SEPT 16-18, 2019 | HYNES CONVENTION CENTER | BOSTON, MA

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Your Lifeboat For The Coming Data Privacy Storm | A MarTech® Workshop

Monday, September 16, 2019 @ the Hynes Convention Center

Just as we’ve adjusted our marketing efforts to comply with EU’s General Data Protection Regulation (GDPR) the California Consumer Privacy Act (CCPA) is upon us, as well as the Brazil General Data Protection Law (LGDP) and a slew of proposed new data privacy.

In the midst of deep acronym swirls, it’s easy to be overwhelmed. But you don’t have to be... since all privacy regulations share commonalities that you can address once and thereafter steadily steer the marketing ship through rough waters.

Kristina brings extensive experience to this workshop to help you create a framework for getting through this coming data privacy tsunami. No boring legal speak here, but a proven and practical approach that can guide your team to the right practices while allowing marketing innovation and creativity to reign.

In this workshop, we will cover:

  • Data privacy requirements you need to know: Even the 99 articles of GDPR can easily be combined into ten straight-forward categories. Kristina will give you the bottom line of what you should pay attention to across all current and proposed regulations.

  • Roles and responsibilities for your data privacy policy: It’s easy to place data privacy regulations at the doorstep of marketing or IT. In reality, HR, compliance, procurement, finance, and other departments are also part of the solution. We’ll name the players and assign them responsibilities so you can build out partnerships when you get back to the office.

  • Bringing the framework to life: It is great to have a policy and procedures documented, but we want you to be successful in protecting your marketing organization against the constant waves of privacy regulations. We’ll step through the process for getting the framework embedded into the workplace in an actionable way.

  • Tips and tricks from the real world: We’ll discuss how other organizations are successfully addressing the data privacy waves and the common pitfalls that you can learn from others who have failed.


Ways To Attend

Register today to ensure your spot. Seating is limited.

Here are the ways to attend:

Beta
July 14 - Aug 17
Last Chance
Aug 18 - Sept 15
On-Site
Sept 16
All Access + Workshop$2,295$2,595$2,895
Beta
July 14 - Aug 17
Last Chance
Aug 18 - Sept 15
On-Site
Sept 16
Workshop Only$639$789$939

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available. Don’t delay, book yours now!


Kristina Podnar

About Kristina Podnar

Kristina Podnar is a digital policy innovator. For over two decades, she has worked with some of the most high-profile companies in the world and has helped them see policies as opportunities to free the organization from uncertainty, risk, and digital gaffes. More importantly though, she helps businesses define frameworks that unlock opportunity, strengthen the brand and liberate employees to drive innovation.

Kristina is the Principal of NativeTrust Consulting, LLC. She has a BA in international studies and an MBA in international business from the Dominican University of California and is certified as both a Change Management Practitioner (APMG International) and a Project Management Professional (Project Management Institute). Her book, The Power of Digital Policy, was published in March 2019.