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Mary Blanks, Senior Manager, Marketing Enablement Team Red Hat
MarTech Boston 2019 Speaker:
Senior Manager, Marketing Enablement Team, Red Hat
Mary Blanks leads Red Hat's global Marketing Capabilities and Enablement team in the development of strategy to enable over 1,000 marketers to power marketing campaigns using a comprehensive technology stack and processes designed to help them execute efficiently and effectively. She has been a marketer for as long as she can remember, starting with brainstorming ideas with her dad to promote her family's restaurant business in the Virginia mountains. After college, she joined Ecolab, ultimately managing the global marketing team for the International Quick Service Restaurant (QSR) business. Prior to joining Red Hat, she launched her own marketing consulting firm, Aubergine Creative, where she helped create and activate marketing strategies into plans that could be executed by marketers and non-marketers alike.
Jessica Bowman, Editor at Large, Search Engine Land Owner, SEO In-house
MarTech Boston 2019 Speaker:
Editor at Large, Search Engine Land, Owner, SEO In-house
Jessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
Cesar Brea is a partner in Bain & Company's Marketing and Advanced Analytics practices. Cesar advises clients across a range of industries, with a focus in financial services, consumer goods, and retail. His areas of expertise include top down/bottom up media mix optimization, improving focus and accountability for programs and campaigns, digital channel innovation and optimization, marketing data strategy and platform implementation, and building and running marketing analytics teams Prior to returning to Bain in 2017, Cesar helped to build two marketing software firms; led sales and marketing at Razorfish, the digital agency; led the digital media and marketing practice at Monitor Group; and, founded and led Force Five Partners, a marketing analytics consulting firm. In addition, Cesar has published two books on marketing analytics. In his operating and advisory roles, Cesar has selected, implemented and operated multiple marketing technology platforms. Cesar and his wife Nan Leonard are the parents of triplets, including a disabled son, and helped to start and build Nashoba Learning Group, which today serves 160 children and adults with autism and other intellectual disabilities.
Cesar Brea is a partner in Bain & Company's Marketing and Advanced Analytics practices. Cesar advises clients across a range of industries, with a focus in financial services, consumer goods, and retail. His areas of expertise include top down/bottom up media mix optimization, improving focus and accountability for programs and campaigns, digital channel innovation and optimization, marketing data strategy and platform implementation, and building and running marketing analytics teams.
Prior to returning to Bain in 2017, Cesar helped to build two marketing software firms; led sales and marketing at Razorfish, the digital agency; led the digital media and marketing practice at Monitor Group; and, founded and led Force Five Partners, a marketing analytics consulting firm. In addition, Cesar has published two books on marketing analytics. In his operating and advisory roles, Cesar has selected, implemented and operated multiple marketing technology platforms.
Cesar and his wife Nan Leonard are the parents of triplets, including a disabled son, and helped to start and build Nashoba Learning Group, which today serves 160 children and adults with autism and other intellectual disabilities.
A long time start-up marketer, Anita co-founded CabinetM in 2014, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need.
Anita Brearton is an experienced start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth, early stage businesses. She has spent over 30 years in the United States and throughout the Asia Pacific, working with a range of technology and internet-based companies as a senior operations executive, marketer, advisor and investor.
Prior to CabinetM, Anita served as the Executive Chairman of FashionPlaytes, an online fashion and style destination for tween girls. Earlier in her career, Anita served as vice president of corporate marketing at Sycamore Networks, where she led the company's marketing strategy from its infancy through its highly successful IPO. Prior to Sycamore, Ms. Brearton held senior marketing management positions with Cascade Communications, Artel Video Systems, and General DataComm. A columnist with CMS Wire, Anita also serves on the board of MassVentures as Vice Chairman and is a member of Golden Seeds, a Boston angel group. Anita has also worked with many startups as a marketing and strategy consultant, helping shape go-to-market strategies that enabled her clients to achieve their marketing and business goals. In this capacity, she worked with A123 Systems, Airvana, Azuki Systems, Altruik and others.
The MarTech Conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.
Amos Budde, VP of Applied Data Science Civis Analytics
MarTech Boston 2019 Speaker:
VP of Applied Data Science, Civis Analytics
Amos Budde leads a team that designs and implements data science products and services for any organization looking to understand and engage people. Previously, Amos led Civis's Research and Social Science group, a team that helps organizations see their customers as real people, understanding what they think and feel.
Before Civis, Amos worked for Obama for America as a battleground states elections analyst, where he built tools that forecasted the election outcome, informed where to hold campaign rallies, and helped manage volunteer time and resources.
He was awarded a Technology Fellowship with the International Criminal Court in The Hague, Netherlands, where he helped construct a plan for leadership that would improve the Court’s data analytics capabilities. Amos holds a BS in Mathematics from Brown University.
Ruth Burr Reedy has been working in SEO since 2006. She has spoken on SEO strategies and tactics at conferences such as SMX West and Advanced, PubCon, MozCon, and NamesCon.
Ruth specializes in strong technical SEO as the foundation for a holistic inbound marketing strategy. She is currently the Director of Strategy at UpBuild, an SEO agency using technical SEO, web analytics and conversion rate optimization for end-to-end improvement of the customer journey.
Ruth lives in Oklahoma City, OK with her husband and dog. Prior to her move to UpBuild, she was the Senior SEO Manager at BigWing Interactive, a full-service digital marketing agency; previously, she was the head of SEO at Moz.
During an average day at SAP Concur, you can find Emily hard at work on a variety of enablement materials for their ever-growing tech stack. She is passionate about people and about equipping them with the tools and processes they need in order to make their jobs easier. In addition to being responsible for the marketing technology enablement strategy, she works to streamline MarTech processes and encourage communication between our global teams. Emily is also a Marketo certified expert and leads a weekly internal Marketo user group called Marketo and Doughnuts.
When she's not working, you can usually find her with her nose in a book. When she can be torn away from the pages, she takes pole dancing classes, volunteers with Beaverton Civic Theatre, spends time with her husband, and is working her way through every recipe in her favorite cookbook.
