Chief Digital Evangelist at Salesforce.com. Prior role was Chief Marketing Officer, Extreme Networks. Prior role was CMO and Chief Customer Officer of Enterasys Networks responsible for global marketing and customer service and support.
I contribute weekly technology, business and leadership articles to Huffington Post, INC Magazine, and other publications - http://www.huffingtonpost.com/vala-afshar/. I also host a weekly video show DisrupTV, inviting Fortune 1000 business executives, startup founders, venture capitalists and tech and media personalities, covering business, technology and leadership topics. I interviewed over 350 business leaders since 2013. You can watch DisrupTV show by following @DisrupTVShow on Twitter.
Monique Bonner is Senior Vice President & Chief Marketing Officer at Akamai. She leads Akamai's global corporate marketing and communications functions, including all facets of the Akamai brand, as well as the company's digital marketing strategy and go-to-market programs. Among her top marketing priorities at Akamai has been a sharpened focus on enhancing the digital customer experience.
She has more than 20 years of marketing and operations experience, leveraging digital technologies, big data, and advanced analytics to drive effective and personalized marketing at scale.
Prior to joining Akamai in 2016, she held global leadership roles at Dell, most recently serving as VP of Global Digital, Technology and Innovation focused on optimizing marketing operations effectiveness. Previously, she was VP, Global Brand, Digital and Solutions Marketing; and VP, Americas Marketing. She joined Dell in 2000 and for seven years managed Dell's European marketing and sales teams.
Ms. Bonner has served on the Ad Council's Board of Directors and Conference Board's Council for Brand Management. She earned her Bachelor of Arts from Middlebury College and her Master of Business from the University of Michigan.
A long time start-up marketer, Anita co-founded CabinetM in 2014, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need.
Anita Brearton is an experienced start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth, early stage businesses. She has spent over 30 years in the United States and throughout the Asia Pacific, working with a range of technology and internet-based companies as a senior operations executive, marketer, advisor and investor.
Prior to CabinetM, Anita served as the Executive Chairman of FashionPlaytes, an online fashion and style destination for tween girls. Earlier in her career, Anita served as vice president of corporate marketing at Sycamore Networks, where she led the company's marketing strategy from its infancy through its highly successful IPO. Prior to Sycamore, Ms. Brearton held senior marketing management positions with Cascade Communications, Artel Video Systems, and General DataComm. A columnist with CMS Wire, Anita also serves on the board of MassVentures as Vice Chairman and is a member of Golden Seeds, a Boston angel group. Anita has also worked with many startups as a marketing and strategy consultant, helping shape go-to-market strategies that enabled her clients to achieve their marketing and business goals. In this capacity, she worked with A123 Systems, Airvana, Azuki Systems, Altruik and others.
The MarTech Conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.
Sarah Cooper is a writer, comedian, speaker and author of the bestselling book, 100 Tricks to Appear Smart in Meetings. She built her comedy career in between working as a user experience designer for companies like Yahoo! and Google, where she was fed free lunches and lots of material. She is the creator of satirical blog TheCooperReview.com, which has been viewed by millions around the world and featured in The Washington Post, Forbes, Fast Company and countless others.
I'm an entrepreneur, author, and event organizer. I spend a lot of time understanding how organizations of all sizes can use data to make better decisions, and on startup acceleration. I'm also fascinated by what happens when the rubber of technology meets the road of technology.
I've worked in tech most of my life as a product manager. I've been directly involved in the launch of five major conferences: O'Reilly's Strata; Techweb's Cloud Connect; Interop's Enterprise Cloud Summit; the International Startup Festival; and GigaOm's Structure. I've spoken at a variety of other conferences, including Le Web, Web2Expo, IGT, Velocity, Lean UX, Enterprise 2.0, Mesh, and eMetrics.
I've written three books on technology and entrepreneurship: Lean Analytics (2013); Complete Web Monitoring (2009) and Managing Bandwidth (1999) I've also contributed to a number of sites, including GigaOm, Mashable, and O'Reilly Radar. I write often -- but less than I'd like -- for Tilt the Windmill, O'Reilly Radar, and Solve for Interesting.
