2x Marketo Champion, Marketo Revvie Award Winner, and Washington DC Marketo User Group Leader. Having diverse experience and background, Helen found her passion in marketing automation, technology, and analytics. For the last 7 years, Helen is focused on transforming B2B marketing organizations through digital empowerment and innovation and building effective marketing operations and technology stack.
Stacey knows what it's like to be a marketer, after all, she's one of the few agile coaches and trainers that got her start there. After graduating from journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she's busy learning how to cook grits and say "y'all."
As a Senior Digital Strategist at Whereoware, Erin Alemdar helps clients utilize technology to deliver data-driven, omnichannel marketing automation experiences. Working with clients to understand their business goals, Erin combines analytics and research-based insights to develop scalable digital marketing solutions.
Rinoti Amin, Director of Growth, Engagement & Retention
MarTech Boston 2019 Speaker:
Director of Growth, Engagement & Retention, Malwarebytes
Rinoti Amin is the Director of Online Growth – Retention and Engagement at Malwarebytes. Prior to that she led PayPal’s Digital Marketing & Strategy function for the International region where she had implemented growth-hacking techniques for acquisition and engagement. As a growth marketer with a talent for creating experiences that focus on delighting the customer, she enjoys partnering with product, analytics & engineering to bring an agile, hypothesis driven testing mindset to the Marketing function.
Benjamin Bloom is a Senior Director Analyst covering Marketing Technology and Emerging Trends at Gartner. Mr. Bloom's experience spans customer engagement, direct response, CRM, data management, analytics, web development and brand marketing roles, as both a Consultant/Strategist and Client-Side Team Leader. He has developed and optimized marketing campaigns, as well as selected and implemented technology and advertising solutions for over 10 years. Prior to entering the marketing world, he analyzed the technology, media and telecommunications industries at the Columbia Institute for Tele-Information at Columbia University.
As VP of Content Marketing and Chief Webinerd for ON24, Mark is the world's leading voice for webinar marketing and is the host of the ON24 "Webinar Best Practices Series" which has thousands of followers. Mark has over 20 years of marketing experience with leading brands including Cisco and GE Access and presents at conferences around the globe.
A long time start-up marketer, Anita co-founded CabinetM in 2014, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need.
Anita Brearton is an experienced start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth, early stage businesses. She has spent over 30 years in the United States and throughout the Asia Pacific, working with a range of technology and internet-based companies as a senior operations executive, marketer, advisor and investor.
Prior to CabinetM, Anita served as the Executive Chairman of FashionPlaytes, an online fashion and style destination for tween girls. Earlier in her career, Anita served as vice president of corporate marketing at Sycamore Networks, where she led the company's marketing strategy from its infancy through its highly successful IPO. Prior to Sycamore, Ms. Brearton held senior marketing management positions with Cascade Communications, Artel Video Systems, and General DataComm. A columnist with CMS Wire, Anita also serves on the board of MassVentures as Vice Chairman and is a member of Golden Seeds, a Boston angel group. Anita has also worked with many startups as a marketing and strategy consultant, helping shape go-to-market strategies that enabled her clients to achieve their marketing and business goals. In this capacity, she worked with A123 Systems, Airvana, Azuki Systems, Altruik and others.
Ed Breault is an accomplished marketing and software executive with more than 15 years of business transformation and marketing experience. He currently leads a team of marketing strategists and thought leaders who partner with top enterprise brands to navigate complexity, disruption, transformation, and change to the modern marketing organization. Ed has made many significant contributions to the marketing operations business discipline, working with more than 100 marketing organizations around the globe, addressing marketing challenges within all industry verticals. Ed holds a BS/BA degree in Business and Management Information Systems from Bowling Green State University.
Dan Brewster, SVP of Marketing & Digital Commerce
MarTech Boston 2019 Speaker:
SVP of Marketing & Digital Commerce, Planet Blue
Dan Brewster is the SVP of Marketing & Digital Commerce for contemporary apparel brand Planet Blue (shopplanetblue.com). In addition to marketing and PR functions, he oversees the holistic integration of digital channels into the brand's sales and operations.
Prior to joining Planet Blue, he was the principal of Marketing Endeavors Consulting, bringing close to three decades of integrated marketing experience to a portfolio of CPG, retail and technology clients. His background includes sports event marketing and production, B2B lead gen and corporate marketing and leading B2C digital marketing agencies.
While at Onestop Internet and eBay Enterprise, he served in roles leading client services, strategy, marketing, and business development for SaaS-based e-commerce solutions delivering hundreds of millions in annual retail sales for global brands.
Earlier in his career, he served in leading marketing roles for the Phoenix Coyotes, Los Angeles Dodgers and USC Trojans, developing online ticketing and merchandise sales platforms while executing all sponsor activation, advertising, loyalty programs, promotions, and in-venue entertainment.
Dan is a two-time graduate of the University of Southern California (BA, MBA) and lives in Redondo Beach, CA with his wife and two children.
The MarTech Conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.
Jennifer Videtta Cannon serves as Third Door Media's Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.
As Acquia's chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, regional and field marketing, customer and partner marketing, events, vertical strategy, analyst relations, content and corporate communications. Lynne is one of Acquia's boomerang stories, first serving as Acquia CMO in 2009. Lynne left Acquia in 2011 to pursue her nonprofit work full-time. She returned to Acquia in late 2016 to lead the marketing organization into its next stage of growth.
Prior to her experience at Acquia, Lynne has held various marketing leadership roles in the technology space. She served as CMO at JackBe, an enterprise mashup software company for real-time intelligence applications that was acquired by Software AG, before that Lynne was CMO at Systinet, which was acquired by Mercury Interactive. Prior to that, Lynne was a VP at Lotus Development, which was later acquired by IBM.
Outside of her work at Acquia, Lynne is on the board of directors at the Boston Children's Hospital Trust and runs a nonprofit through the hospital.
Rishi Dave is the Chief Marketing Officer for Vonage. In this role, he is responsible for leading Vonage’s global marketing strategy, positioning the Company as a global leader in business cloud communications and helping to drive the next phase of Vonage's growth. Prior to joining Vonage, Rishi was Chief Marketing Officer at data and analytics provider, Dun & Bradstreet, where he led marketing globally. Rishi has spent his career in the technology industry with marketing, business development and consulting roles at Dell, Rivio, Inc.,Trilogy Software and Bain & Company.
Rishi was named as a Top Digital Marketer by BtoB Magazine (now AdAge) two years in a row, and as a B2B Innovator by the Demand Gen Report. He has authored or appeared in global media including Forbes, PC Magazine, Business 2 Community, VentureBeat, CMO.com, and MarTech Series. Rishi holds degrees in chemical engineering and economics with honors from Stanford University and an MBA in marketing from the Wharton School, University of Pennsylvania.
Data-driven marketing leader and award-winning Account-Based Marketing strategist transforming marketing from cost-center to critical component of business growth by combining laser focused segmentation, impactful brand messaging and team motivation.
As Sr. Director of ABM Technology and Strategy at Demandbase, Mr. Dering develops the strategy for marketing technologies to fulfill Demandbase's vision of account-based marketing. Over the past decade, John has refined his marketing expertise while holding positions in marketing and sales leadership with StrongView Systems, Spoke.com and Salesforce.com as well as not-for-profit organizations such as SurfForLife.org. John holds a degree in Business Administration from the University of Denver with a concentration in marketing.
Hi, there! My name is Matt Desilet, and I am a proud startup marketing enthusiast. Call me "Dez." As a marketer, I focus on growth & engagement. My expertise is in launching new products, and enabling sales + success teams. Some have called me "human spackle" - which I think means that I have varied experience. I've spent time as a contributor, manager, and leader on agile teams. I geek-out over connecting deep customer feedback with data, creating useful insights.
To slow things down, I love to build and tinker with guitars at home. Within 10 minutes of meeting me, you'll know that I'm from Rochester, NY. You will also discover that I love Wegmans and the Buffalo Bills.
Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Cosmopolitan, and CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. She's written five best-selling and award-winning books that have been translated in 11 languages.
Duarte, Inc., is the largest communications firm in Silicon Valley, as well as one of the top woman-owned businesses in the area. Nancy has won several awards for communications, entrepreneurship, and her success as a female executive. On the list of top 250 Women in Leadership, Duarte ranks #67 and on World's Top 30 Communication Professionals for 2017, Duarte ranks #1. She is a keynote speaker at conferences and a number of Fortune 500 companies. Her TEDx talk has had over two million views. She speaks at business schools and has lectured at Stanford University several times a year.
Seth Earley is CEO of Earley Information Science (EIS, www.earley.com), a leading consulting firm focused on organizing information for business impact, with expertise in knowledge strategy, data and information architecture, search-based applications, and information findability solutions.
Earley is also the author of The AI Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster and More Profitable (April 2020).
Joel is a software architect and product owner at Red Hat. He focuses on building software that moves data, but just moving bits from one data store to another isn't enough - data is only useful when we know what it means, when we trust its accuracy and timeliness, and when we interpret it correctly to solve our real business problems.
In software, Joel is a passionate evangelist for scrum and domain driven design. He applies those concepts in Marketing Operations at Red Hat, helping a development team work with domain experts in Red Hat global marketing to build software that works within the model of marketing data.
Joel went to Georgia Tech, is a certified scrum master, and has built data integration software for technology companies for the past twelve years. He lives with his family and two cats in Raleigh, NC.
Jeff Eckman is the Founder and CEO of Blue Green Brands, an agile marketing technology company that delivers exponential growth in returns on marketing investments to medium and large enterprises. With over 20 years' experience in digital, design, and agile teams, Jeff has a passion for applying simplicity to complex problems, and creating relationships between people and technology that generate novel value.
Jeff leads cross-functional teams supporting the diverse and ever-expanding needs and responsibilities of marketing organizations—from strategy to creative to technology. Beneficiaries of Blue Green's work include national and global brands such as NBC Universal, California Closets, athenahealth, and PayPal. Jeff earned his BS in Operations Technology at Northeastern University, and holds an MBA from the MIT Sloan School of Management. Jeff lives in Belmont, Massachusetts with his wife and two children, and can be heard anytime on iTunes or Spotify as the drummer for Boston's original reggae band, Pressure Cooker.
Matthew Edgar is a partner at Colorado-based Elementive (www.elementive.com), a consulting firm specializing in analytics, research, and technical SEO. Author of Elements of a Successful Website and Tech SEO Guide, Matthew has worked in the web performance analytics field since 2001. He has been interviewed by Forbes, American Express, and other publications about analytics, CRO, UX, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon and teaching courses with O’Reilly Media. Matthew holds a Master’s in Information and Communications Technology from the University of Denver. Learn more and connect at MatthewEdgar.net.
Tracy Eiler is a revenue-driving CMO with “core DNA” in demand generation and awareness. She is the CMO at InsideView and has more than 25 years of experience with enterprise and SaaS software companies. She co-authored the best-selling “Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Growth” (Wiley, 2016). She was recently recognized as one of the 15 Most Influential Women in B2B Marketing.
David Encizo, VP Marketing Technology & Operations
MarTech Boston 2019 Speaker:
VP Marketing Technology & Operations, Wells Fargo
David Encizo thrives at the intersection of data, technology, and marketing. With over 10 years martech experience (startup to corporate), his passion lies in leveraging data and technology to innovate and drive better business outcomes.
At Wells Fargo, David leads social media technology and operations where he ensures team members have the best tools and technology at their disposal to perform key social media functions at scale. He works across internal business partners to align, optimize, and integrate social media marketing technology with the rest of the enterprise.
In his free time, David spends time training his two rescue pups, wine tasting in Anderson Valley, and enjoying the outdoors.
Stefano Fanfarillo, Partner and Director, Personalization & Digital Marketing
Boston Consulting Group
MarTech Boston 2019 Speaker:
Partner and Director, Personalization & Digital Marketing, Boston Consulting Group
Stefano is a BCG Partner and Director based in NY and a core member of BCG's Marketing, Sales and Pricing (MSP) practice. He is an expert in Personalization and Digital Marketing with focus on digital transformation, customer data management, marketing technologies and operations, capability development and operating models.
With over 20 years of experience and a unique skill profile across strategy, analytics and digital marketing technologies, Stefano advises and supports his clients with transforming their analytics, marketing and distribution operations to develop the capabilities and operating models to accelerate growth in customer acquisition, retention and value across the customer lifecycle.
Stefano has served clients across multiple sectors including telco, financial services, retail and CPG.
Sarah took the leap from Anthropology to Marketing Technology five years ago and never looked back. As a Marketing Technologist, she strives to answer the question, "How can we best use technology to reach our customers and prospective customers?" Prior to working at Pearson VUE, Sarah led the marketing automation program at AmeriPride (Now Aramark Uniform Services). In her current role, she maintains a best-in-class MarTech stack and ensures that users are effectively trained on these platforms to track, measure and reach their omnichannel marketing goals.
Yaagneshwaran Ganesh (popularly known as “Yaag”) is among the top 100 global martech influencers, a TEDx speaker and a best-selling author. Yaag comes with 10+ years of experience in B2B marketing for martech organizations and startups. He has helped several startups achieve product market fit, and scaled them to sustainability. He is an active member of the startup ecosystem and is part of the Google for Entrepreneurs initiative “Startup Weekend”, thus being a sounding board for startups in APAC and Europe.
He is also a member of the Forbes Council and has authored 6 books, with the latest one titled “The Growth Hacking Book”. He speaks at international forums such as Performance Marketing Moscow, Startup Communities in Germany, Chamber of Commerce Netherlands, CII, and also academic institutions such as the IITs, Saxion University of Applied Sciences and more.
Matt is a 2019 Marketo Fearless 50 Recipient, Marketo Champion Alumni, Marketo Revvie Award Winner, and Baltimore Marketo User Group Leader. Matt has a passion for martech and has been serving organizations with marketing automation and CRM expertise for over 12 years, and has implemented both platforms multiple times in B2B, B2C and higher education applications. He is currently Digital Product Manager for strategic transformation at Walden University. He lives in Columbia, MD with his wife and rescue dog, "Neil Armstrong".
Paul brings more than 20 years of technology marketing experience to Extreme Networks where he currently serves as Director, Marketing Technologies. Paul leads the strategy for budgeting, planning, enablement and optimization of Extreme’s Marketing Technology Stack. Paul is a passionate marketer fueled by the intersection of technology and data and the competitive advantages those connections deliver to organizations. He has won numerous awards for MarTech trailblazing, is a frequent speaker on the circuit and serves on the technology advisory boards for enterprise software companies including Integrate, Leadspace and Loominance as well as holding association board positions at Marketing Operations Cross Company Association (MOCCA) and Boston Marketo User Group (BMUG).
Stephanie Hanson is the Director of OneTrust PreferenceChoice, Americas - part of the #1 most widely used privacy, security and third-party risk technology platform. In her role, Hanson oversees OneTrust PreferenceChoice's team of Marketing and Privacy Consultants across the Americas, working with emerging and enterprise companies on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Hanson has publicly spoken on a variety of privacy, security and marketing topics, providing deep insight into regulatory issues and practical approaches to marketing compliance. Additionally, she helps facilitate OneTrust's MarketingConnect workshops across the Americas. Prior to OneTrust PreferenceChoice, she developed a payment processing platform for hospitals and drove mobile device management retail implementations for many of the world's Fortune 500 companies. Hanson is a Certified Information Privacy Professional (CIPP/E and CIPM) and holds a B.S. in Computer Science from the Georgia Institute of Technology.
Sean Hiss, Chief of Staff to the CMO, VP Marketing
MarTech Boston 2019 Speaker:
Chief of Staff to the CMO, VP Marketing, Hitachi Vantara
Sean Hiss is the Director of Marketing Strategy and Operations and Chief of Staff to the CMO at Equinox, the world's largest IBX data center & colocation provider. This organization connects the world's leading businesses to their customers, employees and partners inside the world's most connected data centers in 40 markets across five continents.
In his role, Sean focuses on business strategy, planning and execution eprofessional with twenty plus years of cross-functional experience, leading global teams in Sales, Marketing and Engineering Operations, PaaS / SaaS / IaaS Go-to-Market enablement, pricing and analytics, and enterprise portfolio and financial management. His past experience includes marketing leadership positions at Adobe, Cisco Systems, and Enfocus Software.
Kelly Horton, Principal Engineer, Marketing Operations & Technology
MarTech Boston 2019 Speaker:
Principal Engineer, Marketing Operations & Technology, ROOM
Kelly Jo Horton is currently a Principal Engineer of Marketing Operations & Technology at ROOM (room.com) in New York City. She is a 2x Marketo Champion and a current Marketo Fearless 50 member. Kelly Jo has a deep digital marketing background that includes designing and building interactive digital experiences and social media campaigns for music labels, bands, B2C brands and movies such as Hunger Games and Taken 2. She was the Lead Technical Operations Engineer on the Ensequence team that won a Primetime Engineering Emmy in 2010 for "Outstanding Achievement in Engineering Development," for their work on an interactive television app for live Showtime boxing events. She is an active voting member of SAG/AFTRA, and an active voting member of the Television Academy of Arts & Sciences in the New Media Peer group. Kelly Jo's super power is the ability to visualize, architect and implement digital ecosystems that connect disparate platforms into a cohesive unit. She currently splits her time between Bend, Oregon, and ROOM in New York City.
Teresa Joy, VP Marketing Technology and Operations
MarTech Boston 2019 Speaker:
VP Marketing Technology and Operations, Autodesk
Teresa Joy is the Vice President of Marketing Technology and Operations at Autodesk, where she is focused on ensuring the marketing team has the right level of insights to drive better business decisions driven by a technology stack that enables execution efficiency and scale. Previously she was Senior Director of Marketing Ops and Customer Insights at Dell. She is also a frequent guest speaker at UT Austin and Texas State on the topic of purpose built analytics powering business decision making.
Andrew LeClair is the Product Marketing Manager for the Decision Sciences division at Pegasystems, accelerating Pega's portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Andrew was the lead Marketing Investment Benchmark Analyst in IDC's CMO Advisory Service and previously was the Manager of Commercial Programs at Wyman-Gordon.Andrew holds degrees in Economic Sociology and Anthropology, and graduated Suma Cum Laude from James Madison University. Aside from a diehard Boston sports fan, Andrew is an avid golfer, foodie, and craft beer enthusiast.
McDonald's role is to develop research-based content and educate marketers on digital marketing best practices including the application and impact of AI and machine learning. He has 35 years of experience as a consultant, marketing executive and content marketer at companies including IBM, Silverpop, Arthur Andersen, USWeb/CKS, EmailLabs, and Lyris.
Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of Effin Amazing, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management and data governance tool. Named one of the godfathers of the marketing technology stack and one of original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics. (His team won't let him take this out even though he says it makes him sound old.)
Before founding Effin Amazing, Dan succeeded Neil Patel as the head of marketing at Kissmetrics. He was the first employee at Code School, taking the company from $80k MRR to $400k MRR in revenue in just over a year and setting them up for success and their eventual acquisition by Pluralsight. As a volunteer for the SPCA and Orange County Animal Services, Dan used his marketing technology expertise to help 12,000 animals get adopted.
In 2015, Dan was selected by the US State Department to be a United States Ambassador of Entrepreneurship, where he had the privilege to advise universities, governments, and private corporations on how to build entrepreneur ecosystems.
When he isn't helping companies increase revenue and accelerate growth, he can be found doing laundry for his three children.
Signe McKie, Email and Digital Marketing Specialist
MarTech Boston 2019 Speaker:
Email and Digital Marketing Specialist, CaringBridge
Living in a world of opens and clicks, Signe has been in email marketing for 10 years. Evolving from batch and blast messages to honed personalized messaging and automation marketing, Signe has worked within several email platforms in both for profit and non-profit sectors.
As the digital and email marketing specialist for CaringBridge, Signe uses data to identify key communication points so users understand how to use CaringBridge (either desktop or mobile app) to engage with their community for support during a personal health journey.
Mike McKinnon, Sr. Director, Global Marketing Operations
MarTech Boston 2019 Speaker:
Sr. Director, Global Marketing Operations, LogRhythm
Mike McKinnon is the VP of WW Revenue Operations at LogRhythm, a network security firm. With nearly 20 years of experience in operations with companies both large and small, Mike has tackled most every problem a B2B software organization has encountered. One of Marketo’s initial customers back in the early 2000s, Mike was beginning his operations career when marketing technology was exploding, and Marketing departments were searching for ways to prove their worth.
Mike can turn vision into reality through technology, process architecture and great teamwork. He has a passion for creating high performing organizations that can track their entire demand engine from lead to bookings. He was most recently featured in Roland Smart’s book “The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage”. He has been a repeat speaker at SXSW, MME, Oracle Open World and Sirius Decision’s Summit.
Sara is a LeanData OpsStar of the Year, Marketo #Fearless50 member, Influential Woman to Watch in Martech (Everstring.com), top "Ops Pro Shaping The Future of B2B Marketing" (Drift.com), “Pardot Champion” (Pardot.com), and martech influencer who is passionate about the marketing operations industry. Hear Sara's thoughts on her podcast, Wizards of Ops, at www.anchor.fm/sara-mcnamara.
Heidi has over two decades of senior marketing leadership and a reputation for building award-winning marketing teams in the technology industry. She has a proven track record of driving measurable growth for some of the most respected enterprise SaaS technology brands and has been recognized for her industry expertise. Before joining Workfront, Heidi served as CMO at Eloqua, Polycom, Taleo, Hyperion, and was the group vice president of marketing at PeopleSoft.
In Heidi’s free time she enjoys spending time with her family, gardening, traveling—especially to Lake Tahoe—and is an avid reader.
I am an analytically driven marketing professional who has experience as a marketing practitioner, industry analyst, and customer success manager at a marketing technology company. My special talent is the ability to focus on details or specifics to learn, but also step back and distill this information at a higher, more strategic level.
In my career I have found I enjoy learning about and discussing marketing; some of my favorite topics are: Emerging digital practices, marketing benchmarks, change management within marketing and marketing technologies. Feel free to reach out if you want to connect around interesting ideas, projects, companies, and/or tools!
Outside of work I love skiing, basketball, and cooking. Additionally, I am a barbecue and craft beer aficionado.
Carol Mendenhall has worked in B2B marketing for over twenty five years. As a true believer in the power of marketing automation, she helps marketers embrace technology to generate leads and drive demand. Carol is a certified Oracle Eloqua Master with extensive salesforce.com experience.
David leads Product Marketing at Acoustic, the industry's largest independent Marketing Cloud provider with solutions including campaign, content, personalization, and analytics. David works with clients and prospects to identify needs, value propositions, and messaging for all Acoustic solutions. David has more than 20 years of experience in various marketing leadership roles at companies including IBM (in the Watson Marketing division), Model N, eFront, Intralinks, CA, and Oracle. David holds a BA from Dartmouth College and an MBA from Northwestern University.
Matthew leads Merkle's Enterprise Technology Group and has 20 years of IT experience with 16 years focused on marketing technologies. Merkle's Enterprise Technology Group is focused on marketing technology innovations that enable Merkle's clients to achieve Connected CRM. These innovations are focused around Connected Recognition, cross-channel event management, real-time interaction management, and delivering personalized optimized consumer experiences.
He has helped clients evolve and improve their marketing efforts around multi-channel customer relationship management, and he has specific experience from traditional data warehousing to big data management and from analysis to channel execution. These efforts have included the integration of traditional channels to digital channels and media in order to support acquisition, retention, and loyalty.
Prior to joining Merkle, Matthew was a senior executive with other leading marketing service providers. In those roles, he managed client marketing solutions, enterprise decision management, and marketing consulting practices. For one of those marketing service providers, Matthew established and led the European consulting practice that provided strategic marketing advisory services covering marketing strategy, advanced analytics, and marketing technology. He has provided these services across multiple industries: financial services, retail, telecommunications, travel, and entertainment.
Matthew was a member of the United States Air Force.
Madelyn Mullen is obsessed with how people tell stories and leads Enterprise Product Marketing at Segment, enabling customer-focused growth with good data. Before joining Segment, Madelyn was a Senior Product Marketing Manager with expertise leading go-to-market strategies for three of VMware's emerging product lines-now all market leaders. She loves blending growth ideas and technical marketing skills to engage customers throughout their lifecycle. Her data background comes from early years in enterprise IT for financial services, an MBA from Chicago Booth, and a degree in Mathematics-Computer Science from UCSD.
Matt Nolan, Sr. Director of Product Marketing, Decision Sciences
MarTech Boston 2019 Speaker:
Sr. Director of Product Marketing, Decision Sciences, Pegasystems
Matthew Nolan is the head of Product Marketing for the Decision Sciences division at Pegasystems, driving Pega's portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Matt was General Manager of the National Data Cooperative at Target Analytics, and served as Product Director for Analytics & Data Services at Blackbaud, Inc. A life-long marketing practitioner and analyst, he is a regular keynote speaker, an active supporter of the American Red Cross, a green-blooded Boston Celtics fan, and has held membership in the Society for American Baseball Research (SABR) since 2004.
A serial entrepreneur with more than 20 years of digital marketing experience, Alexandre is CEO and cofounder of Perkuto, an industry-leading marketing operations agency and an Adobe Platinum Partner. Perkuto helps leading brands orchestrate memorable customer experiences through flawless marketing operations by eliminating infrastructure uncertainties, safeguarding against campaign errors, improving marketing performance, and executing high-volume campaigns. A digital marketing thought leader, Alex often speaks at industry conferences including Sirius Decisions Canada, Marketing Nation Summit, Search Marketing Expo and Adobe Digital Experience Maker. Outside of work, Alex can be found riding his mountain bike and spending time with his four children.
Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.
Mr. Penn is a 2020, three-time IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald's, and many others.
Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.
Director, Digital Engagement, University of Washington
Elise oversees social media and email marketing strategy at the University of Washington. In this role since 2007, she launched the UW’s primary social media channels and grew their followings from zero to hundreds of thousands. She continues to push the boundaries of digital marketing at the UW, recently overseeing the selection and rollout of a university-wide marketing automation system. Elise and her team are passionate about telling the many compelling stories about Washington’s flagship public university—and are just as passionate about building positive and authentic connections with the UW community.
Denise has more than 25 years of technology marketing experience at high-growth companies. Prior to joining Snowflake as Chief Marketing Officer, she served as CMO for Apigee, an API platform company that went public in 2015 and Google acquired in 2016. She began her career at collaboration software company Genesys, where she built and led a global marketing organization. Denise also helped lead Genesys through its expansion to become a successful IPO and acquired company. Denise holds a BA in Business Administration and Economics from Stockholm University, and holds an MBA from Georgetown University.
Darryl Praill, Chief Marketing Officer of VanillaSoft, is a high-tech marketing executive with over 25 years' experience spanning startups, re-starts, consolidations, acquisitions, divestments and IPO's. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books. Praill is a former recipient of the coveted Forty Under 40 Award, and has held senior executive roles in leading companies including Sybase, Cognos (now IBM), webPLAN (now Kinaxis), and CML Emergency Services (now AIRBUS). He has raised over $50 million in venture funding across multiple organizations and consulted with world-class corporations including Salesforce, SAP, and Nielsen. He is a Computer Science graduate from Sheridan College.
David M. Raab is founder and CEO of the Customer Data Platform Institute www.cdpinstitute.org, a vendor-neutral organization which educates marketers and technologists about customer data management. Mr. Raab named the Customer Data Platform category in 2013. Before CDP Institute, Mr. Raab spent most of his career as a consultant helping marketers to understand, find and deploy marketing technologies and vendors. He is a frequent speaker and writer on marketing topics and author of Marketing Performance Measurement Toolkit (Racom Books, 2009). Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry. Mr. Raab holds a bachelor's degree from Columbia University and MBA from the Harvard Business School.
Priya Rajan is VP of Marketing at DataVisor, the world’s foremost provider of comprehensive AI-powered fraud solutions. Priya is a highly-regarded leader in the technology and payments sectors, bringing more than two decades of experience to her role. Since joining DataVisor in 2018, Priya has been driving growth and expansion for the company and advancing brand awareness and thought leadership in the AI/ML space. Founded in 2013, DataVisor is a pioneering innovator in the application of advanced AI and machine learning solutions to the challenges of modern digital fraud. DataVisor protects more than 4.2B global accounts for many of the world’s largest financial, e-commerce, and media organizations. Priya has previously held leadership roles with high-growth technology organizations such as VISA and Cisco, and Silicon Valley unicorns like Nutanix and Adaptive Insights. She holds an M.S. in Information Sciences from the University of Florida and an M.B.A from the University of California at Berkeley.
Tony Ralph, VP, Marketing Product
MarTech Boston 2019 Speaker:
VP, Marketing Product, Walmart eCommerce
Tony has worked in digital advertising for 15 years in roles spanning both the buy and sell sides of the industry. His sell side experience includes leading globally scaled engineering and product solutions related to the development, integration and monetization of what were (at that time at least) the highest volume advertising solutions in the world (Yahoo and Google). His pure marketing technology experience includes design and implementation of advanced programmatic tools and tactics as Netflix brought their media buying practice in-house; driving end-to-end personalization and marketing data platform efforts at Intuit and most recently taking on a marketing product management leadership role for Walmart eCommerce.
Erin Rowles, Director of Marketing Technology and Automation
MarTech Boston 2019 Speaker:
Director of Marketing Technology and Automation, Deluxe Corp.
Erin leads the enterprise Marketing Technology office at Deluxe, responsible for marketing automation strategy, integrating new technologies into the martech stack, and managing the marketing data supply chain. She is a frequent speaker on the marrying of technology with marketing strategy & operations. She pulls from her 13+ years of marketing operations experience on both the client and agency sides. Erin lives in Minnesota with her husband and 5 year old daughter, Liv. If she’s not at work, you’ll find her enjoying the Minnesota lake life, hosting friends and family at her home, or playing Barbies (begrudgingly) with Liv.
Jenifer Salzwedel has been a leader in the Marketing Operations space for more than two decades, driving a passion for ‘making marketing work’. Her expertise includes building, executing, and measuring global strategic marketing campaigns; engineering process; launching and organizing multiple tech platforms. Currently as the Sr. Director of Marketing Operations & Enablement at Poly (formerly Plantronics and Polycom), Jenifer leads a team responsible for dynamically evolving marketing processes in the areas of Marketing Technology & Automation, Marketing Intelligence, Content & Creative Services Operations, and Investment Operations. At Poly, Jenifer’s team oversees over 100 MarTech solutions, enabling marketers globally. She joined Plantronics 15 years ago and has held multiple pivotal marketing roles—growing with the company over that time—including Marketing Infrastructure, Enterprise Demand Gen Programs, and Enterprise Marcom. Prior to Plantronics, Jenifer held both agency-side and client-side marketing roles serving companies in the hi-tech, commercial security, and sporting goods industries. Jenifer holds a BA in Marketing & Advertising from California Lutheran University. Jenifer is also a graduate of the Bay Area’s Women Unlimited leadership program.
Ajay thrives on scaling companies with state of the art growth tech stacks. He currently heads the Marketing Automation team at Lyft. Prior to Lyft, he started the SF office for Canadian startup TextNow and led their Growth team, making it a Top 30 Android app. Before that, he spent 3 years at KIXEYE building out the Growth engineering org managing multiple desktop & mobile game titles. He started his career at Hitachi working on supercomputers.
Tim is a Data Engineer in the Marketing Operations organization of Red Hat. His journey began with exploring predictive anomaly detection at Lenovo for the purposes of manufacturing quality control, soon tumbling into the medical world at a software startup designing neural networks to calculate heart pumping efficiency via echocardiogram video feeds. Through these experiences, one thing became very clear: data extraction and cleanliness is fraught with challenges, and having someone dedicated to designing good software around it is critical.
With that realization, he joined Red Hat’s Marketing Operations data engineering team. They had ambitious goals of transforming their overnight data transformation system into a real time, event-driven data processing platform with Python, Openshift, and Kafka. Today, he continues to help make this vision of fundamentally changing the way marketing data is handled, and thought of, into a reality.
Outside of programming, Tim has recently become a board game enthusiast with a collection spanning over 50 games. Luckily this has only led to a minor increase in his fiance requesting him to sleep on the couch!
Steve is a high-tech industry veteran with a unique blend of marketing functional expertise and technology leadership. He has led enterprise Marketing Operations, Analytics/AI and cloud data strategies for empowering Digital Customer and Marketing experiences. In his current role, Steve is driving Thomson Reuters’ digital transformation through an end-to-end Marketing Technology and data strategy for a modem commercial engine. Steve’s experience at Fortune 500 companies includes tenures at both Microsoft and Oracle in marketing operations leadership roles.
Brian Solis is a world-renowned digital analyst, anthropologist and futurist who has been called "one of the greatest digital analysts of our time.” Brian is also a world-class keynote speaker and an 8x best-selling author. His latest books include, Lifescale: How to Live a More Creative, Productive and Happy Life, X: The Experience When Business Meets Design, and What’s the Future of Business aka WTF.
Based in Silicon Valley, Solis studies disruptive technologies and its impact on business and markets. Key areas of focus include cognitive automation, corporate innovation, digital transformation, customer experience, and evolving digital behaviors. Through his advisory practice, custom research and published work, he humanizes disruptive trends to help leaders understand how technology, markets and people are evolving and how to drive innovation and growth.
With a loyal online audience of over 700,000 people online, his work makes him a sought-after thought-leader to leading brands, celebrities such as Oprah, Shaq and Ashton Kutcher and over 1,000 startups around the world.
Amisha Sud manages digital demand generation for Twitter's Developer and Enterprise Solutions business and has been a key contributor in building an ecosystem of Twitter's martech vendors, creating a lead flow engine and overseeing all web,social, email, search and digital channel marketing. Prior to this she has worn various hats in developer marketing, partner marketing and social community management. She has a Masters in Integrated Marketing Communications from Northwestern University.
With more than 15 years of hands-on B2B and digital marketing experience, Kelly guides clients through the complex interplay of technology, processes, research/data, programs, creative and analytics. Over the years, he has built and led teams in the corporate marketing, marketing consulting, vendor and creative agency environments.
Kelly also leads the engagement efforts for the Hinge Research Institute—helping clients use research to grow and be more profitable. A well-known practitioner and thought leader in Account-Based Marketing (ABM), Kelly has been recognized by Onalytica as a Top 50 Martech Global Influencer. He has won awards with Eloqua (now Oracle) and Marketo (now Adobe) for his marketing automation expertise. As a co-host of Hinge’s The Visible Expert Podcast, he talks with thought leaders across a variety of industries and disciplines.
As a former researcher at the bench, now Associate Director of Marketing Technologies at New England Biolabs, Tanya Waldroup has led a multi-year web project that included a new CMS, ecommerce platform, enterprise search engine and IA re-design. She manages marketing automation and a robust email program that integrates Salesforce and Pardot with the website, Marketing, and the Sales Team. Tanya's efforts led to NEB winning the 2018 Life Sciences Industry Award for "The Most Useful Website."
Kristen Walker is an experienced marketing technologist and Eloqua luminary currently focusing on helping Pearson VUE build out their MarTech stack. Previously, Kristen was an Eloqua consultant as well as a lead generation manager with Arrow Systems Integration. With 11+ years of experience, Kristen uses her skills in marketing automation, Salesforce, and paid advertising to help organizations drive lead generation, return on marketing investment, and user adoption of marketing tools.
Guan is a pioneer in applying machine learning to business domains. He currently serves as the Director of Marketing Analytics at DocuSign, where he has built a high-performing team from the ground up. With over 10 years of experience across Marketing Analytics, Business Analytics and People Analytics in both startup and Fortune 500 high-tech companies, he has guided business leaders with actionable insights via best-in-class dashboards and advanced analytics models. He is passionate about using analytics and insights to drive growth, building things from scratch, solving complex business and technology problems, as well as fostering a data-driven culture.
He holds a bachelor's degree in Management Information Systems from University of Shanghai for Science and Technology and a master’s degree in Information Systems and Operations Management from University of Florida.
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