Stay tuned for fall 2022 details!

Agenda

Check out the agenda from MarTech's fall 2021 program below... and stay tuned for 2022 details!

Welcome to MarTech! Select a session below to begin (or continue!) discovering time-saving technologies and actionable tactics to drive success. All sessions and keynotes are now available on-demand so you can attend when it fits your schedule. Still need to register? Grab your FREE pass now!

Tuesday — September 14th, 2021

Keynote

How are we handling the data challenge?

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Break

Concurrent Sessions

Personalization in a “cookieless” world

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Creating a unified customer experience with CDPs: U.S. Soccer case study

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How Sony Interactive Entertainment levels up their marketing data strategy

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Engaging with empathy: Why real-time, one-to-one engagement is the new normal

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How to give your marketing automation a winning personality

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Break

Concurrent Sessions

Getting started with customer journey analytics

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Ready for what’s next: Key trends driving your data strategy of tomorrow

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Why marketers can’t rely on marketing analytics anymore

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Become a category leader by pairing co-innovation with data activation

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The state of automation in MOPs: Moving beyond the marketing automation platform

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Break

Concurrent Sessions

Lights, camera, personalization with Cinemark’s incredible customer experience

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Understanding identity resolution as a cornerstone of modern marketing

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How to ensure your data helps you cultivate engagement throughout the customer lifecycle

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How Dennis Publishing made first-party data core to its business transformation

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How does your RevOps team stack up against your peers?

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Break

Concurrent Sessions

The power of an empowered marketer

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How marketing and legal can win together with data ethics 

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Making the case for a headless and hybrid CMS

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A procrastinator’s guide to digital resilience

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10 next-level email techniques to increase inbox engagement

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Break

Concurrent Sessions

Demystifying user research: How to implement a UX strategy that works for you

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The forces of change: How to assimilate and create a superior CX

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4 ways to deliver personalization at scale

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Findings from the 2021 MarTech Replacement Survey: How is marketing technology evolving?

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Personalization is a journey and a destination: Here’s where to start

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Break

Concurrent Sessions

Unlocking the value of your customer data platform

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