SEPT 16-18, 2019 | HYNES CONVENTION CENTER | BOSTON, MA

MarTech East Speaker:

Cesar Brea

Partner, Bain & Company

  

Cesar Brea is a partner in Bain & Company's Marketing and Advanced Analytics practices. Cesar advises clients across a range of industries, with a focus in financial services, consumer goods, and retail. His areas of expertise include top down/bottom up media mix optimization, improving focus and accountability for programs and campaigns, digital channel innovation and optimization, marketing data strategy and platform implementation, and building and running marketing analytics teams Prior to returning to Bain in 2017, Cesar helped to build two marketing software firms; led sales and marketing at Razorfish, the digital agency; led the digital media and marketing practice at Monitor Group; and, founded and led Force Five Partners, a marketing analytics consulting firm. In addition, Cesar has published two books on marketing analytics. In his operating and advisory roles, Cesar has selected, implemented and operated multiple marketing technology platforms. Cesar and his wife Nan Leonard are the parents of triplets, including a disabled son, and helped to start and build Nashoba Learning Group, which today serves 160 children and adults with autism and other intellectual disabilities.

Cesar Brea is a partner in Bain & Company's Marketing and Advanced Analytics practices. Cesar advises clients across a range of industries, with a focus in financial services, consumer goods, and retail. His areas of expertise include top down/bottom up media mix optimization, improving focus and accountability for programs and campaigns, digital channel innovation and optimization, marketing data strategy and platform implementation, and building and running marketing analytics teams.

Prior to returning to Bain in 2017, Cesar helped to build two marketing software firms; led sales and marketing at Razorfish, the digital agency; led the digital media and marketing practice at Monitor Group; and, founded and led Force Five Partners, a marketing analytics consulting firm. In addition, Cesar has published two books on marketing analytics. In his operating and advisory roles, Cesar has selected, implemented and operated multiple marketing technology platforms.

Cesar and his wife Nan Leonard are the parents of triplets, including a disabled son, and helped to start and build Nashoba Learning Group, which today serves 160 children and adults with autism and other intellectual disabilities.

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