Past Title & Gold sponsors
Agenda
Welcome to MarTech! The fall 2024 program will be live in August. Until then, check out the 2023 program below.
Still need to register? Grab your free pass here!
Tuesday — September 26th, 2023
Keynote
Getting the most out of your martech: Strategy, technology and people
Getting the most out of your martech: Strategy, technology and people
Tuesday — September 26th, 2023
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Kim Davis, Editor at large, MarTech
Megan Michuda, SVP, Director of Marketing Operations and Innovation, BOK Financial
Erica Seidel, Founder & Executive Recruiter, The Connective Good
Colleen Smith, Global SVP of Marketing, Avid Technology
Speaker
Kim Davis
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN.
Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist.
Speaker
Megan Michuda
SVP, Director of Marketing Operations and Innovation, BOK Financial
Megan Michuda is currently the SVP, Director of Marketing Operations and Innovation at BOK Financial. Prior to joining BOK Financial, she served as Global Head of Marketing Technology at Janus Henderson Investors. Janus Henderson was a Stackie Award winner in 2018. Megan is currently responsible for BOK Financial's marketing technology stack, marketing automation, digital analytics, and marketing operations. In 2020, Megan’s startup Stacktus was acquired by CabinetM, a leader in martech management. Megan is now both a user of CabinetM as well as an advisor. Megan received her bachelor's degree from Brown University and her masters of science in technology management from University of Denver.
Speaker
Erica Seidel
Founder & Executive Recruiter, The Connective Good
Erica Seidel recruits the marketing leaders of the 'make money' variety – not the 'make it pretty' variety. As the Founder of The Connective Good, a boutique executive search firm, she is retained to recruit CMOs and VPs in marketing, digital strategy, marketing analytics, and marketing technology. She also hosts The Get podcast. Previously, she led Forrester Research's global peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies. Erica has an MBA in Marketing from Wharton, and a BA in International Relations from Brown. One of her favorite jobs ever was serving as the Brown Bear mascot. You can sign up for her newsletter at theconnectivegood.com, and check out her podcast at thegetpodcast.com.
Speaker
Colleen Smith
Global SVP of Marketing, Avid Technology
Colleen Smith is the senior vice president of marketing at Avid Technology. In this role, she is responsible for GTM strategy, digital marketing transformation and marketing program execution. Smith joined the company in 2018 with over 25 years of enterprise software marketing, sales, and product strategy experience, and over the years has helped transform software companies into industry leaders, built strategic partnerships, designed acquisition strategies, and moved companies through aggressive growth stages.
Getting the most out of your martech: Strategy, technology and people
Tuesday — September 26th, 2023
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Session overview
Kick off your MarTech experience with an exclusive keynote conversation on getting the most out of your martech!
MarTech Editorial Director Kim Davis sits down with industry experts to explore how three critical components of martech — strategy, people, and technology — intersect to create the data-driven digital marketing of today.
Erica Seidel, founder and Executive Recruiter at The Connective Good, discusses cutting-edge approaches to securing the best talent and building a balanced marketing and marketing ops team (with reference to both B2B and B2C), particularly in times when everyone is talking about talent shortages.
Megan Michuda, SVP, Director of Marketing Operations and Innovation at BOK Financial, speaks about how marketing leaders bring their teams and their technologies into their thinking about marketing strategy. How much is marketing strategy driven (or constrained) by technical capabilities? How much is it driven (or constrained) by the talent on the team?
Colleen N. Smith, Global SVP of Marketing at Avid Technology, explores how to drive the most profound value from your marketing technology stack, especially when budgets aren’t necessarily stretching to the next shiny object.
Speakers
Megan Michuda
SVP, Director of Marketing Operations and Innovation, BOK Financial
Break
Concurrent sessions
The future of customer data: Predictions for first-party data
The future of customer data: Predictions for first-party data
Tuesday — September 26th, 2023
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Zack Wenthe, CDP Product Evangelist, Treasure Data
The future of customer data: Predictions for first-party data
Tuesday — September 26th, 2023
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Session overview
The right insights on first-party data can empower you to stay ahead of the curve -- and take advantage of new opportunities to engage with your customers.
Join Zack Wenthe, Treasure Data's CDP Evangelist, as he explores what's new with first-party data strategies, along with tips for how not to get caught off guard by new policies and regulations coming in the near future.
After this session, you'll be able to:
- Understand the impact of changing regulations and privacy policies
- Navigate the coming changes from 3rd party cookie deprecation (yes, it's still happening)
- Implement new ideas into your data strategy to help improve your connection with your customer
Speakers
Sponsored by: Treasure Data
Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.
10 ways to create more content in less time
10 ways to create more content in less time
Tuesday — September 26th, 2023
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Ariana Keil, Sr Growth Marketing Manager, Canto, Inc
Speaker
Ariana Keil
Sr Growth Marketing Manager, Canto, Inc
Ariana Keil is Sr Growth Marketing Manager at Canto. Ariana has a background in both B2B sales and marketing, which gives her an appreciation for GTM strategies that holistically target the entire buyer’s journey, and a passion for sales and marketing department collaboration. She is passionate about harnessing the power of content to drive revenue.
10 ways to create more content in less time
Tuesday — September 26th, 2023
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Session overview
The pace of content creation and consumption is accelerating... but there is a gap between content production and pipeline demand fueled by business growth goals. In times of economic uncertainty and with aggressive growth goals, creating more quality content faster is imperative. Still, there are only so many hours in the day, and if you're trying to develop the content to keep up with demand and consumer consumption, you may feel like you're falling short.
Join Ariana Keil, Sr Growth Marketing Manager at Canto, as she reveals 10 ways to squeeze more content out of your day (without having to skip lunch, work late, or hire more content creators!).
After this session, you’ll be able to:
- Create more content with fewer resources and time
- Apply tactical, actionable tips to scale your content production
- Maximize the ROI of your content strategy
Speakers
Sponsored by: Canto
Nobody makes it easier to collect, manage and share digital content from anywhere.
A leader in digital asset management, Canto provides a simple, visual way to manage and share images, video and other digital brand assets from a central location. Canto enables marketing and creative teams to streamline workflows, increase asset velocity, and ensure that colleagues and external partners have access to the right content, on-demand, every time.
A simple yet powerful solution, Canto has helped thousands of companies – including top brands like Birkenstock, LinkedIn and Godiva – take control of their digital content libraries and get more out of their digital brand assets.
Powering marketing effectiveness with the right AI strategy and tools
Powering marketing effectiveness with the right AI strategy and tools
Tuesday — September 26th, 2023
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Brett Bothe, Sr Product Marketing Manager, Salesforce
Kyle Robbins, Senior Product Manager, Salesforce
Speaker
Brett Bothe
Sr Product Marketing Manager, Salesforce
Brett Bothe is a product marketer focused on Marketing Cloud Engagement at Salesforce. Her work centers around the creation of seamless customer experiences and the digital marketer — telling their stories, finding unique use cases, and sharing best practices.
Powering marketing effectiveness with the right AI strategy and tools
Tuesday — September 26th, 2023
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Session overview
In today's landscape, where marketers are being asked to do more with less, leveraging artificial intelligence to get the job done has become mission-critical in campaign development and deployment. But it's not just about using the tools available... it's about adopting an AI strategy that empowers marketers to test, learn, and test again.
Join Brett Bothe, Senior Product Marketing Manager at Salesforce, and Kyle Robbins, Senior Product Manager at Salesforce, as they explore AI for marketer-specific use cases, and hear how customers have used Einstein AI to improve overall marketing effectiveness.
After this session, you’ll be able to::
- Explain the difference between predictive and generative AI
- Apply strategies for incorporating AI tools into your messaging practices
- Implement AI-powered practices to drive conversions across the customer lifecycle
- Showcase the tangible benefits of leveraging AI
Sponsored by: Salesforce
Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.
We bring companies and customers together.
Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.
Designing engaging digital events
Designing engaging digital events
Tuesday — September 26th, 2023
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Marsha Maxwell, Event Strategist | Event Management & Logistics Leader, Consultant
Speaker
Marsha Maxwell
Event Strategist | Event Management & Logistics Leader, Consultant
Marsha Maxwell was Head of Community Strategic Events at an industry leading collaborative workspace tech company whose mission is to unlock the power of teamwork by enabling seamless communication and collaboration across various platforms, tools, and time zones. With her arrival at that company in May 2022, she took charge of spearheading the company's global community event execution strategy, overseeing the launch of the global Events Center of Excellence. Marsha delights in crafting and delivering exceptional user and product launch events, working closely with WW Marketing to enhance event strategies, processes, measurements, and reporting.
Previously, Marsha held the position of Senior Director, Global Events, at Infor, an innovative industry cloud solution company. There, she worked with a team of event professionals, orchestrating global events and ensured a consistent representation of Infor's value and brand identity throughout their event portfolio.
When she's not immersed in the world of event marketing, Marsha resides in Austin, Texas. She's a devoted enthusiast of all things sci-fi, indulging in captivating reads and exploring the imaginative realms of the genre. Marsha also has a passion for traveling, camping, discovering intriguing podcasts, and savoring delightful dining experiences at exceptional restaurants.
Designing engaging digital events
Tuesday — September 26th, 2023
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Session overview
Creating truly engaging events is a complex art that demands strategic planning and thoughtful execution. When it's done well, it can lead to memorable moments and tangible results.
Join Marsha Maxwell, seasoned event strategist, as she showcases a framework that empowers event marketers to craft unforgettable and immersive experiences for attendees. From conceptualization to post-event analysis, you'll discover practical strategies and key principles for designing engaging events across various formats and industries. Whether you're planning virtual or hybrid events, this session will equip you with the tools and insights needed to craft transformative experiences that captivate and inspire.
After this session, you’ll be able to:
- Identify your target audience's needs and preferences, ensuring your events resonate with participants on a deep level
- Incorporate interactive elements, gamification, and technology in your events to enhance engagement and foster meaningful connections among attendees
- Harness the power of storytelling and community building to leave a lasting impact on your audience
Speakers
Marsha Maxwell
Event Strategist | Event Management & Logistics Leader, Consultant
Break
Concurrent sessions
How synergies between customer engagement and digital analytics platforms can boost growth
How synergies between customer engagement and digital analytics platforms can boost growth
Tuesday — September 26th, 2023
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Eric Christensen, Solutions Consultant, Braze
Adam Greco, Product Evangelist, Amplitude
Speaker
Adam Greco
Adam Greco is one of the leaders of the digital marketing analytics industry. As one of the earliest customers and employees at Omniture, he has helped thousands of organizations improve their digital properties through the use of data. Adam has blogged extensively about digital marketing analytics and authored the preeminent book on Adobe Analytics. Adam has served as a board member to several digital analytics organizations and has won several awards from the Digital Analytics Association. Adam is currently a product evangelist for Amplitude where he helps leading organizations strategize around using data for digital marketing.
How synergies between customer engagement and digital analytics platforms can boost growth
Tuesday — September 26th, 2023
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Session overview
Leveraging marketing technology to get your message across to customers and prospects can be challenging. Understanding the right tools and techniques to use is key to flourishing in today's ever-evolving digital landscape.
Join Adam Greco, Product Evangelist and Strategy at Amplitude, and Eric Christensen, Solutions Consultant at Braze, as they unveil a dozen real-world examples of how to harness the power of integrations between customer engagement and digital analytics products.
After this session, you'll be able to:
- Apply actionable strategies your organization to drive growth
- Leverage marketing technology to propel customer engagement
- Begin optimizing your customer engagement through analytics
Sponsored by: Amplitude
Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 2,300 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s 2023 Summer Report. Learn how to optimize your digital products and business at amplitude.com.
The fastest ways to drive performance in Q4 (and beyond) on CTV
The fastest ways to drive performance in Q4 (and beyond) on CTV
Tuesday — September 26th, 2023
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The fastest ways to drive performance in Q4 (and beyond) on CTV
Tuesday — September 26th, 2023
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Session overview
As Connected TV becomes a regular part of your media mix, it may be tempting to just “set and forget it”. However, without a focus on continuous optimization, you may be limiting the effectiveness of CTV. What if, instead, there were easy steps you could take to ensure you’re maximizing the impact of your campaigns as you head into the essential holiday season (and beyond)?
Join Rebeccah Bakich, Digital Marketing Manager at MNTN, as she discusses best practices for launching and optimizing CTV campaigns. She will share tips on how to best set up your initial campaigns, how to refine those campaigns once they are live, and how to plan a dynamic Q4 strategy that is sure to make this season bright.
