Chief Digital Evangelist at Salesforce.com. Prior role was Chief Marketing Officer, Extreme Networks. Prior role was CMO and Chief Customer Officer of Enterasys Networks responsible for global marketing and customer service and support.
I contribute weekly technology, business and leadership articles to Huffington Post, INC Magazine, and other publications - http://www.huffingtonpost.com/vala-afshar/. I also host a weekly video show DisrupTV, inviting Fortune 1000 business executives, startup founders, venture capitalists and tech and media personalities, covering business, technology and leadership topics. I interviewed over 350 business leaders since 2013. You can watch DisrupTV show by following @DisrupTVShow on Twitter.
David M. Raab is founder of the Customer Data Platform Institute, which educates marketers and technologists about customer data management. As Principal at Raab Associates, Inc., he has been helping marketers to understand, find and deploy appropriate technologies since 1987. Typical projects include marketing process analysis, architecture planning, needs definition, and vendor selection. He also consults with industry vendors on product and business strategy.
David regularly speaks and teaches at conferences around the world. He has published hundreds of articles on marketing technology and is author of The Marketing Performance Measurement Toolkit (Racom Books, 2009). Additional research appears regularly on his blog http://customerexperiencematrix.blogspot.com.
He holds a bachelor's degree from Columbia University and MBA from the Harvard Business School. Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry.
Gerry Murray is a Research Director with IDC's CMO Advisory service. He 20 years of experience in the high tech industry both as an analyst and a marketer. He provides best practice guidance to senior marketing executives at many of the world's largest high tech companies. His research spans a wide range of marketing topics as well as channel and sales enablement and customer experience.
The MarTech Conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.
Jared Geurts, Sr. Director, Analytics LHM Sports and Entertainment
MarTech Boston 2018 Speaker:
Sr. Director, Analytics, LHM Sports and Entertainment
Jared is the Sr. Director of Analytics for the NBA’s Utah Jazz. He has over 10 years of experience in the sports and e-commerce industries, where he has focused on using data to personalize each customer’s experience.
As Director, Marketing Operations at LogMeIn, Justin is responsible for all of the marketing systems and tools globally, as well as advanced marketing analytics. He is technical, but not a developer. He is analytical, but not a data scientist. In his role, he brainstorms solutions, solves problems, and tries to make other people's jobs easier.
Since joining LogMeIn in 2012, Justin has been instrumental in building up the marketing automation teams and has strengthened the relationship between marketing and sales by tightening the integration between marketing automation and CRM.
Prior to LogMeIn, Justin was Manager of External Marketing at Vistaprint and Sr. Manager of Marketing Strategy at Synapse Group Inc, a subsidiary of Time Inc.
He holds a BA from Amherst College and lives outside of Boston, MA with his wife and 1 year old son.
A long time start-up marketer, Anita co-founded CabinetM in 2014, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need.
Anita Brearton is an experienced start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth, early stage businesses. She has spent over 30 years in the United States and throughout the Asia Pacific, working with a range of technology and internet-based companies as a senior operations executive, marketer, advisor and investor.
Prior to CabinetM, Anita served as the Executive Chairman of FashionPlaytes, an online fashion and style destination for tween girls. Earlier in her career, Anita served as vice president of corporate marketing at Sycamore Networks, where she led the company's marketing strategy from its infancy through its highly successful IPO. Prior to Sycamore, Ms. Brearton held senior marketing management positions with Cascade Communications, Artel Video Systems, and General DataComm. A columnist with CMS Wire, Anita also serves on the board of MassVentures as Vice Chairman and is a member of Golden Seeds, a Boston angel group. Anita has also worked with many startups as a marketing and strategy consultant, helping shape go-to-market strategies that enabled her clients to achieve their marketing and business goals. In this capacity, she worked with A123 Systems, Airvana, Azuki Systems, Altruik and others.
Jeremy Epstein, CEO of Never Stop Marketing, has 20 years of international marketing experience in helping to bring innovative technologies into the mainstream. Most recently, Jeremy was VP, Marketing at Sprinklr which grew from a $20mm valuation and 30 people to $1.3 bn valuation and 900 people in 3 years. Previous work experience at Microsoft and consultant to start-ups, mid-market firms, and enterprises, including JNJ. He is the author of numerous whitepapers and a book, has presented to hundreds of audiences in 15 countries, and led 50+ person marketing organizations. Jeremy has been the top-ranked speaker at multiple conferences including Microsoft Worldwide Partner Conferences and Microsoft CIO summit among others.
Jeremy currently works with some of the leading and most innovative companies in the blockchain/decentralization space including OB1 and OpenBazaar. In December of 2016, he edited and published a collaborative eBook with 30 of the biggest influencers and thought-leaders on the topic of "When will blockchains cross the chasm?"
Jeremy takes great joy in being an early adopter of new technologies, celebrating the victories (like buying Bitcoin at $80) and the defeats (too many to list) equally.
He discovered his calling for marketing while living in Tokyo in 1997 after reading Peppers and Rodgers "The 1:1 Future" and hasn't looked back since.
Jeremy was a history major at Johns Hopkins, a skill which he wholeheartedly believes prepared him for the marketing profession.
Kirk Johnson is a Partner with Lenati and co-lead of the Customer Acquisition Team. He brings nearly 20 years of experience as a consultant and executive helping clients design and improve their digital marketing experience and improve their acquisition and retention efforts. He specializes in go to market strategy, demand generation, marketing technology and all aspects of retention marketing. His industry experience includes B2B SaaS solutions, telecommunications, e-commerce, online advertising and packaged software. He has worked with leading brands such as AT&T, T-Mobile, Concur, Expedia, HTC, Microsoft and Philips. He's passionate about marketing technology especially DMPs, Marketing Automation, Content Marketing and Predictive Lead Generation Solutions
Monique Bonner is Senior Vice President & Chief Marketing Officer at Akamai. She leads Akamai's global corporate marketing and communications functions, including all facets of the Akamai brand, as well as the company's digital marketing strategy and go-to-market programs. Among her top marketing priorities at Akamai has been a sharpened focus on enhancing the digital customer experience.
