Director of Marketing, CRM & Audience Strategy, America's Test Kitchen
Sarah Desmarais is the Director of Marketing, CRM & Audience Strategy at America's Test Kitchen, where she spearheads the drive towards 1:1 customer marketing. She is passionate about data - an analyst by nature, letting the numbers inform strategy decisions. You can catch her digging into everything from complex audience segmentation and automation to the basics of conversion rate optimization. Her creativity is one of her greatest strengths - along with her deep knowledge of implementing digital experiences for customers & prospects.