After this session, you’ll be able to:
- Launch a CTV campaign with the fastest path to profitable scale
- Understand ad fatigue and how to combat it
- Be prepared to make the biggest impact in Q4
Speakers
Sponsored by: MNTN
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.
Fresh ideas for your marketing automation program: 30 ideas in 30 minutes
Fresh ideas for your marketing automation program: 30 ideas in 30 minutes
Tuesday — September 26th, 2023
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Ali Schwanke, Founder / Marketing Strategist, Simple Strat
Speaker
Ali Schwanke
Founder / Marketing Strategist, Simple Strat
Ali Schwanke is the founder of Simple Strat, a Diamond HubSpot Solutions partner and host of the popular YouTube series "HubSpot Hacks". She's a go-to expert in B2B marketing strategy, and a well-known HubSpot advocate in many digital communities including MarketingOps, Vistage, Collective54, and more. She's passionate about helping companies make the most of their marketing and sales technology without sacrificing the human aspect that's so critical to the B2B buying experience.
Fresh ideas for your marketing automation program: 30 ideas in 30 minutes
Tuesday — September 26th, 2023
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Session overview
Looking for fresh ideas for your marketing automation program? Don't miss this fast-paced session loaded with inspiring food for thought.
Join Ali Schwanke, Founder of Simple Strat and Host of the Popular HubSpot Hacks Video Tutorial Series, as she shares 30 actionable tips and strategies that you can put into practice immediately.
After this session, you'll be able to:
- Use marketing automation technology more effectively
- Automate messages that support sales efforts
- Incentivize customers to update their information
- Keep customers engaged with personalized event emails
Speakers
Marketing in a downturn: Practical strategies for a powerful CX
Marketing in a downturn: Practical strategies for a powerful CX
Tuesday — September 26th, 2023
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Heidi Bullock, CMO, Tealium
Speaker
Heidi Bullock
Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. She is currently the CMO of Tealium, the trusted leader in real-time customer data orchestration. Prior to Tealium, she held leadership roles at Engagio and Marketo.
Marketing in a downturn: Practical strategies for a powerful CX
Tuesday — September 26th, 2023
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Session overview
In today’s financial climate, marketers and consumers are expected to do more with less. That said, it’s crucial that your campaigns aren’t tone-deaf and that you’re not only getting the most value for your marketing spend, but you’re also providing the most value to your customers.
So how do you do that?
Join Heidi Bullock, CMO at Tealium, to learn how to effectively allocate your marketing spend and show your customers that you genuinely care.
After this session, you'll be able to:
- Reduce marketing spend with a first-party data strategy
- Add more value to the customer journey without increasing costs
- Follow tips for expressing authenticity and better aligning business values with marketing messaging
Speakers
Sponsored by: Tealium
Tealium connects customer data across channels so businesses can connect with their customers. Empowering brands to create a complete, real-time customer data infrastructure, Tealium makes customer data more actionable, privacy-compliant and secure. Over 850 global businesses trust Tealium to power their data strategies. For more information, visit www.tealium.com.
Break
Concurrent sessions
Applying hyper-personalization for high-value client acquisition
Applying hyper-personalization for high-value client acquisition
Tuesday — September 26th, 2023
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Kyall Mai, SVP and Chief Innovation Office, Esquire Bank
Jay Wilder, VP of Product Marketing, Salesforce
Speaker
Kyall Mai
SVP and Chief Innovation Office, Esquire Bank
Kyall Mai is an award-winning C-Level Marketing, CRM, and Digitization specialist focused on revenue generation through innovative systems and technology. With extensive experience as an independent consultant, he has successfully implemented Sales/Marketing processes and technology for various industries and Fortune 500 companies.
Speaker
Jay Wilder
VP of Product Marketing, Salesforce
As VP of Product Marketing at Salesforce, Jay Wilder shapes the company's marketing strategies to drive the success of its product offerings and community. With extensive experience in data-driven marketing, Jay focuses on helping companies connect AI, data, and CRM across teams and touchpoints to grow trusted customer relationships, moment by moment, and achieve peak efficiency.
Applying hyper-personalization for high-value client acquisition
Tuesday — September 26th, 2023
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Session overview
With the ever-growing demand for more personalized experiences, B2B companies are looking for innovative ways to make every moment more personal, valuable, and memorable. But how do you make it scale?
Join Jay Wilder, VP of Product Marketing at Salesforce, and Kyall Mai, SVP and Chief Innovation Office at Esquire Bank, to hear how Kyall's team is unlocking the power of AI, data, and CRM to put the customer at the heart of every moment... and how they in turn drive efficient growth and greater loyalty marketing.
After this session, you’ll be able to:
- Understand how Esquire Bank has increased marketing effectiveness by 46x
- See the journey from traditional marketing to hyper-personalization
- Recognize how AI, data, and CRM connect the customer relationship
Sponsored by: Salesforce
Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.
We bring companies and customers together.
Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.
4 agile marketing metrics that really move the needle
4 agile marketing metrics that really move the needle
Tuesday — September 26th, 2023
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Stacey Ackerman, Owner, Agile Marketing Coach & Trainer, NavigateAgile
Speaker
Stacey Ackerman
Owner, Agile Marketing Coach & Trainer, NavigateAgile
Stacey Ackerman is a well-known leader in the agile community. She began her career in marketing, where she spent more than 15 years in corporate communications, event planning, public relations and management. A decade ago, she was bitten by the agile bug and has been passionately working on bringing agility to countless companies as a Scrum Master and agile coach. In 2014, she opened her own company, which focuses on bringing agile to marketing departments through coaching and training.
She's been a speaker at several worldwide conferences and has trained people around the world. She manages a world-renowned online agile community, where she uses her Journalism and agile knowledge to bring engaging content to more than 7,000 agile practitioners. Ackerman is also a regular contributor on agile marketing with MarTech. She resides in Cary, NC with her husband, 3 kids and 3 cats.
4 agile marketing metrics that really move the needle
Tuesday — September 26th, 2023
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Session overview
If you've been applying agile marketing at your company, do you know if you're getting the business outcomes you want? Too many organizations approach agile marketing as a check-the-box process when it's really about transforming how we work and evolve as a new culture for marketing.
Join Stacey Ackerman of NavigateAgile as she shares four tried and true metrics that you can begin using today to measure real business outcomes from your agile marketing efforts.
After this session, you’ll be able to:
- Understand the four key metrics to look at when measuring your agile marketing progress
- Enable KPIs that focus on the outcomes, not the output of your efforts
- Prioritize your agile marketing practice on the metric that's most important to your company
Speakers
Hacking the human OS: Influence for loyalty and messaging
Hacking the human OS: Influence for loyalty and messaging
Tuesday — September 26th, 2023
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Paul Hebert, Director of Enterprise Strategy, Marigold
Speaker
Paul Hebert
Director of Enterprise Strategy, Marigold
Paul Hebert is a Director of Enterprise Strategy for Marigold – a consumer loyalty and engagement agency/platform provider.
Paul is a writer, speaker and consultant and is widely considered an expert on loyalty, influence, motivation, and incentives. He focuses on influencing behaviors of consumers, employees, and channel partners to help drive business results and create emotional connections.
Hacking the human OS: Influence for loyalty and messaging
Tuesday — September 26th, 2023
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Session overview
Driving business and customer loyalty is more than just a “get this for that” marketing effort. Contrary to what many believe, almost every decision customers make is based on emotions and pre-wired behavioral triggers. While offering a value exchange in your program and messaging is a great way to reward loyal behavior, how do you actually get people to decide to do the behavior?
Join Paul Hebert, Director of Enterprise Strategy at Marigold, to learn 10 triggers you can use to influence behavior in your program design and turn your loyalty initiative up to 11!
After this session, you'll be able to:
- Understand the psychology of decision-making so you can build the best marketing campaigns and loyalty programs that inspire action and increase sales
- Use urgency, social proof, the fear of missing out (FOMO) and 7 other psychological triggers to inspire action
- Write copy and messaging that leverages social psychology, behavioral economics and decision biases to nudge your audience in a specific direction and increase conversions
Speakers
Sponsored by: Marigold
Marigold’s approach to relationship marketing stands alone in a world of one-size-fits-all marketing technology companies. Our solutions are designed for your specific size, industry, and maturity, giving you the technology and expertise you need to grow the relationships that grow your business, from customer acquisition to engagement to loyalty. And, with a team of strategists that provide insights into what’s working, what’s not, and what’s changing in your industry, you can maximize ROI at every step.
Great marketing isn’t just about conversion but genuine connection. Learn why 40,000 businesses worldwide trust Marigold as the foundation they need to help relationships take root.
Intelligent automation: How to leverage AI and automation to streamline operations, empower teams, and drive customized ad programs at scale
Intelligent automation: How to leverage AI and automation to streamline operations, empower teams, and drive customized ad programs at scale
Tuesday — September 26th, 2023
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Eric Mayhew, Co-founder, President and Chief Product Officer, Fluency
Speaker
Eric Mayhew
Co-founder, President and Chief Product Officer, Fluency
Eric Mayhew brings a wealth of expertise in software engineering and digital advertising, culminating in the creation of groundbreaking solutions that have revolutionized the way global enterprises and brands approach advertising.
Before co-founding Fluency, Eric devoted a decade of his career to Dealer.com, a trailblazer in automotive digital marketing now under the umbrella of Cox Automotive. During his tenure, he spearheaded the development of the company's distinctive advertising platform, a pivotal contribution during a transformative period in the automotive industry's adoption of digital marketing strategies. Eric's leadership propelled both the company and the industry forward, resulting in over $1 billion in ad spend facilitated by Dealer.com's platform by the time of his departure.
Widely acknowledged as a national authority in the realm of digital advertising, Eric is a sought-after speaker, captivating audiences with his insightful presentations at premier industry events and on esteemed platforms like Google campuses. His profound impact on the digital advertising landscape continues to resonate, leaving an indelible mark on the industry's trajectory.
Intelligent automation: How to leverage AI and automation to streamline operations, empower teams, and drive customized ad programs at scale
Tuesday — September 26th, 2023
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Session overview
As AI continues to transform the digital advertising space, its potential value for ad operations teams is immense. But successfully leveraging AI requires effective human oversight as well as the ability to deploy it within a comprehensive advertising automation approach.
Join Eric Mayhew, President and CPO of Fluency, as he explores practical use cases and real life examples of how AI fits into today’s top advertising programs. Together, you'll navigate the relationship between AI and digital advertising automation -- and how advertising leaders can apply both to de-risk your business, create customized ad campaigns at scale, and overcome traditional barriers to success.
After this session, you'll be able to:
- List the practical benefits of automation and AI within the advertising space
- Evaluate your automation readiness and prepare for automation implementation
- Understand the relationship between automation and AI, and how to effectively leverage both
- Maximize the benefits of AI and mitigate the risks and concerns that often accompany its use
- Decouple your program success from headcount and resource constraints while empowering your teams
Speakers
Sponsored by: Fluency
Fluency is the premier provider of enterprise-level digital advertising management software to the digital advertising industry. The company’s platform is built around Robotic Process Automation (RPA,) and is engineered to leverage cutting-edge technologies—including AI, low code, and cloud scalable solutions. The result is unparalleled efficiency, accuracy, and scale for digital marketers working in both agencies and brands.
Based in Burlington, Vermont, with team members in 18 states, Fluency’s founders and staff leverage a noteworthy combination of expertise, talent and inventiveness in their efforts to sustainably, collaboratively and enjoyably transform their clients’—and their own—businesses.
Break
Live demos: AI in Action
Demo: AI in Action - A pragmatic approach to the buzz around AI + DAM
Demo: AI in Action - A pragmatic approach to the buzz around AI + DAM
Tuesday — September 26th, 2023
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Matt Jackson, Director of Solutions Engineering, Bynder
Demo: AI in Action - A pragmatic approach to the buzz around AI + DAM
Tuesday — September 26th, 2023
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Session overview
Don't miss this engaging live demo from Bynder!
Join Bynder's Director of Solutions Engineering, Matt Jackson, for a tour through the application of AI in a Digital Asset Management system, including:
- Searching for data that does not rely on user input, such as visual search, OCR, reverse image search, etc.
- Identify duplicates
- Content generation leveraging OpenAI
- Ability to automatically identify and search for spoken words within a video or audio file
Speakers
Sponsored by: Bynder
Bynder goes far beyond managing digital assets. Our digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. With powerful and intuitive solutions that embrace the way people want to work, and a richly integrated ecosystem, we are the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses.
