The latest MarTech agenda is live! Check out the 75+ FREE tactic-rich sessions in store...

Why Should You Attend MarTech?

MarTech will take place online, March 16-17, 2021. Visit martechconf.com/spring to learn more and join us for a free, expert-led training program!

Customer expectations are rising. Marketing technology -- martech -- is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed. 

But it doesn’t stop there. New technologies (A.I., anyone?) are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it. 

The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology. 

In short: Martech is marketing. 

Join us October 6-8 at The MarTech Conference to become a master of marketing in the digital age. You’ll connect with a thriving community of senior-level marketers while participating in an expertly-crafted program loaded with creative, real-world, vendor-agnostic solutions and actionable tactics for overcoming sticky marketing challenges, like...

  • Understanding how to select the right marketing technology tools to reach my company goals and how to prove ROI for those tools

  • Gathering, cleaning, organizing, and analyzing data that informs actions and delivers desired outcomes

  • Aligning marketing and sales teams so that each member understands their unique role and are working together toward the same goals

  • Finding new and innovative ways to surprise, delight and engage customers, prospects, and partners

  • Using technology to help you focus on strategy and not merely “random acts of marketing”

… plus nitty-gritty, operational issues, like…

  • Building a digital marketing operation from the ground up

  • Finding a way to reach your audience in a financially-viable and sustainable manner

  • Getting to a 360-degree view of your customer

  • Creating true multi-touch attribution and the visualization of that system

  • Tracking and attributing revenue to the correct marketing channels

  • Developing a content inventory to enable agile marketing implementation

  • Effectively integrating AI and automation into your marketing ops

  • Tying digital marketing activities to offline sales activity

  • Innovating within a confined budget

  • Maintaining data quality across marketing and sales

  • Overcoming office politics to speed up processes

  • Reporting to too many bosses with different objectives

  • Hiring and nurturing marketing superstars

  • Staying ahead of marketing changes and process

… and so much more. This show was made by modern marketers, for modern marketers. 

Need more reasons to attend? Here you go:

  • Real marketers sharing real advice. Senior-level marketers are ready to share unvarnished stories about their marketing challenges and lessons learned. You’ll learn straight from the source what it takes to win in today’s complex marketing ecosystem.

  • No hard sells. MarTech is independent and vendor-agnostic. We don’t have axes to grind or sales targets to meet when it comes to any technology or platform. That means you’ll get high-quality, unbiased content from trusted experts — not sales pitches from software companies. Period.

  • Hundreds of martech solutions. The Expo Hall is stacked (pun intended?) with hundreds of solutions from market-defining vendors – quickly and efficiently evaluate them all in one place. Visit the Discover MarTech Theater and Solutions Track for exhibitor case studies, demos, and more.

  • New, more affordable pass types. We completely overhauled the MarTech ticket structure to offer more affordable pass types that fit your budget — featuring a $349 All Access pass, $489 Workshop pass, $749 All Access / Workshop bundle, and the all-new $119 Saver pass (the Saver pass is non-refundable). Check out all of the pricing details here.

  • Meet future talent, clients, and friends. Structured and casual networking opportunities will connect you with a community of smart, engaged, passionate marketers eager to exchange ideas, experiences, and advice. Growing your professional network has never been easier.

  • Unify your departments. Your team has diverse backgrounds and skills — getting everyone on the same page is essential. Attending together will unite your crew with a common experience and vocabulary, and provide the foundation for continued success. Bonus: The more you send, the more you save. Check out our special team rates!

  • Save on company training. Investing a few focused days at MarTech could be a game-changing educational experience for your organization. Forget long, drawn-out, expensive training programs. You’ll bring home actionable tactics, specific insights, and invaluable connections that will set you up for long-term success. Hungry for more? Add a half-day pre-conference workshop to your itinerary.

  • Safe, secure experience. Your health and safety are our number one priorities. Together with the Hynes and the city of Boston, we are committed to following all health regulations and guidelines set forth by the CDC and local public health officials. Please stay tuned for a specific list of safety measures and protocols we will be implementing for MarTech East.

  • Stay productive on-the-go. “Ah ha” moments and forging valuable connections with peers is just the beginning. You’ll access delicious breakfasts, hot lunches, and tasty snacks – and stay productive with complimentary WiFi throughout the entire conference space. And you can enjoy all of this in a 100% harassment-free environment.

Meet Your Host, Scott Brinker

The MarTech® Conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.

Scott and the MarTech® Conference Advisory Board review hundreds of session proposals and carefully craft a program of leading speakers, sharing real-world experiences and expert analysis on the most timely and important topics in marketing technology. This process is managed completely independently from sponsorship and exhibit opportunities.

Past attendees rave about MarTech...

