MarTech is available now... click here to start discovering!

Agenda

Welcome to MarTech! Click the "Watch" buttons below to begin or continue discovering new solutions, sessions, strategies, and insights. All sessions and keynotes are now available on-demand. (Still need to sign up? Grab your FREE pass here!)

Catching up with accelerating customer expectations: A keynote conversation

Watch

Description

Alicia Arnold, Managing Director, fifty-five

Jess Weimer, Vice President, Enterprise Marketing, Upwork

Kim Davis, Editorial Director, MarTech, Third Door Media

How PMC launched a first-party data strategy: Why, what, what’s next

Watch

Description

Eugene Saburi, Chief Business Officer, Treasure Data

Matt Knapp, Director of Data, PMC

Brett Goverman, Associate VP, Data Strategy, PMC

See Spot scale! How Petco delivers scalable, efficient, hyper-personalized email

Watch

Description

Hilary Givens, Product Marketing Manager, Salesforce

Brad Bettinson, Vice President Enterprise Solutions, Jam Direct

Andrea Mathews, VP/Head of Customer Engagement & Loyalty, Petco

From undervalued to invaluable: How CTV powers B2B ad strategy

Watch

Description

Hooman Javidan-Nejad, Director of Performance Marketing, MNTN

The do’s and don’ts of account-based GTM strategies: Lessons from the front line

Watch

Description

Scott Vaughan, Chief Advisor, Vaughan GTM Advisory

Trust is the new currency: The value of first-party data

Watch

Description

Arshdeep Sood, Marketing Solutions Engineer, OneTrust PreferenceChoice

Pedal to the metal: How Comoto accelerates cross-brand omnichannel marketing with first-party data

Watch

Description

Jackie Rousseau-Anderson, Chief Customer Officer, BlueConic

Dana Green, Director of Ecommerce and Optimization, Comoto Family of Brands

3 keys to preparing for customer journey orchestration

Watch

Description

Greg Kihlstrom, Principal, GK5A

Site search 101: The most effective content marketing tool (you’re probably forgetting)

Watch

Description

William Tseng, Director of Sales Engineering, Lucidworks

3 steps to grow your customer base with digital experience

Watch

Description

Tom Bianchi, VP Corporate Marketing, Acquia

Why moving assets into a DAM is not enough: From migration to transformation

Watch

Description

Michelle Tackabery, Digital Asset Management Specialist, Oneida Nation Enterprises

Overcoming differences in marketing, product, and business intelligence analytics

Watch

Description

Adam Greco, Product Evangelist, Amplitude

Unlock customer obsession with email marketing

Watch

Description

Shar VanBoskirk, VP, Principal Analyst, Forrester

Streamline marketing data operations: How Nutanix builds digital analytics for scale

Watch

Description

Nia Coleman, Product Marketing Manager, Salesforce

Michael Hawkins, Sr Marketing Operations Analyst, Nutanix

(Re)energize your digital content supply chain

Watch

Description

Josh Gibbs, Vice President of Product, Canto

It takes two to tango: How marketers and data analysts can excel together

Watch

Description

Arti Munshi, Sr. Market Research Manager, National University

Steve Petersen, Marketing Technology Manager, Zuora

Keys to identity resolution: Connecting the known and unknown

Watch

Description

Ian Clayton, Chief Product Officer, Redpoint Global

Steve Zisk, Senior Product Marketing Manager, Redpoint Global

How Big Lots is preparing for identity in a world without third-party cookies

Watch

Description

Amy Nelson, VP, CRM, Loyalty & Analytics, Big Lots

Kelly O'Hara, Principle, Technology Strategy, Merkle

Building a foundation for personalized, real-time customer experiences

Watch

Description

Keith Bartig, Director of Consumer Data & Precision Marketing Technologies, The Coca-Cola Company

Lory Mishra, Product Marketer, Real-Time CDP, Adobe

Connect customer data to drive personalized experiences and create customers for life

Watch

Description

Karen Naves, SVP of Global Demand Generation, Tealium

Nurturing meaningful collaboration in today's workspace

Watch

Description

Patrick Rohlfsen, Principal Consultant, Wrike

From ordinary to extraordinary: High-impact ABM for uncertain (or any) times

Watch

Description

Megan Creighton, Head of Digital Strategy, The Ricciardi Group

Mark Ogne, CMO, mrp

How Atlassian drives impactful cross-product CX to expand with existing customers

Watch

Description

Ariane Sedghi, Senior Product Marketing Manager, ActionIQ

Caleb Trecek, Marketing Operations Technology Manager, Atlassian

3 ways to unlock hidden value from your marketing automation platform

Watch

Description

Justin Sharaf, Vice President of Marketing Operations, Collibra

Unite to thrive: Aligning content and brand across a global organization to enable teams to do their best work

Watch

Description

Rebecca Baxter, Global Marketing Coordinator, Booksy

Dennis Wright, Field Marketing Manager, North America, Bynder LLC

From proof to power: A social intelligence blueprint for the enterprise of tomorrow

Watch

Description

Shana Vogan, Marketing Manager, Meltwater

Danny Gardner, Analytics Manager, US & North America Social Intelligence Lead, Haleon

Successfully launch agile marketing with collaborative planning

Watch

Description

Stacey Ackerman, Owner, Agile Marketing Coach & Trainer, NavigateAgile

Michael Seaton, Partner, NavigateAgile

Precision Demand Marketing: The path to predictable pipeline

Watch

Description

Stephanie Swinyer, Head of Revenue Marketing, Integrate

The future of ad targeting: How data and machine learning are ushering in a new era for marketers

Watch

Description

Jascha Kaykas-Wolff, President, Lytics

Craig Schinn, Co-Founder, Actable

Matthew Barrowclough, Sr. Director, Martech Product and AdTech, Ancestry

Driving game-changing customer interactions: Strategies for successful omnichannel marketing

Watch

Description

Steven Kopelic, Global Sales and Services Leader, HCL Unica

3 little-known ways to improve conversion across the customer lifecycle

Watch

Description

Ed King, CEO, Openprise

Striking gold: How to mine online event data for buyer intent and sales efficiency

Watch

Description