MarTech East Solutions Presenter:

Tom Bachmann

VP Digital, Pegasystems

Tom Bachmann is VP Digital at Pegasystems in Cambridge, MA. With a proven track record leading large-scale Digital programs, Tom brings a passion for working across disciplines with technical engineers, design teams, and business leaders in the pursuit of Digital excellence. His areas of specialization include Digital strategy, leveraging taxonomy & metadata to drive dynamic digital experiences, user-centered design, multi-language localization, UX, information architecture, and integrated campaign systems that drive digital engagement.

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