and cons to everything.
Join this insightful session to learn when a headless or hybrid CMS makes sense to include in your marketing technology stack and the challenges of implementing one.
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CEO, Brick Factory @debaser
Editorial Director, MarTech, Third Door Media @KimDavis_
A procrastinator’s guide to digital resilience
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Dustin Raney, Director of Identity Innovation, Acxiom
Director of Identity Innovation, Acxiom
Dustin Raney is a data management and identity resolution expert with experience designing, implementing and executing on successful technology and marketing solutions for Fortune 500 companies as well as start-up retail businesses.
Dustin’s 20-year career includes building large multi-channel marketing solutions and serving as a marketing and technology consultant for several online retail brands. In February of 2019, Dustin returned to Acxiom where he serves as Director of Identity Innovation over the Real Identity™ portfolio. His combined experience in data management, identity resolution and marketing offer a unique ability to offer actionable strategic advice in the complex issues facing modern day marketers and technologists.
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With the shifting of dates by Google and new announcements by Apple, you might think, “I’m just going to wait and see what happens in this crazy, changing digital ecosystem.”
Join Dustin Raney, Director of Identity Innovation at Acxiom, to learn the three keys to building digital resilience -- regardless of what the future holds -- and how these concepts converge to help you build 1:1 relationships with customers and drive bottom-line impact.
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Director of Identity Innovation, Acxiom @Acxiom
Sponsored by: Acxiom Corporation
Acxiom provides the data foundation for the world's best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. For more information, visit Acxiom.com.
10 next-level email techniques to increase inbox engagement
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Matt Harris, Co-founder and CEO, Dyspatch
Co-founder and CEO, Dyspatch
Matt Harris is the co-founder and CEO of Dyspatch, an industry-leading email production and management platform. He's been in the business of email for over eight years with a background in product development, growth, marketing, and enterprise sales. Today, Matt is spearheading the adoption of AMP for Email, an innovative technology that increases engagement by allowing subscribers to take action directly from their inbox. Matt is super passionate about customer experience, and how technologies like AMP and Dyspatch can make it better.
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The next evolution of email is here. Just like HTML elevated the email experience decades ago, interactive email fundamentally changes the inbox. Instead of static, stale, and generic content, brands can now provide dynamic, interactive experiences directly inside emails and boost conversions by up to 500%.
Join Matt Harris, CEO at Dyspatch, as he covers everything you need to know to innovate in the inbox with interactive email and position your brand as cutting edge.
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Co-founder and CEO, Dyspatch @getdyspatch
Sponsored by: Dyspatch
Dyspatch is an industry leading email production platform designed to help businesses focus more time on innovation and growth and less time on implementation. Empower your non-technical email team to increase engagement and conversion metrics by providing amazing email experiences at scale. Build beautiful, interactive email templates in minutes using pre-coded content blocks, and easily collaborate with key stakeholders all within Dyspatch. Integrate with your existing email service providers for sending.
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Demystifying user research: How to implement a UX strategy that works for you
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Jennifer Segalini, Director of User Experience, Phase2
Kelly Gustainis, Lead UX Researcher, Pantheon
Director of User Experience, Phase2
Seasoned UX Strategist and Researcher helping businesses drive innovation through human insights and curiosity.
Extensive experience developing and growing client relationships, effectively communicating and presenting highly conceptual ideas and solutions.
Respected leader and mentor to multidisciplinary team members. Successfully manages project time and resources while inspiring great work.
On top of emerging trends in design and technology.
Ability to keep a sense of humor and a passion for humanity.
Lead UX Researcher, Pantheon
Born and raised in Austin Texas, 7 years in UX research, with a particular passion for user-centered storytelling.
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Whether it’s driving leads or generating revenue, your website has a job to do. How do you achieve that? You need to invest in user experience.
Join Kelly Gustainis, Senior User Experience Researcher at Pantheon, and Jennifer Segalini, Director of User Experience at Phase2, to learn the process behind establishing a UX strategy that not only drives growth and revenue but saves you dollars, time, and your sanity!
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Director of User Experience, Phase2 @phase2
Lead UX Researcher, Pantheon @getpantheon
Sponsored by: Pantheon
Pantheon is the WebOps platform where marketers and developers drive results. Every day, thousands of teams create, iterate, and scale WordPress and Drupal sites, reaching billions globally. Organizations including Lyft, Clorox, and the United Nations accelerate development and publish in real-time using Pantheon’s collaborative workflows. Learn more at Pantheon.io.