Demo: AI in Action - Applying AI for business transformation with Salesforce
Demo: AI in Action - Applying AI for business transformation with Salesforce
Tuesday — September 26th, 2023
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Katie Wheeler, Senior Product Marketer, Salesforce
Heather Stables, Senior Product Manager, Salesforce
Speaker
Katie Wheeler
Senior Product Marketer, Salesforce
Katie Wheeler is a senior manager of product marketing for Marketing Cloud based in Indianapolis, IN. She has 17 years of digital marketing experience and she’s passionate about real-time personalization. Wheeler also loves to spotlight Trailblazers who use Marketing Cloud in innovative ways to connect with their customers.
Demo: AI in Action - Applying AI for business transformation with Salesforce
Tuesday — September 26th, 2023
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Session overview
Don't miss this engaging live demo from Salesforce!
Join Salesforce's Senior Product Marketer, Katie Wheeler, as she demos her team's newest solutions in AI - direct from the Dreamforce stage.
Sponsored by: Salesforce
Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.
We bring companies and customers together.
Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.
Demo: AI in Action - The power of AI for content data standards
Demo: AI in Action - The power of AI for content data standards
Tuesday — September 26th, 2023
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Ethan Lowe, Senior Sales Engineer, Claravine
Cory Meyer, Director of Product Management, Claravine
Speaker
Ethan Lowe
Senior Sales Engineer, Claravine
Ethan Lowe is an Ad/MarTech professional with 15+ years of marketing experience working directly with, and demonstrating solutions for, Enterprise-Level Fortune 100 brands and their agencies. Currently, as a Senior Sales Engineer, he’s focused on helping clients achieve greater efficiency and accuracy through the use of The Data Standards Cloud at Claravine.
Demo: AI in Action - The power of AI for content data standards
Tuesday — September 26th, 2023
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Session overview
Don't miss this engaging live demo from Claravine!
Unlock the value from video, image, and text content with AI-powered data standards from Claravine!
Join Cory Meyer, Director of Product Management, to see how you can gain complete control of your content by standardizing data at the source. With data standards in place, enterprises and agencies can create a connected view across key digital assets, from text and creative to audio and video.
With Claravine's AI solutions, you'll be able to:
- Unlock latent knowledge within video, image, and text content to a common data taxonomy
- Easily control how and when metadata is applied by AI
- Collaborate on your data standards across teams and technology platforms
- Facilitate high-quality and actionable data that is ready for analysis
Sponsored by: Claravine
Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI.
Demo: AI in Action - How top retailers are using AI to create content and increase traffic and revenue
Demo: AI in Action - How top retailers are using AI to create content and increase traffic and revenue
Tuesday — September 26th, 2023
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Lucas Tieleman, Co-Founder, Optiversal
Speaker
Lucas Tieleman
Lucas Tieleman is a co-founder at Optiversal where he helps retailers create content at scale using Artificial Intelligence. Prior to Optiversal, Lucas has founded multiple start-ups and most recently served as Chief Product Officer for Bazaarvoice. When he's not dialed into the Matrix, he can be found biking around Austin, Texas with his wife and two toddler daughters.
Demo: AI in Action - How top retailers are using AI to create content and increase traffic and revenue
Tuesday — September 26th, 2023
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Session overview
Don't miss this engaging live demo from Optiversal!
Join the team at Optiversal as they show you a demo of how multiple of the Internet Retail top 50 companies use AI to create long tail SEO landing pages, evergreen marketing content and differentiated product content that drives $100M+ in incremental revenue.
Speakers
Break
Concurrent sessions
Maximize your marketing results with the B2B trifecta
Maximize your marketing results with the B2B trifecta
Tuesday — September 26th, 2023
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Daniela Christenakis, Director of Customer Experience, DemandScience
Christian Mudgett, Sales Director, DemandScience
Jason Quan, Director of Klarity Solutions, DemandScience
Speaker
Jason Quan
Director of Klarity Solutions, DemandScience
Jason Quan is the director of Klarity Solutions at DemandScience. He combines predictive insights with contact data intelligence, to help B2B technology marketers drive top funnel pipeline opportunities, as well as sales executives with account prioritization and personalization.
Maximize your marketing results with the B2B trifecta
Tuesday — September 26th, 2023
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Session overview
Content syndication is one of the fastest-growing channels for B2B marketing, but the project doesn’t end once you get the leads.
Join DemandScience's Jason Quan, Director of Klarity Solutions, Christian Mudgett, Sales Director, ABM, and Daneila Christenakis, Director of Customer Experience, as they break down different ways you can take your opt-in leads from a content syndication campaign and maximize your results using tools like ABM or account intelligence platforms.
After this session, you'll be able to:
- Understand the benefits of content syndication
- Layer in other marketing tactics like account intelligence
- Draw inspiration from a DemandScience case study
Sponsored by: DemandScience
DemandScience is a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers’ journey from top-of-funnel to conversion. Founded in 2012, DemandScience’s products, data and leads benefit more than 1,500 customers worldwide. With offices in 7 countries and 800+ employees, DemandScience is #5 on Fortune Magazine’s list of the best workplaces in advertising & marketing.
Marketing operations' role in getting the most from your marketing technology
Marketing operations' role in getting the most from your marketing technology
Tuesday — September 26th, 2023
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Darrell Alfonso, Director of Marketing Strategy & Operations, Indeed
Naomi Liu, Director, Global Marketing Operations, EFI
Melissa McCready, CEO & Founder/RevOps/GTO Ops Consultant, Navigate Consulting Group
Mike Rizzo, CEO, MarketingOps.com
Speaker
Darrell Alfonso
Director of Marketing Strategy & Operations, Indeed
Darrell Alfonso is an award-winning marketer and Martech professional. He was named one of the top Martech Marketers to Follow in 2020, won the Fearless Marketer award in 2018, is a 2X Marketo Champion, and is a certified Salesforce Administrator. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently is the director of marketing strategy and operations at Indeed. Darrell is a frequent speaker at Martech events, and regularly posts thought leadership content on Linkedin and Twitter.
Speaker
Naomi Liu
Director, Global Marketing Operations, EFI
Naomi Liu is a persistent and curious data driven marketer with years of experience leading high-performing/high-output teams to generate revenue and demand in the global B2B space. She has successfully translated business needs to IT requirements and vice versa in high-growth companies to scale their systems to meet changing business needs.
As a regular on the podcast and speaking circuit, Naomi is passionate about all things marketing/technology and co-host a regular podcast called OpsCast. She is also a Founding Admin & Advisory Member of MO Pros, a community made up of marketing professionals from a wide array of industries and backgrounds. She also sits on the board of directors for TREKK, a growing network of researchers, clinicians, partners and families who share the same goal - to improve emergency care for children across Canada.
Speaker
Melissa McCready
CEO & Founder/RevOps/GTO Ops Consultant, Navigate Consulting Group
Melissa McCready is a 20+ year veteran in Customer Relationship Management, Marketing Automation, and Customer Success, today known as “Revenue/Growth Operations.” Her focus continues to be helping organizations strategize, translate, and implement lead-to-continuing customer processes, capturing accurate data, driving and translating analytics, and building out predictive modeling to increase and accelerate revenue. She has helped numerous Fortune 500s, mid-market, and start-ups in B2B and B2C across various industries. Melissa is a thought leader, speaker, and customer advocate for all things revenue/growth operations.
Speaker
Mike Rizzo
Mike Rizzo, is the Community-Led Founder of MarketingOps.com and MO Pros®. With his extensive background in marketing Mike helped build, launch, manage and optimize Mavenlink's first-ever user community and Client Advisory Board programs. He is the founder of MO Pros - The Community for Marketing Operations Pros that is growing with an average of 100 new members every month. He is also the co-host of the podcast called Ops Cast. As the founder of MarketingOps.com, Mike is taking a community-led approach to building resources that are purpose-built to elevate Marketing Operations Professionals.
Marketing operations' role in getting the most from your marketing technology
Tuesday — September 26th, 2023
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Session overview
With the rapidly expanding number of technologies used in marketing, the role of marketing operations professionals is now more crucial than ever to harness martech’s true potential through strategic and efficient operations.
Join Mike Rizzo, CEO of MarketingOps.com and a panel of industry experts as they delve into the critical role that marketing operations plays in extracting maximum value from your martech investments.
After this session, you’ll be able to:
- Understand how effective marketing operations can empower your organization to leverage the capabilities of your technology to drive growth
- Implement strategies to increase the seamless integration and collaboration across different platforms
- Take on the challenge of quantifying the return on investment (ROI) from technology investments
Speakers
Melissa McCready
CEO & Founder/RevOps/GTO Ops Consultant, Navigate Consulting Group
The 3 data trends affecting your brand
The 3 data trends affecting your brand
Tuesday — September 26th, 2023
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Ian Clayton, Chief Product Officer, Redpoint Global
Kris Tomes, Vice President, Engineering, Redpoint Global
Steve Zisk, Product Marketing Principal, Redpoint Global
Speaker
Ian Clayton
Chief Product Officer, Redpoint Global
Ian Clayton is the chief product officer at Redpoint Global. Redpoint Global's software solutions empower brands to transform how customer experience is delivered. Redpoint Global's solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement.
Speaker
Kris Tomes
Vice President, Engineering, Redpoint Global
Kris Tomes is a Vice President of Engineering for Redpoint Global, where he leverages more than 20 years of business and technology expertise to scope out business requirements and technical designs for Redpoint customers to ensure they solve their data-driven business problems quickly and efficiently. Kris has deep experience with the design and build of customer centric data warehouses/marts to help solve large-scale analytics challenges.
Speaker
Steve Zisk
Product Marketing Principal, Redpoint Global
Steve Zisk is a seasoned technology professional with more than 35 years of expertise in software engineering and product marketing. As Product Marketing Principal at Redpoint Global, Steve is tasked with developing messaging and marketplace positioning for Redpoint’s customer engagement platforms.
The 3 data trends affecting your brand
Tuesday — September 26th, 2023
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Session overview
Brands that engage with their customers through highly personalized experiences understand it is more than just the integration of data that helps deliver these experiences. To meet the needs and expectations of customers amid the growing complexity of omnichannel journey interactions, brands must consider right-size data, data observability and composable martech.
Join Redpoint Global’s Ian Clayton, Kris Tomes, and Steve Zisk for an exciting discussion of these hot martech trends.
After this session, you'll be able to:
- Ensure that you have exactly the data you need to impact the experience your customer wants
- Verify that you have the visibility and trust of your data so that you’re ready for every campaign and interaction
- Weigh the trade-offs between all-in-one and best-of-breed and how to build a stack that orchestrates data and experience across all touchpoints
Sponsored by: Redpoint Global Inc.
Redpoint Global's software solutions empower brands to transform how customer experience is delivered. Redpoint Global's solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. For more information, visit www.redpointglobal.com or email [email protected].
Using AI to unlock efficiency gains and costs savings for your content lifecycle
Using AI to unlock efficiency gains and costs savings for your content lifecycle
Tuesday — September 26th, 2023
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Cliff Crosbie, CEO, EMRAYS AI
Brian Kavanaugh, Director, Global Field & Customer Marketing, Bynder
Speaker
Cliff Crosbie
Cliff Crosbie is the CEO of EMRAYS AI – a DAM integration system hailed as being the world’s first ‘Image Context AI’. Extend Bynder with a powerful AI Search to find the image you need. Your Bynder Portal comes with basic duplicate finder built in. Using the EMRAYS Advanced Duplicate Finder you get full control over preventing and managing duplicates.
Speaker
Brian Kavanaugh
Director, Global Field & Customer Marketing, Bynder
Brian Kavanaugh is the Director of Global Field & Customer Marketing at Bynder, where he oversees how demand generation programs bring campaigns to market and engage today's Marketing and Creative leaders. Brian is passionate about how brands differentiate themselves from the competition with innovative products, compelling visuals, and smart messaging.
Using AI to unlock efficiency gains and costs savings for your content lifecycle
Tuesday — September 26th, 2023
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Session overview
Fifty-five percent of marketers claim they’re using generative AI in some way to accelerate or improve their content creation. But are those use cases well-defined, practical, and driving toward a broader brand strategy? And what are the other 45% waiting for?
Join Brian Kavanaugh, Director of Global Field and Customer Marketing at Bynder, and Cliff Crosbie, CEO at EMRAYS AI, to explore a DAM-oriented vision of how AI will revolutionize the three core stages of the asset lifecycle (Create, Manage, and Distribute).
