Sr. Director, Traffic Acquisition, SmarterTravel, a TripAdvisor Company
Maya Gumennik is a profit driving, number crunching, culture building, leader of analytical marketing teams. She is the Sr. Director of Traffic Acquisition for SmarterTravel, a subsidiary of TripAdvisor. In this role, Maya oversees Search Engine Marketing, Search Engine Optimization, Paid Social Channels, Display, and Affiliate Deals programs across 10 TripAdvisor subsidiary brands. Maya’s team is a multi-million dollar profit center, and boasts one of the largest SEM programs in the world with over 1.2 Billion keywords under management.
Prior to TripAdvisor, Maya’s career spanned across global engagements in management consulting and private equity consulting. Maya changed majors 5 times in college, but in the end holds a BA in Economics from Harvard University, and an MBA from Harvard Business School.