She has more than 20 years of marketing and operations experience, leveraging digital technologies, big data, and advanced analytics to drive effective and personalized marketing at scale.
Prior to joining Akamai in 2016, she held global leadership roles at Dell, most recently serving as VP of Global Digital, Technology and Innovation focused on optimizing marketing operations effectiveness. Previously, she was VP, Global Brand, Digital and Solutions Marketing; and VP, Americas Marketing. She joined Dell in 2000 and for seven years managed Dell's European marketing and sales teams.
Ms. Bonner has served on the Ad Council's Board of Directors and Conference Board's Council for Brand Management. She earned her Bachelor of Arts from Middlebury College and her Master of Business from the University of Michigan.
VP Marketing Technology and Digital Experience, Aetna
Shiva Mirhosseini is vice president, Marketing Technology and Digital Experience. Her team is charged with design and development of digital solutions for marketing and sales enablement. Shiva comes to Aetna with over 10 years of experience in Management Consulting, Product Marketing, Digital Media, Customer Experience Strategy, and eCommerce at Booz Digital, Deloitte Digital, The Wall Street Journal, and Wayfair. Shiva has been named top 25 executive digital marketers under 40 by LIMRA in the financial services.
Shiva received her Master of Business Administration degree in Strategy and Marketing, as well as her master’s in International Studies with Distinction from The Wharton School and The Joseph Lauder Institute at the University of Pennsylvania. She received her Bachelor of Science/Bachelor of Arts degree in Finance and Entrepreneurship from Babson College.
Sarah Cooper is a writer, comedian, speaker and author of the bestselling book, 100 Tricks to Appear Smart in Meetings. She built her comedy career in between working as a user experience designer for companies like Yahoo! and Google, where she was fed free lunches and lots of material. She is the creator of satirical blog TheCooperReview.com, which has been viewed by millions around the world and featured in The Washington Post, Forbes, Fast Company and countless others.
Mike is Ogilvy’s Global Chief Technology Ofﬁcer, responsible for fostering an environment where some of the brightest and most innovative marketing and creative technologists can use their knowledge, experience and passion to make a real impact to client results & Brand reputation.
Fascinated by the power and possibility that technology and data increasingly afford, Mike’s driven by the idea that technology does its best work when it’s steered to make a positive improvement to the human experience – and that now, more than ever before, the Brands that get this blend of art and science worked out are the ones that will truly thrive.
Mike advises key clients on Digital Transformation, Martech Strategy, and the realisation of Customer Experience and Engagement Strategies through technology and data. He also sits on the partner advisory boards of a number of major top tier Martech experience and engagement platforms.
He ﬁrst joined Ogilvy in Australia in 2003 to help run a number of key Global high-tech accounts in the Asia Paciﬁc region, and prior to that spent 11 years as a business, technology & change leader with Coopers & Lybrand and then Deloitte Consulting, based in London and Sydney respectively.
He’s worked extensively across the US, Europe and Asia for a roster of blue chip clients that has included IBM, Lenovo, SC Johnson, Unilever, AstraZeneca, Dyno Nobel, Hoechst, Brambles holdings, Avnet, Goodyear Tire and Rubber, and Dimension Data.
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals. He also focuses on emerging marketing technology and trends, including marketing applications of artificial intelligence (AI) and machine learning, algorithmic marketing, and marketing among Internet of Things (IoT). Mr. Frank also specializes in advertising technology and business trends. His research focuses on new opportunities in digital advertising leveraging mobile, social, video, and advanced TV platforms and channels, and utilizing advanced targeting, metrics, interactive design, and real-time ad operations.
I'm an entrepreneur, author, and event organizer. I spend a lot of time understanding how organizations of all sizes can use data to make better decisions, and on startup acceleration. I'm also fascinated by what happens when the rubber of technology meets the road of technology.
I've worked in tech most of my life as a product manager. I've been directly involved in the launch of five major conferences: O'Reilly's Strata; Techweb's Cloud Connect; Interop's Enterprise Cloud Summit; the International Startup Festival; and GigaOm's Structure. I've spoken at a variety of other conferences, including Le Web, Web2Expo, IGT, Velocity, Lean UX, Enterprise 2.0, Mesh, and eMetrics.
I've written three books on technology and entrepreneurship: Lean Analytics (2013); Complete Web Monitoring (2009) and Managing Bandwidth (1999) I've also contributed to a number of sites, including GigaOm, Mashable, and O'Reilly Radar. I write often -- but less than I'd like -- for Tilt the Windmill, O'Reilly Radar, and Solve for Interesting.
In 1999, I co-founded Coradiant, an early pioneer in User Experience Management acquired by BMC in April, 2011. Coradiant grew from Networkshop, a company I founded with Eric Packman (a longtime friend and co-conspirator) in 1997. I've also worked for 3Com Corporation, Primary Access, and Eicon Technology.
I graduated from Dalhousie University with a B.Com (Honours) and an advanced major in Strategic Marketing.
Bryan Yeager focuses on digital marketing technology, strategy and emerging trends. Mr. Yeager helps marketers assess and prioritize the platforms, tools and services they can use to achieve their companies business objectives today and in the future.
