OCTOBER 6-8, 2020 | HYNES CONVENTION CENTER | BOSTON, MA

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Data Privacy: A Compliance Framework for Every Regulation... and Marketing Success | A MarTech® Workshop

Monday, September 16, 2019 @ the Hynes Convention Center

Just when you thought it “all clear” to get back to marketing, here comes CCPA! And Brazil’s General Data Protection Law (LGDP) and proposed new data privacy regulations in many US states.

In the midst of deep acronym swirls, it’s easy to be overwhelmed. But you don’t have to be... since all privacy regulations share commonalities that need to be addressed only once

Kristina will guide you in creating a framework for getting through the coming data privacy tsunami. No boring legal speak here. Just a proven and practical approach that guides you to the right practices while allowing marketing innovation and creativity to reign.

In this workshop, we will cover:

  • Data privacy requirements you need to know: Here’s what you should pay attention to across all current and proposed regulations.

  • Roles and responsibilities for your data privacy policy: It’s easy to place data privacy regulations at the doorstep of marketing or IT. In reality, HR, compliance, procurement, finance, and other departments are also part of the solution. We’ll name the players and assign them responsibilities so you can build out partnerships when you get back to the office.

  • Bringing the framework to life: Documenting policy and procedures is fine, but we want you to be successful in protecting your marketing organization against the constant waves of privacy regulations. We’ll step through the process for getting a privacy framework embedded into the workplace.

  • Tips and tricks from the real world: We’ll discuss how other organizations are successfully addressing the data privacy waves and the common pitfalls that you can learn from others who have failed.


Ways To Attend

Register today to ensure your spot. Seating is limited.

Here are the ways to attend:

On-Site
Sept 16
All Access + Workshop$2,895
On-Site
Sept 16
Workshop Only$939

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available. Don’t delay, book yours now!


Kristina Podnar

About Kristina Podnar

Kristina Podnar is a digital policy innovator. For over two decades, she has worked with some of the most high-profile companies in the world and has helped them see policies as opportunities to free the organization from uncertainty, risk, and digital gaffes. More importantly though, she helps businesses define frameworks that unlock opportunity, strengthen the brand and liberate employees to drive innovation.

Kristina is the Principal of NativeTrust Consulting, LLC. She has a BA in international studies and an MBA in international business from the Dominican University of California and is certified as both a Change Management Practitioner (APMG International) and a Project Management Professional (Project Management Institute). Her book, The Power of Digital Policy, was published in March 2019.