Kimi Corrigan, Head of Marketing Operations Duo Security at Cisco
MarTech Boston 2019 Speaker:
Head of Marketing Operations, Duo Security at Cisco
Kimi is a longtime marketing operations professional who has grown from a Marketing Coordinator to the Head of Marketing Operations for Duo at Cisco, a company that reached unicorn status with a $1.1 billion valuation and was one of the largest startup acquisitions in the country in 2018.
Notably, Kimi started the Ohio Marketo User Group, is an original and longtime Marketo Champion and an award winning marketing operations practitioner. Duo has been one of the fastest-growing, and most capital-efficient SaaS businesses ever. In part due to Kimi’s work with marketing operations, the company has tripled annual recurring revenue.
Jeff Eckman is the Founder and CEO of Blue Green Brands, an agile marketing technology company that delivers exponential growth in returns on marketing investments to medium and large enterprises. With over 20 years' experience in digital, design, and agile teams, Jeff has a passion for applying simplicity to complex problems, and creating relationships between people and technology that generate novel value.
Jeff leads cross-functional teams supporting the diverse and ever-expanding needs and responsibilities of marketing organizations—from strategy to creative to technology. Beneficiaries of Blue Green's work include national and global brands such as NBC Universal, California Closets, athenahealth, and PayPal. Jeff earned his BS in Operations Technology at Northeastern University, and holds an MBA from the MIT Sloan School of Management. Jeff lives in Belmont, Massachusetts with his wife and two children, and can be heard anytime on iTunes or Spotify as the drummer for Boston's original reggae band, Pressure Cooker.
Jorge Garcia, Sr. Manager, Marketing Technology Akamai Technologies, Inc.
MarTech Boston 2019 Speaker:
Sr. Manager, Marketing Technology, Akamai Technologies, Inc.
A lifetime learner and an innate problem-solver, Jorge Garcia found his home in the Marketing Technology industry. 10+ years in Sales, Sales Management, Program Management, Marketing Analytics, and Marketing Operations roles with large organizations have prepared him for the unique mix of problems a Marketing Technologist faces. He hopes his energy and zeal for technology will attract fellow martech nerds looking to push the industry forward!
I am an IT professional with more than 16 years of experience. I've worked in a myriad of projects with different technologies for diverse industries with great people; developing and integrating solutions for several industries such as Financial Services, Human Resources, Hospitality, Tourism, Retail, and Digital Marketing.
I have had the privilege of working in Martech projects in multiple countries like the US, UK, Spain, Switzerland, NewZealand, and Australia for top brands.
Amongst all of the activities I perform, the one I enjoy the most is contributing to overcoming complex challenges by architecting innovative yet flexible solutions to serve marketing teams in enterprise environments with the use of technology.
I never stay in the comfort zone and always try to push myself a little further each time, so I can be 100% creative and learn a new thing every day.
I currently lead a team of 30 top-class engineers in the best Experience Agency in Melbourne, Australia. We work in fast-paced multi-disciplinary teams to create better futures for our clients.
Perry Hewitt, Marketing / Digital Strategy Colechurch Consulting
MarTech Boston 2019 Speaker:
Marketing / Digital Strategy, Colechurch Consulting
Perry Hewitt works at the intersection of marketing and digital strategy, and is passionate about leading high-performing teams to drive sustainable change and impact. Her focus is on bringing modern marketing to mission-driven organizations.
Current and past clients include: the Rockefeller Foundation, Lincoln Center for the Performing Arts, and the Ballmer Group. Previously as Harvard University's chief digital officer, she conceived and led digital strategy for marketing, communications, and engagement.
Based in New York, Perry serves in a number of leadership roles, including the business council for Glasswing Ventures and the boards of Junior Achievement U.S.A. and The Marketing Society New York Hub. She writes and speaks on topics including digital transformation, product management, modern marketing, and women's leadership.
Correy Honza, Senior Director of Consumer Marketing Healthgrades
MarTech Boston 2019 Speaker:
Senior Director of Consumer Marketing, Healthgrades
Correy Honza is the Senior Director of Consumer Marketing at Healthgrades where he uses technology to connect people with the perfect health professional. Prior to Healthgrades, Correy was the Director of eCommerce at Shane Co. Jewelers where he aligned online and in-store with an omnichannel experience. Previous to joining Shane, Correy led professional service at Net-Results, a marketing automation company where he was Director of Customer Experience. Prior to these roles, Correy’s love of fast food and consumer marketing had him at Quiznos as their Director of Internet Marketing, where he grew their online loyalty database from 500k to 2.5 million actively engaged users. Correy was also part of Qwest Communications’ first ecommerce team where they double sales three years in a row.
Dave Hsu, Global VP, Marketing Data & Technology SAP Concur
MarTech Boston 2019 Speaker:
Global VP, Marketing Data & Technology, SAP Concur
Dave Hsu leads the Marketing Technology and Demand Analytics team at CA Technologies where he holds global responsibility for marketing automation, lead management, marketing analytics and reporting. Ensuring accuracy and efficiency in marketing operations, he also oversees CA’s Marketing Technology stack that includes technical integrations, increasing adoption and ensuring governance for the tools across the organization. Dave has spent over 20 years in a wide range of marketing and technical roles and holds an MBA from the University of Michigan.
When brands like Google, Starbucks, Shopify and GE want to leverage technology to better connect with their consumers, they call Mitch Joel. He has been called “one of North America’s leading visionaries” and the “Rock Star of Digital Marketing” by Strategy Magazine, but he is much more than that. Mitch Joel is Founder of Six Pixels Group - an advisory, investing and content producing company that is focused on commerce and innovation (although he prefers the title, "Media Hacker"). Prior to Six Pixels Group, Mitch spent close to two decades building, running and (eventually) selling his business. He was President of Mirum – a global digital marketing agency operating in 25 countries with close to 3000 employees. Mirum is owned by WPP.
Mitch has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Top 40 Under 40.
Adam Kirby is the Director of Marketing at Mediacurrent where he oversees the creation and implementation of Mediacurrent's go to market strategy. Adam is a hands-on leader that uses account-based marketing strategies to acquire and retain customers for Mediacurrent. Prior to his current role, Adam spent 12 years at CareerBuilder in Sales Productivity, Business Development, and Marketing Operations. Adam is extremely passionate about leveraging marketing strategy and technology to create value-added experiences, improve products, and grow a company’s brand.