Mr. Yeager has more than 10 years of experience analyzing and reporting on the intersection of technology, marketing, media and commerce. Prior to joining Gartner, he developed in-depth reports, forecasts and presentations on emerging trends and platforms as a Senior Analyst at eMarketer. Before that, Mr. Yeager was an Associate Director at InfoTrends, where he spearheaded an array of research, consulting, advisory and training projects for technology companies and end users.
Siara Nazir is the head of digital marketing for the Media & Entertainment Industry of products at Autodesk, managing the budget for a third of the company's revenues. She has unique experience in that in her career she's personally managed every offline and digital marketing channel and her strategies have been featured in DM News, Forrester and other industry publications. At Autodesk she's focusing on pioneering a digital marketing center of excellence with agile marketing at its core.
I've been in sales my entire career starting in the early 80's in Silicon Valley selling the world's first laptop, GRiD Systems. We had to figure out how to sell 12K laptops when companies were still deciding whether to put a PC on everyone's desk. You could say that laptops launched the SalesTech space giving rise to CRM and even PowerPoint.
In 2009, I decided to launch my own company to track the progress of SalesTech and to help sales organizations stay up to date - which is getting harder and harder. We're now up to 400+ solutions not including CRM.
It's an exciting time to be in Sales. With AI, Machine Learning, Predictive Analytics all being applied to the world of Sales, we're seeing how technology can transform selling. Technology should be seen as a strategic advantage - not because of the tech per se - but because of how it can improve workflows, shorten time-to-close, and enhance the buying experience.
Bob Petrillo, Business Enablement & Marketing Automations Dell
MarTech Boston 2018 Speaker:
Business Enablement & Marketing Automations, Dell
- 20 + year professional of EMC & Dell Corporation - 10 + years in supervisory and management roles - Awarded a US patent for development and implementation of the "Symm/DMX Healthcheck" Program - Major contributor and decision maker in one of the largest technical company merges in history. - Team member of finalists for EMC's Presidents Award - Well versed in program management, software applications, technologies, and BI tools - Technical and Business Management positions in Engineering, Customer Service, Professional Services, Global Services and Marketing
Former Sr Director Marketing Capabilities, Ashley Furniture
Michelle Voorhies is a seasoned marketing technology & digital professional with over 15 years of experience pushing Fortune 500 companies to take a more customer centric view of their priorities & strategy. She is the former Senior Director of Marketing Capabilities for Ashley Homestore. In this role, she was responsible for driving the martech roadmap for the multi-billion dollar retail division of the #1 furniture retailer in the country. She ensured the right marketing tools and process are in place to allow for a fully optimized marketing strategy.
Prior to Ashley, Michelle held various roles at HSN focused on customer strategy, marketing technologies, and ecommerce. Earlier in her career, Michelle held positions at Marriot, Gap, Inc, PayPal and Capital One. She holds a BS in Marketing from the University of Florida.
Kelly Goetsch is Chief Product Officer at commercetools where he oversees product management, development and delivery. He came to commercetools from Oracle, where he led product management for their microservices initiatives. Kelly previously held senior-level product development and go-to-market responsibilities for key Oracle cloud products representing nine+ figures of revenue for Oracle. Prior to Oracle, he was a senior architect at ATG (acquired by Oracle), where he was instrumental to 31 large-scale ATG implementations. In his last years at ATG, he oversaw all of Walmart's implementations of ATG around the world.
Kelly has expertise in commerce, microservices, and distributed computing, having spoken and published extensively on these topics. He is the author of three books - APIs for Modern Commerce (O'Reilly, 2017), Microservices for Modern Commerce: Dramatically Increase Development Velocity by Applying Microservices to Commerce (O'Reilly, 2016) and E-Commerce in the Cloud: Bringing Elasticity to E-Commerce (O'Reilly, 2014).
He holds a bachelor's degree in entrepreneurship and a master's degree in management information systems, both from the University of Illinois at Chicago. He holds three patents, including one key to distributed computing.
Ilya Katsov, Director, Industrial AI Practice Grid Dynamics
MarTech Boston 2018 Speaker:
Director, Industrial AI Practice, Grid Dynamics
Ilya Katsov is a Director of Industrial AI Practice at Grid Dynamics, a Silicon Valley technology consulting company. He has extensive experience in marketing technology and retail analytics domains, led and consulted mission-critical projects for tier one retailers and advertising companies such as Macy's, Kohl's, JCPenney, Apple, T-Mobile, Sephora, Integral Ads, and Yahoo. Ilya is the author of "Introduction to Algorithmic Marketing", a comprehensive textbook on advanced marketing automation and economic modeling.
Director of Product, Marketing Technology, The New York Times
Pamela Della Motta built her career in Marketing specifically in the area of Marketing Operations. She joined The New York Times in 2013 as a manager in Marketing Operations which presented to her the unique position to learn all about the technology ecosystem that supported marketing campaign execution, it's complexities and opportunities to modernize. Also in this role she took the initiative to intimately understand the critical part big data plays in the everyday operations of marketing. At a time when new marketing technology was being aggressively invested, Pamela identified an opportunity to rationalize the marketing technology stack by surfacing gaps and redundancies within the stack and shining a spotlight in the technology and data silos that existed.
She transitioned to a product management role within the Technology organization earlier this year where she manages a team of product managers focused on overseeing a MarTech product portfolio consisting of marketing tools like marketing automation, CDP's, web content management systems, microservices for marketing data and A/B testing platforms. It is in this role that she discovered her team was in an unique position to bridge the cultural divide between the marketing and technology organizations and is working with colleagues in both marketing and technology towards enabling these two organizations to work even better together.
