Executive Leader, Marketing Analytics & Insights, Booz Allen Hamilton
Michael Lukich has 15+ years experience across various marketing, technology, data, and strategy roles. He currently is the Executive Leader of Marketing Analytics & Insights at Booz Allen Hamilton in Washington, DC. Within this role, Mike owns the organization's marketing analytics strategy and data infrastructure, supporting the effective execution and measurement of marketing efforts. His hopes to help transform how the marketing and communications functions, and organization's business leaders, consumes and uses marketing data to drive decisions and strategies.
Prior to joining Booz Allen, Mike spent time at Total Wine & More managing their marketing technology and customer data group, at WealthEngine running their marketing practice, and at MarketBridge as a Principal within their Marketing Analytics and Technology practice. He earned his MBA from the Robert H. Smith School of Business at the University of Maryland, where he focused his studies in Data-Driven Marketing. He also attended Maryland as an undergrad, earning a degree in Engineering.