Matt LeMay is the author of Agile for Everybody and Product Management in Practice. He is a Partner at Sudden Compass, a consultancy that has helped organizations like Spotify, Clorox, Kickstarter, and Procter and Gamble put customer centricity into practice through clear communication and cross-functional collaboration. Previously, Matt was Head of Consumer Product at Bitly, and Senior Product Manager at music startup Songza (acquired by Google). Matt is also a musician, recording engineer, and the author of a book in the 33 1/3 series about singer-songwriter Elliott Smith.
Charlene Li, Senior Fellow Altimeter, a Prophet Company
MarTech Boston 2019 Speaker:
Senior Fellow, Altimeter, a Prophet Company
Charlene Li is the author of the New York Times bestseller Open Leadership and co-author of the critically acclaimed book, Groundswell. She is working on her sixth book, The Disruption Mindset (August 2019).
Charlene founded and ran Altimeter Group, a disruptive industry analyst firm that was acquired by Prophet in 2015. She has been a respected advisor to Fortune 500 companies on digital transformation and leadership.
She was named one of the Top 50 Leadership Innovators by Inc., and one of the most creative people in business by Fast Company. Charlene is a graduate of Harvard College and Harvard Business School.
Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of Effin Amazing, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management and data governance tool. Named one of the godfathers of the marketing technology stack and one of original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics. (His team won't let him take this out even though he says it makes him sound old.)
Before founding Effin Amazing, Dan succeeded Neil Patel as the head of marketing at Kissmetrics. He was the first employee at Code School, taking the company from $80k MRR to $400k MRR in revenue in just over a year and setting them up for success and their eventual acquisition by Pluralsight. As a volunteer for the SPCA and Orange County Animal Services, Dan used his marketing technology expertise to help 12,000 animals get adopted.
In 2015, Dan was selected by the US State Department to be a United States Ambassador of Entrepreneurship, where he had the privilege to advise universities, governments, and private corporations on how to build entrepreneur ecosystems.
When he isn't helping companies increase revenue and accelerate growth, he can be found doing laundry for his three children.
Todd McMurtrey is a former digital agency director specializing is software and technology and is now the in-house digital lead for Medtronic's ~$3B Patient Recovery and Strategic Channels divisions. In the past, he's consulted for agencies and companies like the USDA, Best Western Hotels, Aristocrat, Salk International, and many others.
Todd is an analyst by nature and likes to understand how each piece fits into a bigger system, and could be used to accomplish bigger goals. Todd has extensive experience in designing and executing effective marketing strategy across an array of platforms and industries, and has used this to create meaningful and innovative campaign approaches. He has deep experience in data driven marketing, including marketing automation, analytics, conversion optimization, and marketing attribution modelling for web and mobile.
VP Marketing Technology, Analytics and Insights, TD Bank
Patrick spent ten years as a Management Consultant specializing in leading large transformation projects during which time he worked in Europe, North America and Asia in a variety of industries. He joined the National Australia Bank in 2008 and worked in Technology, Program Management, Digital Strategy, CX and Marketing. Patrick joined Marketing as the enterprise leader for NAB's NPS implementation and then moved into leading the Customer Analytics and 1 to 1 Marketing teams. He joined TD Bank in 2019 as the VP for Marketing Technology, Analytics & Insights across North America.
Eric Olson is Chief Marketing Officer at Quick Base. He joined in April 2019 to lead marketing, including go-to-market strategy, brand development, integrated campaigns, demand generation and customer marketing.
Eric has nearly two decades of experience as a senior go-to-market leader in high-growth technology businesses. Prior to Quick Base, Eric was Chief Marketing Officer for Sovos, where he built the private equity-backed software business’ brand, growth strategy and marketing function from the ground up. Previously, he spent several years in event technology, first leading a high-growth division of Active Network as its general manager where he helped the business enter new markets and establish itself as a market leader for event technology. Then, as CEO of Zerista, he helped grow and sell the mobile startup, building its go-to-market strategy, assembling a cross-functional team and establishing a scalable growth model.
Eric has a B.A. in Journalism from Colorado State University.
Laura takes a practical, no-nonsense approach to proving and improving the value of Marketing. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making. Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura is honored to be among the Top 20 Women in Business according to the Sales Lead Management Association. Engagio identified Laura among the top Marketing Operations leaders to know. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.
Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.
Mr. Penn is a 2019 IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries.
Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation
Steve Petersen, Marketing Technology Manager Western Governors University
MarTech Boston 2019 Speaker:
Marketing Technology Manager, Western Governors University
Steve Petersen is a Marketing Technology Manager at Western Governors University in Salt Lake City, Utah. He started on WGU's marketing website team where he helped create and implement several initiatives including site redesign and maintenance, multivariate testing, user testing, and mobile app development. Prior to WGU, he worked as a strategist at the Washington, DC digital agency The Brick Factory where he worked closely with trade associations, non-profits, major brands, and advocacy campaigns.
Petersen holds a Master of Information Management from the University of Maryland and a Bachelor of Arts in International Relations from Brigham Young University. He's also a Certified ScrumMaster.
Digital Policy Consultant, The Power of Digital Policy
Kristina Podnar is a digital policy innovator. For over two decades, she has worked with some of the most high-profile companies in the world and has helped them see policies as opportunities to free the organization from uncertainty, risk, and digital gaffes. More importantly though, she helps businesses define frameworks that unlock opportunity, strengthen the brand and liberate employees to drive innovation.
Kristina is the Principal of NativeTrust Consulting, LLC. She has a BA in international studies and an MBA in international business from the Dominican University of California and is certified as both a Change Management Practitioner (APMG International) and a Project Management Professional (Project Management Institute). Her book, The Power of Digital Policy, was published in March 2019.
Jonathan Roman heads up the Data and Technology team supporting data driven initiatives and ad/marketing technology management for Ancestry's Global Brand and Performance Marketing Team. Over the years Jon has worked across Dentsu Aegis, Publicis, WPP and the Omnicom Group supporting over 40 brands across every major vertical, with a focus on Advertising and Marketing technology strategy and ad operations. Education, standardization & process and Industry change preparedness are at the core of whatever he does.