In 1999, I co-founded Coradiant, an early pioneer in User Experience Management acquired by BMC in April, 2011. Coradiant grew from Networkshop, a company I founded with Eric Packman (a longtime friend and co-conspirator) in 1997. I've also worked for 3Com Corporation, Primary Access, and Eicon Technology.
I graduated from Dalhousie University with a B.Com (Honours) and an advanced major in Strategic Marketing.
Director of Product, Marketing Technology, The New York Times
Pamela Della Motta built her career in Marketing specifically in the area of Marketing Operations. She joined The New York Times in 2013 as a manager in Marketing Operations which presented to her the unique position to learn all about the technology ecosystem that supported marketing campaign execution, it's complexities and opportunities to modernize. Also in this role she took the initiative to intimately understand the critical part big data plays in the everyday operations of marketing. At a time when new marketing technology was being aggressively invested, Pamela identified an opportunity to rationalize the marketing technology stack by surfacing gaps and redundancies within the stack and shining a spotlight in the technology and data silos that existed.
She transitioned to a product management role within the Technology organization earlier this year where she manages a team of product managers focused on overseeing a MarTech product portfolio consisting of marketing tools like marketing automation, CDP's, web content management systems, microservices for marketing data and A/B testing platforms. It is in this role that she discovered her team was in an unique position to bridge the cultural divide between the marketing and technology organizations and is working with colleagues in both marketing and technology towards enabling these two organizations to work even better together.
Jeremy Epstein, CEO of Never Stop Marketing, has 20 years of international marketing experience in helping to bring innovative technologies into the mainstream. Most recently, Jeremy was VP, Marketing at Sprinklr which grew from a $20mm valuation and 30 people to $1.3 bn valuation and 900 people in 3 years. Previous work experience at Microsoft and consultant to start-ups, mid-market firms, and enterprises, including JNJ. He is the author of numerous whitepapers and a book, has presented to hundreds of audiences in 15 countries, and led 50+ person marketing organizations. Jeremy has been the top-ranked speaker at multiple conferences including Microsoft Worldwide Partner Conferences and Microsoft CIO summit among others.
Jeremy currently works with some of the leading and most innovative companies in the blockchain/decentralization space including OB1 and OpenBazaar. In December of 2016, he edited and published a collaborative eBook with 30 of the biggest influencers and thought-leaders on the topic of "When will blockchains cross the chasm?"
Jeremy takes great joy in being an early adopter of new technologies, celebrating the victories (like buying Bitcoin at $80) and the defeats (too many to list) equally.
He discovered his calling for marketing while living in Tokyo in 1997 after reading Peppers and Rodgers "The 1:1 Future" and hasn't looked back since.
Jeremy was a history major at Johns Hopkins, a skill which he wholeheartedly believes prepared him for the marketing profession.
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals. He also focuses on emerging marketing technology and trends, including marketing applications of artificial intelligence (AI) and machine learning, algorithmic marketing, and marketing among Internet of Things (IoT). Mr. Frank also specializes in advertising technology and business trends. His research focuses on new opportunities in digital advertising leveraging mobile, social, video, and advanced TV platforms and channels, and utilizing advanced targeting, metrics, interactive design, and real-time ad operations.
Jared Geurts, Sr. Director, Analytics
LHM Sports and Entertainment
MarTech Boston 2018 Speaker:
Sr. Director, Analytics, LHM Sports and Entertainment
Jared is the Sr. Director of Analytics for the NBA’s Utah Jazz. He has over 10 years of experience in the sports and e-commerce industries, where he has focused on using data to personalize each customer’s experience.
Kelly Goetsch is Chief Product Officer at commercetools where he oversees product management, development and delivery. He came to commercetools from Oracle, where he led product management for their microservices initiatives. Kelly previously held senior-level product development and go-to-market responsibilities for key Oracle cloud products representing nine+ figures of revenue for Oracle. Prior to Oracle, he was a senior architect at ATG (acquired by Oracle), where he was instrumental to 31 large-scale ATG implementations. In his last years at ATG, he oversaw all of Walmart's implementations of ATG around the world.