This is one of the best events in the MarTech space, bridging the gap between innovation and industry.
Mihir Pandit, Manager, Indegene
Really interesting content, such a good variety – and love the on-demand aspect as well as live features. Thank you for providing such high-value content for free! Such a great resource.
Michelle Nesta, Director of Marketing Analytics, AVE by Korman Communities
This was a great event with a cross-functional perspective.  Many insights and lessons learned that I will take into the future.
Moria Titus, Senior Manager of Personalization and Campaign Management DevOps, US Cellular
Amazing speakers and amazing insights into where the industry is going. I’ll be sure to refer to future events! Thank you!
Lauren O’Malley, Recruiter, Talentfoo
I always forward and recommend your sessions to my co-workers.
Amy Dill, Senior Marketing Automation Specialist, Alliance Franchise Brands
MarTech is a unique, inspiring conference with sessions from real-world marketing professionals and vendors telling stories about how they approach the most current challenges in modern marketing technology. I'm hard-pressed to find another conference I've benefited so much from.
Tim DiSabatino, Digital Marketing Technology Manager, VMware
Love all the resources and downloadable content! I also love the on-demand options after.
Gabe Gonzalez, eCommerce Product Manager, Leslie's Pool Supply
Love the topics, the presenters, and how professional the entire conference is. Thank you for creating such an amazing event.
Jessica Gillet, Head of Marketing Operations, SES
Love the industry knowledge, especially for people who are new to the field. The fact that it's free is especially great, I love it when knowledge is free and accessible. Highly recommended to anyone looking to learn more about industry trends.
Beverly Yan, Email Marketing Manager, Living Spaces
The ability to go and watch sessions online when I have the time is invaluable to me. Excellent!
John Deneen, President, Siteform
The lessons were a perfect length to fit in a busy work day and the documents to download and save are a fabulous thing to use as tools. Thank you!
Staci McElroy, Digital Project Manager, Bong Brand Loyalty
Great content that I could apply to my marketing role. Thanks so much!
Kathleen Arroyo, Marketing Automation Specialist, Pushpay
This was the best virtual event I've attended and rivals live marketing conferences too - excellent speakers, great content, perfect platform, zero tech problems. I'm obsessed.
Lauren Roady, Senior Corporate Marketing Manager, Semtech
I was super impressed by the meatiness of the content this conference had to offer. I learned so much valuable information on personalization and first-party data. I cannot wait to package these new insights for both our internal teams and clients. I will definitely be attending next year!
Kara Degeorgis, Art Director, Theorem
I love the chance to revisit the talks… if one has to step out for some reason for a few moments. Perfect :-)
Jan Sørensen, Consultant, Novicell
MarTech events have proven to be "best in class" for professionals in the advertising industry who need to keep up with marketing, sales, and technology trends, principles, and processes in our industry.
Georgette Sebro, Campaign Specialist, SAMCS Toronto
All and all a very professional and high-level knowledge-sharing conference. Can't wait to participate next year. Thank you!
Anne Cecilie Pape, CEO & Co-grounder, HeyLouise
Great content. One of those events where you actually learn something rather than professionals just covering basic stuff that everyone already knows about.
Andrew Overheid, Marketing Specialist, OnLogic
The sessions were very enlightening and educational, and demonstrated how we could use the material immediately in our everyday world.
Kevin Zawrazky, eCommerce Project Manager, Trelleborg
This was absolutely the best marketing conference I've ever attended.
Will Patch, Enrollment Marketing Leader, Niche
I loved the short topics that provided enough information but were able to fit multiple ones within my day full of meetings.
Mary Stimart, Marketing Technology Manager, Kohl’s Department Stores
You discussed key trends in an insightful way; I enjoyed the line-up. And you kept the session short and provided many breaks. A well-organized event!
Sally O’Dowd, VP of Global Marketing, Verticurl, a WPP company
One of the best virtual conferences I've ever attended. I loved how quick the sessions were, the perfect amount of break time between them, FANTASTIC topics covered… and excellent speakers. Thanks so much!
Briauna Driggers, Content Marketing Strategist, RCCS Inc.
Good conference with much less over-the-top promotion from speakers than I’ve seen at other events. Keep up the good work.
Cameron DeJong, Director of Marketing, RCCS Inc.
I truly appreciate your sharing and providing a space for continued learning in this ever-changing sphere.
Deanne Santoro, Branch Transaction Administrator, Berkshire HomeServices
Great content and having the replay available to share is critical.
Matthew King, VP, Wyndham Hotel & Resorts
I really enjoyed being able to set up my own schedule for the day, and I enjoyed every segment. I got a lot out of it and am bringing some of the ideas back to my own team to hopefully implement.
Jael Dugdale, Search Strategist, Gcommerce Solutions
Fantastic conference with great sessions.
Bobby Meeks, UX Manager, Terminix
Very much liked the format and the frictionless experience to participate.
Leslie Laredo, PResident, Academy of Digital Media
Great conference, super valuable!
Mandi Hunter, Digital Consultant, Principal
I liked the content - it was really useful to my business.
Cibele De Souza, Marketing Manager, FasTest Brasil
A lot of great presenters and information. I wish I had an entire day dedicated to listening.
Kate Ratner, Creative Director, Cloud Construct
Great but concise and digestible content.
Seth Osae-Aye, Director - SAM, Novartis Pharmaceuticals
This is my first time attending The MarTech Conference, and in my experience, I think the event was a complete success, especially with the valuable content provided and shared by each speaker (presenter). Happy I joined in to learn with you all.
Kwame Justice, Founder & Owner, Justice Societies
Thank you for the flexibility with this conference. From the conference being free for attendees to allowing us to attend the session live or watch at a convenient time made this an exceptional experience. I still have some sessions to watch and it's so nice I'm able to do that at my own pace. Since the conference had this much flexibility, I was able to share it with my full Marketing Tech team as well.
Amy Thomson, Digital Marketing Technology Manager, Baird
I like that you provided a free virtual event. Even better, each speaker had downloadable assets that you can review later. Nicely done.
Carol Leick, Digital Trust and Safety Channel Product Marketing Lead, Sift Science
Great, well-prepared, presentations that cause you to think, dream, and plan. What's not to like!
Jason VanHoose, Marketing Innovation Manager, BOK Financial
MarTech was great and full of helpful information and familiarization with companies that can help meet the needs of current gaps in the marketing realms. Thank you for the time and effort put into this and will definitely be looking into what will be available for the fall!
Jenny Sampson, Contract Marketer, JP Parker Flowers
Great topics and availability of info on-demand was awesome.
Charu Sarathy, Analyst, Intech
I like the online and on-demand nature of the program. There were different tracks throughout and I could customize the sessions I wanted to attend and then watch additional sessions as time allowed on-demand.