At Ancestry, Jon and his team focus on vetting and enabling technologies across channel. He also leads strategy on the collection and utilization of different data-sets for use in marketing driven initiatives.
Outside of work he is a giant nerd who is passionate about cinema, animation and tabletop gaming.
Fran Sapir, Marketing Enablement Program Success Manager Red Hat
MarTech Boston 2019 Speaker:
Marketing Enablement Program Success Manager, Red Hat
Fran Sapir is the Marketing Enablement Program Success Manager for Red Hat, where she collaborates with marketing leaders, teams, and internal subject matter experts to identify, scope, and fulfill the enablement needs of the Global Marketing Team. She began her career as a public school counselor, then expanded into the private sector, where she combined her passion for people with her love of technology as a product owner and learning expert; she is Scrum Certified. Fran draws on both her education background and experience working in Agile organizations to communicate complex technical information and develop and facilitate interactive trainings that engage and inspire diverse audiences.
Duane is an independent Martech and Digital Marketing consultant in Portland, Oregon. He was Chief Marketing Technologist and Head of Digital at Xerox until January 2017, with roles ranging from Brand and Marketing Intelligence to acting CMO over 17 years. He has been a growth hacker throughout his career. Prior to joining Xerox, he held executive roles at Apple and HP.
Erica Seidel runs The Connective Good, a retained executive recruiting practice that helps companies land leaders in martech, marketing, digital strategy, marketing analytics, and market research. She also pens a blog called 'Practical Tips on Recruiting Great Analytical Marketing Talent' at www.theconnectivegood.com. Previously, she ran Forrester Research's global advisory businesses for CMOs and digital marketing leaders of Fortune 500 companies, achieving 600% growth and radical improvement in client retention.
She also has significant experience in new product development and user experience, with companies such as Sony, IBM, Pitney Bowes, and Sun Microsystems (now Oracle).
Erica has an MBA in Marketing from the Wharton School of the University of Pennsylvania and a BA in International Relations from Brown University.
Justin Sharaf, Director, Marketing Technology and Operations LogMeIn
MarTech Boston 2019 Speaker:
Director, Marketing Technology and Operations, LogMeIn
As Director of Marketing Technology and Operations at LogMeIn, Justin is responsible for management, strategy, development, and support of all of LogMeIn's marketing systems and tools. He is analytical, but not a data scientist. In his role, he brainstorms solutions, solves problems, and tries to make other people's jobs easier.
Since joining LogMeIn in 2012, Justin has been instrumental in building up the marketing automation teams, implementing and integrating new technologies, and has strengthened the relationship between marketing and sales by tightening the integration between marketing automation and CRM.
Prior to LogMeIn, Justin worked in Marketing, Analytics, and FP&A at Vistaprint and Time Inc.
He holds a BA from Amherst College and lives outside of Boston, MA with his wife and two young sons.
Patty Spiller is the Head of Growth Marketing at Livongo, with responsibility for user acquisition and retention. Prior to joining Livongo, Patty held various marketing leadership positions, where she was responsible for launching several new innovative products to market in the healthcare and tech space. Patty’s greatest strengths are her creativity, drive and leadership. She thrives on challenges that have a real impact in people’s lives. Patty holds a telecommunications engineering degree from ORT University, Uruguay and an MBA from Stanford Graduate School of Business.
Anand Thaker is a leader, builder and advisor in marketing technology and growth strategy. His 15-years of experience includes marketing, sales, CX, data, analytics, and intelligent systems/AI.
To succeed in a diverse, dynamic, interconnected marketplace, modern leaders must leverage the right mix of data, intelligent solutions, and seasoned judgment. He founded IntelliPhi to advance human & digital go-to-market decision intelligence for growth-driven leaders. He is also the co-collaborator of the Martech 5000 Landscape with Scott Brinker.
Anand’s experience building and growing high-growth product startups and consulting firms in marketing technology to enterprise firms such as Siemens, Silverpop/IBM, Microsoft, Blackstone, Capgemini, GTRI, Salesforce.com, Fidelity, NYSE, Southern Company and eBay. He also serves as a liaison and advisor to improve venture investors batting average, navigate startup founders, support enterprise executives, and provide leading trends and insights to industry analysts on marketing, sales and customer technologies.
Anand also has a knack for identifying and cultivating rising sales and marketing leaders. He previously consulted and developed solutions in the highly data-driven energy and finance industries after graduating as a computer engineer from Georgia Tech.
Mike Volpe is the CMO at Cybereason, a cybersecurity SaaS startup. In less than a year, he has increased web traffic by 580%, grew lead generation by 420%, created 650% more pipeline, and helped grow revenue by 500%. He was also part of the founding team at HubSpot, where he helped grow the company from 5 people to over 1,000 employees, as well as $150m in revenue and a successful IPO. Mike is also active in the startup community as a member of the board of directors for Repsly, as an advisor to Drift, Privy, UserTesting, Digital Ocean, OnShape, Drafted and others, and as an angel investor and a founding partner of the “non-fund” Operator VC. Mike is one of the most sought-after marketing adviors in tech, and you can find him at www.MikeVolpe.com.
Tom Bachmann is VP Digital at Pegasystems in Cambridge, MA. With a proven track record leading large-scale Digital programs, Tom brings a passion for working across disciplines with technical engineers, design teams, and business leaders in the pursuit of Digital excellence. His areas of specialization include Digital strategy, leveraging taxonomy & metadata to drive dynamic digital experiences, user-centered design, multi-language localization, UX, information architecture, and integrated campaign systems that drive digital engagement.
Gregory has been working in the SaaS space in various roles in sales, marketing, and business operations since 2002. He is now heading marketing for AB Tasty in the Americas and is eager to help customers to improve their website testing and personalization challenges.
As Director of Solutions Marketing for Workfront, Brent Bird leads go-to-market research and content marketing strategy. He has worked with hundreds of global marketing teams and agencies to help them effectively manage their workload and control chaos. Brent has spent the majority of his career marketing enterprise software solutions, but he has also spent time in advertising, broadcasting, and copywriting. He is working to attend a game in every Major League baseball park to determine which hot dog wins.
