OCTOBER 6-8, 2020 | HYNES CONVENTION CENTER | BOSTON, MA OCTOBER 6-8, 2020 | HYNES CONVENTION CENTER | BOSTON, MA
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Customer expectations are rising. Marketing technology -- martech -- is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.
But it doesn’t stop there. New technologies (A.I., anyone?) are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it.
The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.
In short: Martech is marketing.
Join us at The MarTech Conference to become a master of marketing in the digital age. You’ll connect with a thriving community of senior-level marketers while participating in an expertly-crafted program loaded with creative, real-world, vendor-agnostic solutions and actionable tactics for overcoming sticky marketing challenges, like...
Understanding how to select the right marketing technology tools to reach my company goals and how to prove ROI for those tools
Gathering, cleaning, organizing, and analyzing data that informs actions and delivers desired outcomes
Aligning marketing and sales teams so that each member understands their unique role and are working together toward the same goals
Finding new and innovative ways to surprise, delight and engage customers, prospects, and partners
Using technology to help you focus on strategy and not merely “random acts of marketing”
… plus nitty-gritty, operational issues, like…
Building a digital marketing operation from the ground up
Finding a way to reach your audience in a financially-viable and sustainable manner
Getting to a 360-degree view of your customer
Creating true multi-touch attribution and the visualization of that system
Tracking and attributing revenue to the correct marketing channels
Developing a content inventory to enable agile marketing implementation
Effectively integrating AI and automation into your marketing ops
Tying digital marketing activities to offline sales activity
Innovating within a confined budget
Maintaining data quality across marketing and sales
Overcoming office politics to speed up processes
Reporting to too many bosses with different objectives
Hiring and nurturing marketing superstars
Staying ahead of marketing changes and process
… and so much more. This show was made by modern marketers, for modern marketers.
Real marketers sharing real advice. Senior-level marketers are ready to share unvarnished stories about their marketing challenges and lessons learned. You’ll learn straight from the source what it takes to win in today’s complex marketing ecosystem.
No hard sells. MarTech is independent and vendor-agnostic. We don’t have axes to grind or sales targets to meet when it comes to any technology or platform. That means you’ll get high-quality, unbiased content from trusted experts — not sales pitches from software companies. Period.
Hundreds of martech solutions. The Expo Hall is stacked (pun intended?) with hundreds of solutions from market-defining vendors – quickly and efficiently evaluate them all in one place. Visit the Discover MarTech Theater and Solutions Track for exhibitor case studies, demos, and more.
Meet future talent, clients, and friends. Structured and casual networking opportunities will connect you with a community of 1,400 smart, engaged, passionate marketers eager to exchange ideas, experiences, and advice. Growing your professional network has never been easier.
Unify your departments. Your team has diverse backgrounds and skills — getting everyone on the same page is essential. Attending together will unite your crew with a common experience and vocabulary, and provide the foundation for continued success. Bonus: The more you send, the more you save. Check out our special team rates!
Save on company training. Investing a few focused days at MarTech could be a game-changing educational experience for your organization. Forget long, drawn-out, expensive training programs. You’ll bring home actionable tactics, specific insights, and invaluable connections that will set you up for long-term success. Hungry for more? Add a half-day pre-conference workshop to your itinerary. See the line-up!
Stay productive on-the-go. “Ah ha” moments and forging valuable connections with peers is just the beginning. You’ll access delicious breakfasts, hot lunches, and tasty snacks – and stay productive with complimentary WiFi throughout the entire conference space. And you can enjoy all of this in a welcoming, safe, and friendly environment.
The MarTech® Conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.
Scott and the MarTech® Conference Advisory Board review hundreds of session proposals and carefully craft a program of leading speakers, sharing real-world experiences and expert analysis on the most timely and important topics in marketing technology. This process is managed completely independently from sponsorship and exhibit opportunities.
We know those attending MarTech have differing needs and budgets. To that end, we offer several different pass options:
All Access: Unlock the full program — all conference sessions and networking events, the Expo Hall, mobile app, hot meals, WiFi, and more.
All Access + Workshop Combo (best value!): Add an expert-led workshop to your All Access pass for an immersive, intimate learning experience. (Workshop-only passes are also available!)
Expo+: More interested in meeting vendors and networking? Pick up a FREE Expo+ pass and enjoy unlimited access to our Expo Hall, full-length Solution Track sessions, sponsor presentations in the Discover MarTech theater, downloadable speaker presentations, refreshments, free WiFi, and more.
Rates increase as we get closer to the event, so book early to secure the best price.
Bonus! Register now and receive a free copy of keynote speaker Charlene Li’s new book, “The Disruption Mindset: Why Some Organizations Transform While Others Fail,” at the conference. (First come, first served!)