After this live demo, you'll be able to:
- Leverage generative AI applications for imagery as well as text
- Use AI to make the governance of your assets more seamless
- Automate the downstream publishing across digital touchpoints
Sponsored by: Bynder
Bynder goes far beyond managing digital assets. Our digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. With powerful and intuitive solutions that embrace the way people want to work, and a richly integrated ecosystem, we are the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses.
Break
Concurrent sessions
Navigate transformative trends and power data-driven marketing
Navigate transformative trends and power data-driven marketing
Tuesday — September 26th, 2023
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Lourenço Mello, Product Marketing Lead, Snowflake
Speaker
Lourenço Mello
Product Marketing Lead, Snowflake
Lourenco Mello is a product marketer at Snowflake helping organizations deliver data-driven marketing with Snowflake Data Cloud. Prior to Snowflake, Lourenco was a member of the Microsoft Azure Infrastructure Field Marketing team, and also worked on Azure driving messaging and GTM for the Manufacturing industry, IoT, and Open-Source databases.
Navigate transformative trends and power data-driven marketing
Tuesday — September 26th, 2023
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Session overview
From the tension between creating a single view of customers and the evolving privacy paradigm to the urgency to maximize campaign ROI and deliver hyper-personalized campaigns -- the challenges faced by modern marketers are ever-growing.
Join Lourenço Mello, product marketer at Snowflake, to hear how the right data foundation and marketing tools can help you successfully overcome the hurdles of data silos, collaborate on data through privacy-preserving methods, harness the power of AI to deliver personalized and robust marketing campaigns, and work seamlessly with best-in-breed marketing applications to boost ROI.
After this session, you'll be able to:
- Grasp the four forces of change that are reshaping data-driven marketing
- Understand the importance of a single source of truth to boost marketing effectiveness
- Identify best practices from your peers to choose the right tools in your modern marketing data stack
Speakers
Streamline the content lifecycle: Crafting exceptional customer experiences from planning to publishing
Streamline the content lifecycle: Crafting exceptional customer experiences from planning to publishing
Tuesday — September 26th, 2023
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Rahul Khosla, CEO, Altudo
Radoj Glisik, SVP, Digital Strategy, Altudo
Speaker
Rahul Khosla
Rahul Khosla is the CEO of Altudo, an award-winning customer experience consulting firm. He believes that digital innovation occurs when brands look at business problems from the lenses of marketing strategy, experience design, and technology. He has spent over a decade working with 100+ clients, Fortune 500s to mid-size businesses, in over 50 countries and helped solve complex business problems using digital solutions.
Altudo's approach to customer experience brings marketing, data and technology together to improve revenue and customer engagement. Under Rahul's leadership, Altudo has been an award-winning consulting firm with a CAGR of over 40% over the last three years and is amongst the INC 5000 fastest growing companies in 2023. It was recently voted as the 8th best mid-size company to work for in India by Great Place to Work for and has won over 10 industry awards last year. Rahul has been awarded the MARCOM Professional of the Year in the 17th Annual Information Technology World Awards in 2022.
Speaker
Radoj Glisik
Radoj Glisik is a battle-tested CX, branding, marketing, and content strategy executive. He has delivered significant results in market research, new market entry, digital product strategy, information architecture, advertising, operational and process design, customer experience, and user testing. Radoj specializes in advanced personalization using behavioural psychology and the JTBD framework.
Streamline the content lifecycle: Crafting exceptional customer experiences from planning to publishing
Tuesday — September 26th, 2023
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Session overview
Just as data silos impact marketers' ability to deliver exceptional customer experiences, content silos and misaligned content operations can significantly hinder an organization's capacity to create meaningful connections with customers. Navigating the often chaotic realm of content silos, disparate platforms, and disjointed workflows is no small feat. Marketing teams often find themselves grappling with these obstacles, which, in turn, hinder their ability to craft tailored experiences that resonate with their customers.
Join Altudo's Rahul Khosla, CEO, and Radoj Glisik, SVP of Digital Strategy, as they shed light on the effects of these challenges and offer practical insights into mitigating them.
After this session, you'll be able to:
- Understand the art of streamlining content marketing and operations workflows
- Empower your teams to deliver personalized customer experiences faster while lowering marketing costs
- Uncover strategies to curtail content creation costs and enhance time-to-market with a modular content approach
Sponsored by: Altudo
We are a global digital marketing and technology consulting company, focused on creating 1:1 personalized, seamless experiences across channels and optimizing your customer experience for business impact. We have completed over 2000+ projects for 45+ Fortune 500 companies across CPG, Legal, Manufacturing, Technology, Financial Services, and Insurance.
A step-by-step guide for implementing a composable CDP
A step-by-step guide for implementing a composable CDP
Tuesday — September 26th, 2023
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Craig Schinn, Co-Founder, Actable
Speaker
Craig Schinn
Craig Schinn is a co-founder of Actable, a leading consultancy focused on the analysis and activation of first party customer data. Craig brings 22 years of digital marketing experience with deep expertise CRM, Analytics, Paid Media, and CDP. Craig is an alumnus of Accenture, Razorfish, Lytics, and the Columbia Graduate School of Business.
A step-by-step guide for implementing a composable CDP
Tuesday — September 26th, 2023
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Session overview
The composable CDP concept offers a huge amount of promise: faster time to value, lower total cost of ownership, improved security, and more. Many organizations want to modernize their marketing technology stack. However, they’re not sure how to get started... or if composable is right for them.
Join Craig Schinn, Co-founder of Actable, as he shares insights from overseeing 100+ CDP and first-party customer data-related projects. You'll learn use cases for composable CDPs and key questions to consider before moving forward.
After this session, you’ll be able to:
- Understand the pros and cons of going composable in your CDP
- Follow a checklist of actions to take as you get started
- Understand specific reference architectures with a focus on the Google Cloud Platform
Speakers
From seasonal shoppers to loyal customers: 11 tactics for post-holiday activation
From seasonal shoppers to loyal customers: 11 tactics for post-holiday activation
Tuesday — September 26th, 2023
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Christy Parrish, Director of Strategic Consulting, Cordial
Speaker
Christy Parrish
Director of Strategic Consulting, Cordial
Christy Parrish is the Director of Strategic Consulting at Cordial, where she leads a team focused on helping clients maximize their marketing technology and data to create customized customer experiences. A seasoned veteran in the realm of digital marketing, Christy has established partnerships with globally recognized brands across retail, CPG, and financial sectors. Notable clients such as Visa, Coca-Cola, US Bank, Orveon, Macy’s, and Eddie Bauer have sought her expertise in crafting and implementing effective lifecycle marketing, loyalty, and retention initiatives. Her approach centers on leveraging technology and data insights to drive meaningful customer engagement and business outcomes.
From seasonal shoppers to loyal customers: 11 tactics for post-holiday activation
Tuesday — September 26th, 2023
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Session overview
The holiday season is quickly approaching, bringing both excitement and the weight of high expectations for marketers like you. Amidst the hustle and bustle, it's crucial to remember that the holidays don't just bring in immediate sales; they also gift you with a wave of new customers.
Join Christy Parrish, Director of Strategic Consulting at Cordial, as she shares 11 actionable strategies that will help you make the most of your post-holiday customer influx — guiding you to turn these seasonal shoppers into loyal brand advocates who keep coming back for more. You'll also hear real-life examples from leading brands like Saatva and Banyan Botanicals, who implemented new, advanced strategies post-holidays this year and found success.
After this session, you'll be able to:
- Harness the benefits of loyalty programs for increased customer spending
- Apply approaches for encouraging repeat purchases and brand evangelists through personalized campaigns
- Supercharge your strategy with customer acquisition data
- Explore using multi-channel marketing for deeper customer activation and increasing average order value
Speakers
Sponsored by: Cordial
With Cordial, every interaction is an opportunity for connection: brands with their customers, messages with data, strategy with results. Cordial is the only true marketing platform that empowers brands to fully automate their marketing strategies and power billions of high-conversion messages based on data—while producing record-breaking customer engagement and revenue growth. We’re an award-winning, high-growth company on a mission to help brands send a better message.
Break
Concurrent sessions
Pioneering change: ABM's evolution into performance marketing
Pioneering change: ABM's evolution into performance marketing
Tuesday — September 26th, 2023
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Chris Golec, Founder & CEO, Channel99
Nick Panayi, Chief Marketing Officer, Inovalon
Speaker
Chris Golec
Chris Golec is founder and CEO of Channel99, which changes the way companies measure and invest in B2B marketing technology. Prior to Channel99, Chris has been active advising CEO's and marketing executives, investing in start-up's, and supporting various philanthropic organizations. Previously, he founded Demandbase to transform B2B advertising, marketing and sales through innovations in digital technology and pioneered the ABM technology category. Today, the world's largest and fastest growing enterprises across the financial services, hi tech, manufacturing, healthcare and telecom industries have adopted Demandbase's B2B marketing platform and Account Based Marketing (ABM) technology to dramatically improve the way they acquire and grow customers.
Speaker
Nick Panayi
Chief Marketing Officer, Inovalon
Nick Panayi serves as the chief maketing officer for Inovalon. In this role, Nick leads all aspects of marketing strategy and execution at Inovalon, including product marketing, account based marketing, digital marketing, demand generation, industry analyst relations, events, communications, and press engagement.
Pioneering change: ABM's evolution into performance marketing
Tuesday — September 26th, 2023
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Session overview
Change is a given in marketing. To stay ahead of the curve, we must always be looking to the future.
Join Chris Golec, founder of Demandbase and Channel99, and Nick Panayi, one of the earliest adopters of ABM at a global enterprise business, as they share their vision for the next big digital transformation in B2B marketing -- from technology to practical application within a growing enterprise.
After this session, you'll be able to:
- Apply AI in B2B marketing measurement and leverage AI to make your decisions smarter
- Turn a light on the "Dark Funnel" and fix the misrepresented "Direct" channel for better attribution -- a $20B problem for B2B
- Eliminate dollar inefficiencies and ensure investments are being made in the right areas
- Understand the financial impact of marketing and earn the trust of finance, sales, and the CEO
Sponsored by: Channel99
Channel99 unites marketing and finance teams to improve the value of marketing investment. By measuring the performance of vendors and channels driving customer engagement, Channel99 helps B2B companies gain more meaningful and accurate insights into which investments reduce dollar inefficiencies, lower customer acquisition costs, and more predictably exceed sales pipeline. Learn more at www.channel99.com.
Stop being a third-party victim: Treat your customer data like a pro
Stop being a third-party victim: Treat your customer data like a pro
Tuesday — September 26th, 2023
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Chris Lubasch, Chief Data Officer, Snowplow
Stop being a third-party victim: Treat your customer data like a pro
Tuesday — September 26th, 2023
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Session overview
Many organizations fail to build a proper foundation for their martech-empowered use cases, in particular around customer data. They’ll often end up with huge third-party dependencies, paying a steep premium on the total cost of ownership while getting outcomes below their expectation. Dealing with customer data like a pro is essential to gain deep insights into customer journeys, and significantly improve user acquisition, conversion, and retention. But it doesn’t end there: Influencing and personalizing the customer experience in real-time is equally important.
Join Chris Lubasch, Chief Data Officer at Snowplow, to learn how organizations can build a sustainable first-party approach to martech with higher ROIs that goes beyond betting everything on third-party solutions like Google Analytics or CDPs.
After this session, you'll be able to:
- Empower your organization to create a scalable foundation for martech that delivers high ROIs
- Leverage best-in-class behavioral customer data to skyrocket your Customer 360 and further advanced use cases
- Maintain control, ownership, and full compliance at all times
Speakers
Sponsored by: Snowplow
Snowplow is a behavioral data platform built to empower data teams and solve today's most complex data challenges. Trusted by tens of thousands of organizations around the world, Snowplow helps you create the data you need to power your breakthrough and unlock AI and advanced analytics right from your own data warehouse, lake, or lake house.
Snowplow allows you to:
- Create more valuable data: Unlock transformative AI and advanced analytics with rich behavioral data that's custom created to describe your unique business vocabulary.
- Power unlimited applications: Use Snowplow's AI- and BI-ready data to power advanced analytics and AI data applications, such as churn propensity models and recommendation engines.
- Ensure data compliance: Reduce regulatory risk, record basis for capture and ensure data is only used and shared in ways that are consistent with how it was collected.