The forces of change: How to assimilate and create a superior CX
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George Corugedo, CTO, Redpoint Global
CTO, Redpoint Global
A former math professor and seasoned technology executive, Redpoint Chief Technology Officer and Co-Founder George Corugedo has more than two decades of business and technical experience. George is responsible for directing the development of the Redpoint rgOne, Redpoint’s leading enterprise customer engagement solution.
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As the end to the third-party cookie grows nearer, there is still much concern around how you will be able to recognize your anonymous users in real-time. This move away from the third-party cookie is good for consumer privacy but leaves many organizations questioning the kinds of data to stay relevant with consumers.
Join George Corugedo, CTO at Redpoint Global, to learn how to harness your first-party data to create a stronger relationship between your brand and your consumer. George will share how to take control of your data and make it accurate and actionable.
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CTO, Redpoint Global @RedpointCTO
Sponsored by: Redpoint Global Inc.
Redpoint Global's software solutions empower brands to transform how customer experience is delivered. Redpoint Global's solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. For more information, visit www.redpointglobal.com or email contact.us@redpointglobal.com.
4 ways to deliver personalization at scale
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Nina Butler, Director of Event Experience, Alyce
Director of Event Experience, Alyce
A born-again Bostonian and Martha’s Vineyard native, Nina Butler attributes her passion for making personal connections in her professional life to her neighborly Island roots. As the Sr. Director of Revenue Marketing for Alyce, a B2B gifting platform, her team develops strategies that create new buyer demand, capture existing demand, and build the brand.
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With the rise of marketing automation over the past two decades came the fall of authentic, human-to-human interactions. Buyers are increasingly inundated with options in every category of spend... and dialing up the volume on our one size fits all outreach is only making them opt-out.
As brands vie for the same audiences and wallets, how do some flourish while others flounder? Simple: The former look for opportunities to turn transactional touches with their buyers into memorable moments. Marketing is no longer about grabbing attention. It’s about creating real connections, building emotional resonance and spurring action throughout the customer journey.
Join Nina Butler, Director Demand Generation at Alyce, to learn four proven ways you, too, can deliver personalization at scale.
After this session, you'll be able to:
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Director of Event Experience, Alyce @AlyceGifts
Sponsored by: Alyce
Alyce is the only Smart Gifting platform, enabling sales, marketing, and customer success teams to create personal bonds and drive results through a relational, recipient-first approach to gifting. With an AI-powered platform and global network of partners, Alyce bridges the physical and digital world of marketing and revenue generation so that enterprises can better engage prospects, customers, and employees while delivering greater impact. Alyce is a venture-backed, privately held company headquartered in Boston, MA. Learn more at alyce.com.
Findings from the 2021 MarTech Replacement Survey: How is marketing technology evolving?
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Anita Brearton, CEO, CabinetM
Kim Davis, Editorial Director, MarTech, Third Door Media
CEO, CabinetM
Anita Brearton is Founder/CEO of CabinetM, a marketing technology management platform that helps marketing teams manage technology use, spend, performance, and strategy. A long-time technology marketer, Anita has led marketing teams from company inception to IPO and acquisition. She is the author of the Attack Your Stack and Merge Your Stacks workbooks that have been written to assist marketing teams in building and managing their technology stacks, a monthly columnist for CMS Wire, speaks frequently about marketing technology, and has been recognized as one of 50 Women You Need to Know in MarTech.
Editorial Director, MarTech, Third Door Media
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN.
Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist.
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In Q4 2019, MarTech conducted an open survey on the replacement of solutions within the marketing technology stack. Which solutions were replaced, why, and how were the replacements staffed? This was published as the MarTech Replacement Survey 2020. MarTech repeated the survey (changing a few of the questions) in Q2 of this year. The results were eye-opening, especially when contrasted with the 2020 survey.
Plenty of marketing technology was replaced -- for the most part this involved upgrading from one commercial solution to another -- and the upgraded solutions were exactly the kinds of solutions we expected to be in the spotlight given the rapidly accelerated digital transformation which took place in 2020.
In this session, Kim Davis, MarTech Editorial Director, will review and discuss the survey’s main findings with Anita Brearton, CEO of CabinetM -- while Anita, drawing on CabinetM’s extensive data on marketing technology acquisition and replacement, offers additional insights and food for thought.
