Manager, Global Social Experience, Amway
Brad is the Global Manager of Social Experience at Amway, the world’s largest direct selling company. As the “chief social evangelist” in the organization, his work focuses on the transformation of traditional direct selling practices to socially- & digitally-optimized solutions for Amway’s 4+ million distributors around the world. Together with some of the world’s leading social experts, he has spearheaded Amway’s efforts to rapidly mature the strategies, technologies, processes and people to support this transformation. The key to success in Amway’s B2B2C model is measurable ROI of the company’s and their distributors’ efforts in the social space.