As the leader in Data Creation, Snowplow enables you to create, consume, and govern an end-to-end data language across your business, with a common data schema that can be modeled for BI and AI, streamed for real-time applications, and enriched with third-party data and systems. Learn more at https://snowplow.io.
Solving the content crisis: Content creation and delivery to enable personalized experiences at scale
Solving the content crisis: Content creation and delivery to enable personalized experiences at scale
Tuesday — September 26th, 2023
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Chris Castle, Regional Vice President, Solution Consulting, Sitecore
Speaker
Chris Castle
Regional Vice President, Solution Consulting, Sitecore
Chris Castle leads the Solution Consulting team for North America including all products and all verticals. He is an experienced technology professional with a breadth of experience, including sales engineering, project management, and development.
Solving the content crisis: Content creation and delivery to enable personalized experiences at scale
Tuesday — September 26th, 2023
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Session overview
For most companies, content is the foundation of their marketing strategy and execution. But difficulty in producing the right content at the right time for the right audience quickly becomes a bottleneck and hindrance to success. The "content crisis" revolves around the overwhelming challenge organizations have in meeting the content demands of their multiple channels.
These challenges are found throughout the entire content lifecycle, from planning, ideating, authoring, collaborating and reviewing, curating, managing, personalizing and distributing, to finally measuring its effectiveness.
With volume, expectations, and velocity rising, it is clear that the production of content is not very streamlined or optimized – making scaling to meet greater demand problematic. You can’t just solve this crisis by working harder.
Join Christopher Castle, Regional Vice President, Solution Consulting at Sitecore, to learn how to develop a plan, implement a process, and leverage the right technology to help you get it done.
After this session, you'll be able to:
- Deliver meaningful and personalized experiences for every customer
- Gain a better approach to solving content challenges
- Understand content effectiveness across channels and act
Speakers
Sponsored by: Sitecore
Sitecore is the leading provider of end-to-end digital experience software. Unifying data, content, commerce, and experiences, our SaaS-enabled, composable platform empowers brands like L’Oreal, Microsoft, United Airlines, and PUMA to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stand out as transformation and innovation leaders. Experience more at sitecore.com.
The benefits and challenges of data clean rooms
The benefits and challenges of data clean rooms
Tuesday — September 26th, 2023
If your calendar provider is not listed,
please add the session details manually.
Tony Byrne, Founder, Real Story Group
Apoorv Durga, PhD, Vice President, Research and Advisory, Real Story Group
Speaker
Tony Byrne
Tony Byrne is founder of Real Story Group the only exclusively "buy-side" technology analyst firm. Real Story Group works only for enterprise MarTech leaders looking to select the best-fitting platforms for their composable stacks. Tony has a personal passion for helping stack leaders make sound strategic decisions, based on solid research, that will set them up for long-term success.
The benefits and challenges of data clean rooms
Tuesday — September 26th, 2023
Still need to register? Grab your free pass here.
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Session overview
With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Taking advantage of data clean rooms (DCRs) is emerging as a prominent option for collaborating with external firms. But what are clean rooms, how do they work, and what are the benefits and pitfalls?
Join Real Story Group's founder, Tony Byrne, and Vice President of Research and Advisory, Apoorv Durga, for this fast-paced primer on how to incorporate DCRs into your customer data activation strategies.
After this session, you’ll be able to:
- Accurately describe what data clean rooms do
- Understand the potential benefits of data clean rooms
- Discuss and address key challenges that data clean rooms present
- Differentiate among five different types of data clean rooms
Break
Featured session + live Q&A
Responsibly incorporate generative AI into your marketing organization
Responsibly incorporate generative AI into your marketing organization
Tuesday — September 26th, 2023
If your calendar provider is not listed,
please add the session details manually.
Kim Davis, Editor at large, MarTech
Milton Hwang, Principal, Mission MarTech LLC
Mike Kaput, Chief Content Officer, Marketing AI Institute
Theresa Kushner, Partner, Business Data Leadership
Speaker
Kim Davis
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN.
Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist.
Speaker
Milton Hwang
Principal, Mission MarTech LLC
Milton Hwang is currently a strategic consultant (Mission MarTech LLC) and supports clients through a unique combination of strategy, operations, and technology experiences. He enjoys being a cross-functional translator and can provide advisory services in parallel with hands-on implementation and support.
In addition to consulting, Milt is also a passionate higher education instructor. He is currently a Program Leader for Kellogg's Graduate School of Management Executive Education, and is teaching Digital Marketing at UW-Madison.
With 30 years of leadership experience, Milt has focused on aligning service, marketing, sales, and IT processes around the customer journey. Milt started his career with GE, and led cross-functional initiatives in field service, software deployment, marketing, and digital transformation. Following his time at GE, Milt led marketing operations and customer experience teams at Connecture, HSA Bank and MSI Data, and he has always enjoyed being labeled one of the early digital marketing technologists. He has a BS in Electrical Engineering from UW Madison, and an MBA from Kellogg School of Management.
In addition to his corporate leadership roles, Milt has been focused on contributing back to the marketing and regional community where he lives, and he supports multiple non-profit boards.
Speaker
Mike Kaput
Chief Content Officer, Marketing AI Institute
Mike Kaput is the Chief Content Officer at Marketing AI Institute, an education, event, and media company that makes AI approachable and actionable for marketers and business leaders. He's also the co-host of the popular Marketing AI Show podcast and the co-author of the book Marketing Artificial Intelligence: AI, Marketing, and the Future of Business.
Speaker
Theresa Kushner
Partner, Business Data Leadership
Theresa Kushner is passionate about data analysis and how it gets applied to today’s business challenges. For over 25 years she has led companies – like IBM, Cisco Systems, VMware, Dell/EMC – in recognizing, managing, and using the information or data that has exploded exponentially. Using her expertise in journalism, she co-authored two books on data and its use in business: Managing Your Business Data: From Chaos to Confidence (with Maria Villar) and B2B Data-Driven Marketing: Sources, Uses, Results (with Ruth Stevens). Today, as the Data and Analytics practice lead for NTT DATA, Theresa continues to help companies – and their marketing departments -- gain value from data and information. She concentrates specifically on how companies are applying AI, ML Ops and overall governance to their everyday challenges. She was recently installed on the board of Women in Big Data as well as AI Truth. She is presently working on her third book about how to mend the relationship between sales and marketing.
Responsibly incorporate generative AI into your marketing organization
Tuesday — September 26th, 2023
Still need to register? Grab your free pass here.
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Session overview
There’s a lot of information out there about how you should be incorporating generative AI into your marketing efforts. There’s also a lot of information about the benefits and pitfalls of using generative AI. So who should you listen to, and where do you begin?
Join us for a lively panel discussion led by Kim Davis, Editorial Director at MarTech, and featuring Milt Hwang from Mission MarTech LLC, Theresa Kushner from Business Data Leadership, and Mike Kaput from the Marketing AI Institute.
Together, they will explore how generative AI infused within technology may affect skill sets needed for your team, how generative AI will impact creative work, and how to monitor the use of generative AI within your organization.
After this session, you’ll be able to:
- Understand how the infusion of generative AI into hub solutions like marketing automation and CRM affects the work of the people engaged with those solutions
- Determine how the ability to use generative AI will impact those responsible for content and creative work
- Know how and to what extent businesses should put guardrails and governance around the use of generative AI
Stick around for Overtime -- live Q&A immediately following this session -- to get your questions answered in real-time!
Overtime live Q&A - Responsibly incorporate generative AI into your marketing organization
Overtime live Q&A - Responsibly incorporate generative AI into your marketing organization
Tuesday — September 26th, 2023
If your calendar provider is not listed,
please add the session details manually.
Kim Davis, Editor at large, MarTech
Milton Hwang, Principal, Mission MarTech LLC
Theresa Kushner, Partner, Business Data Leadership
Speaker
Kim Davis
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN.
Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist.
Speaker
Milton Hwang
Principal, Mission MarTech LLC
Milton Hwang is currently a strategic consultant (Mission MarTech LLC) and supports clients through a unique combination of strategy, operations, and technology experiences. He enjoys being a cross-functional translator and can provide advisory services in parallel with hands-on implementation and support.
In addition to consulting, Milt is also a passionate higher education instructor. He is currently a Program Leader for Kellogg's Graduate School of Management Executive Education, and is teaching Digital Marketing at UW-Madison.
With 30 years of leadership experience, Milt has focused on aligning service, marketing, sales, and IT processes around the customer journey. Milt started his career with GE, and led cross-functional initiatives in field service, software deployment, marketing, and digital transformation. Following his time at GE, Milt led marketing operations and customer experience teams at Connecture, HSA Bank and MSI Data, and he has always enjoyed being labeled one of the early digital marketing technologists. He has a BS in Electrical Engineering from UW Madison, and an MBA from Kellogg School of Management.
In addition to his corporate leadership roles, Milt has been focused on contributing back to the marketing and regional community where he lives, and he supports multiple non-profit boards.
Speaker
Theresa Kushner
Partner, Business Data Leadership
Theresa Kushner is passionate about data analysis and how it gets applied to today’s business challenges. For over 25 years she has led companies – like IBM, Cisco Systems, VMware, Dell/EMC – in recognizing, managing, and using the information or data that has exploded exponentially. Using her expertise in journalism, she co-authored two books on data and its use in business: Managing Your Business Data: From Chaos to Confidence (with Maria Villar) and B2B Data-Driven Marketing: Sources, Uses, Results (with Ruth Stevens). Today, as the Data and Analytics practice lead for NTT DATA, Theresa continues to help companies – and their marketing departments -- gain value from data and information. She concentrates specifically on how companies are applying AI, ML Ops and overall governance to their everyday challenges. She was recently installed on the board of Women in Big Data as well as AI Truth. She is presently working on her third book about how to mend the relationship between sales and marketing.
Overtime live Q&A - Responsibly incorporate generative AI into your marketing organization
Tuesday — September 26th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Bring your questions to Overtime, live Q&A with our special panel of AI experts!
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the panel's discussion, and hear what your MarTech community has to say.
Wednesday — September 27th, 2023
Coffee Talk networking meetups
Coffee Talk: Getting the most out of your martech
Coffee Talk: Getting the most out of your martech
Wednesday — September 27th, 2023
If your calendar provider is not listed,
please add the session details manually.
Tony Byrne, Founder, Real Story Group
Apoorv Durga, PhD, Vice President, Research and Advisory, Real Story Group
Speaker
Tony Byrne
Tony Byrne is founder of Real Story Group the only exclusively "buy-side" technology analyst firm. Real Story Group works only for enterprise MarTech leaders looking to select the best-fitting platforms for their composable stacks. Tony has a personal passion for helping stack leaders make sound strategic decisions, based on solid research, that will set them up for long-term success.
Coffee Talk: Getting the most out of your martech
Wednesday — September 27th, 2023
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Session overview
Bring your questions, use cases, advice, and ideas to this engaging conversation about building a coherent, efficient and well-integrated martech stack to help drive your business and revenue goals.
Don't be shy... these Coffee Talks are designed to connect you with like-minded attendees and address specific issues! Grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights.
Please note: This networking event will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Coffee Talk: Using generative AI in your marketing workflow
Coffee Talk: Using generative AI in your marketing workflow
Wednesday — September 27th, 2023
If your calendar provider is not listed,
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Greg Kihlstrom, Principal, The Agile Brand
Tim Parkin, President, Parkin Consulting
Speaker
Greg Kihlstrom
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, operations, and customer experience transformation initiatives. He is a best-selling author and the host of the award-winning The Agile Brand with Greg Kihlström podcast and has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Starbucks, and Toyota.
Speaker
Tim Parkin
Tim Parkin is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. By applying more than 20 years of experience merging behavioral psychology and technology, Tim has unlocked rapid and dramatic growth for global brands and award-winning agencies alike. He is a speaker, author, and thought leader who has been featured in AdAge, AdWeek, Inc, TechCrunch, Forbes, and many other major industry publications. Tim is also a member of the American Marketing Association, Society for the Advancement of Consulting, and an inductee to the Million Dollar Consulting Hall of Fame.
Coffee Talk: Using generative AI in your marketing workflow
Wednesday — September 27th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Bring your questions, use cases, advice, and ideas to this engaging conversation about incorporating generative AI into your marketing workflow.
Don't be shy... these Coffee Talks are designed to connect you with like-minded attendees and address specific issues! Grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights.
Please note: This networking event will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Coffee Talk: How MOps professionals can drive operational success
Coffee Talk: How MOps professionals can drive operational success
Wednesday — September 27th, 2023
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Melissa McCready, CEO & Founder/RevOps/GTO Ops Consultant, Navigate Consulting Group
Steve Petersen, Marketing Technologist, Wyndham Hotels & Resorts
Speaker
Melissa McCready
CEO & Founder/RevOps/GTO Ops Consultant, Navigate Consulting Group
Melissa McCready is a 20+ year veteran in Customer Relationship Management, Marketing Automation, and Customer Success, today known as “Revenue/Growth Operations.” Her focus continues to be helping organizations strategize, translate, and implement lead-to-continuing customer processes, capturing accurate data, driving and translating analytics, and building out predictive modeling to increase and accelerate revenue. She has helped numerous Fortune 500s, mid-market, and start-ups in B2B and B2C across various industries. Melissa is a thought leader, speaker, and customer advocate for all things revenue/growth operations.
Speaker
Steve Petersen
Marketing Technologist, Wyndham Hotels & Resorts
Steve Petersen is a B2B and B2C marketing technologist. He currently is a member of Wyndham Hotels & Resorts' Digital Products Team and has also worked in marketing technology roles at revenue management platform provider Zuora and before that at Western Governors University. Petersen holds a Master of Information Management from the University of Maryland and a Bachelor of Arts in International Relations from Brigham Young University. He's also a Certified ScrumMaster and lives in the Salt Lake City, UT area. Petersen represents his own views, not those of his current or former employers.
Coffee Talk: How MOps professionals can drive operational success
Wednesday — September 27th, 2023
Still need to register? Grab your free pass here.
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Session overview
Speakers
Melissa McCready
CEO & Founder/RevOps/GTO Ops Consultant, Navigate Consulting Group
Coffee Talk: GA4 challenges and solutions
Coffee Talk: GA4 challenges and solutions
Wednesday — September 27th, 2023
If your calendar provider is not listed,
please add the session details manually.
Sharon Mostyn, CEO, Mostyn Marketing Group
Chris Sietsema, President, Teach to Fish Digital, LLC
Speaker
Sharon Mostyn
Sharon Mostyn is a nationally recognized authority on marketing optimization throughout the customer lifecycle. Speaking at events for Maryland Nonprofits, AMA Baltimore, MarketingProfs, and Internet Retailer, as well as several MediaPost Insider Summits, continues to enhance her reputation in the marketing field. She gives back to the community through her efforts as a Marketing Subject Matter Expert for SCORE Southwest Florida and on the board of Lead4Life.
Over her 30+ year career as a marketing professional, Sharon has worked with Fortune 500 companies, mid-sized firms, start-ups, and nonprofits. Today, she is CEO of the Mostyn Marketing Group, a Google Partner advertising agency that specializes in Analytics, SEO/SEM, Email Marketing, and Social Media.
The Mostyn Marketing Group team has decades of experience providing marketing strategy and implementation which uniquely positions Sharon and her team to understand the ins and outs of managing a marketing budget to provide the best return on investment across all channels. Whether it’s launching a full-scale marketing program, performing a strategic analysis of your marketing activities, or implementing marketing tactics, Mostyn Marketing Group can help your marketing initiatives succeed.
Speaker
Chris Sietsema
President, Teach to Fish Digital, LLC
Chris Sietsema (seats-eh-muh) brings a wide range of digital marketing experience having held leadership positions at two successful agencies in Phoenix and a Fortune 500 Company. Chris owns Teach to Fish Digital, a consultancy committed to helping its clients make sense of marketing data. For the past three years, Chris has assisted clients in the configuration of and transition to Google Analytics 4. He offers clients strategic counsel, guidance and training as well as hands-on services related to tag management, analytics property configuration and dashboard creation.
Chris has served as a speaker for dozens of educational webinars, industry conferences, and higher learning institutions on the topic of digital marketing analytics. He has had the pleasure of providing service to a number of fantastic clients including American
Airlines, Arizona State University, Behr Paint, Brown University, Harvard University, HonorHealth, Pella Windows & Doors, Purdue University, Shea Homes, Vermeer, WD-40, Wyndham Hotels & Resorts and others. He lives on a little orange grove in the desert with his jovial wife, two witty teenage boys, a pair of hellraising dogs and a hairless cat.
Coffee Talk: GA4 challenges and solutions
Wednesday — September 27th, 2023
Still need to register? Grab your free pass here.
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Session overview
Break
Keynote
The marketing AI blueprint
The marketing AI blueprint
Wednesday — September 27th, 2023
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please add the session details manually.
Shawn Goodin, Principal MarTech Strategist, Capgemini
Speaker
Shawn Goodin
Principal MarTech Strategist, Capgemini
Shawn Goodin is a MarTech Visionary with Capgemini, Digital Customer Experience (DCX) Group. He has dedicated two decades to spearheading marketing transformation initiatives, demonstrating his leadership potential through various roles at Silicon Valley Bank, JPMorgan Chase, Clorox, Northwestern Mutual, and SC Johnson.
In his professional journey, Shawn has garnered wide recognition as a distinguished Marketing Executive and innovator, epitomized by his inclusion in MarTech Cube's 2022 "Top 50 MarTech Leaders Setting Innovation Ablaze". His reputation is built on a solid foundation of innovative solutions coupled with an uncompromising commitment to the Marketing Technology community. Over a decade he has occupied international stages as an engaging and insightful speaker, helping the marketing industry navigate technology's evolving role through his presentations and keynotes.
Contributing beyond his corporate role, Goodin assists in the evolution of the marketing industry by serving on the advisory boards of the MarTech Conference and the Customer Data Platform (CDP) Institute. His discerning guidance has synergized the current shape of the MarTech landscape, positioning him as an influential figure who continually raises the standard of the Marketing Technology industry.
The marketing AI blueprint
Wednesday — September 27th, 2023
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Session overview
Are you ready to revolutionize your marketing practices and stay ahead in this rapidly evolving landscape?
Join martech visionary Shawn Goodin as he unveils "The marketing AI blueprint," a comprehensive framework to organize and evaluate the marketing capabilities that are being improved and enhanced by AI. Together, you'll explore the forefront of AI technologies reshaping the marketing world with real-world examples of how people are using AI from industry giants like OpenAI, Google, and Microsoft.
After this keynote, you'll be able to:
- Apply valuable insights into assessing the maturity of your current marketing capabilities
- Identify specific areas of your marketing that can benefit from using AI
- Create a roadmap for success and set strategic priorities to leverage AI effectively
Don't miss this exclusive opportunity to be inspired and equipped with the expertise to harness AI's potential in marketing.
Speakers
Break
Concurrent sessions
Accelerating campaign execution with generative AI
Accelerating campaign execution with generative AI
Wednesday — September 27th, 2023
If your calendar provider is not listed,
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Chris Sell, co-founder and co-CEO, GrowthLoop
Steve Armenti, Global Demand Generation Leader, Google
Speaker
Chris Sell
co-founder and co-CEO, GrowthLoop
Chris Sell and David Joosten met while working at Google. There, they experienced the first-hand struggle of accessing customer data for marketing use. Getting the data they needed took months of back-and-forth requests with technical teams.
The typical solution is to hire more people to write SQL queries, but that solution was incredibly inefficient, expensive and time-consuming. It left revenue opportunities on the table waiting for data. Chris and David knew there had to be a better way.
They wanted to empower non-technical business teams to activate customer data directly to marketing, sales, and customer service destinations. That’s why they started GrowthLoop, a Customer Segmentation Platform disrupter for customer data activation.
Speaker
Steve Armenti
Global Demand Generation Leader, Google
Steve Armenti is the global demand gen leader at Google. Steve Leads a team of 10 marketing managers and 16 contractors responsible for high-performing integrated demand generation programs. He develops, mentors, and establishs an equitable culture for a team of high performing humans that deliver best-in-class field marketing, paid media campaigns, website, marketing operations, and data analytics programs. Steve drives the overall demand generation and growth marketing strategy by partnering with GTM, sales, and ops for Chrome Browser Enterprise, ChromeOS, and Android Enterprise.
Accelerating campaign execution with generative AI
Wednesday — September 27th, 2023
Still need to register? Grab your free pass here.
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Session overview
Executing successful marketing campaigns swiftly and efficiently can be increasingly challenging, even for experienced marketers. One solution? Generative AI.
Join Chris Sell, co-founder and co-CEO at GrowthLoop, to examine how generative AI can revolutionize marketing campaign launches, providing you with the tools to accelerate campaign execution and achieve outstanding results. You'll see real-world examples of its impact on campaign execution, from automating personalized content creation to optimizing audience targeting.
After this session, you'll be able to:
- Harness the power of generative AI to streamline and expedite campaign execution
- Leverage AI and LLMs to personalize messaging and content
- Unlock new levels of creativity and personalization, enhancing customer engagement and brand loyalty
Sponsored by: GrowthLoop
GrowthLoop, formerly known as Flywheel, is a marketing agility platform provider empowering marketers with robust tools and strategies. Through innovative solutions like Maestro and Marve, GrowthLoop facilitates audience segmentation, customer journey orchestration, and multi-channel campaign measurement. Its mission is to enable marketers in building a dynamic growth machine on top of the data cloud, staying agile, flexible, and ahead of the curve amidst the ever-evolving marketing landscape.
Creating human connections in modern digital experiences
Creating human connections in modern digital experiences
Wednesday — September 27th, 2023
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Dr. Kyle Allison, CEO, The Doctor of Digital Strategy
Speaker
Dr. Kyle Allison
CEO, The Doctor of Digital Strategy
Dr. Kyle Allison is The Doctor of Digital Strategy. He is an author, business & marketing professor, and senior executive in the e-commerce & digital marketing industry. Having worked for some of the top retail organizations in the industry, from Best Buy, Dick's Sporting Goods, & the Exchange, Dr. Allison has led high-impact digital strategies in technology, marketing campaigns, e-commerce experiences, and more. Focused on enthusiasm, education, and excellence, the core of the business strategy is in all pillars of his academic and professional work experience.
As a passionate professor with experience in a wide variety of digital marketing, analytics, management, and business subjects at various colleges, including Wake Forest University, University of Texas at Dallas, University of Florida, St. Edwards University, University of Wyoming, Texas Christian University, Amberton University, and others, Dr. Allison has built academic programs, taught at all educational levels to include doctoral. In addition, he serves as a DBA doctoral chair focused on guiding the next generation of business scholars and doctors.
Having written Quick Study Guides, Digital Marketing, Digital Analytics & E-commerce textbooks, Dr. Allison has provided scholarly insight and direct executive experience in his writing. Application to the real world is the core of his author spirit, along with meeting the learning outcomes of the material.
Dr. Kyle Allison holds a DBA, MBA, and BA, all focused on business leadership & communication fields.
For more information about Dr. Kyle Allison's publication, C.V., and services, visit DoctorofDigitalStrategy.com
Creating human connections in modern digital experiences
Wednesday — September 27th, 2023
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Session overview
Today’s digital marketers must ensure they're meeting consumer demands and expectations regarding the fundamentals of convenience, connection and customer service. Standing out among ecommerce and online businesses, however, requires the ability to forge a human connection with your digital experiences.
Join Dr. Kyle Allison, The Doctor of Digital Strategy, as he discusses a framework that will allow you to analyze user activity to understand your customers, then use personalization, automation, AI and other tools to deliver an experience that truly connects with them. You'll leave with best practices and strategic insights to apply to your own marketing.
After this session, you'll be able to:
- Use best practices to plan and use personalization technology throughout the customer journey, including striking a balance between the convenience of AI and the importance of the human touch
- Understand how to get an ROI from your investment in personalization and marketing automation technology
- Apply the framework to any size online business to optimize your customers' digital experiences
Speakers
What happened to ABM and 5 ways to improve it
What happened to ABM and 5 ways to improve it
Wednesday — September 27th, 2023
If your calendar provider is not listed,
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Scott Gillum, Founder & CEO, Carbon Design
Speaker
Scott Gillum
Scott Gillum is the founder and CEO of Carbon Design, a marketing services firm that specializes in AI enabled personality-based marketing.
Prior to founding Carbon in 2017, he founded and lead the Washington, DC office of gyro (now Merkle). Merkle is the largest B2B agency in the world and a past winner of Ad Age’s B-to-B Agency of the Year.
At gyro, Scott led the global Channel Marketing practice, along with his duties as an office President. Prior to joining gyro, he was a partner at a management consulting firm specializing in Go-to-Market strategy for hi-tech and financial services clients. Scott also has had previous roles as the head of marketing of an Inc. 500 company, and as an interim CMO at a Fortune 500 company.
