Senior Vice President of Growth, Casper
Geoffrey Sanders is Senior Vice President of Growth at Casper. He joined Casper in July 2018.
Geoff leads the team responsible for all customer acquisition and retention efforts across all channels, with responsibilities spanning paid media, omni-channel lead generation, onsite conversion, and CRM strategy and execution.
Prior to joining Casper, Geoff was VP of Growth & Customer Marketing at Betterment. He led the team responsible for all performance marketing across the customer lifecycle: acquisition, site optimization, onboarding, engagement, and retention. Geoff joined Betterment in November 2016.
Prior to joining Betterment, Geoff was VP of Digital Marketing, CRM & Loyalty for Gilt and Gilt City, and before that, spent almost 10 years in Citi’s U.S. Consumer businesses, where he held a number of marketing roles across traditional and digital channels. Geoff also worked in marketing at Gillette, in corporate strategy and marketing at Capital One, and in strategy consulting at Mitchell Madison Group and Sapient.
Geoff received Bachelor of Science degrees in Economics and Biology from the Massachusetts Institute of Technology, and an MBA from the Kellogg School of Management at Northwestern University. He lives in Manhattan with his wife Debbie, son Ben, and daughter Sammie.
When not trying to keep up with his children, Geoff can be found following computing and technology trends, reading historical and science fiction, and attempting to improve his photography skills.