Kristian Kristensen is the VP of Engineering, Ecommerce for the New York Times. His group builds and runs the systems powering the Times subscription business. This includes quote to cash systems, manage your account, signup/login, call center, MarTech, and more. During his tenure the Times have added more than 1.5 million new digital subscribers.
Prior to the Times, Kristian ran engineering at GameChanger, an amateur sports scorekeeping startup in New York City. GameChanger exited to Dicks Sporting Goods in November of 2016.
Before GameChanger, Kristian was VP of Engineering at Alphaworks, an equity crowdfunding startup. Previously he was head of platform and backend engineering at Venmo/Braintree. Venmo/Braintree was acquired by Paypal in 2015.
Kristian started his career at Microsoft in their Consulting division where he consulted with the largest Telco in Denmark improving their Call Centers using software.
Kristian holds an M.Sc. in Software Engineering from Aalborg University in his native Denmark. He's a Certified Agile Leader (CSM), Certified ScrumMaster (CSM), and a Certified Scrum Product Owner (CSPO). He lives in New York City.
Debbie Qaqish is The Queen of Revenue Marketing, a term she coined in 2011. As Principal Partner and Chief Strategy Officer of The Pedowitz Group, Debbie manages global client relationships and leads the firm's thought leadership initiatives. She has been helping B2B companies drive revenue growth for over 35 years.
Debbie is well-known author and speaker on topics related to marketing operations, marketing leadership and revenue marketing. She has over 50 articles in the last 2 years in publications such as MarTech Today, AMA, MarTech Advisors, B2B Magazine, DemandGen Report and MarTech Series. She is also the author of the award-winning book "Rise of the Revenue Marketer: An Executive Playbook". Her next book "Rise of the Strategic Marketing Operations Function" - will be out in early 2019. A PhD candidate, Debbie also teaches in the MBA program at College of William & Mary and for Kennesaw State University on topics including business innovation, marketing operations and revenue marketing.
In March 2016, Kapost named Debbie among the Top 40 Most Inspiring Women in Marketing. For the last five years, Debbie has been named One of the 50 Most Influential People in Sales Lead Management. She has also won SLMA's Top 20 Women to Watch distinction for four consecutive years. In 2014 FierceCMO Magazine named Debbie one of the Top 10 Women CMOs to Watch.
Michael Lukich, Executive Leader, Marketing Analytics & Insights Booz Allen Hamilton
MarTech Boston 2018 Speaker:
Executive Leader, Marketing Analytics & Insights, Booz Allen Hamilton
Michael Lukich has 15+ years experience across various marketing, technology, data, and strategy roles. He currently is the Executive Leader of Marketing Analytics & Insights at Booz Allen Hamilton in Washington, DC. Within this role, Mike owns the organization's marketing analytics strategy and data infrastructure, supporting the effective execution and measurement of marketing efforts. His hopes to help transform how the marketing and communications functions, and organization's business leaders, consumes and uses marketing data to drive decisions and strategies.
Prior to joining Booz Allen, Mike spent time at Total Wine & More managing their marketing technology and customer data group, at WealthEngine running their marketing practice, and at MarketBridge as a Principal within their Marketing Analytics and Technology practice. He earned his MBA from the Robert H. Smith School of Business at the University of Maryland, where he focused his studies in Data-Driven Marketing. He also attended Maryland as an undergrad, earning a degree in Engineering.
Kieran Luke leads General Assembly's assessments and credentials business, and is a member of the GA Executive Team. In his role, Kieran leads strategy, product, operations and partnerships. He has been responsible for the division since its inception in 2014.
Before joining GA, Kieran was a Principal at The Boston Consulting Group. He earned his MBA with distinction from the Kellogg School of Management, and his Bachelors of Actuarial Studies from The Australian National University.
Joy Howard joined Sonos as global chief marketing officer in the summer of 2015. Prior to joining Sonos, she led global marketing for Patagonia, where she reinvigorated the brand, accelerated the growth of its direct business.
Geoffrey Sanders is Senior Vice President of Growth at Casper. He joined Casper in July 2018.
Geoff leads the team responsible for all customer acquisition and retention efforts across all channels, with responsibilities spanning paid media, omni-channel lead generation, onsite conversion, and CRM strategy and execution.
Prior to joining Casper, Geoff was VP of Growth & Customer Marketing at Betterment. He led the team responsible for all performance marketing across the customer lifecycle: acquisition, site optimization, onboarding, engagement, and retention. Geoff joined Betterment in November 2016.
Prior to joining Betterment, Geoff was VP of Digital Marketing, CRM & Loyalty for Gilt and Gilt City, and before that, spent almost 10 years in Citi’s U.S. Consumer businesses, where he held a number of marketing roles across traditional and digital channels. Geoff also worked in marketing at Gillette, in corporate strategy and marketing at Capital One, and in strategy consulting at Mitchell Madison Group and Sapient.
Geoff received Bachelor of Science degrees in Economics and Biology from the Massachusetts Institute of Technology, and an MBA from the Kellogg School of Management at Northwestern University. He lives in Manhattan with his wife Debbie, son Ben, and daughter Sammie.
When not trying to keep up with his children, Geoff can be found following computing and technology trends, reading historical and science fiction, and attempting to improve his photography skills.
Maya Gumennik, Sr. Director, Traffic Acquisition SmarterTravel, a TripAdvisor Company
MarTech Boston 2018 Speaker:
Sr. Director, Traffic Acquisition, SmarterTravel, a TripAdvisor Company
Maya Gumennik is a profit driving, number crunching, culture building, leader of analytical marketing teams. She is the Sr. Director of Traffic Acquisition for SmarterTravel, a subsidiary of TripAdvisor. In this role, Maya oversees Search Engine Marketing, Search Engine Optimization, Paid Social Channels, Display, and Affiliate Deals programs across 10 TripAdvisor subsidiary brands. Maya’s team is a multi-million dollar profit center, and boasts one of the largest SEM programs in the world with over 1.2 Billion keywords under management.
