MarTech East Solutions Presenter:

Laura Cicchelli

VP of CRM and Analytics, DXL

Laura Cicchelli is Vice President, CRM & Analytics at The DXL Group, a men's specialty apparel retailer. In this role she spearheads all things Customer and the related analytics to drive toward 1:1 customer marketing. Laura led the thinking behind identifying the right tech stack to meet these business requirements and recently launched a suite of Infor products along with Salesforce Marketing Cloud.

Previously, Laura held a number of senior marketing roles at Starwood Hotels, L'Oreal, Maybelline, Calvin Klein Cosmetics and HOP Energy. She holds a BA from Boston College and a MBA from Fordham University.

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