MarTech East Speaker:

Geoffrey Sanders

Senior Vice President of Growth, Casper


Geoffrey Sanders is Senior Vice President of Growth at Casper. He joined Casper in July 2018.

Geoff leads the team responsible for all customer acquisition  and retention efforts across all channels, with responsibilities  spanning paid media, omni-channel lead generation, onsite  conversion, and CRM strategy and execution.

Prior to joining Casper, Geoff was VP of Growth & Customer  Marketing at Betterment. He led the team responsible for all  performance marketing across the customer lifecycle:  acquisition, site optimization, onboarding, engagement, and  retention. Geoff joined Betterment in November 2016.

Prior to joining Betterment, Geoff was VP of Digital Marketing,  CRM & Loyalty for Gilt and Gilt City, and before that, spent  almost 10 years in Citi’s U.S. Consumer businesses, where he  held a number of marketing roles across traditional and digital  channels. Geoff also worked in marketing at Gillette, in  corporate strategy and marketing at Capital One, and in  strategy consulting at Mitchell Madison Group and Sapient.

Geoff received Bachelor of Science degrees in Economics and  Biology from the Massachusetts Institute of Technology, and  an MBA from the Kellogg School of Management at  Northwestern University. He lives in Manhattan with his wife  Debbie, son Ben, and daughter Sammie.

When not trying to keep up with his children, Geoff can be  found following computing and technology trends, reading  historical and science fiction, and attempting to improve his  photography skills.

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