MarTech East Solutions Presenter:

Jonathan Roman

Global Lead: Data and Technology, Ancestry

Jonathan Roman heads up the Data and Technology team supporting data driven initiatives and ad/marketing technology management for Ancestry's Global Brand and Performance Marketing Team. Over the years Jon has worked across Dentsu Aegis, Publicis, WPP and the Omnicom Group supporting over 40 brands across every major vertical, with a focus on Advertising and Marketing technology strategy and ad operations. Education, standardization & process and Industry change preparedness are at the core of whatever he does. At Ancestry, Jon and his team focus on vetting and enabling technologies across channel. He also leads strategy on the collection and utilization of different data-sets for use in marketing driven initiatives. Outside of work he is a giant nerd who is passionate about cinema, animation and tabletop gaming.

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