Kelly has expertise in commerce, microservices, and distributed computing, having spoken and published extensively on these topics. He is the author of three books - APIs for Modern Commerce (O'Reilly, 2017), Microservices for Modern Commerce: Dramatically Increase Development Velocity by Applying Microservices to Commerce (O'Reilly, 2016) and E-Commerce in the Cloud: Bringing Elasticity to E-Commerce (O'Reilly, 2014).
He holds a bachelor's degree in entrepreneurship and a master's degree in management information systems, both from the University of Illinois at Chicago. He holds three patents, including one key to distributed computing.
Maya Gumennik, Sr. Director, Traffic Acquisition
SmarterTravel, a TripAdvisor Company
MarTech Boston 2018 Speaker:
Sr. Director, Traffic Acquisition, SmarterTravel, a TripAdvisor Company
Maya Gumennik is a profit driving, number crunching, culture building, leader of analytical marketing teams. She is the Sr. Director of Traffic Acquisition for SmarterTravel, a subsidiary of TripAdvisor. In this role, Maya oversees Search Engine Marketing, Search Engine Optimization, Paid Social Channels, Display, and Affiliate Deals programs across 10 TripAdvisor subsidiary brands. Maya’s team is a multi-million dollar profit center, and boasts one of the largest SEM programs in the world with over 1.2 Billion keywords under management.
Prior to TripAdvisor, Maya’s career spanned across global engagements in management consulting and private equity consulting. Maya changed majors 5 times in college, but in the end holds a BA in Economics from Harvard University, and an MBA from Harvard Business School.
Joy Howard joined Sonos as global chief marketing officer in the summer of 2015. Prior to joining Sonos, she led global marketing for Patagonia, where she reinvigorated the brand, accelerated the growth of its direct business.
Kirk Johnson is a Partner with Lenati and co-lead of the Customer Acquisition Team. He brings nearly 20 years of experience as a consultant and executive helping clients design and improve their digital marketing experience and improve their acquisition and retention efforts. He specializes in go to market strategy, demand generation, marketing technology and all aspects of retention marketing. His industry experience includes B2B SaaS solutions, telecommunications, e-commerce, online advertising and packaged software. He has worked with leading brands such as AT&T, T-Mobile, Concur, Expedia, HTC, Microsoft and Philips. He's passionate about marketing technology especially DMPs, Marketing Automation, Content Marketing and Predictive Lead Generation Solutions
Ilya Katsov, Director, Industrial AI Practice
MarTech Boston 2018 Speaker:
Director, Industrial AI Practice, Grid Dynamics
Ilya Katsov is a Director of Industrial AI Practice at Grid Dynamics, a Silicon Valley technology consulting company. He has extensive experience in marketing technology and retail analytics domains, led and consulted mission-critical projects for tier one retailers and advertising companies such as Macy's, Kohl's, JCPenney, Apple, T-Mobile, Sephora, Integral Ads, and Yahoo. Ilya is the author of "Introduction to Algorithmic Marketing", a comprehensive textbook on advanced marketing automation and economic modeling.
Kristian Kristensen is the VP of Engineering, Ecommerce for the New York Times. His group builds and runs the systems powering the Times subscription business. This includes quote to cash systems, manage your account, signup/login, call center, MarTech, and more. During his tenure the Times have added more than 1.5 million new digital subscribers.
Prior to the Times, Kristian ran engineering at GameChanger, an amateur sports scorekeeping startup in New York City. GameChanger exited to Dicks Sporting Goods in November of 2016.
Before GameChanger, Kristian was VP of Engineering at Alphaworks, an equity crowdfunding startup. Previously he was head of platform and backend engineering at Venmo/Braintree. Venmo/Braintree was acquired by Paypal in 2015.
Kristian started his career at Microsoft in their Consulting division where he consulted with the largest Telco in Denmark improving their Call Centers using software.
Kristian holds an M.Sc. in Software Engineering from Aalborg University in his native Denmark. He's a Certified Agile Leader (CSM), Certified ScrumMaster (CSM), and a Certified Scrum Product Owner (CSPO). He lives in New York City.
Kieran Luke leads General Assembly's assessments and credentials business, and is a member of the GA Executive Team. In his role, Kieran leads strategy, product, operations and partnerships. He has been responsible for the division since its inception in 2014.
Before joining GA, Kieran was a Principal at The Boston Consulting Group. He earned his MBA with distinction from the Kellogg School of Management, and his Bachelors of Actuarial Studies from The Australian National University.
Michael Lukich, Executive Leader, Marketing Analytics & Insights
Booz Allen Hamilton
MarTech Boston 2018 Speaker:
Executive Leader, Marketing Analytics & Insights, Booz Allen Hamilton
Michael Lukich has 15+ years experience across various marketing, technology, data, and strategy roles. He currently is the Executive Leader of Marketing Analytics & Insights at Booz Allen Hamilton in Washington, DC. Within this role, Mike owns the organization's marketing analytics strategy and data infrastructure, supporting the effective execution and measurement of marketing efforts. His hopes to help transform how the marketing and communications functions, and organization's business leaders, consumes and uses marketing data to drive decisions and strategies.
Prior to joining Booz Allen, Mike spent time at Total Wine & More managing their marketing technology and customer data group, at WealthEngine running their marketing practice, and at MarketBridge as a Principal within their Marketing Analytics and Technology practice. He earned his MBA from the Robert H. Smith School of Business at the University of Maryland, where he focused his studies in Data-Driven Marketing. He also attended Maryland as an undergrad, earning a degree in Engineering.
Neeti is a Co-founder and Senior Vice President of Automation Anywhere, leading brand and culture strategies and initiatives across the company. An avid strategist, she brings over 20 years of business management, marketing and entrepreneurial experience from a wide variety of industries including technology, business consulting and advertising. Neeti thrives on holistically negotiating the continuously evolving character of marketing programs and loves to “play customer” personifying the voice of the customer. She is the company’s thought leader and vocal advocate of “bot ethics” in a world moving decisively to an AI world.
Neeti influences business strategy in scaling and driving company success. She defines and develops the Automation Anywhere brand as the world's leading intelligent digital workforce provider. She is also responsible for working across company divisions in maintaining focus on superior user experiences helping to drive customer success.
VP Marketing Technology and Digital Experience, Aetna
Shiva Mirhosseini is vice president, Marketing Technology and Digital Experience. Her team is charged with design and development of digital solutions for marketing and sales enablement. Shiva comes to Aetna with over 10 years of experience in Management Consulting, Product Marketing, Digital Media, Customer Experience Strategy, and eCommerce at Booz Digital, Deloitte Digital, The Wall Street Journal, and Wayfair. Shiva has been named top 25 executive digital marketers under 40 by LIMRA in the financial services.
Shiva received her Master of Business Administration degree in Strategy and Marketing, as well as her master’s in International Studies with Distinction from The Wharton School and The Joseph Lauder Institute at the University of Pennsylvania. She received her Bachelor of Science/Bachelor of Arts degree in Finance and Entrepreneurship from Babson College.
Gerry Murray is a Research Director with IDC's CMO Advisory service. He 20 years of experience in the high tech industry both as an analyst and a marketer. He provides best practice guidance to senior marketing executives at many of the world's largest high tech companies. His research spans a wide range of marketing topics as well as channel and sales enablement and customer experience.
I've been in sales my entire career starting in the early 80's in Silicon Valley selling the world's first laptop, GRiD Systems. We had to figure out how to sell 12K laptops when companies were still deciding whether to put a PC on everyone's desk. You could say that laptops launched the SalesTech space giving rise to CRM and even PowerPoint.
In 2009, I decided to launch my own company to track the progress of SalesTech and to help sales organizations stay up to date - which is getting harder and harder. We're now up to 400+ solutions not including CRM.
It's an exciting time to be in Sales. With AI, Machine Learning, Predictive Analytics all being applied to the world of Sales, we're seeing how technology can transform selling. Technology should be seen as a strategic advantage - not because of the tech per se - but because of how it can improve workflows, shorten time-to-close, and enhance the buying experience.
Siara Nazir is the head of digital marketing for the Media & Entertainment Industry of products at Autodesk, managing the budget for a third of the company's revenues. She has unique experience in that in her career she's personally managed every offline and digital marketing channel and her strategies have been featured in DM News, Forrester and other industry publications. At Autodesk she's focusing on pioneering a digital marketing center of excellence with agile marketing at its core.
Bob Petrillo, Business Enablement & Marketing Automations
MarTech Boston 2018 Speaker:
Business Enablement & Marketing Automations, Dell
- 20 + year professional of EMC & Dell Corporation
- 10 + years in supervisory and management roles
- Awarded a US patent for development and implementation of the "Symm/DMX Healthcheck" Program
- Major contributor and decision maker in one of the largest technical company merges in history.
- Team member of finalists for EMC's Presidents Award
- Well versed in program management, software applications, technologies, and BI tools
- Technical and Business Management positions in Engineering, Customer Service, Professional Services, Global Services and Marketing
Debbie Qaqish is The Queen of Revenue Marketing, a term she coined in 2011. As Principal Partner and Chief Strategy Officer of The Pedowitz Group, Debbie manages global client relationships and leads the firm's thought leadership initiatives. She has been helping B2B companies drive revenue growth for over 35 years.
Debbie is well-known author and speaker on topics related to marketing operations, marketing leadership and revenue marketing. She has over 50 articles in the last 2 years in publications such as MarTech Today, AMA, MarTech Advisors, B2B Magazine, DemandGen Report and MarTech Series. She is also the author of the award-winning book "Rise of the Revenue Marketer: An Executive Playbook". Her next book "Rise of the Strategic Marketing Operations Function" - will be out in early 2019. A PhD candidate, Debbie also teaches in the MBA program at College of William & Mary and for Kennesaw State University on topics including business innovation, marketing operations and revenue marketing.
In March 2016, Kapost named Debbie among the Top 40 Most Inspiring Women in Marketing. For the last five years, Debbie has been named One of the 50 Most Influential People in Sales Lead Management. She has also won SLMA's Top 20 Women to Watch distinction for four consecutive years. In 2014 FierceCMO Magazine named Debbie one of the Top 10 Women CMOs to Watch.
David M. Raab is founder of the Customer Data Platform Institute, which educates marketers and technologists about customer data management. As Principal at Raab Associates, Inc., he has been helping marketers to understand, find and deploy appropriate technologies since 1987. Typical projects include marketing process analysis, architecture planning, needs definition, and vendor selection. He also consults with industry vendors on product and business strategy.
David regularly speaks and teaches at conferences around the world. He has published hundreds of articles on marketing technology and is author of The Marketing Performance Measurement Toolkit (Racom Books, 2009). Additional research appears regularly on his blog http://customerexperiencematrix.blogspot.com.
He holds a bachelor's degree from Columbia University and MBA from the Harvard Business School. Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry.
I lead the research, design, strategy, and implementation of enterprise-wide marketing initiatives. I combine the design of organization, process and technology for personalized customer experiences.
A conceptual thinker and collaborative problem-solver who applies a process-focused methodology to all aspects of marketing planning and execution. Occasional speaker at industry conferences and events, and blog on topics ranging from marketing operating models to agency collaboration best practices.
Geoffrey Sanders is Senior Vice President of Growth at Casper. He joined Casper in July 2018.
Geoff leads the team responsible for all customer acquisition and retention efforts across all channels, with responsibilities spanning paid media, omni-channel lead generation, onsite conversion, and CRM strategy and execution.
Prior to joining Casper, Geoff was VP of Growth & Customer Marketing at Betterment. He led the team responsible for all performance marketing across the customer lifecycle: acquisition, site optimization, onboarding, engagement, and retention. Geoff joined Betterment in November 2016.
Prior to joining Betterment, Geoff was VP of Digital Marketing, CRM & Loyalty for Gilt and Gilt City, and before that, spent almost 10 years in Citi’s U.S. Consumer businesses, where he held a number of marketing roles across traditional and digital channels. Geoff also worked in marketing at Gillette, in corporate strategy and marketing at Capital One, and in strategy consulting at Mitchell Madison Group and Sapient.
Geoff received Bachelor of Science degrees in Economics and Biology from the Massachusetts Institute of Technology, and an MBA from the Kellogg School of Management at Northwestern University. He lives in Manhattan with his wife Debbie, son Ben, and daughter Sammie.
When not trying to keep up with his children, Geoff can be found following computing and technology trends, reading historical and science fiction, and attempting to improve his photography skills.
As Director, Marketing Operations at LogMeIn, Justin is responsible for all of the marketing systems and tools globally, as well as advanced marketing analytics. He is technical, but not a developer. He is analytical, but not a data scientist. In his role, he brainstorms solutions, solves problems, and tries to make other people's jobs easier.
Since joining LogMeIn in 2012, Justin has been instrumental in building up the marketing automation teams and has strengthened the relationship between marketing and sales by tightening the integration between marketing automation and CRM.
Prior to LogMeIn, Justin was Manager of External Marketing at Vistaprint and Sr. Manager of Marketing Strategy at Synapse Group Inc, a subsidiary of Time Inc.
He holds a BA from Amherst College and lives outside of Boston, MA with his wife and 1 year old son.
Mike is Ogilvy’s Global Chief Technology Ofﬁcer, responsible for fostering an environment where some of the brightest and most innovative marketing and creative technologists can use their knowledge, experience and passion to make a real impact to client results & Brand reputation.
Fascinated by the power and possibility that technology and data increasingly afford, Mike’s driven by the idea that technology does its best work when it’s steered to make a positive improvement to the human experience – and that now, more than ever before, the Brands that get this blend of art and science worked out are the ones that will truly thrive.
Mike advises key clients on Digital Transformation, Martech Strategy, and the realisation of Customer Experience and Engagement Strategies through technology and data. He also sits on the partner advisory boards of a number of major top tier Martech experience and engagement platforms.
He ﬁrst joined Ogilvy in Australia in 2003 to help run a number of key Global high-tech accounts in the Asia Paciﬁc region, and prior to that spent 11 years as a business, technology & change leader with Coopers & Lybrand and then Deloitte Consulting, based in London and Sydney respectively.
He’s worked extensively across the US, Europe and Asia for a roster of blue chip clients that has included IBM, Lenovo, SC Johnson, Unilever, AstraZeneca, Dyno Nobel, Hoechst, Brambles holdings, Avnet, Goodyear Tire and Rubber, and Dimension Data.
Kelley Troia, Former Head of Marketing Operations
MarTech Boston 2018 Speaker:
Former Head of Marketing Operations, Whole Foods
A solutions-driven leader with an entrepreneurial spirit and sincere passion for the customer experience. A compassionate professional who understands how to leverage creative for high-impact business results and serves as an effective translator between development and the broader business at large. Adept at enabling end-to-end planning and activation in close collaboration with peer leaders, impacting content management, workflow, financial management and other solution sets.
Former Sr Director Marketing Capabilities, Ashley Furniture
Michelle Voorhies is a seasoned marketing technology & digital professional with over 15 years of experience pushing Fortune 500 companies to take a more customer centric view of their priorities & strategy. She is the former Senior Director of Marketing Capabilities for Ashley Homestore. In this role, she was responsible for driving the martech roadmap for the multi-billion dollar retail division of the #1 furniture retailer in the country. She ensured the right marketing tools and process are in place to allow for a fully optimized marketing strategy.
Prior to Ashley, Michelle held various roles at HSN focused on customer strategy, marketing technologies, and ecommerce. Earlier in her career, Michelle held positions at Marriot, Gap, Inc, PayPal and Capital One. She holds a BS in Marketing from the University of Florida.
Bryan Yeager focuses on digital marketing technology, strategy and emerging trends. Mr. Yeager helps marketers assess and prioritize the platforms, tools and services they can use to achieve their companies business objectives today and in the future.
Mr. Yeager has more than 10 years of experience analyzing and reporting on the intersection of technology, marketing, media and commerce. Prior to joining Gartner, he developed in-depth reports, forecasts and presentations on emerging trends and platforms as a Senior Analyst at eMarketer. Before that, Mr. Yeager was an Associate Director at InfoTrends, where he spearheaded an array of research, consulting, advisory and training projects for technology companies and end users.