Stay tuned for fall 2022 details!

Agenda

Check out the agenda from MarTech's fall 2021 program below... and stay tuned for 2022 details!

Welcome to MarTech! Select a session below to begin (or continue!) discovering time-saving technologies and actionable tactics to drive success. All sessions and keynotes are now available on-demand so you can attend when it fits your schedule. Still need to register? Grab your FREE pass now!

How are we handling the data challenge?

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Su Kelsay, Senior Vice President of Marketing Technology and Operations, HBO Max, WarnerMedia

Brad Herndon, Former Managing Director - Personalization, Data & Analytics Lead, Accenture

Pat Maigler, Director, Marketing Operations and Technology, El Camino Health

Kim Davis, Editorial Director, MarTech, Third Door Media

Personalization in a “cookieless” world

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Zack Meszaros, Marketing Privacy Engineer, OneTrust PreferenceChoice

Creating a unified customer experience with CDPs: U.S. Soccer case study

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Ross Moses, Senior Director, Analytics and Insights, United States Soccer Federation

JT Wash, Senior Account Executive, Treasure Data

How Sony Interactive Entertainment levels up their marketing data strategy

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Kana Roberts, Senior Manager, MarTech Measurement & Analytics, Sony Interactive Entertainment

Loretta Shen, Sr Director, Product Marketing, Marketing Cloud Intelligence, Salesforce

Engaging with empathy: Why real-time, one-to-one engagement is the new normal

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Tara Dezao, Product Marketing Director, AdTech and MarTech, Pegasystems Inc.

How to give your marketing automation a winning personality

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Terence Flynn, President, Market Chord

Getting started with customer journey analytics

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Steve Petersen, Marketing Technology Manager, Zuora

Amber Toro-Keech, Marketing Data Scientist, Disruptive Advertising

Ready for what’s next: Key trends driving your data strategy of tomorrow

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Sav Khetan, Head of Product Strategy, Tealium

Why marketers can’t rely on marketing analytics anymore

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John Hurley, Head of Product Marketing, Amplitude

Become a category leader by pairing co-innovation with data activation

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Michael Bartholow, Director, Marketing & Education, Bounteous

Jonathan Weber, VP, Data Strategy & Activation, Bounteous

Dave Mankowski, Chief Growth Officer, Bounteous

The state of automation in MOPs: Moving beyond the marketing automation platform

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Stephen Farnsworth, Head of RevOps Product Marketing, Workato

Lights, camera, personalization with Cinemark’s incredible customer experience

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Ray Valencia, Director of Digital Customer Experience, Cinemark

Leigh Price, Senior Product Marketing Manager, Salesforce

Understanding identity resolution as a cornerstone of modern marketing

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Hugo Loriot, Partner, fifty-five

How to ensure your data helps you cultivate engagement throughout the customer lifecycle

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Kate Adams, SVP of Marketing, Validity

Olivia Hinkle, Senior Product Marketing Manager, Validity

How Dennis Publishing made first-party data core to its business transformation

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Pete Wootton, Chief Product & Data Officer, Dennis Publishing

Jackie Rousseau-Anderson, Chief Customer Officer, BlueConic

How does your RevOps team stack up against your peers?

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Allen Pogorzelski, Vice President, Marketing, Openprise

The power of an empowered marketer

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Lynne Capozzi, CMO, Acquia

How marketing and legal can win together with data ethics 

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Priscilla Debar, Associate General Counsel, Acoustic

Making the case for a headless and hybrid CMS

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Todd Zeigler, CEO, Brick Factory

Kim Davis, Editorial Director, MarTech, Third Door Media

A procrastinator’s guide to digital resilience

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Dustin Raney, Director of Identity Innovation, Acxiom

10 next-level email techniques to increase inbox engagement

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Matt Harris, Co-founder and CEO, Dyspatch

Demystifying user research: How to implement a UX strategy that works for you

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Jennifer Segalini, Director of User Experience, Phase2

Kelly Gustainis, Lead UX Researcher, Pantheon

The forces of change: How to assimilate and create a superior CX

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George Corugedo, CTO, Redpoint Global

4 ways to deliver personalization at scale

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Nina Butler, Director of Event Experience, Alyce

Findings from the 2021 MarTech Replacement Survey: How is marketing technology evolving?

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Anita Brearton, CEO, CabinetM

Kim Davis, Editorial Director, MarTech, Third Door Media

Personalization is a journey and a destination: Here’s where to start

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Ben Tepfer, Senior Technical Evangelist, Adobe

Unlocking the value of your customer data platform

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Brian Morris, Marketing Data & Analytics Leader, PwC

Molly Early, Marketing Data Analytics, PwC

Get full visibility into your lead lifecycle: Build lead status framework with low-code automation

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Lyola Rowe, Growth Marketing Manager, Tray.io

How Michael Kors is preparing for a cookieless future with first-party data

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Sharon Kratochvil, Vice President, Global Analytics, Michael Kors

Tamara Gruzbarg , Head of Customer Insights, ActionIQ

How Dick's Sporting Goods built a roadmap for martech success

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Courtney Trudeau, Sr. Director, Technology Strategy, Merkle

Jason Williams, VP of Athlete Technology, DICK’S Sporting Goods

How to align sales and marketing teams for ultimate ABM execution

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Pam Didner, VP of Marketing, Relentless Pursuit

Selecting and implementing a CDP

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Ekta Chopra, CDO, e.l.f.Beauty

Basic consent management does not mean compliance

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