OCTOBER 1-3, 2018 | HYNES CONVENTION CENTER | BOSTON, MA

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MarTech East Solutions Presenter:

Frank Guastafeste

Associate Director, Customer Data Governance, John Wiley & Sons

Frank Guastafeste is a hands-on technology professional with extensive background in customer master data management (MDM) efforts. In his current role at Wiley, Frank governs, documents, communicates and implements enterprise policies, standards and procedures in customer MDM and related systems for the creation and utilization of customer master data. Frank is responsible for managing the customer metadata dictionary and a glossary of terms that support customer master data. He leads a team that provides analysis to business and shared service partners that highlight data quality issues, identify root cause and improve data integrity. Under Frank's leadership, the team develops and implements processes and controls to monitor and remediate customer master data quality issues.

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