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Take a Deep Dive with a MarTech® Workshop

Extend your experience at the MarTech Conference with an amazing workshop! Choose from a deep dive on agile marketing, creating connected experiences,  customer data platforms, or buying marketing technology. These intensive educational sessions offer best-practices training plus invaluable networking opportunities and are sequenced and led by a recognized expert in each field.

All workshops will be held October 1 at the Hynes Convention Center in Boston and begin at 1:00PM. Check out the line-up:

Nearly everyone attending MarTech is planning to implement a new technology solution in the next year. But what are best practices for evaluating technologies, choosing vendors, and getting your colleagues on board with the process? Tony Byrne will answer those questions and more in this in-depth workshop.

Workshop Presenter

The pace of marketing is accelerating. And marketing teams need to keep pace. This workshop will show you how to do just that! Marketing pioneer Andrea Fryrear will show you how adopting “agile” and “lean” methods will lead to better marketing results.

Workshop Presenter

SOLD OUT! Want to get the full payoff from your marketing technology investments? Aligning them with your customer experience strategy and digital execution. Attend this workshop for practical frameworks and models to identify and fix cracks in your digital customer experience.

Workshop Presenter

Most marketers, if you really push them, admit that their data is a mess. If you’re one of them, join David Raab for a comprehensive dive into customer data platforms: what are they, why you need one, choosing the right solution, and preparing the business case for adoption.

Workshop Presenter