In 2015, Scott partnered with Pat Spenner, co-author of The Challenger Customer, to build “Challenger Marketing” which Carbon Design executed for clients today. In 2007, his work on integrating sales and marketing funnels became the subject of a Harvard Business School case study.
Scott sits on Gartner’s Sales & Marketing Leadership roundtable and is the founder of the B2B Hub on The Drum, where he contributes a monthly post. In the past, he has been a feature columnist for Forbes, Fortune, Adage, and MediaPost.
What happened to ABM and 5 ways to improve it
Wednesday — September 27th, 2023
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Session overview
Account-based marketing (ABM) started out as a smart strategy for capturing opportunity in the largest, most valued accounts. Over time, the smart strategy became a tool and is now "always on" against all prospects, segments and accounts. ABM has become to be defined as acquisition-based marketing or activity-based marketing.
Join Scott Gillum, CEO and Founder of Carbon Design, as he shares his experience in helping clients get back to strategy account marketing. You'll walk away knowing the five steps critical to building an effective ABM program.
After this session, you’ll be able to:
- Identify the personalities types that are the most valuable contacts in the account and their content preferences
- Understand buying behavior to determine what are real intent signals
- Build an ABM program that uses your resources most effectively and efficiently
Speakers
Demo: AI in Action - How to scale engagement and content creation with ON24
Demo: AI in Action - How to scale engagement and content creation with ON24
Wednesday — September 27th, 2023
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Elena Hoffman, Sr. Director of Platform Product Marketing, ON24
Speaker
Elena Hoffman
Sr. Director of Platform Product Marketing, ON24
Elena has over 10 years of product marketing experience focused on cloud technologies across SaaS, PaaS, and IaaS. As senior director of product marketing at ON24, Elena manages the Digital Experience Platform go-to-market strategy, platform positioning, and ongoing programs.
Demo: AI in Action - How to scale engagement and content creation with ON24
Wednesday — September 27th, 2023
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Session overview
Don't miss this demo from ON24!
According to a recent poll, 70% of marketers say they will use AI for content creation, but nearly 100% agreed that human engagement produces better results.
So, how can you leverage the efficiency of AI without losing the authenticity of your brand?
Join Elena Hoffman, Senior Director of Platform Product Marketing at ON24, for a demo of how ON24 can help you turn your webinars and virtual events into integrated digital marketing campaigns.
Highlights include how you can:
- Multiply your content creation by using generative AI to produce new written assets from webinars
- Optimize video performance by creating clips based on a heatmap of audience engagement
- Amplify promotions with an embedded copywriting assistant
- Augment live event delivery with a chatbot for technical Q&A
Speakers
Sponsored by: ON24
ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, powered by generative AI, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement.
ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC.
Break
Concurrent sessions
Moving beyond the open: Metrics to guide your email strategy
Moving beyond the open: Metrics to guide your email strategy
Wednesday — September 27th, 2023
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Michael Barber, VP, Marketing, Charter School Capital
Speaker
Michael Barber
VP, Marketing, Charter School Capital
Michael Barber is the Vice President of Marketing at Charter School Capital. Before heading there to lead the marketing team, he worked with brands like MeUndies.com, Johnson & Johnson, Church & Dwight, and Hass Avocado Board. Previously, he was the Senior Vice President, Chief Creative Officer at Godfrey, one of the largest B2B agencies in the country.
He began his career at Mighty Interactive, the agency founded by Jay Baer. Mighty was one of the first agencies to leverage the future email behemoth ExactTarget, ultimately helping the organization develop its ad agency offering before Salesforce acquired it for $2.5 billion. Michael went on to lead strategy and planning at Sitewire, Nomadic Agency, and COHN before founding his consultancy, barber&hewitt. In late 2017, barber&hewitt joined Godfrey and was named one of Marketo’s Fearless 50, recognizing the world’s top marketers driving bold, fearless marketing and digital transformation.
His work was featured in The New York Times, The Wall Street Journal, and Forbes. That work was awarded numerous industry awards, but more importantly, it drove successes, including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch.
Outside work, Michael hones his unhealthy obsessions with donuts, cold brew, airplanes, BMWs, and the Arizona Wildcats and spends time with his husband and dogs.
Moving beyond the open: Metrics to guide your email strategy
Wednesday — September 27th, 2023
Still need to register? Grab your free pass here.
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Session overview
Opens and open rates have always been a vanity engagement metric for email marketers. But changes like Apple's Mail Privacy Protection largely diminished whatever leftover reliance there was when measuring the impact of using opens.
Join Michael Barber, Vice President of Marketing at Charter School Capital, as he unpacks metrics that better measure the direct and indirect business impacts of email marketing, along with an evolving set of engagement metrics to ensure your campaigns meet the needs of your subscribers.
After this session, you'll be able to:
- Better understand the impact of Apple's Mail Privacy Protection and Link Tracking Protection
- Develop a robust dashboard of email marketing metrics
- Deliver more timely, targeted, and relevant email campaigns based on how ISPs are measuring email engagement
Speakers
How Atlassian composed their stack to move 65% faster with agile personalization
How Atlassian composed their stack to move 65% faster with agile personalization
Wednesday — September 27th, 2023
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Glen Shillinglaw, Global Head of Marketing Operations, Atlassian
Michael Trapani, Head of Product Marketing, ActionIQ
Speaker
Glen Shillinglaw
Global Head of Marketing Operations, Atlassian
Glen Shillinglaw is a seasoned marketing & revenue operations professional with expertise in building, managing and evolving B2B Marketing capabilities throughout the GTM funnel – approaching complex business problems with a customer-first model that leads to true business value.
As Global Head of Marketing Operations at Atlassian, he champions the development of scalable processes and programs – partnering with Marketing to drive results around campaign innovation, martech optimization and operational efficiency. Prior to Atlassian he drove marketing operations at Box, Juniper Networks and Dell.
Speaker
Michael Trapani
Head of Product Marketing, ActionIQ
Michael Trapani is an accomplished marketing executive that has stewarded admired brands such as Apple and IBM. He has decades of experience leading global marketing, sales, and strategy organizations. He has also led several companies to successful exits through venture capital, private equity, and public acquisitions. Today, Michael leads Product Marketing at ActionIQ.
In his spare time, he enjoys hiking and reading boring history books.
How Atlassian composed their stack to move 65% faster with agile personalization
Wednesday — September 27th, 2023
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Session overview
Atlassian knows what the power of good technology can do for teams everywhere — “from space travel to pizza deliveries.”
The Atlassian team’s mission is to streamline the potential of each project and initiative with their suite of project management tools. When they wanted to take their data warehouse investment and scale the customer experience with a Customer Data Platform, they partnered with ActionIQ.
Join Glen Shillinglaw, Global Head of Marketing Operations at Atlassian, and Michael Trapani, Head of Product Marketing at ActionIQ, as they discuss Atlassian's journey to streamlining teamwork and unlocking use cases with a CDP.
After this session, you'll be able to:
- Design a composable stack purpose-built for scale and move 65% faster
- Understand the key requirements for CDP selection
- Launch first-party data-powered acquisition use cases and strategies with a 5X increase in reach and accuracy
- Give customers more to explore with multi-channel, multi-journey experiences designed to cross-sell and upsell
Sponsored by: ActionIQ
AIQ brings order to CX chaos. Our Customer Experience Hub empowers everyone to be a CX champion by giving business teams the freedom to explore and action on customer data while helping technical teams regain control of where data lives and how it’s used. Enterprise brands such as Autodesk, M&T Bank, The New York Times, Neiman Marcus, Hertz and many more use our CX Hub to drive growth through extraordinary customer experiences.
Future-proofing your DAM: People, process, content, and data
Future-proofing your DAM: People, process, content, and data
Wednesday — September 27th, 2023
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John Horodyski, Managing Director , Salt Flats
Ryan Murphy, Managing Director, Insights & Analytics, Salt Flats
Speaker
John Horodyski
Managing Director , Salt Flats
John Horodyski is a Managing Director with Salt Flats with executive management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, Content strategy, Analytics, Governance, MarTech, and Marketing Operations.
John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance.
John is also an Adjunct Faculty member at San Jose State University where he teaches a graduate course in Digital Asset Management.
In addition to regular training & public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management and is a monthly DAM contributor to CMS Wire. In May 2016, John published the book, “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth.” John's new book, “Metadata Matters” to be published in September 2021 by Taylor & Francis.
Speaker
Ryan Murphy
Managing Director, Insights & Analytics, Salt Flats
Ryan Murphy is the Practice Lead for the Insights & Analytics team at Salt Flats. Ryan oversees the strategic direction, project and client management, and project execution for the team.
Ryan has been with Salt Flats for 6+ years. During his time, he has worked with creative operations and Digital Asset Management teams across the world, implementing new technologies, processes, and governance teams.
Before Salt Flats, Ryan worked in Finance, focusing on data analytics. Ryan was able to bring his data analytics skills to the Salt Flats team and incorporate them into the world of Digital Asset Management.
His focus as a practice lead is to advise is clients on effective Digital Asset Management, ensuring that digital consumer experiences are engaging, cost effective, and repeatable successes.
Future-proofing your DAM: People, process, content, and data
Wednesday — September 27th, 2023
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Session overview
With content constantly changing and evolving, planning for a Digital Asset Management system to track and store all your content reliably seems futile. The key is not to build the perfect DAM... but to build a flexible one that can adapt to your changing needs.
Join John Horodyski and Ryan Murphy from Salt Flats Consulting as they show you how to build a flexible Digital Asset Management system that can react and grow with the ever-changing needs of your organization. Together, they'll discuss key pillars of a DAM system -- people, process, content, and data -- and teach you how to “future-proof” your DAM system.
After this session, you'll be able to:
- Build a strong data foundation that can grow with your needs
- Prepare flexible processes and train your people on them
- Adapt to the preferences of consumers and new marketing content
- Implement and grow a DAM in your organization
Break
Concurrent sessions
How the U.S. Chamber of Commerce brought order to an email creation process in disarray
How the U.S. Chamber of Commerce brought order to an email creation process in disarray
Wednesday — September 27th, 2023
If your calendar provider is not listed,
please add the session details manually.
Noah Dinkin, Founder & CEO, Stensul
Kevin Gaherty, Executive Director, Email, The U.S. Chamber of Commerce
Amanda Oles, Sr. Manager, Demand Generation, Stensul
Speaker
Noah Dinkin
Noah Dinkin founded Stensul and serves as its CEO, leading 130+ global employees to help top brands be efficient, strategic, and innovative around content creation. By leveraging Stensul to increase email and landing page creation efficiency, teams can free up valuable time to focus on strategic operations, driving improved performance.
Speaker
Kevin Gaherty
Executive Director, Email, The U.S. Chamber of Commerce
Kevin Gaherty is an expert in CRM strategies that build profitable, long-term relationships across multiple channels and platforms. Gaherty brings to his role as The U.S. Chamber of Commerce’s Executive Director, Email, 25+ years of experience across several business sectors. He has a record of quickly impacting the revenue of top brands.
Speaker
How the U.S. Chamber of Commerce brought order to an email creation process in disarray
Wednesday — September 27th, 2023
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Session overview
Email marketing is one of the most powerful tools in the marketer's arsenal, but there's no denying that the email creation process can be fraught with complexity, back-and-forth, and frustration.
When email creation is efficient, you and your team have time to A/B test, refine strategy, personalize, and even use dynamic content. That leads to better-performing emails that make a bigger impact on your marketing programs and business results.
Join Noah Dinkin, Founder and CEO of Stensul, along with Kevin Gaherty, the Executive Director of Email at the U.S. Chamber of Commerce, to learn how the U.S. Chamber of Commerce was able to realize a 9x creation time savings by changing its email creation process from exasperating to efficient.
After this session, you’ll be able to:
- Manage change to an email creation process that's efficient for non-technical senders
- Utilize strategies for a consistent brand experience
- Decentralize the creation process with centralized control
Sponsored by: stensul
The Stensul Email and Landing Page Creation Platform™ dramatically reduces creation time - by up to 90% - so teams can better focus on improving email and landing page performance. Stensul streamlines collaboration and simplifies the creation process for all marketers, so they can create emails and landing pages that drive stronger results. Stensul integrates with all leading ESPs/MAPs, workflow platforms, image libraries, live content, link tracking, and messaging platforms. Top brands that trust Stensul to solve their most demanding creation problems include AAA, Cisco, Equifax, Flywire, Greenhouse, and Siemens.
5 ideas to make artificial intelligence your CRO superpower
5 ideas to make artificial intelligence your CRO superpower
Wednesday — September 27th, 2023
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Collin Olson, Senior Product Manager, Website, 1-800 Contacts
Speaker
Collin Olson
Senior Product Manager, Website, 1-800 Contacts
Collin Olson is a Senior Product Manager for 1-800 Contacts, the world’s largest retailer of contact lenses with over $1B in total sales in 2022. With over 10 years of experience in product management and digital marketing, Collin is passionate about developing strategies to drive conversion and enhance customer experience.
Over the past 18 months, Collin led the effort to establish a new Conversion Rate Optimization (CRO) program for 1-800 Contacts. This initiative involved implementing a data-driven approach to improve the online shopping experience for customers and increase conversion rates, as well as the implementation of a new CMS system and A/B testing platform. The formation of a new CRO program has driven many new insights into how we as digital marketers can drive greater engagement through strong, bold content strategies and a rapid A/B testing infrastructure.
Prior to joining 1-800 Contacts, Collin served as a software product manager at Glasses.com, Dealersocket, and Henry Schein. Collin holds a B.A. Political Science from Brigham Young University.
5 ideas to make artificial intelligence your CRO superpower
Wednesday — September 27th, 2023
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Session overview
AI is on the verge of transforming the way you and your marketing team operate. But do you have a plan for integrating it into your conversion rate optimization strategy?
Join Collin Olson, Senior Web Product Manager at 1-800 Contacts, as he walks through five simple ways your marketing team can start using AI today to enable rapid experimentation.
After this session, you’ll be able to:
- Craft compelling and persuasive messages that resonate with your target audience
- Guide your customer analysis and product positioning with AI-generated personas
- Put AI to work as your virtual editor, evaluating and providing recommendations to improve your marketing content
- Say goodbye to boring creative content by generating captivating design concepts for your product
- Leverage AI-powered visitor intent analysis to craft irresistible offers that are specific to each customer
Speakers
Real-world customer journey orchestration: One team, channel, and process at a time
Real-world customer journey orchestration: One team, channel, and process at a time
Wednesday — September 27th, 2023
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Greg Kihlstrom, Principal, The Agile Brand
Speaker
Greg Kihlstrom
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, operations, and customer experience transformation initiatives. He is a best-selling author and the host of the award-winning The Agile Brand with Greg Kihlström podcast and has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Starbucks, and Toyota.
Real-world customer journey orchestration: One team, channel, and process at a time
Wednesday — September 27th, 2023
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Session overview
Many in the enterprise dream of a future where 1:1 omnichannel personalization is the norm. Yet in reality, even large organizations can struggle to do customer orchestration well on a small scale.
Join Greg Kihlström, advisor to Fortune 500 brands and host of The Agile Brand podcast, as he shows you how to build towards a robust enterprise-wide customer journey orchestration approach by taking things one step at a time.
After this session, you’ll be able to:
- Prioritize next steps to do CJO well, even if your initial efforts are stalled
- Determine what teams you should be collaborating with to execute customer journey orchestration well
- Strategically iterate towards an omnichannel approach for CJO
- Create feedback loops and continuous improvement so you and your teams are always learning
Speakers
Break
Sessions
Leveraging zero and first-party data for customer activation and engagement
Leveraging zero and first-party data for customer activation and engagement
Wednesday — September 27th, 2023
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Ana Mourao, Global Customer Journey Senior Manager, Stanley Black & Decker
Speaker
Ana Mourao
Global Customer Journey Senior Manager, Stanley Black & Decker
Ana Mourao is an Experimental Marketer with experience in helping large, complex B2B2C companies make CRM and Digital Marketing decisions with incomplete data using an experimentation framework.
I am passionate about applying an experimentation framework to help large organizations make informed and effective CRM and digital marketing decisions with incomplete data. I have successfully led the selection and implementation of a customer data platform, established compliance and data governance, and partnered with data science and other key stakeholders to deliver impactful insights and activations. I am also a lifelong learner and a certified professional in growth leadership, marketing leadership, retention and engagement, negotiation and web analytics.
Leveraging zero and first-party data for customer activation and engagement
Wednesday — September 27th, 2023
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Session overview
Zero and first-party cookies can help companies better engage with customers. They can also help teams create a customer data growth loop that will bring more insights and allow for an experimental marketing mindset.
Join Ana Mourão, Global Customer Journey and Data Operations at Stanley Black & Decker, as she shares a framework for deploying marketing activities that resonate with your audience by taking advantage of the information your customers have already shared with you.
After this session, you'll be able to:
- Utilize zero and first-party data and CDPs to fuel a customer data growth loop
- Improve customer engagement through effective data management practices
- Develop an experimental marketing approach that enables the testing and deployment of innovative marketing activities
Speakers
Ana Mourao
Global Customer Journey Senior Manager, Stanley Black & Decker
Collect, orchestrate, activate: A privacy-first marketing data strategy
Collect, orchestrate, activate: A privacy-first marketing data strategy
Wednesday — September 27th, 2023
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Justin Myles, Senior Solutions Engineer, OneTrust
Collect, orchestrate, activate: A privacy-first marketing data strategy
Wednesday — September 27th, 2023
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Session overview
Digitization and data-driven marketing are accelerating this year, causing companies to rethink their data strategies. Digital marketing and marketing technology teams are faced with a unique set of challenges — from expanding privacy requirements to the deprecation of third-party cookies, and consumers' demand for personal experiences to managing data sprawl and activation.
How can companies instill a balance between all the data-related activities that lead to successful (and compliant) business objectives while prioritizing privacy?
Join Justin Myles, Senior Solutions Engineer at OneTrust, as he discusses best practices for collecting, orchestrating, and activating data to help improve marketing ROI in 2023.
After this session, you’ll be able to:
- Understand the shifting privacy and tech landscape
- Empower your business to be an industry leader in customer trust and compliance
- Apply three best practices for building a marketing strategy that drives ROI in an ever-changing landscape
Speakers
Sponsored by: OneTrust
OneTrust unlocks every company’s potential to thrive by doing what’s good for people and the planet. Whether you’re a small company or a large enterprise, our market-defining Trust Intelligence Platform connects data, teams, and processes—so you can collaborate seamlessly and put trust at the center of operations and culture. Learn more at OneTrust.com.
Break
Sessions
Universal Analytics is dead; long live GA4!
Universal Analytics is dead; long live GA4!
Wednesday — September 27th, 2023
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Sharon Mostyn, CEO, Mostyn Marketing Group
Speaker
Sharon Mostyn
Sharon Mostyn is a nationally recognized authority on marketing optimization throughout the customer lifecycle. Speaking at events for Maryland Nonprofits, AMA Baltimore, MarketingProfs, and Internet Retailer, as well as several MediaPost Insider Summits, continues to enhance her reputation in the marketing field. She gives back to the community through her efforts as a Marketing Subject Matter Expert for SCORE Southwest Florida and on the board of Lead4Life.
Over her 30+ year career as a marketing professional, Sharon has worked with Fortune 500 companies, mid-sized firms, start-ups, and nonprofits. Today, she is CEO of the Mostyn Marketing Group, a Google Partner advertising agency that specializes in Analytics, SEO/SEM, Email Marketing, and Social Media.
The Mostyn Marketing Group team has decades of experience providing marketing strategy and implementation which uniquely positions Sharon and her team to understand the ins and outs of managing a marketing budget to provide the best return on investment across all channels. Whether it’s launching a full-scale marketing program, performing a strategic analysis of your marketing activities, or implementing marketing tactics, Mostyn Marketing Group can help your marketing initiatives succeed.
Universal Analytics is dead; long live GA4!
Wednesday — September 27th, 2023
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Session overview
While many are still mourning the loss of Universal Analytics, Google Analytics 4 (GA4) has some good qualities that should be celebrated.
Join Sharon Mostyn, CEO of Mostyn Marketing Group, as she extols the virtues of Google’s latest website analytics platform, including tips and tricks that you should be considering in order to make the best marketing decisions for your business.
You'll learn how to use GA4 to answer critical questions, including... which users are converting and which aren't, which traffic sources bring in the most value, what KPIs you should use for your site, which pages are helping conversions, and more.
After this session, you’ll be able to:
- Identify which metrics improve site engagement
- Segment audiences to determine high-value traffic
- Harness the power of enhanced custom reports in GA4 to better understand users
- Confidently make business decisions with reliable metrics
Speakers
Break
Featured session + live Q&A
The 2023 MarTech Replacement Survey: Trends in the martech stack
The 2023 MarTech Replacement Survey: Trends in the martech stack
Wednesday — September 27th, 2023
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Kim Davis, Editor at large, MarTech
Talisha Padgett, General Manager, Martech Platforms and AI, Microsoft
Speaker
Kim Davis
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN.
Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist.
Speaker
Talisha Padgett
General Manager, Martech Platforms and AI, Microsoft
Talisha Padgett began her career in traditional marketing roles but has spent the last half focusing on leveraging technology & processes to improve Marketing effectiveness and the Consumer experience. She has led Martech in both IT and Marketing and understands both sides. She joined Microsoft in 2022 to led B2B Martech Platforms and AI. Previously at Comcast, she revamped the MarTech & Campaign Optimization team by re-defining and roles, changing the relationship with Engineering, establishing new processes with the Marketing teams, and pushing vendors to be more accountable. At Under Armour, she joined teammates from IT, Engineering, and Marketing into a dedicated MarTech function and consolidated duplicative systems for a more effective tech stack. Having also worked at Marriott International, MarketBridge, and ServiceMaster, Talisha understands the nuance of how technology can be applied to solve business problems at scale. When she is not working, she enjoys traveling, hiking, meditating, and spending time with her family and close friends.
The 2023 MarTech Replacement Survey: Trends in the martech stack
Wednesday — September 27th, 2023
Still need to register? Grab your free pass here.
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Session overview
We surveyed nearly 300 marketers, and the results are in! Join Kim Davis, Editorial Director at MarTech, and Talisha Padgett, GM, Marketing Technology + AI, Microsoft, as they examine key findings from the 2023 MarTech Replacement Survey.
This annually-conducted survey looks at which solutions are most frequently replaced, reasons for changes, who championed the changes, implementation management, and how long solutions were in use before being replaced.
Don't miss this candid discussion exploring the trends unearthed by the survey in the context of the rapidly evolving martech space.
After this session, you'll be able to:
- Understand the implications of replacing critical components of the martech stack
- Get a feel for the reasons your peers are replacing solutions
- Know who is championing martech replacement within marketing organizations
Stick around for Overtime -- live Q&A immediately following this session -- to get your questions answered in real-time!
Overtime live Q&A - The 2023 MarTech Replacement Survey: Trends in the martech stack
Overtime live Q&A - The 2023 MarTech Replacement Survey: Trends in the martech stack
Wednesday — September 27th, 2023
If your calendar provider is not listed,
please add the session details manually.
Kim Davis, Editor at large, MarTech
Talisha Padgett, General Manager, Martech Platforms and AI, Microsoft
Speaker
Kim Davis
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN.
Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist.
Speaker
Talisha Padgett
General Manager, Martech Platforms and AI, Microsoft
Talisha Padgett began her career in traditional marketing roles but has spent the last half focusing on leveraging technology & processes to improve Marketing effectiveness and the Consumer experience. She has led Martech in both IT and Marketing and understands both sides. She joined Microsoft in 2022 to led B2B Martech Platforms and AI. Previously at Comcast, she revamped the MarTech & Campaign Optimization team by re-defining and roles, changing the relationship with Engineering, establishing new processes with the Marketing teams, and pushing vendors to be more accountable. At Under Armour, she joined teammates from IT, Engineering, and Marketing into a dedicated MarTech function and consolidated duplicative systems for a more effective tech stack. Having also worked at Marriott International, MarketBridge, and ServiceMaster, Talisha understands the nuance of how technology can be applied to solve business problems at scale. When she is not working, she enjoys traveling, hiking, meditating, and spending time with her family and close friends.
Overtime live Q&A - The 2023 MarTech Replacement Survey: Trends in the martech stack
Wednesday — September 27th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Bring your questions to Overtime, live Q&A with Talisha Padgett, GM, Marketing Technology + AI at Microsoft, and MarTech editorial director, Kim Davis!
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the survey findings, and hear what your MarTech community has to say.
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