Prior to TripAdvisor, Maya’s career spanned across global engagements in management consulting and private equity consulting. Maya changed majors 5 times in college, but in the end holds a BA in Economics from Harvard University, and an MBA from Harvard Business School.
I lead the research, design, strategy, and implementation of enterprise-wide marketing initiatives. I combine the design of organization, process and technology for personalized customer experiences.
A conceptual thinker and collaborative problem-solver who applies a process-focused methodology to all aspects of marketing planning and execution. Occasional speaker at industry conferences and events, and blog on topics ranging from marketing operating models to agency collaboration best practices.
Kelley Troia, Former Head of Marketing Operations Whole Foods
MarTech Boston 2018 Speaker:
Former Head of Marketing Operations, Whole Foods
A solutions-driven leader with an entrepreneurial spirit and sincere passion for the customer experience. A compassionate professional who understands how to leverage creative for high-impact business results and serves as an effective translator between development and the broader business at large. Adept at enabling end-to-end planning and activation in close collaboration with peer leaders, impacting content management, workflow, financial management and other solution sets.
Neeti is a Co-founder and Senior Vice President of Automation Anywhere, leading brand and culture strategies and initiatives across the company. An avid strategist, she brings over 20 years of business management, marketing and entrepreneurial experience from a wide variety of industries including technology, business consulting and advertising. Neeti thrives on holistically negotiating the continuously evolving character of marketing programs and loves to “play customer” personifying the voice of the customer. She is the company’s thought leader and vocal advocate of “bot ethics” in a world moving decisively to an AI world.
Neeti influences business strategy in scaling and driving company success. She defines and develops the Automation Anywhere brand as the world's leading intelligent digital workforce provider. She is also responsible for working across company divisions in maintaining focus on superior user experiences helping to drive customer success.
Erica Seidel runs The Connective Good, a retained executive recruiting practice that helps companies land leaders in martech, marketing, digital strategy, marketing analytics, and market research. She also pens a blog called 'Practical Tips on Recruiting Great Analytical Marketing Talent' at www.theconnectivegood.com. Previously, she ran Forrester Research's global advisory businesses for CMOs and digital marketing leaders of Fortune 500 companies, achieving 600% growth and radical improvement in client retention.
She also has significant experience in new product development and user experience, with companies such as Sony, IBM, Pitney Bowes, and Sun Microsystems (now Oracle).
Erica has an MBA in Marketing from the Wharton School of the University of Pennsylvania and a BA in International Relations from Brown University.
Anand Thaker is a leader, builder and advisor in marketing technology and growth strategy. His 15-years of experience includes marketing, sales, CX, data, analytics, and intelligent systems/AI.
To succeed in a diverse, dynamic, interconnected marketplace, modern leaders must leverage the right mix of data, intelligent solutions, and seasoned judgment. He founded IntelliPhi to advance human & digital go-to-market decision intelligence for growth-driven leaders. He is also the co-collaborator of the Martech 5000 Landscape with Scott Brinker.
Anand’s experience building and growing high-growth product startups and consulting firms in marketing technology to enterprise firms such as Siemens, Silverpop/IBM, Microsoft, Blackstone, Capgemini, GTRI, Salesforce.com, Fidelity, NYSE, Southern Company and eBay. He also serves as a liaison and advisor to improve venture investors batting average, navigate startup founders, support enterprise executives, and provide leading trends and insights to industry analysts on marketing, sales and customer technologies.
Anand also has a knack for identifying and cultivating rising sales and marketing leaders. He previously consulted and developed solutions in the highly data-driven energy and finance industries after graduating as a computer engineer from Georgia Tech.
Jeff Eckman is the Founder and CEO of Blue Green Brands, an agile marketing technology company that delivers exponential growth in returns on marketing investments to medium and large enterprises. With over 20 years' experience in digital, design, and agile teams, Jeff has a passion for applying simplicity to complex problems, and creating relationships between people and technology that generate novel value.
Jeff leads cross-functional teams supporting the diverse and ever-expanding needs and responsibilities of marketing organizations—from strategy to creative to technology. Beneficiaries of Blue Green's work include national and global brands such as NBC Universal, California Closets, athenahealth, and PayPal. Jeff earned his BS in Operations Technology at Northeastern University, and holds an MBA from the MIT Sloan School of Management. Jeff lives in Belmont, Massachusetts with his wife and two children, and can be heard anytime on iTunes or Spotify as the drummer for Boston's original reggae band, Pressure Cooker.
Duane Schulz, Martech Consultant Independent Martech & Digital Marketing Consultant
MarTech Boston 2018 Speaker:
Martech Consultant, Independent Martech & Digital Marketing Consultant
Duane is an independent Martech and Digital Marketing consultant in Portland, Oregon. He was Chief Marketing Technologist and Head of Digital at Xerox until January 2017, with roles ranging from Brand and Marketing Intelligence to acting CMO over 17 years. He has been a growth hacker throughout his career. Prior to joining Xerox, he held executive roles at Apple and HP.
Gil Allouche is the co-founder and CEO of Metadata Inc., a marketing software startup in San Francisco, CA that employs artificial intelligence and machine learning to make demand generation more predictable and scalable. Gil founded Metadata.io to make demand generation easy for non-technical marketers. The Metadata.io platform and AI Operator evolved from Gil's experiences hacking various marketing and CRM systems to get the solutions he needed. Prior to founding Metadata, Gil was VP of Marketing at Qubole, a Big Data SaaS startup in Mountain View, CA. Gil has also held senior marketing and product management positions at TIBCO Software, Karmasphere, and 1Yell. Gil earned his Master of Business Administration degree at Babson's F.W. Olin Graduate School of Business.
Tom Bachmann is VP Digital at Pegasystems in Cambridge, MA. With a proven track record leading large-scale Digital programs, Tom brings a passion for working across disciplines with technical engineers, design teams, and business leaders in the pursuit of Digital excellence. His areas of specialization include Digital strategy, leveraging taxonomy & metadata to drive dynamic digital experiences, user-centered design, multi-language localization, UX, information architecture, and integrated campaign systems that drive digital engagement.
Paul Barrett, Managing Director Accenture Applied Intelligence
MarTech Boston 2018 Solutions Speaker:
Managing Director, Accenture Applied Intelligence
Marketing Strategy & Technology Enthusiast. Passionate about conceptualizing, developing and growing data driven business initiatives to drive revenue growth. Brings extensive cross-functional experience in marketing, technology, and finance. Executive and consulting experience in Fortune 100, mid-market and start-up organizations.
Athan Billias, Director of Strategic Product Planning Yamaha Corporation of America
MarTech Boston 2018 Solutions Speaker:
Director of Strategic Product Planning, Yamaha Corporation of America
Athan Billias graduated from Wesleyan University with a degree in Jazz Composition and for 10 years after college played electronic keyboards professional. He was the musical director for the Platters and played in an original music band with Jerry Martini, the sax player for Sly and the family Stone.
He lived in Japan for 8 years as the head of product planning for Korg Inc. and was the head of the team that developed the largest selling professional synthesizer of all time - the Korg MI.
Since joining Yamaha Corporation of America twenty years ago he has headed marketing and product development for different technology areas including synthesizers, electronics drums, professional audio, and recording software.
Several years ago, he became the Director of Strategic Product Planning at Yamaha with the goal to transform the Yamaha culture in two distinct ways:
Move the company from being opinion driven to data driven
Move the company from being channel focused to being customer focused
Like many companies, Yamaha Corporation of America is in the midst of the most profound changes in marketing in the company's history and Athan is tasked with selecting the right tools for YCA's marketing stack to enable that digital transformation.
<p>Founder of the only exclusively "buy-side" technology analyst firm in the world. At Real Story Group we work only for you the tech customer, and that allows us to keep it real.</p>
<p>I have a personal passion for helping large enterprises make sound strategic decisions, based on solid research, that will set them up for long-term success.</p>
<p>I believe the best companies of the future will be those that invest the most wisely in employee and customer digital engagement. It's my good fortune to have an opportunity to help them get there.</p>
<p>Find my book, "The Right Way to Select Technology", on Amazon.</p>
As Acquia's chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, regional and field marketing, customer and partner marketing, events, vertical strategy, analyst relations, content and corporate communications. Lynne is one of Acquia's boomerang stories, first serving as Acquia CMO in 2009. Lynne left Acquia in 2011 to pursue her nonprofit work full-time. She returned to Acquia in late 2016 to lead the marketing organization into its next stage of growth.
Prior to her experience at Acquia, Lynne has held various marketing leadership roles in the technology space. She served as CMO at JackBe, an enterprise mashup software company for real-time intelligence applications that was acquired by Software AG, before that Lynne was CMO at Systinet, which was acquired by Mercury Interactive. Prior to that, Lynne was a VP at Lotus Development, which was later acquired by IBM.
Outside of her work at Acquia, Lynne is on the board of directors at the Boston Children's Hospital Trust and runs a nonprofit through the hospital.
Adam Corey leads Tealium's marketing and is responsible for driving awareness around the power of Tealium and cultivating alliances with best-of-breed customer data solutions. He has over 13 years of experience in digital analytics, marketing and business development. Prior to joining Tealium, Adam led the solutions consulting groups at Upsight and CrowdFactory (now part of Marketo). He also previously led technical production efforts at ABCNEWS.com.
Kyle Costello is VP Digital & Direct Response at Eastern Bank, where he oversees the bank's digital properties and product roadmap along with performance marketing efforts. He joined Eastern Bank in 2017 via Eastern Labs, a technology incubator within Eastern Bank where he helped to build a platform that lets small businesses get approved for a loan in minutes. Previously he ran customer acquisition at venture-backed startups like PillPack and PerkStreet Financial.
Jaymin Desai is a Certified Information Privacy Professional (CIPP/E , CIPM) and a Privacy Engineer at OneTrust - the largest and most widely used dedicated privacy management technology platform for compliance with global privacy laws. In this role, Desai oversees a global professional services team of privacy certified consultants focused on formulating efficient and effective responses to data protection requirements. His team advises many of the world's leading organizations on General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA) and ePrivacy (Cookie Law) solution implementations with extensive experience building and scaling enterprise-level privacy programs. He holds a B.S. in Biomedical Engineering from the Georgia Institute of Technology.
Accomplished, results-oriented, big data and analytics leader with deep management consulting experience across consumer banking lines of business. Specializes in redesigning customer experience programs for major financial institutions, including designing omni-channel customer journeys, developing internal customer experience monitoring and implementing machine learning and automation to continuously improve marketing, sales, CSAT/NPS, and customer engagement.
Jae Lee, Global Product Marketing, IBM Watson Marketing IBM
MarTech Boston 2018 Solutions Speaker:
Global Product Marketing, IBM Watson Marketing, IBM
Jae is a Global Product Marketer with IBM Watson Marketing where he leads the strategic marketing efforts for a portfolio of AI-powered marketing and predictive analytics SaaS offerings. With over 20 years of global marketing experience in product marketing, branding and revenue marketing, Jae has held various marketing leadership roles at LexisNexis, Adecco Group North America, Wolters Kluwer Financial Services and Mergent, Inc. Jae holds a BBA from Hofstra University and an MBA from Wake Forest University.
Ted Marzilli leads the YouGov Data Products global business unit and is responsible for sales, marketing and ongoing product development of the global Data Products offerings. He has more than 15 years of experience in the market research, media and CPG industries.
Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry.
Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia.
Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.
Jessica Maughan is an Associate Product Marketing Manager at Workfront where she looks after product integrations, new product launches like Workfront Fusion, and customer research. Prior to Workfront, Jessica led strategic marketing campaigns at Vivint Solar and Domo.
Mike is a seasoned marketing technology professional with experience in sales, business development, partnership development and channel management. He currently leads strategic partnerships in North America for Datorama, a Salesforce company. Before joining Datorama, Mike led partnerships for Ghostery, a marketing technology company. He holds a BA from Colgate University and lives in Boston.
James McNamee is an experienced leader with demonstrated accomplishments and deep expertise across a full range of marketing channels. Currently he's responsible for directing the global account based marketing strategy that addresses EnterpriseDB's critical revenue objectives including expansion within existing accounts, new business acquisition, and pipeline velocity. James is a strategic professional with a strong entrepreneurial background, that has a passion for building successful teams and maximizing revenue, profit and market share growth.
Jerry Melichar is a seasoned operations executive who speaks the language of creatives. As North America Director of Ooperations at Spark44, Jerry manages the Broadcast Production, Project Management and Digital Content teams for the Jaguar Land Rover brands. He works closely with all departments to bring efficiencies and workflow improvements to creative operations across the company. Prior to joining
Spark44, Jerry has worked as an Operations lead for Vice Media's digital creative agency, Focus Features/Universal Studios, and Magnet Media. He holds an MBA from the Stern School of Business at NYU and has developed and co-taught a new course focusing on both in-person and online business communication best
David Miller, Global Product Marketing, IBM Watson Marketing IBM
MarTech Boston 2018 Solutions Speaker:
Global Product Marketing, IBM Watson Marketing, IBM
David is a Product Marketer with IBM Watson Marketing and is responsible for AI-powered B2C and B2B marketing automation and customer experience design and execution. David works with clients and prospects to identify needs, value propositions, and messaging for these Watson Marketing solution areas. David has more than 20 years of experience in various marketing leadership roles at companies including Model N, eFront, Intralinks, CA and Oracle, and he earned a BA from Dartmouth College and an MBA from Northwestern University.
Matthew leads Merkle's Enterprise Technology Group and has 20 years of IT experience with 16 years focused on marketing technologies. Merkle's Enterprise Technology Group is focused on marketing technology innovations that enable Merkle's clients to achieve Connected CRM. These innovations are focused around Connected Recognition, cross-channel event management, real-time interaction management, and delivering personalized optimized consumer experiences.
He has helped clients evolve and improve their marketing efforts around multi-channel customer relationship management, and he has specific experience from traditional data warehousing to big data management and from analysis to channel execution. These efforts have included the integration of traditional channels to digital channels and media in order to support acquisition, retention, and loyalty.
Prior to joining Merkle, Matthew was a senior executive with other leading marketing service providers. In those roles, he managed client marketing solutions, enterprise decision management, and marketing consulting practices. For one of those marketing service providers, Matthew established and led the European consulting practice that provided strategic marketing advisory services covering marketing strategy, advanced analytics, and marketing technology. He has provided these services across multiple industries: financial services, retail, telecommunications, travel, and entertainment.
Matthew was a member of the United States Air Force.
Brendan Morrissey is CEO & Co-founder of Netsertive, whose innovative marketing technology links brands with distributed locations to enable localized marketing execution at scale. Its Scaled Localization platform automates multi-channel digital marketing across hundreds or thousands of locations while simplifying co-op marketing or budget allocations by location and providing central control for a brand. Netsertive has been named six times to the Inc. 5000 Fastest Growing U.S. Companies and four times in the Business Journal's Best Places to Work, among dozens of awards. Mr. Morrissey has overseen Netsertive's rapid growth since 2009 as the company has delivered success for marquee clients like FCA/Chrysler, Serta, White River Marine Group and others.With over 20 years' experience in the tech
arena, he was previously VP at Motricity, a mobile marketing tech company serving media and mobile carrier clients. Prior to that, he was VP at mobile marketing startup GoldPocket Wireless, helping drive rapid growth prior to its acquisition by Motricity. Mr. Morrissey had previous roles at wireless pioneer Nextel Communications during its startup years, venture-backed broadband startup InternetConnect and consultancies KPMG Consulting and CSC Consulting. He also serves on the board of Band Together NC, a volunteer-driven non-profit that uses live music as a platform for social change and raises over $1M annually for locally-based non-profits.
Kerry brings more than 22 years of enterprise software marketing experience to Infor, where she is currently responsible for leading the Customer Experience, Human Capital Management, Workforce Management, and Talent Science marketing team. At two prior companies, she led the evaluation and implementation of marketing automation solutions, which served as the backbone of all marketing efforts.
I love technology, but I am also extremely passionate about digital transformation and strategy because I believe technology can only reach its potential when it is intertwined with humanity. When people and technology work together to meet their potential, the business results will follow. This is where I come in.
I am an entrepreneur focused in the Technology and Digital Space. Founder, partner and operator of 4 companies ranging from my role as Principal Analyst at Futurum Research, a Technology and Analysis firm to the CEO of Broadsuite Media Group and President of Digital Agency V3B.
Prior to my days as an entrepreneur, I served as the CEO of EC3, a hosted IT and Communication services provider. Prior to that at the spry age of 28, I was the CEO of United Visual, parent company to United Visual Systems, United Visual Productions, and United GlobalComm; a family of companies focused on Unified Communications and Audio Visual Technologies.
Laura Patterson is the Digital Asset Manager for the CVS Health Enterprise. She has been with the organization for 11 years and has over 5 years of experience in the DAM technology and Asset Management field. She leads the strategy, design, development, deployment and training for several of the organization's marketing technology solutions. Laura is also responsible for establishing the governance framework, service delivery outcomes and associated processes related to CVS Health's Asset Management systems.
Darryl Praill, Chief Marketing Officer of VanillaSoft, is a high-tech marketing executive with over 25 years' experience spanning startups, re-starts, consolidations, acquisitions, divestments and IPO's. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books. Praill is a former recipient of the coveted Forty Under 40 Award, and has held senior executive roles in leading companies including Sybase, Cognos (now IBM), webPLAN (now Kinaxis), and CML Emergency Services (now AIRBUS). He has raised over $50 million in venture funding across multiple organizations and consulted with world-class corporations including Salesforce, SAP, and Nielsen. He is a Computer Science graduate from Sheridan College.
Vitesh has worked with Productive Edge for 4 years, starting as a Senior Developer and moving up to Lead Technical Architect, focusing on the Magnolia platform. Vitesh's experience includes back-end java enterprise development, project management, and system architecture.
Wilson Raj, Global Director of Customer Intelligence SAS
MarTech Boston 2018 Solutions Speaker:
Global Director of Customer Intelligence, SAS
Data-inspired global marketing strategist with over 20 years of experience in building brand value--across multiple industries--through an astute ability to judiciously leverage and integrate all core marketing disciplines. Strong qualifications in traditional and digital marketing, corporate branding, marketing communications, research and public relations. Expertise in analytical marketing, social media monitoring technologies, and market research. Skilled in creating a shared corporate vision and passionate about producing meaningful and engaging experiences for consumers and businesses.
Specialties: An ability to bring a corporate vision to life by developing and executing insightful, integrated marketing strategies. A strong record of generating increases in ROI and sales for industries including technology, medical devices, and consumer goods. A passion for driving customer intelligence and understanding the latest customer behavior and buying trends based on quantitative and qualitative data, analytics and research. A talent for leading teams to produce extraordinary results.
Erik is a data-driven marketing and sales professional at Arm Treasure Data with 10+ years experience helping companies scale during phases of hyper-growth. Erik got involved with tech early and built the first social media site in Japan using open source technology in the early 2000s. When not working, he enjoys spending time at the beach with his wife and dog, and obsessing over his automated, indoor garden to finally grow the perfect habanero pepper.
Holly St. Clair is the Chief Data Officer and Chief Digital Officer at the Executive Office of Technology Services and Security. She oversees the Digital Services department, whose mission is to leverage the best technology and information to ensure every interaction with our government is faster, easier, more meaningful and wicked awesome. Ms. St. Clair has a proven history of using data and technology in innovative ways that help people and their government interact to achieve better outcomes. Prior to joining the Commonwealth, Ms. St. Clair pioneered the use of advanced decision support tools in metropolitan Boston, managing a variety of projects that use scenarios modeling, 3D environments, community indicators, and innovative meeting formats to engage stakeholders in dialogue about policy choices.
Peter Tarrant is the head of account-based marketing programs at Tipalti, the only end-to-end accounts payable software to automate the entire supplier payments operation, making global mass B2B payments frictionless & efficient. Prior to Tipalti, Peter has held product management, marketing and business development positions at a variety of firms including Ad-Juster, Specops Software, and OpenX. Peter earned his Master of Business Administration at Philadelphia University, and his Bachelor's degree in Marketing at Ithaca College.
Chris is a Director of Global Marketing Operations at Infor and currently leads the support of the marketing organization's usage of the Infor martech stack to execute their marketing activities. Chris has experience building and managing marketing teams for B2B companies (from early-stage startups to global enterprises) that have taken advantage of the latest technologies to run more effective and efficient programs.
Matt Tredinnick is the Global Director – Product Marketing at Pitney Bowes. In this role, Matt is responsible for the creation of marketing, messaging and communications content and systems designed to reach and engage customers, business partners and prospects. Matt has over 18 years of experience in product marketing, strategy and demand generation roles at a regional and global level. Matt has held senior roles with IBM as Global Program Director for Collaboration Solutions, Mobile and Social Business … joining Pitney Bowes in July 2014. Matt holds a Bachelor of Commerce degree in Marketing, completing his studies in both Western Sydney University – Australia and University of North Carolina. Matt currently resides in the Stamford, Connecticut – USA, and has previously led teams across the Americas, EMEA and APAC. Matt enjoys the ocean – swimming, sailing, kayaking and scuba diving. He is also an accomplished actor with several roles on both stage and television
Brian is the General Manager for Magnolia Americas. In over 10 years at Magnolia, Brian has helped some of the largest brands in North America achieve their digital experience goals. He sees today's technology issues from both the tech and business sides, having held positions from systems administration to sales for companies with up to 50,000 employees.
Anjali is a product marketing director at Aprimo, and looks after the strategy, go to market, positioning, and messaging for the Marketing Productivity, Plan and Spend, and Digital Asset Management products. Prior to joining Aprimo, she was an industry-recognized thought leader at Forrester Research where she covered the marketing technology, eCommerce, and digital agency spaces.