Global Director, Strategic Customer Program, Hootsuite
Michael Blondé is responsible for leading a cross-department and multi-regional team of resources to work exclusively with a dozen of Hootsuite’s most important global accounts. His team works with customers to ensure they are focused on driving digital maturity and realizing tangible business value from their partnership with Hootsuite. Michael has held previous leadership roles in Business Development, Customer Success, and Education.
Alexandra has been helping world class brands grow and optimize their email marketing strategies and initiatives for over a decade. As a Senior Email Strategist for Return Path from Validity, Alexandra uses her passion for analytical and creative thinking to help marketers refine their email programs, resulting in more emails getting delivered to the inbox, improved subscriber engagement, and increased ROI.
Ed Breault is an accomplished marketing and software executive with more than 15 years of business transformation and marketing experience. He currently leads a team of marketing strategists and thought leaders who partner with top enterprise brands to navigate complexity, disruption, transformation, and change to the modern marketing organization. Ed has made many significant contributions to the marketing operations business discipline, working with more than 100 marketing organizations around the globe, addressing marketing challenges within all industry verticals. Ed holds a BS/BA degree in Business and Management Information Systems from Bowling Green State University.
Marc Buchanan began his professional career at a creative agency and was frustrated with the lack of digital tools available in that space. Since becoming a solutions advisor at Workfront, Marc has shown marketing teams how they can manage work digitally and be able to understand the entire ecosystem of work while utilizing an operational system of record.
<p>Founder of the only exclusively "buy-side" technology analyst firm in the world. At Real Story Group we work only for you the tech customer, and that allows us to keep it real.</p> <p>I have a personal passion for helping large enterprises make sound strategic decisions, based on solid research, that will set them up for long-term success.</p> <p>I believe the best companies of the future will be those that invest the most wisely in employee and customer digital engagement. It's my good fortune to have an opportunity to help them get there.</p> <p>Find my book, "The Right Way to Select Technology", on Amazon.</p>
There's always a way to help someone understand. That's one of the lessons Jeff learned from his deaf parents who had to improvise creatively to be understood. Experience in the non-digital world gave Jeff a grounded perspective in what it means to work––and work well. Whether working in construction and learning how to "move up" out of the mud, or anticipating what an anesthesiologist was going to do next to save someone's life, Jeff has always looked for ways to do things better. This yearning for bettering processes and workflows was something Jeff was able to apply to projects likeComcast and the State of Colorado. Since Jeff has been at Elevated Third since the beginning, he's had a hand in every project the agency has worked on, from Dish to The Blackstone Group. What once started as a couple people working in a small office together has grown into a united, 25 - person agency. Jeff has the most fun when he works with smart people who are engaged and love what they do. Even arguments can be positive with a team that trusts each other and cares about their work.
Jennifer Videtta Cannon serves as Third Door Media's Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.
As Acquia's chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, regional and field marketing, customer and partner marketing, events, vertical strategy, analyst relations, content and corporate communications. Lynne is one of Acquia's boomerang stories, first serving as Acquia CMO in 2009. Lynne left Acquia in 2011 to pursue her nonprofit work full-time. She returned to Acquia in late 2016 to lead the marketing organization into its next stage of growth.
Prior to her experience at Acquia, Lynne has held various marketing leadership roles in the technology space. She served as CMO at JackBe, an enterprise mashup software company for real-time intelligence applications that was acquired by Software AG, before that Lynne was CMO at Systinet, which was acquired by Mercury Interactive. Prior to that, Lynne was a VP at Lotus Development, which was later acquired by IBM.
Outside of her work at Acquia, Lynne is on the board of directors at the Boston Children's Hospital Trust and runs a nonprofit through the hospital.
Patti Carlson leads the practice of User Experience Research at Mailchimp, a leading marketing platform for small businesses. With an extensive background in UX Research and Psychology, she guides her team in using a variety of research methods to understand customer needs and help guide product teams toward effective solutions. In her free time, she enjoys hiking in and around Atlanta with her family.
Annalisa Church, Sr. Director, Marketing Operations Akamai Technologies, Inc.
MarTech Boston 2019 Solutions Speaker:
Sr. Director, Marketing Operations, Akamai Technologies, Inc.
Annalisa Church has built a career on converging marketing and technology to drive better experiences for customers and build long term value for enterprises. She applies her deep proficiency with a broad range of traditional and digital marketing practices across the spectrum of the customer journey. Instrumental in developing and implementing Modern Marketing techniques from the ground floor, including personalized dynamic nurture at DellEMC and redefining the marketing technology investment to align with the long term vision of modernizing Akamai’s stack for the digital transformation.
Laura Cicchelli is Vice President, CRM & Analytics at The DXL Group, a men's specialty apparel retailer. In this role she spearheads all things Customer and the related analytics to drive toward 1:1 customer marketing. Laura led the thinking behind identifying the right tech stack to meet these business requirements and recently launched a suite of Infor products along with Salesforce Marketing Cloud.
Previously, Laura held a number of senior marketing roles at Starwood Hotels, L'Oreal, Maybelline, Calvin Klein Cosmetics and HOP Energy. She holds a BA from Boston College and a MBA from Fordham University.
Sarah Desmarais, Director of Marketing, CRM & Audience Strategy America's Test Kitchen
MarTech Boston 2019 Solutions Speaker:
Director of Marketing, CRM & Audience Strategy, America's Test Kitchen
Sarah Desmarais is the Director of Marketing, CRM & Audience Strategy at America's Test Kitchen, where she spearheads the drive towards 1:1 customer marketing. She is passionate about data - an analyst by nature, letting the numbers inform strategy decisions. You can catch her digging into everything from complex audience segmentation and automation to the basics of conversion rate optimization. Her creativity is one of her greatest strengths - along with her deep knowledge of implementing digital experiences for customers & prospects.
Rohit is a seasoned conversion optimization consultant and has helped over 500 organizations of all sizes and from various industries in successfully running a transformative step-by-step CRO program to drive higher conversions and revenues. In his current role, he heads the Americas region for VWO- an All-In-One Conversion optimization platform.
Executive Director, Growth Engineering, The New York Times
Matthew Donovan is a 20 year marketing professional, specializing in Martech implementation, A/B testing and experience optimization at scale. Matthew has worked for brands such as the NBA, AT&T / DIRECTV, and now the New York Times. He has an MBA in Marketing from Fordham University and lives in New Jersey with his wife Erica, and daughters Emalyn and Ellie.
Logan Durant, Senior Director of Paid Search & Marketplaces in Paid Advertising Exclusive Concepts
MarTech Boston 2019 Solutions Speaker:
Senior Director of Paid Search & Marketplaces in Paid Advertising, Exclusive Concepts
Logan Durant oversees the Paid Advertising department at EXCLUSIVE. more than 250 merchants currently trust Logan and his team to grow their paid advertising revenue through the creative use of data, technology, and decades of combined marketing experience. He has grown the paid advertising department to include Google/Bing Paid Search, Social Media Marketing, and Marketplace advertising. In his free time, Logan enjoys spending time with his two boys, playing fantasy football, and staying up to date on the latest marketing trends.
Peter Fopiano, Senior Director of Feeds and Data Sciences Exclusive Concepts
MarTech Boston 2019 Solutions Speaker:
Senior Director of Feeds and Data Sciences, Exclusive Concepts
Peter Fopiano joins EXCLUSIVE as our Senior Director of Feeds and Data Sciences, given our brands' strategic focus and investment in our priorietary technologies - Smart Data Feeds, Competitive Price Intelligence and Business Insights and reporting. Peter brings over 20 years' experience at a leading Search Marketing firms, as a comparison shopping engine Program Manager focused on Google Shopping and Amazon, was a Director of Implementation Services, and Corporate Sales Engineer and Systems Engineer. Peter is responsible for innovation, evolution, pricing, positioning and delivery of EXCLUSIVE's technology solutions and applications from sales through client performance. EXCLUSIVE is thrilled to have him on board and confident he will deliver incredible results for hundreds of our clients.
Josh Francia is the Chief Growth Officer of Blueshift, the leading Customer Data Activation Platform. Josh has 15+ years of experience in marketing, product management, and e-commerce technology. He is known for setting strategic vision, growing and mentoring teams, and using technology to achieve maximum revenue and returns. In his role at Blueshift, Josh leads marketing, strategic partnerships, and customer advocacy. Prior to Blueshift, Josh was VP of Marketing at LendingTree, General Manager & Chief Marketing Officer of Gozengo, Founder & CEO of Crowdwyse, and Director of Marketing & eCommerce Technology at Priceline. Josh is a graduate of Brigham Young University.
Cal Gibbons is an award-winning marketing technology leader at Land O'Lakes, Inc., one of the largest farmer-owned food and agriculture co-operatives in the world. A former CPA, Gibbons spent several years in the finance and accounting world before being tapped to run Land O'Lakes' marketing financial and analytics systems. When he's not at work, you can probably find him dominating the local pub trivia scene.
Eric Gilbertsen leads the Client Services team at REQ and aims to please every client, but not by always saying “yes.” His passion for technology and curiosity about human behavior define his leadership, inspiring his team to deliver creative solutions that aren’t always obvious by achieving an unmatched understanding of brand landscapes, audiences, and client goals. As a toddler, Eric only looked up at the TV during commercial breaks. As a teen, he was drawn to agency life by his aunt, a respected agency executive and professor. So, when he graduated from Miami University with a BS in Marketing, he waited all of eight days to begin his career at Young & Rubicam where his work with client Ford Motor Company earned him rapid promotions and recognitions. He joined Lowe Worldwide (now MullenLowe) in 2003 to manage GMC's brand advertising and was formally recognized as a talented leader across the agency’s global offices. Life brought Eric to DC in 2005, where he joined the DC office of Brunner and was promoted twice for his work leading client programs with GlaxoSmithKline, the American Bankers Association, and more. Eric’s career expanded in 2009 when he joined REQ as VP, Account Director. By providing solid digital strategies and energetic service, he has retained and grown advocacy and brand marketing clients, while attracting many new and well-known clients. His successes propelled him into his dream job – the role he has now.
Venu Gooty, Head, Data Driven Intelligence Practice Element Solutions
MarTech Boston 2019 Solutions Speaker:
Head, Data Driven Intelligence Practice, Element Solutions
As the practice lead for data driven intelligence practice at Element, Venu Gooty focuses on bringing together data & business needs to deliver valuable & actionable insights. With over 15 years of technology & business consulting experience, he has worked with many mid and large enterprise customers to provide C-level executives, solutions to their business problems using data & technology. His team implements complex data, analytical & AI/ML engagements that bring immense value to businesses on their journey to take data-driven decisions.
Stephanie Hanson is the Director of OneTrust PreferenceChoice, Americas - part of the #1 most widely used privacy, security and third-party risk technology platform. In her role, Hanson oversees OneTrust PreferenceChoice's team of Marketing and Privacy Consultants across the Americas, working with emerging and enterprise companies on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Hanson has publicly spoken on a variety of privacy, security and marketing topics, providing deep insight into regulatory issues and practical approaches to marketing compliance. Additionally, she helps facilitate OneTrust's MarketingConnect workshops across the Americas. Prior to OneTrust PreferenceChoice, she developed a payment processing platform for hospitals and drove mobile device management retail implementations for many of the world's Fortune 500 companies. Hanson is a Certified Information Privacy Professional (CIPP/E and CIPM) and holds a B.S. in Computer Science from the Georgia Institute of Technology.
Nimpee Kaul is a Program Manager for The New York Times, and focuses on Marketing related technology initiatives that support subscription growth. She has been with the Times since the launch of Paywall, and has been part of the company’s journey towards a successful launch of paid digital subscriptions. In her words- I am passionate about making changes that increase performance and foster a culture that promotes transparency and accountability.
Iqbal Kaur, Co-Founder and VP of Product Management Zylotech
MarTech Boston 2019 Solutions Speaker:
Co-Founder and VP of Product Management, Zylotech
Iqbal Kaur has 20 years of predictive analytics leadership for multi-billion dollar companies in retail, CPG, financial services, and technology industries. As Co-founder and Chief of Customer Success at Zylotech, Iqbal is responsible for Product Management, Client Solutioning and works closely with customers to enable them to capture success from Zylotech platform.
