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Enhance your MarTech experience with an immersive, half-day workshop! Each expert-led workshop tackles a thorny, exciting, crucial aspect of modern marketing and offers invaluable networking opportunities. Don't miss this unique chance to train with the pros!
All workshops will be held Tuesday, October 6 at the Hynes Convention Center in Boston from 1:00pm - 5:00pm. Stay tuned for the line-up!
Nearly everyone attending MarTech is planning to implement a new technology solution in the next year. But what are the best practices for evaluating technologies, choosing vendors, and getting your colleagues on board with the process? Tony Byrne will answer those questions and more in this in-depth workshop.
Founder of the only exclusively "buy-side" technology analyst firm in the world. At Real Story Group we work only for you the tech customer, and that allows us to keep it real.
I have a personal passion for helping large enterprises make sound strategic decisions, based on solid research, that will set them up for long-term success.
I believe the best companies of the future will be those that invest the most wisely in employee and customer digital engagement. It's my good fortune to have an opportunity to help them get there.
Find my book, "The Right Way to Select Technology", on Amazon.
The pace of marketing is accelerating. And marketing teams need to keep pace. This workshop will show you how to do just that! Marketing pioneer Andrea Fryrear will show you how adopting “agile” and “lean” methods will lead to better marketing results.
As the President and Lead Trainer for AgileSherpas, Andrea loves nothing more than seeing a team evolve from chaos to high performance. In addition to being a Certified Professional in Agile Coaching (ICP-ACC) and a Certified Agile Leader (CAL-1), Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly from stages around the world as an international speaker on all things Agile marketing.
Her most recent book, Death of a Marketer, chronicles marketing's troubled past and charts a course to a more agile future for the profession. When she's not on a plane or at a keyboard, Andrea spends as much time as possible outdoors in her Colorado home training for triathlons and playing volleyball.
Want to get the full payoff from your marketing technology investments? Align them with your customer experience strategy and digital execution. Attend this workshop for practical frameworks and models to identify and fix cracks in your digital customer experience.
Jeff is Chief Strategy Officer and co-founder of Connective DX, a digital experience agency focused on helping organizations embrace the power of digital and align around the customer. Jeff is also the publisher of the CMS Myth blog, organizes the annual Delight Conference, and speaks nationally on topics including digital strategy, technology and experience design. Jeff resides in Boston, Massachusetts where he passionately roots for his beloved Boston Red Sox.
Most marketers, if you really push them, admit that their data is a mess. If you’re one of them, join David Raab for a comprehensive dive into customer data platforms: what are they, why you need one, choosing the right solution, and preparing the business case for adoption.
David M. Raab is founder of the Customer Data Platform Institute, which educates marketers and technologists about customer data management. As Principal at Raab Associates, Inc., he has been helping marketers to understand, find and deploy appropriate technologies since 1987. Typical projects include marketing process analysis, architecture planning, needs definition, and vendor selection. He also consults with industry vendors on product and business strategy.
David regularly speaks and teaches at conferences around the world. He has published hundreds of articles on marketing technology and is author of The Marketing Performance Measurement Toolkit (Racom Books, 2009). Additional research appears regularly on his blog http://customerexperiencematrix.blogspot.com.
He holds a bachelor's degree from Columbia University and MBA from the Harvard Business School. Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry.
What if you could accomplish attribution analysis with tools you already have? What if you could know the value of your marketing based on data you’ve already collected? It’s possible. Christopher Penn will explore why attribution analysis is important, why it’s broken, what kinds of attribution models exist, and how you can get started with 5 different kinds of models.
Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.
Mr. Penn is a 2019 IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries.
Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation
