Senior Director, Marketing Operations & Enablement, Poly
Jenifer Salzwedel has been a leader in the Marketing Operations space for more than two decades, driving a passion for ‘making marketing work’. Her expertise includes building, executing, and measuring global strategic marketing campaigns; engineering process; launching and organizing multiple tech platforms. Currently as the Sr. Director of Marketing Operations & Enablement at Poly (formerly Plantronics and Polycom), Jenifer leads a team responsible for dynamically evolving marketing processes in the areas of Marketing Technology & Automation, Marketing Intelligence, Content & Creative Services Operations, and Investment Operations. At Poly, Jenifer’s team oversees over 100 MarTech solutions, enabling marketers globally. She joined Plantronics 15 years ago and has held multiple pivotal marketing roles—growing with the company over that time—including Marketing Infrastructure, Enterprise Demand Gen Programs, and Enterprise Marcom. Prior to Plantronics, Jenifer held both agency-side and client-side marketing roles serving companies in the hi-tech, commercial security, and sporting goods industries. Jenifer holds a BA in Marketing & Advertising from California Lutheran University. Jenifer is also a graduate of the Bay Area’s Women Unlimited leadership program.