Iqbal has brought innovation in analytics to several clients including the world's largest brewer, both the second largest general merchandise and home improvement retailers in the US and a large investment services company, among others.
Most recently as the Head of Analytics at Lowe's India, Iqbal developed an analytics roadmap that delivered a common perspective of analytic needs, capabilities and execution approach. She also set up and managed the offshore analytics center for the India operations.
As Vice President of Analytics at Genpact, Iqbal developed retail analytics solutions across assortment, pricing and promotion optimization, multichannel marketing and supply chain. She led the Solutioning efforts and closed multiple accounts ranging including a sports shoe & apparel manufacturer & retailer and a company with a diverse portfolio of parks, resorts, media networks & studios.
As the Director of Analytics at Target, Iqbal ran the enterprise analytics department while overseeing a 550-person team. Iqbal also developed the company's 5-year BI and Analytics strategy roadmap for its key verticals.
Iqbal received her MBA from the Xavier Institute of Management and her Bachelor of Science degree in Chemistry from Delhi University. She is both a Six Sigma Green Belt and a Certified Green Belt Trainer.
Brian is passionate about the intersection of brand, content, and technology. As Head of US Demand Generation, Brian is responsible for the message and programs designed to expand Bynder's business potential and solidify the Bynder platform as the leader in the market. Brian believes that every brand has "create more" goals and the right tech tools can get them there.
Mika Kayt is the CEO and founder of Outgage, a SaaS "marketing first" direct mail platform that bridges the gap between offline and online campaigns to create personalized brand experiences that result in effective conversations.
An entrepreneur at heart, Mika's passion is creative marketing innovation. Her former venture, Take & Make, was a 1-stop-shop for unique gifts, creation-to-delivery for people and organizations who want to gift meaningfully.
Kenneth (Shark) Kinney, Podcast Host of "A Shark's Perspective" / VP of Marketing and Digital Strategy Ai Media Group
MarTech Boston 2019 Solutions Speaker:
Kenneth (Shark) Kinney
Podcast Host of "A Shark's Perspective" / VP of Marketing and Digital Strategy, Ai Media Group
Kenneth (Shark) Kinney, is a highly accomplished and creative marketer and lead generation driver, growth executive, and nationally-renowned consultant and speaker. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He’s lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also hosted and produced TV and live Radio programs. He is host of A Shark’s Perspective a nationally recognized podcast with the Who’s Who of subject matter experts and thought leaders in marketing and advertising.
Andrew LeClair is the Product Marketing Manager for the Decision Sciences division at Pegasystems, accelerating Pega's portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Andrew was the lead Marketing Investment Benchmark Analyst in IDC's CMO Advisory Service and previously was the Manager of Commercial Programs at Wyman-Gordon.Andrew holds degrees in Economic Sociology and Anthropology, and graduated Suma Cum Laude from James Madison University. Aside from a diehard Boston sports fan, Andrew is an avid golfer, foodie, and craft beer enthusiast.
Zoë is a passionate product marketer holding a B.A. from New York University and an M.B.A. with concentrations in marketing and finance from the Ross School of Business, University of Michigan. Outside of work, Zoë has traveled through over 40 countries seeking adventures such as shark diving in Gansbaai, to uncovering ancient civilizations in Palmyra. When in America, Zoë is a francophile and poodle enthusiast living with her husband and two dogs.
Katie Malone is Director of Data Science at Civis Analytics, a data science software and services company. She leads a team of diverse data scientists who serve as technical and methodological advisors to the Civis consulting team, as well as writing the core machine learning and data science software that underpins the Civis Data Science Platform. Before working at Civis, she completed a PhD in physics at Stanford, working at CERN on Higgs boson searches. She was also the instructor of Udacity’s Introduction to Machine Learning course, and hosts Linear Digressions, a weekly podcast on data science and machine learning.
Elizabeth Marshall, Manager, Solution Consulting North America - Northwest and Central Tealium
MarTech Boston 2019 Solutions Speaker:
Manager, Solution Consulting North America - Northwest and Central, Tealium
Elizabeth Marshall is a passionate and well-versed technical solutions consultant with over 10 years of experience in the digital space. She is currently the US Northwest and Central Manager, Solutions Consulting, Tealium where she supports today’s top brands in unifying their customer data to better connect with their audiences.
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Sarah Mead is a Team Lead and Senior Marketing Strategist who loves digging into everything from conversion rate optimization to keyword analysis and business strategy. She is passionate about empowering teammates and clients alike with the tools they need to take their own marketing efforts to the next level. When work ends, you'll likely find Sarah packing for her next trip, exploring the great outdoors, or practicing her downward dog.
David leads Product Marketing at Acoustic, the industry's largest independent Marketing Cloud provider with solutions including campaign, content, personalization, and analytics. David works with clients and prospects to identify needs, value propositions, and messaging for all Acoustic solutions. David has more than 20 years of experience in various marketing leadership roles at companies including IBM (in the Watson Marketing division), Model N, eFront, Intralinks, CA, and Oracle. David holds a BA from Dartmouth College and an MBA from Northwestern University.
Frank has spent over a decade creating enterprise technology products & bleeding edge solutions for marketers in many channels and functions of marketing. He's based in San Francisco at Zeta Global, where he helps marketing leaders in global companies leverage data, technology, and creative placement to engineer the most perceptive, productive and precise customer experiences.
Matt Nolan, Sr. Director of Product Marketing, Decision Sciences Pegasystems
MarTech Boston 2019 Solutions Speaker:
Sr. Director of Product Marketing, Decision Sciences, Pegasystems
Matthew Nolan is the head of Product Marketing for the Decision Sciences division at Pegasystems, driving Pega's portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Matt was General Manager of the National Data Cooperative at Target Analytics, and served as Product Director for Analytics & Data Services at Blackbaud, Inc. A life-long marketing practitioner and analyst, he is a regular keynote speaker, an active supporter of the American Red Cross, a green-blooded Boston Celtics fan, and has held membership in the Society for American Baseball Research (SABR) since 2004.