After this session, you’ll be able to:
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CEO, CabinetM @abrearton
Editorial Director, MarTech, Third Door Media @KimDavis_
Personalization is a journey and a destination: Here’s where to start
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Ben Tepfer, Senior Technical Evangelist, Adobe
Senior Technical Evangelist, Adobe
With a passion for connecting data and creativity, Ben Tepfer is Adobe’s resident storyteller with over 10 years of industry experience. As the Senior Technical Evangelist for Adobe’s Experience Cloud and Experience Platform, Ben is responsible for creating and representing the vision and value of Adobe in real-world use cases for the market, analysts, and customers globally.
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By now, most brands around the world know they must embark on -- or continue down -- a path of digital transformation to meet customers where they are and engage with them in compelling ways that they are rapidly coming to expect. And yet, even though it's a theme on the top of every CMO’s and CIO's mind (or should be), many just don’t know where to start.
Conversations about digital transformation often center around impactful customer content that reaches across multiple channels and is rich with personalization. In practice, we all need to start somewhere, and that somewhere is often small. Chances are that you already have your digital foundation, and it's just a matter of building up from there.
Join Ben Tepfer, Sr. Technical Evangelist at Adobe, for a look at ideal-state customer journeys across verticals. And to help you understand how and where to dig in on your digital transformation journey, you'll also get tips on where to start now.
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Senior Technical Evangelist, Adobe @bentepfer
Sponsored by: Adobe
Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.
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Unlocking the value of your customer data platform
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Brian Morris, Marketing Data & Analytics Leader, PwC
Molly Early, Marketing Data Analytics, PwC
Marketing Data & Analytics Leader, PwC
Brian Morris is a Partner in PwC Financial Services Advisory and leads the customer analytics and digital marketing practice. Brian has more than 25 years of financial services industry experience and he has worked with banks, insurance and financial markets companies globally in developing and advancing their customer analytics and digital strategy, which includes customer strategy/marketing analytics, enterprise data management, data quality, situational and advanced analytics, Big Data discovery analysis, data visualization.
In addition, Brian has developed the offerings, the methodologies and the team of practitioners to align organizations to financially justify and sustain small and large scale customer focused data, analytics and marketing transformational initiatives.
Marketing Data Analytics, PwC
Molly is a Director with PwC Advisory Service's Data Analytics Technology practice. She has nearly 12 years of experience bringing traditional and leading edge data & analytics capabilities to help banking and insurance executives deliver customer initiatives that drive new growth, facilitate better customer engagement, and support customer-centric business transformation.
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Not all CDPs are created equally, and -- if you don’t know how to put them to work -- they certainly aren’t a magic solution to your data problems. The promise by most CDP vendors is that their product is the key to delivering better, more tailored experiences while helping to navigate an increasingly regulated data ecosystem. If it were only that easy!
Join Brian Morris, Marketing Data & Analytics Leader at PwC Customer Link, as he outlines the critical capabilities of a customer data platform, including suggestions on what to consider when selecting a CDP and evaluating data integrations.
After this session, you’ll be able to:
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Sponsored by: PwC
PwC's Customer Link is a customer data platform built to provide brands and businesses with a holistic consumer profile. Combining disparate data with PwC’s AI and machine learning models, the platform creates a robust and integrated view of individuals, households, and segments of consumers as well as businesses. Customer Link allows you to build and activate personalized, real-time, omni-channel customer engagement.
Get full visibility into your lead lifecycle: Build lead status framework with low-code automation
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Lyola Rowe, Growth Marketing Manager, Tray.io
Growth Marketing Manager, Tray.io
Lyola Rowe is the Growth Marketing Manager at the leading general automation platform, Tray.io. After 10 years of experience in lifecycle marketing and campaign management in both B2B and B2C realms, Lyola’s role at Tray.io entails developing and executing on growth strategies that drive sales pipeline generation. Her most recent professional ambitions are focused on fusing the worlds of marketing operations and automation with effective lifecycle programs that drive funnel conversion.
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Do you have a clear picture of the health of your funnel and how effectively you’re capturing and processing leads? Can you track lead status and conversions using custom criteria that matter most to your business today?
Join Lyola Rowe, Growth Marketing Manager at Tray.io, to learn how to build a tailor-made lead status framework that makes your campaigns more relevant and timely using low-code automation.
After this session, you'll be able to:
Apple
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Outlook.com
Yahoo Mail