Brian Piccolo, Sr. Director, Digital Strategy Liberty Mutual Insurance
MarTech Boston 2019 Solutions Speaker:
Sr. Director, Digital Strategy, Liberty Mutual Insurance
A results-driven digital leader with 20+ years of experience as an entrepreneur, agency executive and senior manager at a Fortune 100 company. Unique and diverse background combining hands-on technology and software development experience with product management and business acumen. Demonstrated success building and managing digital teams, establishing and growing partner relationships, and implementing digital experiences for clients and brands.
An innovator and thought leader in digital and emerging technologies with expertise across web and mobile application development, artificial intelligence and machine learning, the connected car and IoT. A collaborative partner that builds and maintains strong relationships with internal and external customers, stakeholders and clients.
Darryl Praill, Chief Marketing Officer of VanillaSoft, is a high-tech marketing executive with over 25 years' experience spanning startups, re-starts, consolidations, acquisitions, divestments and IPO's. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books. Praill is a former recipient of the coveted Forty Under 40 Award, and has held senior executive roles in leading companies including Sybase, Cognos (now IBM), webPLAN (now Kinaxis), and CML Emergency Services (now AIRBUS). He has raised over $50 million in venture funding across multiple organizations and consulted with world-class corporations including Salesforce, SAP, and Nielsen.
David M. Raab is founder of the Customer Data Platform Institute, which educates marketers and technologists about customer data management. As Principal at Raab Associates, Inc., he has been helping marketers to understand, find and deploy appropriate technologies since 1987. Typical projects include marketing process analysis, architecture planning, needs definition, and vendor selection. He also consults with industry vendors on product and business strategy.
David regularly speaks and teaches at conferences around the world. He has published hundreds of articles on marketing technology and is author of The Marketing Performance Measurement Toolkit (Racom Books, 2009). Additional research appears regularly on his blog http://customerexperiencematrix.blogspot.com.
He holds a bachelor's degree from Columbia University and MBA from the Harvard Business School. Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry.
Jonathan Roman heads up the Data and Technology team supporting data driven initiatives and ad/marketing technology management for Ancestry's Global Brand and Performance Marketing Team. Over the years Jon has worked across Dentsu Aegis, Publicis, WPP and the Omnicom Group supporting over 40 brands across every major vertical, with a focus on Advertising and Marketing technology strategy and ad operations. Education, standardization & process and Industry change preparedness are at the core of whatever he does. At Ancestry, Jon and his team focus on vetting and enabling technologies across channel. He also leads strategy on the collection and utilization of different data-sets for use in marketing driven initiatives. Outside of work he is a giant nerd who is passionate about cinema, animation and tabletop gaming.
Aaron join the Franklin Sports Digital Marketing team in 2017. In his current role, he works on a variety of digital, social and ecommerce projects with a primary focus on franklinsports.com. Prior to joining Franklin, Aaron worked in college athletics as an Assistant Director of Marketing for the Florida Gators and Graduate Marketing Assistant for the UConn Huskies. A native of New Jersey, Aaron received both his Master's and undergraduate degree from the University of Connecticut.
With over 20 years of experience in Analytics, Marketing and CX technology companies, Mark Smith is a leader at building, growing and managing successful companies. As the President of Kitewheel, Mark is focused on helping some of the world's largest brands deliver excellent customer experiences by unifying the "logic" layer across their customer-facing channels.
Mark's background in consumer behavior and experience started while working on his Ph.D. in Statistics from the University of Edinburgh. In 1995, Mark founded Quadstone - the first data mining company to focus explicitly on the analytics of customer behavior. In the years that followed, Mark moved to Boston to build the US business and oversaw revolutionary analytic projects at clients including T-Mobile, Dell, Merrill Lynch and Fidelity. His leadership role expanded to global sales, marketing and product teams that lead to a series of 3 successful M&A transactions over the last 15 years.
Michael is a 20+ year veteran in the digital experience space and currently manages product marketing for OpenText digital asset management products. He’s held various positions at HP, Oracle, Autonomy, Interwoven, and MediaBin focusing on rich media, digital asset management, and customer experience management. Before joining the enterprise software world, he spent many years in photography, print, and digital prepress industries in both production and business roles. Michael has a BA from Tufts University, a BFA from California Institute of the Arts and an MFA from the Rhode Island School of Design. You can follow him @DAMSnowman
Shani Taylor manages the West Coast Enterprise Customer Success team at Airtable, a cloud-based software creation platform that enables users to create custom applications, including end-to-end marketing solutions. In her role, Shani leads a team in transforming and optimizing workflows and business processes for top strategic accounts. Prior to Airtable, Shani worked in early-stage venture capital and digital strategy at ICF International, a D.C.-based consulting firm. She holds an MBA from Northwestern and an MHS from Johns Hopkins.
Tom Treanor heads up marketing at Arm Treasure Data. He focuses on marketing, martech, CDPs and digital marketing. He has an MBA from the Wharton School of Business, as well as a Master of Arts in International Studies from the University of Pennsylvania. With a unique blend of business experience, technical skills and creativity, he has been able to make a meaningful impact on many companies. Follow him on Twitter @RtMixMktg
Matt Tredinnick is the Global Director – Product Marketing at Pitney Bowes. In this role, Matt is responsible for the creation of marketing, messaging and communications content and systems designed to reach and engage customers, business partners and prospects. Matt has over 18 years of experience in product marketing, strategy and demand generation roles at a regional and global level. Matt has held senior roles with IBM as Global Program Director for Collaboration Solutions, Mobile and Social Business … joining Pitney Bowes in July 2014. Matt holds a Bachelor of Commerce degree in Marketing, completing his studies in both Western Sydney University – Australia and University of North Carolina. Matt currently resides in the Stamford, Connecticut – USA, and has previously led teams across the Americas, EMEA and APAC. Matt enjoys the ocean – swimming, sailing, kayaking and scuba diving. He is also an accomplished actor with several roles on both stage and television
Brad is the Global Manager of Social Experience at Amway, the world’s largest direct selling company. As the “chief social evangelist” in the organization, his work focuses on the transformation of traditional direct selling practices to socially- & digitally-optimized solutions for Amway’s 4+ million distributors around the world. Together with some of the world’s leading social experts, he has spearheaded Amway’s efforts to rapidly mature the strategies, technologies, processes and people to support this transformation. The key to success in Amway’s B2B2C model is measurable ROI of the company’s and their distributors’ efforts in the social space.